Halifax Mobile Banking

10.7M installs
262.3K ratings
+13.1K weekly installs
trend steady
+82.4K monthly installs
trend steady
Halifax Mobile Banking icon

ASO Keyword Dashboard

Tracking 205 keywords for Halifax Mobile Banking in Google Play

Developer: Lloyds Banking Group PLC Category: finance Rating: 4.42

Halifax Mobile Banking tracks 205 keywords (1 keyword ranks; 204 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 46.3, best rank 33.

Our app makes your everyday banking extra simple, quick & secure

Tracked keywords

205

1  ranked •  204  not ranking yet

Top 10 coverage

0%

Best rank 33 • Latest leader —

Avg opportunity

70.5

Top keyword: moves

Avg difficulty

46.3

Lower scores indicate easier wins

Opportunity leaders

  • moves

    Opportunity: 74.0 • Difficulty: 45.7 • Rank —

    Competitors: 931

    66.0
  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank —

    Competitors: 335

    62.2
  • conduct

    Opportunity: 74.0 • Difficulty: 38.7 • Rank —

    Competitors: 242

    61.1
  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Rank —

    Competitors: 726

    64.5
  • spaces

    Opportunity: 74.0 • Difficulty: 41.2 • Rank —

    Competitors: 241

    61.0

Unranked opportunities

  • moves

    Opportunity: 74.0 • Difficulty: 45.7 • Competitors: 931

  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Competitors: 335

  • conduct

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 242

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 726

  • spaces

    Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 241

High competition keywords

  • new

    Total apps: 376,111 • Major competitors: 24,048

    Latest rank: — • Difficulty: 58.8

  • access

    Total apps: 331,814 • Major competitors: 12,275

    Latest rank: — • Difficulty: 58.6

  • make

    Total apps: 331,214 • Major competitors: 20,580

    Latest rank: — • Difficulty: 57.9

  • like

    Total apps: 284,930 • Major competitors: 22,302

    Latest rank: — • Difficulty: 60.7

  • mobile

    Total apps: 279,033 • Major competitors: 10,999

    Latest rank: — • Difficulty: 55.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
banking731004468

