Play ABC, Alfie Atkins
Play ABC, Alfie Atkins Summary
Play ABC, Alfie Atkins is a with in-app purchases Android app in Educational by Gro Play Digital. Released in Aug 2018 (7 years ago). It has about 428.6K+ installs and 364 ratings with a 3.43★ (mixed) average. Based on AppGoblin estimates, it reaches roughly 3.4K monthly active users and generates around $<10K monthly revenue (100% IAP / 0% ads). Store metadata: updated Oct 6, 2025, version 57.
Recent activity: 24 installs this week (1.6K over 4 weeks) showing declining growth , and 1.00 new ratings this week View trends →
Data tracking: SDKs and third-party integrations were last analyzed on Mar 15, 2026. The app's network data flows (API traffic to/from the app and its SDKs) were last crawled on Nov 10, 2025.
Store info: Last updated on Google Play on Oct 6, 2025 (version 57).
3.43★
Ratings: 364
Screenshots
App Description
Play with letters, sounds and words together with Alfie Atkins.
Play with letters, sounds and words together with Alfie Atkins. Children love learning new things through play. This app, Play ABC, Alfie Atkins, stimulates children's language learning skills by clearly connecting the function and purpose of letters in an experimental, playful way.
Alfie has some extraordinary devices in his room: a letter tracer, a word machine and a puppet theatre. With the letter tracer, children will learn the appearance and sound of all letters and train their motor skills and muscle memory by drawing and tracing letters on the screen. Using Alfie's homemade word machine, children will spell new words using phonemes and letter tips. All new words are sent to the puppet theatre, where children use their creativity and imagination to tell fantastic stories. This playloop, with concrete results, has a motivational effect and helps children develop their language skills at their own pace.
Play ABC, Alfie Atkins is developed by language teachers and game designers. It was created and tested in collaboration with teachers and students of schools in Finland and Sweden. The app has been developed based on children's needs and does not feature points, time limits or other elements that could lead to failure or stress. Children will play and learn using the app on their own terms and at their own pace, in preschool, at school or at home.
Play and learn:
• The sounds, phonemes and names of letters
• How to trace letters
• How to spell around 100 different words
• How to read simple words
• Upper and lowercase letters
• Fine motor skills and eye-hand coordination
• The basics of literacy
• Creative storytelling
The app is available in 6 different languages, and the full version allows the creation of individual profiles for multiple children.
Please note that family sharing of in-app purchases aren't supported by Google. So if you want to purchase the full version of the app and share it with family members please purchase the separate premium, full version, of the app available on the Google Play Store instead.
Alfie Atkins (Swedish: Alfons Åberg) is a fictional character created by the author Gunilla Bergström.
Gro Play is an xEdu.co alumnus and member of the trade organization Swedish EdTech Industry. Gro Play collaborates with Playful Learning Center, the University of Helsinki, in

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