Equality and Diversity

Developer: University of Glasgow

Category: Education

498 installs

Ratings not yet available

+5 weekly installs

trend steady

+6 monthly installs

trend steady

ASO Keyword Dashboard

Tracking 89 keywords for Equality and Diversity in Google Play

Developer: University of Glasgow Category: education

Equality and Diversity tracks 89 keywords (1 keyword ranks; 88 need traction). Key metrics: 100% top-10 coverage, opportunity 69.9, difficulty 45.1, best rank 4.

A learning and teaching resource for equality and diversity in the Life Sciences

Tracked keywords

1 ranked • 88 not ranking yet

Top 10 coverage

100%

Best rank 4 • Latest leader —

Avg opportunity

69.9

Top keyword: intended

Avg difficulty

45.1

Lower scores indicate easier wins

Opportunity leaders

intended

Opportunity: 73.0 • Difficulty: 56.3 • Rank —

Competitors: 786
67.7
university

Opportunity: 72.0 • Difficulty: 41.1 • Rank —

Competitors: 164
64.4
break

Opportunity: 72.0 • Difficulty: 50.9 • Rank —

Competitors: 1,766
69.0
course

Opportunity: 72.0 • Difficulty: 45.4 • Rank —

Competitors: 828
70.4
case

Opportunity: 72.0 • Difficulty: 46.4 • Rank —

Competitors: 1,094
70.1

Unranked opportunities

intended

Opportunity: 73.0 • Difficulty: 56.3 • Competitors: 786
university

Opportunity: 72.0 • Difficulty: 41.1 • Competitors: 164
break

Opportunity: 72.0 • Difficulty: 50.9 • Competitors: 1,766
course

Opportunity: 72.0 • Difficulty: 45.4 • Competitors: 828
case

Opportunity: 72.0 • Difficulty: 46.4 • Competitors: 1,094

High competition keywords

make

Total apps: 163,352 • Major competitors: 21,922

Latest rank: — • Difficulty: 65.0
different

Total apps: 100,748 • Major competitors: 14,575

Latest rank: — • Difficulty: 62.2
designed

Total apps: 96,808 • Major competitors: 9,110

Latest rank: — • Difficulty: 56.6
various

Total apps: 74,125 • Major competitors: 9,464

Latest rank: — • Difficulty: 57.7
based

Total apps: 67,175 • Major competitors: 6,592

Latest rank: — • Difficulty: 62.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
diverse	71	100	52	73 19,014 competing apps Median installs: 43,300 Avg rating: 2.9	4	4	2,686 major competitor apps
change	68	100	55	80 48,309 competing apps Median installs: 42,177 Avg rating: 3.0	—	—	6,101 major competitor apps
make	64	100	65	89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0	—	—	21,922 major competitor apps
designed	66	100	57	85 96,808 competing apps Median installs: 27,484 Avg rating: 2.8	—	—	9,110 major competitor apps
built	71	100	64	71 15,037 competing apps Median installs: 30,161 Avg rating: 3.0	—	—	1,552 major competitor apps
life	68	100	60	81 51,898 competing apps Median installs: 37,300 Avg rating: 2.9	—	—	6,276 major competitor apps
university	72	100	41	64 5,845 competing apps Median installs: 14,036 Avg rating: 2.2	—	—	164 major competitor apps
various	67	100	58	83 74,125 competing apps Median installs: 40,134 Avg rating: 2.8	—	—	9,464 major competitor apps
explore	68	100	68	81 53,061 competing apps Median installs: 48,448 Avg rating: 3.1	—	—	8,172 major competitor apps
students	70	100	46	74 21,596 competing apps Median installs: 17,118 Avg rating: 2.1	—	—	827 major competitor apps
around	68	100	68	80 47,754 competing apps Median installs: 40,524 Avg rating: 3.0	—	—	6,815 major competitor apps
related	70	100	51	75 24,302 competing apps Median installs: 26,107 Avg rating: 2.5	—	—	1,820 major competitor apps
good	68	100	54	79 44,246 competing apps Median installs: 35,774 Avg rating: 2.8	—	—	4,689 major competitor apps
topics	71	100	57	71 15,079 competing apps Median installs: 22,211 Avg rating: 2.8	—	—	958 major competitor apps
knowledge	70	100	47	75 23,013 competing apps Median installs: 22,252 Avg rating: 2.6	—	—	1,315 major competitor apps
break	72	100	51	69 10,928 competing apps Median installs: 51,673 Avg rating: 3.1	—	—	1,766 major competitor apps
course	72	100	45	70 13,190 competing apps Median installs: 21,457 Avg rating: 2.5	—	—	828 major competitor apps
case	72	100	46	70 12,727 competing apps Median installs: 25,350 Avg rating: 2.7	—	—	1,094 major competitor apps
curriculum	71	100	37	58 2,546 competing apps Median installs: 25,698 Avg rating: 2.1	—	—	126 major competitor apps
across	69	100	81	78 38,391 competing apps Median installs: 39,224 Avg rating: 3.0	—	—	5,234 major competitor apps
includes	69	100	54	77 33,489 competing apps Median installs: 30,818 Avg rating: 2.9	—	—	3,100 major competitor apps
tasks	72	100	54	70 13,160 competing apps Median installs: 40,350 Avg rating: 2.9	—	—	1,715 major competitor apps
come	70	100	54	76 28,035 competing apps Median installs: 48,164 Avg rating: 3.0	—	—	4,239 major competitor apps
different	66	100	62	85 100,748 competing apps Median installs: 49,942 Avg rating: 3.0	—	—	14,575 major competitor apps
allowing	70	100	54	74 22,860 competing apps Median installs: 29,282 Avg rating: 2.8	—	—	2,309 major competitor apps

App Description

A learning and teaching resource for equality and diversity in the Life Sciences

The Equality and Diversity (E&D) in the Life Sciences app has been designed as a learning and teaching resource to raise awareness of issues in academic environments and beyond. This course was designed to make our Life Sciences curriculum at the University of Glasgow more inclusive and empowering for students, allowing them to break down any potential barriers they may come across in their career.

The resource has been built around the 9 protected characteristics embedded in the Equality Act, 2010, namely Age, Disability, Gender Reassignment, Marriage and Civil Partnership, Pregnancy and Maternity, Race, Religion and Belief, Sex. The main aim is to equip students with the necessary knowledge about E&D related issues by supporting the development of critical consciousness and thinking in students, by sharing good practice and encouraging a mindset change about E&D.

This app includes various problem-based learning case studies, focusing on the different protected characteristics in the Equality Act, 2010, and varying Life Science career paths. The case studies (termed Bio) are linked to Intended learning Outcomes (ILOs), with complementary tasks and resources, allowing students to explore different topics of interest. There are role model interviews that compliments these case studies and are inspirational in their nature.