YouTube Kids

851.7M installs
3.3M ratings
15M monthly active users
$1M+ monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Weekly +2.3M
Steady
Monthly +9M
Steady
YouTube Kids icon

ASO Keyword Dashboard

Tracking 192 keywords for YouTube Kids in Google Play

Developer: Google LLC Category: entertainment Rating: 4.31

YouTube Kids tracks 192 keywords (76 keywords rank; 116 need traction). Key metrics: 22% top-10 coverage, opportunity 70.5, difficulty 46.9, best rank 1.

An app made just for kids

Tracked keywords

192

76  ranked •  116  not ranking yet

Top 10 coverage

22%

Best rank 1 • Latest leader 14

Avg opportunity

70.5

Top keyword: easiest way

Avg difficulty

46.9

Lower scores indicate easier wins

Opportunity leaders

  • easiest way

    Opportunity: 75.0 • Difficulty: 40.1 • Rank 14

    Competitors: 417

    63.6
  • cartoon

    Opportunity: 74.0 • Difficulty: 44.4 • Rank 5

    Competitors: 799

    60.0
  • older

    Opportunity: 74.0 • Difficulty: 41.0 • Rank 7

    Competitors: 403

    60.4
  • movie

    Opportunity: 74.0 • Difficulty: 54.0 • Rank 9

    Competitors: 975

    62.9
  • separate

    Opportunity: 74.0 • Difficulty: 43.3 • Rank 9

    Competitors: 738

    64.6

Unranked opportunities

  • inspire

    Opportunity: 74.0 • Difficulty: 43.1 • Competitors: 441

  • creators

    Opportunity: 74.0 • Difficulty: 73.7 • Competitors: 598

  • managed

    Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 338

  • commercial

    Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 441

  • decide

    Opportunity: 74.0 • Difficulty: 53.8 • Competitors: 903

High competition keywords

  • time

    Total apps: 383,027 • Major competitors: 17,709

    Latest rank: — • Difficulty: 57.6

  • new

    Total apps: 367,596 • Major competitors: 23,543

    Latest rank: — • Difficulty: 58.6

  • easy

    Total apps: 326,565 • Major competitors: 16,152

    Latest rank: — • Difficulty: 56.4

  • make

    Total apps: 326,285 • Major competitors: 20,145

    Latest rank: — • Difficulty: 57.7

  • find

    Total apps: 308,601 • Major competitors: 17,763

    Latest rank: — • Difficulty: 58.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
children711004672

32,114 competing apps

Median installs: 2,780

Avg rating: 4.0

11

2,039

major competitor apps

kids721005470

25,986 competing apps

Median installs: 7,853

Avg rating: 4.0

11

3,041

major competitor apps

kid731004256

3,525 competing apps

Median installs: 12,104

Avg rating: 3.9

11

503

major competitor apps

videos701006476

56,216 competing apps

Median installs: 5,006

Avg rating: 4.0

22

4,791

major competitor apps

unique671005583

168,922 competing apps

Median installs: 3,505

Avg rating: 4.1

44

12,799

major competitor apps

pick711005274

41,703 competing apps

Median installs: 3,684

Avg rating: 4.0

44

3,731

major competitor apps

cartoon741004460

5,830 competing apps

Median installs: 14,261

Avg rating: 4.0

55

799

major competitor apps

child731004469

20,750 competing apps

Median installs: 2,595

Avg rating: 4.0

125

1,281

major competitor apps

streams731004359

5,136 competing apps

Median installs: 2,133

Avg rating: 4.2

66

251

major competitor apps

older741004160

6,196 competing apps

Median installs: 3,570

Avg rating: 3.9

77

403

major competitor apps

simple661005586

258,766 competing apps

Median installs: 2,077

Avg rating: 4.0

88

12,322

major competitor apps

kind721004670

23,604 competing apps

Median installs: 4,223

Avg rating: 4.0

129

1,609

major competitor apps

movie741005463

8,944 competing apps

Median installs: 12,695

Avg rating: 3.8

99

975

major competitor apps

separate741004365

11,463 competing apps

Median installs: 3,861

Avg rating: 4.0

99

738

major competitor apps

film731004158

4,520 competing apps

Median installs: 4,274

Avg rating: 3.9

99

321

major competitor apps

television731003859

4,966 competing apps

Median installs: 4,162

Avg rating: 3.9

1010

302

major competitor apps

great way741003960

5,588 competing apps

Median installs: 4,512

Avg rating: 4.0

1010

393

major competitor apps

streaming721005469

22,396 competing apps

Median installs: 4,220

Avg rating: 3.9

1010

1,588

major competitor apps

online video721004151

1,592 competing apps

Median installs: 8,306

Avg rating: 3.9

1010

190

major competitor apps

tu711003348

974 competing apps

Median installs: 3,644

Avg rating: 4.2

1111

62

major competitor apps

interests741005763

8,851 competing apps

Median installs: 2,132

Avg rating: 3.9

1111

428

major competitor apps

movies741005362

8,330 competing apps

Median installs: 14,454

Avg rating: 3.8

1111

920

major competitor apps

entertainment711004973

38,618 competing apps

Median installs: 3,744

Avg rating: 4.0

1212

2,473

major competitor apps

video streaming711003750

1,308 competing apps

Median installs: 10,107

Avg rating: 3.7

1212

134

major competitor apps

ki721003754

2,430 competing apps

Median installs: 10,349

Avg rating: 4.2

1212

134

major competitor apps

192 keywords
1 of 8

App Description

An app made just for kids

Inspire your kids to uncover their unique interests
Help your kids explore video content they love and parents trust, in an app made just for kids. With easy navigation tools and a suite of features, you can help your kids spend time online uncovering new interests, unleashing their imagination, and building their confidence in their own unique world.

Help your kids grow at their own pace
Your kids are unique, so they should only see content they're ready to explore. Decide what videos will help them make the most of their time online, then personalize individual profiles using custom content filters as they grow.

- Help your youngest kids learn their ABCs, nurture their curiosity, and more in the Preschool mode.
- Expand your kids interests to songs, cartoons, or DIY crafts in Younger mode.
- Give your older kids the freedom to search popular music and gaming videos in Older mode.
- Or hand-pick the videos, channels, and collections your kids can see in Approved Content Only mode.

Rewatch videos and bond over favorites
Quickly find your kids’ favorite videos and the content you’ve shared with them in the Watch it Again tab.

Shape your kids’ viewing experience with Parental Controls
Parental Control features help you limit what your kids watch and better guide their viewing experience. Our blocking process aims to help keep videos on YouTube Kids family-friendly and safe – but each family's preferences are unique. Don't like a video or channel, or see inappropriate content? Flag it for our team to review.

Set a screen-time limit
Encourage your kids to take a break in between exploring content. Use the Timer feature to freeze the app when screen time is up so your kids can apply their new skills to the real world.

See important information
- Parental setup is needed to ensure the best experience for your family.
- Kids may see commercial content from YouTube creators that are not paid ads.
- See The Privacy Notice for Google Accounts managed with Family Link for information on our privacy practices for signing in with a Google Account.
- If your kids use the app without signing in with their Google Account, the YouTube Kids Privacy Notice applies.