YouTube Kids

842.6M installs
3.2M ratings
+1.7M weekly installs
trend steady
+11.3M monthly installs
trend steady
YouTube Kids icon

ASO Keyword Dashboard

Tracking 158 keywords for YouTube Kids in Google Play

Developer: Google LLC Category: entertainment Rating: 4.2

YouTube Kids tracks 158 keywords (48 keywords rank; 110 need traction). Key metrics: 13% top-10 coverage, opportunity 69.8, difficulty 50.5, best rank 1.

An app made just for kids

Tracked keywords

158

48  ranked •  110  not ranking yet

Top 10 coverage

13%

Best rank 1 • Latest leader 52

Avg opportunity

69.8

Top keyword: apple

Avg difficulty

50.5

Lower scores indicate easier wins

Opportunity leaders

  • apple

    Opportunity: 74.0 • Difficulty: 42.7 • Rank 52

    Competitors: 676

    63.7
  • inspire

    Opportunity: 74.0 • Difficulty: 43.3 • Rank —

    Competitors: 435

    64.6
  • creators

    Opportunity: 74.0 • Difficulty: 73.0 • Rank —

    Competitors: 616

    60.7
  • managed

    Opportunity: 74.0 • Difficulty: 41.0 • Rank —

    Competitors: 351

    64.2
  • notice

    Opportunity: 74.0 • Difficulty: 45.9 • Rank —

    Competitors: 489

    62.8

Unranked opportunities

  • inspire

    Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 435

  • creators

    Opportunity: 74.0 • Difficulty: 73.0 • Competitors: 616

  • managed

    Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 351

  • notice

    Opportunity: 74.0 • Difficulty: 45.9 • Competitors: 489

  • commercial

    Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 434

High competition keywords

  • time

    Total apps: 391,175 • Major competitors: 18,123

    Latest rank: — • Difficulty: 57.9

  • new

    Total apps: 375,249 • Major competitors: 23,976

    Latest rank: — • Difficulty: 58.7

  • easy

    Total apps: 331,174 • Major competitors: 16,422

    Latest rank: — • Difficulty: 56.5

  • make

    Total apps: 330,494 • Major competitors: 20,505

    Latest rank: — • Difficulty: 57.9

  • free

    Total apps: 315,232 • Major competitors: 24,101

    Latest rank: 58 • Difficulty: 58.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
kids721005470

25,471 competing apps

Median installs: 7,936

Avg rating: 2.7

11

3,012

major competitor apps

kid731004256

3,379 competing apps

Median installs: 13,004

Avg rating: 2.8

11

495

major competitor apps

children711004672

31,637 competing apps

Median installs: 2,791

Avg rating: 2.4

33

2,023

major competitor apps

videos701006476

55,182 competing apps

Median installs: 4,967

Avg rating: 2.6

54

4,722

major competitor apps

want661005484

193,761 competing apps

Median installs: 3,559

Avg rating: 2.6

55

11,700

major competitor apps

series721004870

26,141 competing apps

Median installs: 6,056

Avg rating: 2.6

99

1,941

major competitor apps

made681005179

89,822 competing apps

Median installs: 2,106

Avg rating: 2.4

1411

3,961

major competitor apps

shows711005173

36,020 competing apps

Median installs: 1,868

Avg rating: 2.4

1111

1,945

major competitor apps

entertainment711004973

37,402 competing apps

Median installs: 3,716

Avg rating: 2.5

1212

2,408

major competitor apps

simple661005586

250,021 competing apps

Median installs: 2,078

Avg rating: 2.4

13

12,073

major competitor apps

video691005879

85,045 competing apps

Median installs: 5,197

Avg rating: 2.6

1614

6,792

major competitor apps

apply701005074

43,564 competing apps

Median installs: 6,266

Avg rating: 2.7

2020

3,236

major competitor apps

child731004469

20,426 competing apps

Median installs: 2,623

Avg rating: 2.4

2020

1,263

major competitor apps

easy651005688

331,174 competing apps

Median installs: 2,447

Avg rating: 2.4

25

16,422

major competitor apps

helps681005581

123,264 competing apps

Median installs: 1,362

Avg rating: 2.3

2725

5,122

major competitor apps

itunes account711003347

873 competing apps

Median installs: 7,750

Avg rating: 2.8

2626

72

major competitor apps

content671005681

128,484 competing apps

Median installs: 2,330

Avg rating: 2.4

3535

6,049

major competitor apps

mode691005677

67,615 competing apps

Median installs: 5,371

Avg rating: 2.7

3535

5,723

major competitor apps

friendly671005282

146,142 competing apps

Median installs: 1,076

Avg rating: 2.2

3838

5,267

major competitor apps

see671005883

166,657 competing apps

Median installs: 1,963

Avg rating: 2.5

4444

8,370

major competitor apps

way661005685

203,405 competing apps

Median installs: 1,963

Avg rating: 2.5

4444

11,336

major competitor apps

review701004775

49,897 competing apps

Median installs: 1,595

Avg rating: 2.4

4747

1,828

major competitor apps

apple741004364

9,877 competing apps

Median installs: 2,478

Avg rating: 2.5

5247

676

major competitor apps

official681005380

106,196 competing apps

Median installs: 994

Avg rating: 2.3

5148

3,657

major competitor apps

version701005476

56,476 competing apps

Median installs: 4,950

Avg rating: 2.7

5050

3,369

major competitor apps

158 keywords
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App Description

An app made just for kids

Inspire your kids to uncover their unique interests
Help your kids explore video content they love and parents trust, in an app made just for kids. With easy navigation tools and a suite of features, you can help your kids spend time online uncovering new interests, unleashing their imagination, and building their confidence in their own unique world.

Help your kids grow at their own pace
Your kids are unique, so they should only see content they're ready to explore. Decide what videos will help them make the most of their time online, then personalize individual profiles using custom content filters as they grow.

- Help your youngest kids learn their ABCs, nurture their curiosity, and more in the Preschool mode.
- Expand your kids interests to songs, cartoons, or DIY crafts in Younger mode.
- Give your older kids the freedom to search popular music and gaming videos in Older mode.
- Or hand-pick the videos, channels, and collections your kids can see in Approved Content Only mode.

Rewatch videos and bond over favorites
Quickly find your kids’ favorite videos and the content you’ve shared with them in the Watch it Again tab.

Shape your kids’ viewing experience with Parental Controls
Parental Control features help you limit what your kids watch and better guide their viewing experience. Our blocking process aims to help keep videos on YouTube Kids family-friendly and safe – but each family's preferences are unique. Don't like a video or channel, or see inappropriate content? Flag it for our team to review.

Set a screen-time limit
Encourage your kids to take a break in between exploring content. Use the Timer feature to freeze the app when screen time is up so your kids can apply their new skills to the real world.

See important information
- Parental setup is needed to ensure the best experience for your family.
- Kids may see commercial content from YouTube creators that are not paid ads.
- See The Privacy Notice for Google Accounts managed with Family Link for information on our privacy practices for signing in with a Google Account.
- If your kids use the app without signing in with their Google Account, the YouTube Kids Privacy Notice applies.