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Google Wallet

Google Wallet
Google Wallet
Developer: Google LLC
Category: Finance
1.5B installs
2M ratings
+14.4M weekly installs
trend steady
+44M monthly installs
trend steady
Google Wallet icon

ASO Keyword Dashboard

Tracking 229 keywords for Google Wallet in Google Play

Developer: Google LLC Category: finance Rating: 4.48

Google Wallet tracks 229 keywords (106 keywords rank; 123 need traction). Key metrics: 11% top-10 coverage, opportunity 69.2, difficulty 57.5, best rank 1.

Fast, secure access to everyday essentials like cards, passes or tickets

Tracked keywords

229

106  ranked •  123  not ranking yet

Top 10 coverage

11%

Best rank 1 • Latest leader 1

Avg opportunity

69.2

Top keyword: started

Avg difficulty

57.5

Lower scores indicate easier wins

Opportunity leaders

  • started

    Opportunity: 73.0 • Difficulty: 49.8 • Rank 1

    Competitors: 1,064

    68.4

  • similar

    Opportunity: 73.0 • Difficulty: 65.4 • Rank 9

    Competitors: 1,267

    67.9

  • paid

    Opportunity: 73.0 • Difficulty: 58.3 • Rank 77

    Competitors: 1,246

    68.7

  • id

    Opportunity: 73.0 • Difficulty: 52.9 • Rank 88

    Competitors: 1,271

    67.6

  • keep track

    Opportunity: 73.0 • Difficulty: 54.7 • Rank 147

    Competitors: 972

    68.6

Unranked opportunities

  • info

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 939

  • keeps

    Opportunity: 73.0 • Difficulty: 55.6 • Competitors: 1,239

  • board

    Opportunity: 72.0 • Difficulty: 49.8 • Competitors: 1,560

  • calendar

    Opportunity: 72.0 • Difficulty: 64.3 • Competitors: 992

  • changes

    Opportunity: 72.0 • Difficulty: 49.7 • Competitors: 1,225

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: 136 • Difficulty: 65.7

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: 40 • Difficulty: 64.4

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: 12 • Difficulty: 61.7

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
pay691005477

30,292 competing apps

Median installs: 37,182

Avg rating: 2.9

11

3,855

major competitor apps

payments721004971

13,518 competing apps

Median installs: 29,563

Avg rating: 2.7

11

1,547

major competitor apps

started731005068

10,120 competing apps

Median installs: 31,502

Avg rating: 3.0

11

1,064

major competitor apps

payment691005376

29,462 competing apps

Median installs: 30,186

Avg rating: 2.5

22

3,270

major competitor apps

financial711004973

18,632 competing apps

Median installs: 30,680

Avg rating: 2.8

22

1,790

major competitor apps

gives691005376

29,470 competing apps

Median installs: 35,551

Avg rating: 3.0

22

3,289

major competitor apps

give681005680

47,800 competing apps

Median installs: 41,608

Avg rating: 2.9

33

5,962

major competitor apps

still711005472

16,519 competing apps

Median installs: 39,946

Avg rating: 3.2

66

1,958

major competitor apps

easier701006275

25,194 competing apps

Median installs: 31,651

Avg rating: 2.8

107

2,581

major competitor apps

simply691005378

38,369 competing apps

Median installs: 33,095

Avg rating: 3.0

77

4,197

major competitor apps

similar731006568

9,464 competing apps

Median installs: 44,397

Avg rating: 3.1

99

1,267

major competitor apps

place691005778

37,575 competing apps

Median installs: 32,284

Avg rating: 2.9

1010

4,364

major competitor apps

easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

1211

17,537

major competitor apps

directly681005880

50,750 competing apps

Median installs: 28,866

Avg rating: 2.8

—11

5,021

major competitor apps

across691008178

38,391 competing apps

Median installs: 39,224

Avg rating: 3.0

1211

5,234

major competitor apps

advanced691005978

36,272 competing apps

Median installs: 40,632

Avg rating: 3.0

4012

4,727

major competitor apps

limited721005271

14,801 competing apps

Median installs: 42,546

Avg rating: 3.2

1313

1,812

major competitor apps

makes681005780

50,396 competing apps

Median installs: 31,387

Avg rating: 2.9

1414

5,481

major competitor apps

professionals721004367

8,269 competing apps

Median installs: 17,969

Avg rating: 2.5

1414

466

major competitor apps

professionals721004367

8,269 competing apps

Median installs: 17,969

Avg rating: 2.5

5214

466

major competitor apps

ability701005175

25,091 competing apps

Median installs: 29,517

Avg rating: 2.9

3416

2,202

major competitor apps

faster711006472

16,431 competing apps

Median installs: 44,320

Avg rating: 3.2

1616

2,219

major competitor apps

even661006685

88,180 competing apps

Median installs: 47,246

Avg rating: 3.0

1917

12,732

major competitor apps

achieve711004972

16,618 competing apps

Median installs: 30,552

Avg rating: 2.9

1818

1,742

major competitor apps

pre691003449

783 competing apps

Median installs: 38,046

Avg rating: 2.8

2222

85

major competitor apps

229 keywords
1 of 10

App Description

Fast, secure access to everyday essentials like cards, passes or tickets

Google Wallet gives you fast, secure access to your everyday essentials. Tap to pay everywhere Google Pay is accepted, board a flight, go to a movie, and more – all with just your phone. Keep everything protected in one place, no matter where you go.

CONVENIENT

Get what you need fast
+ Three quick ways for accessing your everyday essentials: use your phone’s quick settings for fast access, open the Wallet app from your homescreen or use Google Assistant when your hands are busy.

Access Google Wallet from your Wear OS watch
+ Get instant access to Wallet on the Wear OS main watch face with complications.

Carry cards, tickets, passes, and more
+ Catch a train, see a concert, or earn rewards at your favorite stores with a digital wallet that carries more
+ [US Only] Unlock the world around you with a digital wallet that carries your drivers license and digital car keys

What you need, right when you need it
+ Your Wallet can suggest what you need, right when you need it. Get a notification for your boarding pass on the day of travel, so you’ll never have to fumble in your bag again.

HELPFUL

Keep track of receipts
+ Easily find transaction details in Wallet, including smart details like location pulled from Google Maps

Seamless integration across Google
+ Sync your Wallet to keep your Calendar and Assistant up to date with the latest info like flight updates and event notifications
+ Shop smarter by seeing your point balances and loyalty benefits in Maps, Shopping, and more

Get started in a snap
+ Set up is seamless with the ability to import cards, transit passes, loyalty cards and more that you’ve saved on Gmail.

Stay in the know on the go
+ Make boarding flights a breeze with the latest information pulled from Google Search. Google Wallet can keep you posted on gate changes or unexpected flight delays.

SAFE & PRIVATE

A secure way to carry it all
+ Security and privacy are built into every part of Google Wallet to keep all your essentials protected.

Android security you can count on
+ Keep your data and essentials secure with advanced Android security features like 2-Step Verification, Find My Phone, and remotely erasing data.

Tap to pay keeps your card secure
ALT: + When you tap to pay with your Android phone, Google Pay doesn’t share your real credit card number with the business, so your paym