Google

Google
Google
Developer: Google LLC
Category: Tools
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19.2B installs
28.9M ratings
867.5M monthly active users
$>10M monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Weekly +38M
Steady
Monthly +172.8M
Steady
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ASO Keyword Dashboard

Tracking 511 keywords for Google in Google Play

Developer: Google LLC Category: tools Rating: 4.07

Google tracks 511 keywords (371 keywords rank; 140 need traction). Key metrics: 33% top-10 coverage, opportunity 71.1, difficulty 47.6, best rank 1.

Find what you need with Google

Tracked keywords

511

371  ranked •  140  not ranking yet

Top 10 coverage

33%

Best rank 1 • Latest leader 1

Avg opportunity

71.1

Top keyword: topic

Avg difficulty

47.6

Lower scores indicate easier wins

Opportunity leaders

  • topic

    Opportunity: 74.0 • Difficulty: 46.0 • Rank 1

    Competitors: 267

    63.3

  • requiring

    Opportunity: 74.0 • Difficulty: 45.5 • Rank 1

    Competitors: 244

    60.1

  • targeted

    Opportunity: 74.0 • Difficulty: 39.6 • Rank 4

    Competitors: 180

    61.5

  • staying

    Opportunity: 74.0 • Difficulty: 41.4 • Rank 2

    Competitors: 319

    63.6

  • discovering

    Opportunity: 74.0 • Difficulty: 41.4 • Rank 4

    Competitors: 315

    61.7

Unranked opportunities

  • album

    Opportunity: 74.0 • Difficulty: 62.1 • Competitors: 502

  • qr codes

    Opportunity: 74.0 • Difficulty: 59.7 • Competitors: 248

  • artist

    Opportunity: 74.0 • Difficulty: 55.5 • Competitors: 565

  • links

    Opportunity: 74.0 • Difficulty: 51.7 • Competitors: 471

  • morning

    Opportunity: 74.0 • Difficulty: 48.5 • Competitors: 583

High competition keywords

  • time

    Total apps: 385,850 • Major competitors: 16,372

    Latest rank: — • Difficulty: 58.7

  • new

    Total apps: 370,270 • Major competitors: 21,630

    Latest rank: — • Difficulty: 59.9

  • access

    Total apps: 337,289 • Major competitors: 11,556

    Latest rank: — • Difficulty: 59.5

  • easy

    Total apps: 328,697 • Major competitors: 14,659

    Latest rank: 10 • Difficulty: 57.3

  • free

    Total apps: 320,602 • Major competitors: 22,308

    Latest rank: 24 • Difficulty: 60.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
step toward731003456

