Halifax Mobile Banking

10.8M installs
263K ratings
888.9K monthly active users
$>50K monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Weekly +15.8K
Steady
Monthly +67.1K
Steady
Halifax Mobile Banking icon

ASO Keyword Dashboard

Tracking 205 keywords for Halifax Mobile Banking in Google Play

Developer: Lloyds Banking Group PLC Category: finance Rating: 4.44

Halifax Mobile Banking tracks 205 keywords (3 keywords rank; 202 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 47.4, best rank 21.

Our app makes your everyday banking extra simple, quick & secure

Tracked keywords

205

3  ranked •  202  not ranking yet

Top 10 coverage

0%

Best rank 21 • Latest leader —

Avg opportunity

70.5

Top keyword: summary

Avg difficulty

47.4

Lower scores indicate easier wins

Opportunity leaders

  • summary

    Opportunity: 75.0 • Difficulty: 51.8 • Rank —

    Competitors: 259

    63.7
  • normal

    Opportunity: 75.0 • Difficulty: 41.6 • Rank —

    Competitors: 624

    63.7
  • sensitive

    Opportunity: 75.0 • Difficulty: 57.4 • Rank —

    Competitors: 585

    63.7
  • mobile banking

    Opportunity: 74.0 • Difficulty: 39.0 • Rank 22

    Competitors: 319

    62.1
  • uk

    Opportunity: 74.0 • Difficulty: 38.7 • Rank 128

    Competitors: 247

    59.9

Unranked opportunities

  • summary

    Opportunity: 75.0 • Difficulty: 51.8 • Competitors: 259

  • normal

    Opportunity: 75.0 • Difficulty: 41.6 • Competitors: 624

  • sensitive

    Opportunity: 75.0 • Difficulty: 57.4 • Competitors: 585

  • moves

    Opportunity: 74.0 • Difficulty: 47.4 • Competitors: 847

  • conduct

    Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 225

High competition keywords

  • new

    Total apps: 370,270 • Major competitors: 21,630

    Latest rank: — • Difficulty: 59.9

  • access

    Total apps: 337,289 • Major competitors: 11,556

    Latest rank: — • Difficulty: 59.5

  • make

    Total apps: 328,331 • Major competitors: 18,397

    Latest rank: — • Difficulty: 59.0

  • like

    Total apps: 288,688 • Major competitors: 20,645

    Latest rank: — • Difficulty: 62.7

  • help

    Total apps: 280,962 • Major competitors: 14,384

    Latest rank: — • Difficulty: 59.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
mobile banking741003962

