Equality and Diversity

Developer: University of Glasgow

Category: Education

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514 installs

Ratings not yet available

+2.00 weekly installs

trend steady

+7.00 monthly installs

trend steady

ASO Keyword Dashboard

Tracking 89 keywords for Equality and Diversity in Google Play

Developer: University of Glasgow Category: education

Equality and Diversity tracks 89 keywords (1 keyword ranks; 88 need traction). Key metrics: 100% top-10 coverage, opportunity 71.2, difficulty 42.1, best rank 4.

A learning and teaching resource for equality and diversity in the Life Sciences

Tracked keywords

1 ranked • 88 not ranking yet

Top 10 coverage

100%

Best rank 4 • Latest leader —

Avg opportunity

71.2

Top keyword: university

Avg difficulty

42.1

Lower scores indicate easier wins

Opportunity leaders

university

Opportunity: 74.0 • Difficulty: 40.8 • Rank —

Competitors: 173
66.1
curriculum

Opportunity: 74.0 • Difficulty: 36.7 • Rank —

Competitors: 129
59.9
empowering

Opportunity: 74.0 • Difficulty: 39.3 • Rank —

Competitors: 141
63.6
model

Opportunity: 74.0 • Difficulty: 44.6 • Rank —

Competitors: 835
66.2
supporting

Opportunity: 74.0 • Difficulty: 41.8 • Rank —

Competitors: 457
65.8

Unranked opportunities

university

Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 173
curriculum

Opportunity: 74.0 • Difficulty: 36.7 • Competitors: 129
empowering

Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 141
model

Opportunity: 74.0 • Difficulty: 44.6 • Competitors: 835
supporting

Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 457

High competition keywords

make

Total apps: 331,343 • Major competitors: 20,585

Latest rank: — • Difficulty: 57.9
designed

Total apps: 265,015 • Major competitors: 8,565

Latest rank: — • Difficulty: 53.7
different

Total apps: 184,707 • Major competitors: 14,901

Latest rank: — • Difficulty: 56.5
based

Total apps: 154,628 • Major competitors: 6,005

Latest rank: — • Difficulty: 55.0
various

Total apps: 141,262 • Major competitors: 8,854

Latest rank: — • Difficulty: 53.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
diverse	70	100	48	74 44,848 competing apps Median installs: 1,651 Avg rating: 2.5	4	4	2,824 major competitor apps
change	68	100	52	79 89,166 competing apps Median installs: 4,942 Avg rating: 2.6	—	—	6,309 major competitor apps
make	65	100	58	88 331,343 competing apps Median installs: 2,457 Avg rating: 2.5	—	—	20,585 major competitor apps
designed	65	100	54	86 265,015 competing apps Median installs: 783 Avg rating: 2.2	—	—	8,565 major competitor apps
built	70	100	51	74 42,402 competing apps Median installs: 698 Avg rating: 2.3	—	—	1,435 major competitor apps
life	68	100	54	81 111,950 competing apps Median installs: 2,560 Avg rating: 2.5	—	—	6,525 major competitor apps
university	74	100	41	66 13,949 competing apps Median installs: 1,722 Avg rating: 1.9	—	—	173 major competitor apps
various	67	100	53	82 141,262 competing apps Median installs: 3,233 Avg rating: 2.4	—	—	8,854 major competitor apps
explore	67	100	57	81 125,753 competing apps Median installs: 1,914 Avg rating: 2.6	—	—	8,882 major competitor apps
students	70	100	46	76 59,130 competing apps Median installs: 979 Avg rating: 1.7	—	—	744 major competitor apps
around	68	100	57	79 89,952 competing apps Median installs: 3,474 Avg rating: 2.6	—	—	6,393 major competitor apps
related	70	100	48	76 56,398 competing apps Median installs: 1,794 Avg rating: 2.2	—	—	1,907 major competitor apps
good	69	100	50	78 81,112 competing apps Median installs: 4,745 Avg rating: 2.5	—	—	4,752 major competitor apps
topics	71	100	50	72 31,647 competing apps Median installs: 2,111 Avg rating: 2.4	—	—	877 major competitor apps
knowledge	70	100	47	76 58,395 competing apps Median installs: 1,249 Avg rating: 2.2	—	—	1,353 major competitor apps
break	72	100	47	70 23,247 competing apps Median installs: 3,462 Avg rating: 2.7	—	—	1,891 major competitor apps
course	71	100	44	72 31,565 competing apps Median installs: 1,585 Avg rating: 2.2	—	—	840 major competitor apps
case	72	100	45	71 27,779 competing apps Median installs: 2,134 Avg rating: 2.3	—	—	1,114 major competitor apps
curriculum	74	100	37	60 5,700 competing apps Median installs: 2,275 Avg rating: 1.8	—	—	129 major competitor apps
across	69	100	61	79 85,167 competing apps Median installs: 1,646 Avg rating: 2.5	—	—	4,666 major competitor apps
includes	69	100	50	77 67,276 competing apps Median installs: 2,475 Avg rating: 2.5	—	—	2,853 major competitor apps
tasks	71	100	48	71 30,002 competing apps Median installs: 1,358 Avg rating: 2.4	—	—	1,616 major competitor apps
come	70	100	49	75 51,212 competing apps Median installs: 4,355 Avg rating: 2.6	—	—	4,001 major competitor apps
different	66	100	57	84 184,707 competing apps Median installs: 5,336 Avg rating: 2.6	—	—	14,901 major competitor apps
allowing	70	100	49	76 59,306 competing apps Median installs: 886 Avg rating: 2.3	—	—	2,154 major competitor apps

App Description

A learning and teaching resource for equality and diversity in the Life Sciences

The Equality and Diversity (E&D) in the Life Sciences app has been designed as a learning and teaching resource to raise awareness of issues in academic environments and beyond. This course was designed to make our Life Sciences curriculum at the University of Glasgow more inclusive and empowering for students, allowing them to break down any potential barriers they may come across in their career.

The resource has been built around the 9 protected characteristics embedded in the Equality Act, 2010, namely Age, Disability, Gender Reassignment, Marriage and Civil Partnership, Pregnancy and Maternity, Race, Religion and Belief, Sex. The main aim is to equip students with the necessary knowledge about E&D related issues by supporting the development of critical consciousness and thinking in students, by sharing good practice and encouraging a mindset change about E&D.

This app includes various problem-based learning case studies, focusing on the different protected characteristics in the Equality Act, 2010, and varying Life Science career paths. The case studies (termed Bio) are linked to Intended learning Outcomes (ILOs), with complementary tasks and resources, allowing students to explore different topics of interest. There are role model interviews that compliments these case studies and are inspirational in their nature.