18,250 competing apps

Median installs: 3,894

Avg rating: 3.1

3333

1,141

major competitor apps

top681005679

89,282 competing apps

Median installs: 3,137

Avg rating: 2.6

6,468

major competitor apps

new641005989

376,111 competing apps

Median installs: 2,970

Avg rating: 2.6

24,048

major competitor apps

online661005584

193,125 competing apps

Median installs: 1,522

Avg rating: 2.4

10,101

major competitor apps

card691005077

68,175 competing apps

Median installs: 4,495

Avg rating: 2.7

4,916

major competitor apps

online banking731003557

3,527 competing apps

Median installs: 2,630

Avg rating: 3.4

111

major competitor apps

notifications681005380

99,621 competing apps

Median installs: 762

Avg rating: 2.3

3,060

major competitor apps

change681005279

89,161 competing apps

Median installs: 4,942

Avg rating: 2.6

6,309

major competitor apps

order671005282

139,484 competing apps

Median installs: 563

Avg rating: 2.3

4,290

major competitor apps

try691005578

78,633 competing apps

Median installs: 7,241

Avg rating: 2.8

7,815

major competitor apps

export731004668

17,431 competing apps

Median installs: 2,389

Avg rating: 2.7

1,040

major competitor apps

make651005888

331,214 competing apps

Median installs: 2,457

Avg rating: 2.5

20,580

major competitor apps

phone671006083

149,963 competing apps

Median installs: 3,589

Avg rating: 2.6

9,361

major competitor apps

whether661005384

195,617 competing apps

Median installs: 936

Avg rating: 2.3

7,867

major competitor apps

collect691005378

75,544 competing apps

Median installs: 3,976

Avg rating: 2.8

6,214

major competitor apps

contact671005482

135,738 competing apps

Median installs: 1,823

Avg rating: 2.4

6,175

major competitor apps

simply691004979

84,957 competing apps

Median installs: 1,619

Avg rating: 2.5

3,863

major competitor apps

used681005581

117,424 competing apps

Median installs: 3,080

Avg rating: 2.4

5,254

major competitor apps

save671005883

152,666 competing apps

Median installs: 3,594

Avg rating: 2.6

10,231

major competitor apps

control671005482

132,098 competing apps

Median installs: 1,840

Avg rating: 2.4

7,355

major competitor apps

everything681005279

94,834 competing apps

Median installs: 1,358

Avg rating: 2.4

4,633

major competitor apps

secure681005580

99,738 competing apps

Median installs: 1,016

Avg rating: 2.5

4,445

major competitor apps

people681005480

101,489 competing apps

Median installs: 2,976

Avg rating: 2.5

5,705

major competitor apps

anonymous731004059

5,056 competing apps

Median installs: 6,742

Avg rating: 2.8

437

major competitor apps

calls731005568

18,698 competing apps

Median installs: 4,834

Avg rating: 2.4

1,468

major competitor apps

205 keywords
1 of 9

App Description

Our app makes your everyday banking extra simple, quick & secure

Extra easy, quick and secure

See what your money’s doing, anytime, anywhere.

Discover why millions of current account customers choose our app.

Our app is there for you, whether you’re on the move, at work or just relaxing at home. Tap, log in and check your balance, make payments or plan for your next big dream. Being there for you, it’s a people thing.

FEEL AT HOME
• Use your face or fingerprint to log in faster and more securely.
• Just open the app and explore your spaces to get quick access to everything you need, from statements to investments.

NO CARD? NO WORRIES
• Whether your card is lost, stolen or simply misplaced, relax knowing you can freeze it, order a new one, or look up your card details.

BE IN THE KNOW
• Stay ahead of your bills - your upcoming payments summary lets you know what’s being paid and when.
• Spending insights helps you understand where your money goes every month.
• Check your credit score and get personalised hints and tips to help you stay in control of your money and move closer to your big dreams, like getting a new home.
• Never miss important updates again: personalise your notifications to stay on top of everything.

IN FOR A PENNY
• Make every penny count with Save the Change. It rounds up what you spend on your debit card to the nearest pound and moves the change into a savings account.
• Get cashback from your favourite retailers with Everyday Offers.

CONTACTING YOU
We won't contact you any more than normal if you use the app. But please stay alert to email, text messages or phone calls that appear to be from us. Criminals may try to trick you into giving them sensitive personal or account information. We'll never contact you to ask for these details. Any emails from us will always greet you personally using your title and surname and either the last 4 digits of your account number or the last part of your postcode '*** 1AB'. Any text messages we send you will come from Halifax .

IMPORTANT INFORMATION
Mobile Banking is available to our Online Banking customers with a UK personal account. Services may be affected by phone signal and functionality. Terms and conditions apply.

You must not download, install, use or distribute our Mobile Banking apps in the following countries: North Korea; Syria; Sudan; Iran; Cuba and any other country subject to UK, US or EU technology export prohibitions.
Please note that features that require the use of your device’s phone capability, such as Call us, won’t work on tablets.

When you use this app we collect anonymous location data to help combat fraud, fix bugs and improve future services.

Cashback Extras is available to Halifax bank account customers (excluding Basic Account holders) aged 18+ with a debit/credit card who bank online. Terms and conditions apply.

Fingerprint Sign-in requires a compatible mobile running Android 7.0 or higher and may not currently work on some tablets.

Save the Change® is a registered trademark of Lloyds Bank plc and is used under licence by Bank of Scotland plc.

Halifax is a division of Bank of Scotland plc. This app and Mobile Banking are operated by Bank of Scotland plc (registered in Scotland (No. SC327000) Registered office: The Mound, Edinburgh, EH1 1YZ). Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.