7,952 competing apps

Median installs: 2,793

Avg rating: 2.9

2221

319

major competitor apps

banking731004568

18,433 competing apps

Median installs: 3,457

Avg rating: 2.6

2923

1,098

major competitor apps

uk741003960

5,773 competing apps

Median installs: 1,968

Avg rating: 2.0

128121

247

major competitor apps

top681005879

88,314 competing apps

Median installs: 2,789

Avg rating: 2.1

5,845

major competitor apps

new651006089

370,270 competing apps

Median installs: 2,549

Avg rating: 2.0

21,630

major competitor apps

online661005684

195,464 competing apps

Median installs: 1,379

Avg rating: 1.8

9,432

major competitor apps

card691005177

69,238 competing apps

Median installs: 3,586

Avg rating: 2.1

4,671

major competitor apps

online banking731003557

3,535 competing apps

Median installs: 2,475

Avg rating: 3.1

105

major competitor apps

notifications681005480

98,917 competing apps

Median installs: 792

Avg rating: 1.8

2,944

major competitor apps

change681005379

90,292 competing apps

Median installs: 3,556

Avg rating: 2.1

5,880

major competitor apps

order671005282

141,210 competing apps

Median installs: 494

Avg rating: 1.8

4,042

major competitor apps

try691005878

79,562 competing apps

Median installs: 5,792

Avg rating: 2.3

7,172

major competitor apps

export731004668

18,126 competing apps

Median installs: 1,817

Avg rating: 2.0

997

major competitor apps

make651005988

328,331 competing apps

Median installs: 2,060

Avg rating: 2.0

18,397

major competitor apps

phone671006283

151,879 competing apps

Median installs: 2,662

Avg rating: 2.0

8,546

major competitor apps

whether661005484

193,364 competing apps

Median installs: 889

Avg rating: 1.8

6,940

major competitor apps

collect691005478

77,178 competing apps

Median installs: 3,500

Avg rating: 2.1

5,811

major competitor apps

contact671005482

137,882 competing apps

Median installs: 1,525

Avg rating: 1.9

5,772

major competitor apps

simply691005078

84,171 competing apps

Median installs: 1,452

Avg rating: 2.0

3,387

major competitor apps

used681005681

116,547 competing apps

Median installs: 2,391

Avg rating: 1.9

4,709

major competitor apps

save671005983

156,061 competing apps

Median installs: 2,758

Avg rating: 2.0

9,506

major competitor apps

control671005582

135,108 competing apps

Median installs: 1,562

Avg rating: 1.9

6,819

major competitor apps

everything681005379

93,813 competing apps

Median installs: 1,241

Avg rating: 1.8

4,191

major competitor apps

secure681005680

104,950 competing apps

Median installs: 797

Avg rating: 1.8

4,208

major competitor apps

people681005580

103,201 competing apps

Median installs: 2,258

Avg rating: 2.0

5,279

major competitor apps

205 keywords
1 of 9

App Description

Our app makes your everyday banking extra simple, quick & secure

Extra easy, quick and secure

See what your money’s doing, anytime, anywhere.

Discover why millions of current account customers choose our app.

Our app is there for you, whether you’re on the move, at work or just relaxing at home. Tap, log in and check your balance, make payments or plan for your next big dream. Being there for you, it’s a people thing.

FEEL AT HOME
• Use your face or fingerprint to log in faster and more securely.
• Just open the app and explore your spaces to get quick access to everything you need, from statements to investments.

NO CARD? NO WORRIES
• Whether your card is lost, stolen or simply misplaced, relax knowing you can freeze it, order a new one, or look up your card details.

BE IN THE KNOW
• Stay ahead of your bills - your upcoming payments summary lets you know what’s being paid and when.
• Spending insights helps you understand where your money goes every month.
• Check your credit score and get personalised hints and tips to help you stay in control of your money and move closer to your big dreams, like getting a new home.
• Never miss important updates again: personalise your notifications to stay on top of everything.

IN FOR A PENNY
• Make every penny count with Save the Change. It rounds up what you spend on your debit card to the nearest pound and moves the change into a savings account.
• Get cashback from your favourite retailers with Everyday Offers.

CONTACTING YOU
We won't contact you any more than normal if you use the app. But please stay alert to email, text messages or phone calls that appear to be from us. Criminals may try to trick you into giving them sensitive personal or account information. We'll never contact you to ask for these details. Any emails from us will always greet you personally using your title and surname and either the last 4 digits of your account number or the last part of your postcode '*** 1AB'. Any text messages we send you will come from Halifax .

IMPORTANT INFORMATION
Mobile Banking is available to our Online Banking customers with a UK personal account. Services may be affected by phone signal and functionality. Terms and conditions apply.

You must not download, install, use or distribute our Mobile Banking apps in the following countries: North Korea; Syria; Sudan; Iran; Cuba and any other country subject to UK, US or EU technology export prohibitions.
Please note that features that require the use of your device’s phone capability, such as Call us, won’t work on tablets.

When you use this app we collect anonymous location data to help combat fraud, fix bugs and improve future services.

Cashback Extras is available to Halifax bank account customers (excluding Basic Account holders) aged 18+ with a debit/credit card who bank online. Terms and conditions apply.

Fingerprint Sign-in requires a compatible mobile running Android 7.0 or higher and may not currently work on some tablets.

Save the Change® is a registered trademark of Lloyds Bank plc and is used under licence by Bank of Scotland plc.

Halifax is a division of Bank of Scotland plc. This app and Mobile Banking are operated by Bank of Scotland plc (registered in Scotland (No. SC327000) Registered office: The Mound, Edinburgh, EH1 1YZ). Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.