Google Wallet

1.7B installs
2.1M ratings
+4M weekly installs
trend steady
+42.8M monthly installs
trend steady
Google Wallet icon

ASO Keyword Dashboard

Tracking 182 keywords for Google Wallet in Google Play

Developer: Google LLC Category: finance Rating: 4.45

Google Wallet tracks 182 keywords (106 keywords rank; 76 need traction). Key metrics: 11% top-10 coverage, opportunity 69.8, difficulty 51.0, best rank 1.

Fast, secure access to everyday essentials like cards, passes or tickets

Tracked keywords

182

106  ranked •  76  not ranking yet

Top 10 coverage

11%

Best rank 1 • Latest leader 34

Avg opportunity

69.8

Top keyword: apple

Avg difficulty

51.0

Lower scores indicate easier wins

Opportunity leaders

  • apple

    Opportunity: 75.0 • Difficulty: 42.7 • Rank 34

    Competitors: 686

    63.7
  • subscriptions

    Opportunity: 74.0 • Difficulty: 64.9 • Rank 23

    Competitors: 450

    62.4
  • cutting

    Opportunity: 74.0 • Difficulty: 40.2 • Rank 66

    Competitors: 467

    60.0
  • integration

    Opportunity: 74.0 • Difficulty: 43.3 • Rank —

    Competitors: 387

    66.1
  • instant access

    Opportunity: 74.0 • Difficulty: 41.6 • Rank —

    Competitors: 296

    62.1

Unranked opportunities

  • integration

    Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 387

  • instant access

    Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 296

  • wallet

    Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 795

  • flight

    Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 686

  • credit card

    Opportunity: 74.0 • Difficulty: 44.0 • Competitors: 907

High competition keywords

  • new

    Total apps: 370,292 • Major competitors: 23,756

    Latest rank: 136 • Difficulty: 58.7

  • access

    Total apps: 337,261 • Major competitors: 12,468

    Latest rank: 69 • Difficulty: 58.5

  • easy

    Total apps: 328,713 • Major competitors: 16,315

    Latest rank: 12 • Difficulty: 56.4

  • free

    Total apps: 320,529 • Major competitors: 24,244

    Latest rank: 40 • Difficulty: 58.7

  • find

    Total apps: 305,883 • Major competitors: 17,673

    Latest rank: 186 • Difficulty: 58.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
pay691005077