3,212 competing apps

Median installs: 168

Avg rating: 1.6

11

38

major competitor apps

google691007976

62,815 competing apps

Median installs: 2,639

Avg rating: 2.1

11

4,099

major competitor apps

topic741004663

9,451 competing apps

Median installs: 2,570

Avg rating: 1.8

11

267

major competitor apps

apps691006976

61,622 competing apps

Median installs: 3,579

Avg rating: 2.2

11

4,560

major competitor apps

applications721005170

24,756 competing apps

Median installs: 3,231

Avg rating: 1.8

21

1,047

major competitor apps

google account721007152

1,833 competing apps

Median installs: 6,131

Avg rating: 2.3

11

132

major competitor apps

requiring741004560

5,938 competing apps

Median installs: 1,689

Avg rating: 1.8

11

244

major competitor apps

aplicativo661001728

53 competing apps

Median installs: 1,334

Avg rating: 2.3

11

0

major competitor apps

find exactly721003554

2,325 competing apps

Median installs: 896

Avg rating: 1.9

11

86

major competitor apps

bringing731004367

16,198 competing apps

Median installs: 1,198

Avg rating: 1.9

22

637

major competitor apps

targeted741004061

7,251 competing apps

Median installs: 524

Avg rating: 1.8

42

180

major competitor apps

staying741004164

9,785 competing apps

Median installs: 506

Avg rating: 1.8

22

319

major competitor apps

simple way731003858

4,204 competing apps

Median installs: 1,634

Avg rating: 1.8

22

174

major competitor apps

main691005177

68,168 competing apps

Median installs: 2,390

Avg rating: 1.9

42

3,236

major competitor apps

receive671005382

145,231 competing apps

Median installs: 831

Avg rating: 1.8

32

4,382

major competitor apps

required711005574

41,858 competing apps

Median installs: 3,200

Avg rating: 2.0

62

2,234

major competitor apps

best quality731003657

3,618 competing apps

Median installs: 2,465

Avg rating: 1.8

22

115

major competitor apps

discovering741004162

7,431 competing apps

Median installs: 1,069

Avg rating: 1.9

42

315

major competitor apps

receives731003658

4,179 competing apps

Median installs: 943

Avg rating: 1.9

22

115

major competitor apps

transforming741006361

7,025 competing apps

Median installs: 878

Avg rating: 1.9

32

357

major competitor apps

sitting731003455

2,802 competing apps

Median installs: 1,863

Avg rating: 1.8

22

113

major competitor apps

handled721003555

2,748 competing apps

Median installs: 788

Avg rating: 1.7

22

57

major competitor apps

sees721006954

2,483 competing apps

Median installs: 619

Avg rating: 1.8

22

72

major competitor apps

huge selection711003850

1,284 competing apps

Median installs: 11,462

Avg rating: 2.3

22

159

major competitor apps

varying731003755

2,899 competing apps

Median installs: 2,109

Avg rating: 2.1

22

161

major competitor apps

511 keywords
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App Description

Find what you need with Google

The Google app offers more ways to search about the things that matter to you. Try AI Mode, AI Overviews, Google Lens, and more to find quick answers, explore your interests, and stay up-to-date. Use text, voice, photos, and your camera to get help in new ways.

Feature highlights:
• AI Mode: Try a new way to search with AI Mode – giving you AI-powered responses to your toughest questions with links to the web. Talk, type, or snap a photo to get started, and ask follow-up questions to dig deeper.
• Circle to Search: Instantly search what you see on your phone without switching apps. Circle, highlight, scribble, or tap an image, video, or text to search. Available on select premium Android smartphones in some languages and locations.
• Google Search widget: Search from your home screen with the Google widget and customize your shortcuts to quickly translate text, search a song, check the weather, and more. You can also match it to your personal style by adjusting the colors and transparency.
• Google Lens: Search what you see with Lens. Not sure how to describe something in words? Use your camera, an image, or a screenshot to search. Easily identify plants or animals, find similar products, translate text, and get step-by-step homework help.
• Hum to Search: Can't remember the name of that song? Hum the tune and Google will help find it for you—no lyrics, artist name or perfect pitch required. You can also search for a song playing near you.
• Discover: Stay up-to-date on topics that matter to you. Get personalized news, articles, and videos based on your interests.
• AI Overviews: A faster, easier way to search and explore insights from the web. Quickly find what you’re looking for with a snapshot of helpful information and links.

A whole new way to search with AI:
• Bring your toughest questions to generative AI features like AI Overviews and AI Mode
• Get help with planning, researching, brainstorming new ideas, and more with a custom version of Gemini
• Bring your ideas to life by transforming your photos in Lens or creating images in AI Mode with Nano Banana. Available in select languages and locations.

Search what you see with Google Lens:
• Translate text in over 100 languages
• Find exact or similar products
• Identify popular plants, animals, and landmarks
• Scan QR codes and barcodes
• Copy text
• Step-by-step explanations and solutions for homework problems
• Reverse image search: find the source, similar photos, and relation information

Get personalized updates in Discover:
• Stay in the know about topics that interest you.
• Start your morning with weather and top news.
• Get real-time updates on sports, movies, and events.
• Stay on top of your favorite artist’s latest album drops.
• Get stories about your interests and hobbies.
• Follow interesting topics, right from Search results.

Search safely and securely:
• All searches in the Google app are protected by encrypting the connection between your device and Google.
• Privacy controls are easy to find and use. Tap your profile picture to access your menu and delete recent search history from your account with one click.
• Search proactively filters webspam to help ensure that you see safe, high-quality results.

Learn more about what the Google app can do for you: https://search.google/
Privacy policy: https://www.google.com/policies/privacy
Your feedback helps us create products you'll love. Join a user research study here:
https://goo.gl/kKQn99