Equality and Diversity

Developer: University of Glasgow

Category: Education

Add App to Comparison

517 installs

Ratings not yet available

+3.00 weekly installs

trend steady

+5.00 monthly installs

trend steady

ASO Keyword Dashboard

Tracking 89 keywords for Equality and Diversity in Google Play

Developer: University of Glasgow Category: education

Equality and Diversity tracks 89 keywords (1 keyword ranks; 88 need traction). Key metrics: 100% top-10 coverage, opportunity 71.2, difficulty 42.1, best rank 4.

A learning and teaching resource for equality and diversity in the Life Sciences

Tracked keywords

1 ranked • 88 not ranking yet

Top 10 coverage

100%

Best rank 4 • Latest leader —

Avg opportunity

71.2

Top keyword: university

Avg difficulty

42.1

Lower scores indicate easier wins

Opportunity leaders

university

Opportunity: 74.0 • Difficulty: 40.8 • Rank —

Competitors: 178
66.1
curriculum

Opportunity: 74.0 • Difficulty: 36.7 • Rank —

Competitors: 130
59.9
empowering

Opportunity: 74.0 • Difficulty: 39.2 • Rank —

Competitors: 140
63.4
supporting

Opportunity: 74.0 • Difficulty: 41.8 • Rank —

Competitors: 451
65.7
studies

Opportunity: 74.0 • Difficulty: 37.3 • Rank —

Competitors: 129
61.5

Unranked opportunities

university

Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 178
curriculum

Opportunity: 74.0 • Difficulty: 36.7 • Competitors: 130
empowering

Opportunity: 74.0 • Difficulty: 39.2 • Competitors: 140
supporting

Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 451
studies

Opportunity: 74.0 • Difficulty: 37.3 • Competitors: 129

High competition keywords

make

Total apps: 328,350 • Major competitors: 20,356

Latest rank: — • Difficulty: 57.8
designed

Total apps: 261,878 • Major competitors: 8,533

Latest rank: — • Difficulty: 53.6
different

Total apps: 187,128 • Major competitors: 15,032

Latest rank: — • Difficulty: 56.5
based

Total apps: 152,695 • Major competitors: 5,919

Latest rank: — • Difficulty: 55.0
various

Total apps: 140,218 • Major competitors: 8,773

Latest rank: — • Difficulty: 52.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
diverse	70	100	48	74 45,530 competing apps Median installs: 1,672 Avg rating: 2.5	4	4	2,863 major competitor apps
change	68	100	52	79 90,279 competing apps Median installs: 4,839 Avg rating: 2.6	—	—	6,366 major competitor apps
make	65	100	58	88 328,350 competing apps Median installs: 2,502 Avg rating: 2.5	—	—	20,356 major competitor apps
designed	65	100	54	86 261,878 competing apps Median installs: 824 Avg rating: 2.2	—	—	8,533 major competitor apps
built	71	100	51	74 41,638 competing apps Median installs: 757 Avg rating: 2.3	—	—	1,413 major competitor apps
life	68	100	54	81 113,783 competing apps Median installs: 2,541 Avg rating: 2.5	—	—	6,631 major competitor apps
university	74	100	41	66 14,112 competing apps Median installs: 1,719 Avg rating: 1.9	—	—	178 major competitor apps
various	67	100	53	82 140,218 competing apps Median installs: 3,264 Avg rating: 2.4	—	—	8,773 major competitor apps
explore	67	100	57	81 129,161 competing apps Median installs: 1,926 Avg rating: 2.6	—	—	9,067 major competitor apps
students	70	100	46	76 58,664 competing apps Median installs: 1,003 Avg rating: 1.7	—	—	737 major competitor apps
around	68	100	57	79 88,755 competing apps Median installs: 3,520 Avg rating: 2.6	—	—	6,332 major competitor apps
related	70	100	48	76 57,233 competing apps Median installs: 1,786 Avg rating: 2.2	—	—	1,951 major competitor apps
good	69	100	50	78 81,806 competing apps Median installs: 4,705 Avg rating: 2.5	—	—	4,773 major competitor apps
topics	71	100	50	72 31,326 competing apps Median installs: 2,184 Avg rating: 2.4	—	—	870 major competitor apps
knowledge	70	100	47	76 59,412 competing apps Median installs: 1,224 Avg rating: 2.2	—	—	1,372 major competitor apps
break	72	100	47	70 24,003 competing apps Median installs: 3,387 Avg rating: 2.7	—	—	1,915 major competitor apps
course	71	100	44	72 31,766 competing apps Median installs: 1,576 Avg rating: 2.2	—	—	850 major competitor apps
case	72	100	45	71 27,918 competing apps Median installs: 2,137 Avg rating: 2.3	—	—	1,125 major competitor apps
curriculum	74	100	37	60 5,795 competing apps Median installs: 2,255 Avg rating: 1.8	—	—	130 major competitor apps
across	69	100	61	78 83,961 competing apps Median installs: 1,743 Avg rating: 2.4	—	—	4,582 major competitor apps
includes	69	100	49	77 66,639 competing apps Median installs: 2,534 Avg rating: 2.5	—	—	2,824 major competitor apps
tasks	72	100	48	71 29,676 competing apps Median installs: 1,414 Avg rating: 2.4	—	—	1,611 major competitor apps
come	70	100	49	75 50,792 competing apps Median installs: 4,394 Avg rating: 2.6	—	—	3,968 major competitor apps
different	66	100	57	84 187,128 competing apps Median installs: 5,208 Avg rating: 2.6	—	—	15,032 major competitor apps
allowing	70	100	49	76 56,559 competing apps Median installs: 1,092 Avg rating: 2.3	—	—	2,147 major competitor apps

App Description

A learning and teaching resource for equality and diversity in the Life Sciences

The Equality and Diversity (E&D) in the Life Sciences app has been designed as a learning and teaching resource to raise awareness of issues in academic environments and beyond. This course was designed to make our Life Sciences curriculum at the University of Glasgow more inclusive and empowering for students, allowing them to break down any potential barriers they may come across in their career.

The resource has been built around the 9 protected characteristics embedded in the Equality Act, 2010, namely Age, Disability, Gender Reassignment, Marriage and Civil Partnership, Pregnancy and Maternity, Race, Religion and Belief, Sex. The main aim is to equip students with the necessary knowledge about E&D related issues by supporting the development of critical consciousness and thinking in students, by sharing good practice and encouraging a mindset change about E&D.

This app includes various problem-based learning case studies, focusing on the different protected characteristics in the Equality Act, 2010, and varying Life Science career paths. The case studies (termed Bio) are linked to Intended learning Outcomes (ILOs), with complementary tasks and resources, allowing students to explore different topics of interest. There are role model interviews that compliments these case studies and are inspirational in their nature.