70,973 competing apps

Median installs: 1,690

Avg rating: 2.6

11

4,064

major competitor apps

payments711004572

32,337 competing apps

Median installs: 1,301

Avg rating: 2.4

11

1,290

major competitor apps

started721004569

21,172 competing apps

Median installs: 1,907

Avg rating: 2.5

11

953

major competitor apps

payment691005078

78,691 competing apps

Median installs: 1,123

Avg rating: 2.2

22

3,456

major competitor apps

financial701004775

49,172 competing apps

Median installs: 1,252

Avg rating: 2.4

22

1,949

major competitor apps

gives701004976

58,307 competing apps

Median installs: 2,772

Avg rating: 2.6

22

2,969

major competitor apps

give691005179

85,420 competing apps

Median installs: 4,264

Avg rating: 2.5

33

5,590

major competitor apps

still721004971

27,062 competing apps

Median installs: 6,235

Avg rating: 2.8

66

1,732

major competitor apps

easier701005376

55,084 competing apps

Median installs: 1,635

Avg rating: 2.4

107

2,342

major competitor apps

simply691004978

84,173 competing apps

Median installs: 1,666

Avg rating: 2.5

77

3,795

major competitor apps

similar731005468

17,956 competing apps

Median installs: 4,965

Avg rating: 2.7

99

1,336

major competitor apps

place681005280

99,555 competing apps

Median installs: 1,084

Avg rating: 2.4

1010

4,550

major competitor apps

easy651005688

328,713 competing apps

Median installs: 2,486

Avg rating: 2.4

1211

16,315

major competitor apps

directly671005281

128,620 competing apps

Median installs: 1,000

Avg rating: 2.3

11

4,484

major competitor apps

across691006178

83,961 competing apps

Median installs: 1,743

Avg rating: 2.4

1211

4,582

major competitor apps

advanced691005379

86,849 competing apps

Median installs: 2,122

Avg rating: 2.6

4012

5,253

major competitor apps

limited721004971

29,143 competing apps

Median installs: 4,740

Avg rating: 2.8

1313

1,999

major competitor apps

makes681005281

113,059 competing apps

Median installs: 1,613

Avg rating: 2.5

1414

5,046

major competitor apps

professionals721004371

27,520 competing apps

Median installs: 459

Avg rating: 1.9

1414

407

major competitor apps

professionals721004371

27,520 competing apps

Median installs: 459

Avg rating: 1.9

5214

407

major competitor apps

ability701004875

51,254 competing apps

Median installs: 2,906

Avg rating: 2.5

3416

2,249

major competitor apps

faster711005372

31,927 competing apps

Median installs: 2,988

Avg rating: 2.7

1616

2,032

major competitor apps

even671005783

157,958 competing apps

Median installs: 4,183

Avg rating: 2.6

1917

11,596

major competitor apps

achieve711004673

40,076 competing apps

Median installs: 1,092

Avg rating: 2.4

1818

1,589

major competitor apps

pre731004356

3,432 competing apps

Median installs: 3,707

Avg rating: 2.7

2222

275

major competitor apps

182 keywords
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App Description

Fast, secure access to everyday essentials like cards, passes or tickets

Google Wallet gives you fast, secure access to your everyday essentials. Tap to pay everywhere Google Pay is accepted, board a flight, go to a movie, and more – all with just your phone. Keep everything protected in one place, no matter where you go.

CONVENIENT

Get what you need fast
+ Three quick ways for accessing your everyday essentials: use your phone’s quick settings for fast access, open the Wallet app from your homescreen or use Google Assistant when your hands are busy.

Access Google Wallet from your Wear OS watch
+ Get instant access to Wallet on the Wear OS main watch face with complications.

Carry cards, tickets, passes, and more
+ Catch a train, see a concert, or earn rewards at your favorite stores with a digital wallet that carries more
+ [US Only] Unlock the world around you with a digital wallet that carries your drivers license and digital car keys

What you need, right when you need it
+ Your Wallet can suggest what you need, right when you need it. Get a notification for your boarding pass on the day of travel, so you’ll never have to fumble in your bag again.

HELPFUL

Keep track of receipts
+ Easily find transaction details in Wallet, including smart details like location pulled from Google Maps

Seamless integration across Google
+ Sync your Wallet to keep your Calendar and Assistant up to date with the latest info like flight updates and event notifications
+ Shop smarter by seeing your point balances and loyalty benefits in Maps, Shopping, and more

Get started in a snap
+ Set up is seamless with the ability to import cards, transit passes, loyalty cards and more that you’ve saved on Gmail.

Stay in the know on the go
+ Make boarding flights a breeze with the latest information pulled from Google Search. Google Wallet can keep you posted on gate changes or unexpected flight delays.

SAFE & PRIVATE

A secure way to carry it all
+ Security and privacy are built into every part of Google Wallet to keep all your essentials protected.

Android security you can count on
+ Keep your data and essentials secure with advanced Android security features like 2-Step Verification, Find My Phone, and remotely erasing data.

Tap to pay keeps your card secure
ALT: + When you tap to pay with your Android phone, Google Pay doesn’t share your real credit card number with the business, so your payment info stays safe.

You’re in control of your data
+ Easy to use privacy controls allow you to opt-in to sharing information across Google products for a tailored experience.

Google Wallet is available on all Android phones (Pie 9.0+), Wear OS and Fitbit devices.
Not all features are available for supervised accounts. Learn more about Wallet for supervised accounts here: https://support.google.com/wallet?p=about_wallet_supervised.
Still have questions? Head over to support.google.com/wallet.