YouTube Kids

YouTube Kids
YouTube Kids
Developer: Google LLC
Category: Entertainment
815.7M installs
3.2M ratings
+2.6M weekly installs
trend steady
+10.7M monthly installs
trend steady
YouTube Kids icon

ASO Keyword Dashboard

Tracking 158 keywords for YouTube Kids in Google Play

Developer: Google LLC Category: entertainment Rating: 4.19

YouTube Kids tracks 158 keywords (48 keywords rank; 110 need traction). Key metrics: 13% top-10 coverage, opportunity 68.8, difficulty 57.4, best rank 1.

An app made just for kids

Tracked keywords

158

48  ranked •  110  not ranking yet

Top 10 coverage

13%

Best rank 1 • Latest leader 20

Avg opportunity

68.8

Top keyword: child

Avg difficulty

57.4

Lower scores indicate easier wins

Opportunity leaders

  • child

    Opportunity: 73.0 • Difficulty: 47.1 • Rank 20

    Competitors: 1,218

    68.1
  • shared

    Opportunity: 73.0 • Difficulty: 73.0 • Rank 54

    Competitors: 982

    68.4
  • needed

    Opportunity: 73.0 • Difficulty: 49.9 • Rank —

    Competitors: 968

    67.7
  • spend

    Opportunity: 73.0 • Difficulty: 49.4 • Rank —

    Competitors: 1,447

    68.5
  • viewing

    Opportunity: 73.0 • Difficulty: 49.7 • Rank —

    Competitors: 1,146

    67.8

Unranked opportunities

  • needed

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 968

  • spend

    Opportunity: 73.0 • Difficulty: 49.4 • Competitors: 1,447

  • viewing

    Opportunity: 73.0 • Difficulty: 49.7 • Competitors: 1,146

  • paid

    Opportunity: 73.0 • Difficulty: 58.3 • Competitors: 1,246

  • navigation

    Opportunity: 72.0 • Difficulty: 58.5 • Competitors: 1,141

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: 58 • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: — • Difficulty: 61.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
kids721006371

14,353 competing apps

Median installs: 80,124

Avg rating: 3.0

11

2,863

major competitor apps

kid651004556

2,020 competing apps

Median installs: 101,844

Avg rating: 3.1

11

452

major competitor apps

children711004972

15,339 competing apps

Median installs: 40,066

Avg rating: 2.7

33

1,968

major competitor apps

videos701008076

28,792 competing apps

Median installs: 49,188

Avg rating: 3.0

54

4,475

major competitor apps

want661005986

103,224 competing apps

Median installs: 39,982

Avg rating: 2.9

55

12,476

major competitor apps

series721005371

14,526 competing apps

Median installs: 43,250

Avg rating: 2.9

99

1,895

major competitor apps

made681005779

42,597 competing apps

Median installs: 32,589

Avg rating: 2.8

1411

4,321

major competitor apps

shows711006072

16,906 competing apps

Median installs: 37,831

Avg rating: 3.0

1111

2,166

major competitor apps

entertainment711005473

17,804 competing apps

Median installs: 39,860

Avg rating: 2.8

1212

2,218

major competitor apps

simple661005986

106,353 competing apps

Median installs: 32,331

Avg rating: 2.8

13

11,187

major competitor apps

video681006779

44,741 competing apps

Median installs: 49,603

Avg rating: 2.9

1614

6,431

major competitor apps

apply701005575

24,305 competing apps

Median installs: 42,318

Avg rating: 3.0

2020

3,025

major competitor apps

child731004768

9,637 competing apps

Median installs: 41,790

Avg rating: 2.7

2020

1,218

major competitor apps

easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

25

17,537

major competitor apps

helps681006481

52,541 competing apps

Median installs: 32,306

Avg rating: 2.8

2725

5,480

major competitor apps

itunes account691003847

566 competing apps

Median installs: 44,730

Avg rating: 3.1

2626

78

major competitor apps

content681006481

56,908 competing apps

Median installs: 30,274

Avg rating: 2.8

3535

5,627

major competitor apps

mode691006578

35,564 competing apps

Median installs: 53,723

Avg rating: 3.1

3535

5,505

major competitor apps

friendly681005481

53,552 competing apps

Median installs: 26,394

Avg rating: 2.7

3838

4,890

major competitor apps

see671006884

78,341 competing apps

Median installs: 34,000

Avg rating: 3.0

4444

9,101

major competitor apps

way661006185

89,339 competing apps

Median installs: 36,402

Avg rating: 3.0

4444

10,854

major competitor apps

review711004974

20,345 competing apps

Median installs: 28,040

Avg rating: 2.9

4747

1,692

major competitor apps

apple721004763

4,613 competing apps

Median installs: 46,163

Avg rating: 3.0

5247

648

major competitor apps

official691006078

38,012 competing apps

Median installs: 28,214

Avg rating: 2.7

5148

3,398

major competitor apps

version691006177

30,986 competing apps

Median installs: 38,306

Avg rating: 3.1

5050

3,300

major competitor apps

158 keywords
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App Description

An app made just for kids

Inspire your kids to uncover their unique interests
Help your kids explore video content they love and parents trust, in an app made just for kids. With easy navigation tools and a suite of features, you can help your kids spend time online uncovering new interests, unleashing their imagination, and building their confidence in their own unique world.

Help your kids grow at their own pace
Your kids are unique, so they should only see content they're ready to explore. Decide what videos will help them make the most of their time online, then personalize individual profiles using custom content filters as they grow.

- Help your youngest kids learn their ABCs, nurture their curiosity, and more in the Preschool mode.
- Expand your kids interests to songs, cartoons, or DIY crafts in Younger mode.
- Give your older kids the freedom to search popular music and gaming videos in Older mode.
- Or hand-pick the videos, channels, and collections your kids can see in Approved Content Only mode.

Rewatch videos and bond over favorites
Quickly find your kids’ favorite videos and the content you’ve shared with them in the Watch it Again tab.

Shape your kids’ viewing experience with Parental Controls
Parental Control features help you limit what your kids watch and better guide their viewing experience. Our blocking process aims to help keep videos on YouTube Kids family-friendly and safe – but each family's preferences are unique. Don't like a video or channel, or see inappropriate content? Flag it for our team to review.

Set a screen-time limit
Encourage your kids to take a break in between exploring content. Use the Timer feature to freeze the app when screen time is up so your kids can apply their new skills to the real world.

See important information
- Parental setup is needed to ensure the best experience for your family.
- Kids may see commercial content from YouTube creators that are not paid ads.
- See The Privacy Notice for Google Accounts managed with Family Link for information on our privacy practices for signing in with a Google Account.
- If your kids use the app without signing in with their Google Account, the YouTube Kids Privacy Notice applies.