Halifax Mobile Banking

10.6M installs
260.4K ratings
+19K weekly installs
trend steady
+86K monthly installs
trend steady
Halifax Mobile Banking icon

ASO Keyword Dashboard

Tracking 205 keywords for Halifax Mobile Banking in Google Play

Developer: Lloyds Banking Group PLC Category: finance Rating: 4.4

Halifax Mobile Banking tracks 205 keywords (1 keyword ranks; 204 need traction). Key metrics: 0% top-10 coverage, opportunity 69.0, difficulty 52.0, best rank 33.

Our app makes your everyday banking extra simple, quick & secure

Tracked keywords

205

1  ranked •  204  not ranking yet

Top 10 coverage

0%

Best rank 33 • Latest leader 33

Avg opportunity

69.0

Top keyword: banking

Avg difficulty

52.0

Lower scores indicate easier wins

Opportunity leaders

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank 33

    Competitors: 1,071

    68.1
  • calls

    Opportunity: 73.0 • Difficulty: 67.3 • Rank —

    Competitors: 1,546

    68.7
  • never miss

    Opportunity: 73.0 • Difficulty: 51.3 • Rank —

    Competitors: 1,121

    68.1
  • relax

    Opportunity: 73.0 • Difficulty: 51.4 • Rank —

    Competitors: 1,736

    68.4
  • upcoming

    Opportunity: 73.0 • Difficulty: 52.4 • Rank —

    Competitors: 857

    68.7

Unranked opportunities

  • calls

    Opportunity: 73.0 • Difficulty: 67.3 • Competitors: 1,546

  • never miss

    Opportunity: 73.0 • Difficulty: 51.3 • Competitors: 1,121

  • relax

    Opportunity: 73.0 • Difficulty: 51.4 • Competitors: 1,736

  • upcoming

    Opportunity: 73.0 • Difficulty: 52.4 • Competitors: 857

  • currently

    Opportunity: 73.0 • Difficulty: 50.8 • Competitors: 877

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: — • Difficulty: 66.6

  • every

    Total apps: 125,665 • Major competitors: 16,037

    Latest rank: — • Difficulty: 62.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
banking731004768

9,685 competing apps

Median installs: 27,159

Avg rating: 3.2

3333

1,071

major competitor apps

top681006580

46,866 competing apps

Median installs: 46,978

Avg rating: 3.0

7,127

major competitor apps

new641006690

193,474 competing apps

Median installs: 42,470

Avg rating: 3.0

25,823

major competitor apps

online661006184

80,029 competing apps

Median installs: 33,297

Avg rating: 2.8

9,770

major competitor apps

card691005478

35,515 competing apps

Median installs: 50,336

Avg rating: 3.0

4,766

major competitor apps

online banking701003655

1,712 competing apps

Median installs: 13,223

Avg rating: 3.6

104

major competitor apps

notifications691006377

33,158 competing apps

Median installs: 22,800

Avg rating: 2.8

2,906

major competitor apps

change681005580

48,309 competing apps

Median installs: 42,177

Avg rating: 3.0

6,101

major competitor apps

order681005579

44,242 competing apps

Median installs: 25,117

Avg rating: 2.7

4,188

major competitor apps

try681006279

44,524 competing apps

Median installs: 62,670

Avg rating: 3.2

7,600

major competitor apps

export721005066

7,777 competing apps

Median installs: 42,039

Avg rating: 3.1

978

major competitor apps

make641006589

163,352 competing apps

Median installs: 42,108

Avg rating: 3.0

21,922

major competitor apps

phone671006983

75,756 competing apps

Median installs: 37,780

Avg rating: 3.0

9,010

major competitor apps

whether671005883

76,585 competing apps

Median installs: 31,919

Avg rating: 2.9

8,596

major competitor apps

collect691005878

37,582 competing apps

Median installs: 51,160

Avg rating: 3.2

5,908

major competitor apps

contact671005882

58,884 competing apps

Median installs: 30,986

Avg rating: 2.8

5,729

major competitor apps

simply691005378

38,369 competing apps

Median installs: 33,095

Avg rating: 3.0

4,197

major competitor apps

used671006182

61,233 competing apps

Median installs: 32,225

Avg rating: 2.8

5,711

major competitor apps

save671006583

75,490 competing apps

Median installs: 41,387

Avg rating: 3.0

9,726

major competitor apps

control681005981

56,251 competing apps

Median installs: 34,640

Avg rating: 2.8

6,945

major competitor apps

everything681005979

40,940 competing apps

Median installs: 34,911

Avg rating: 2.9

5,090

major competitor apps

secure691006678

35,889 competing apps

Median installs: 30,578

Avg rating: 2.9

4,055

major competitor apps

people681006080

49,228 competing apps

Median installs: 35,592

Avg rating: 2.8

5,524

major competitor apps

anonymous711004359

2,777 competing apps

Median installs: 55,418

Avg rating: 3.2

415

major competitor apps

calls731006769

10,414 competing apps

Median installs: 50,344

Avg rating: 2.8

1,546

major competitor apps

205 keywords
1 of 9

App Description

Our app makes your everyday banking extra simple, quick & secure

Extra easy, quick and secure

See what your money’s doing, anytime, anywhere.

Discover why millions of current account customers choose our app.

Our app is there for you, whether you’re on the move, at work or just relaxing at home. Tap, log in and check your balance, make payments or plan for your next big dream. Being there for you, it’s a people thing.

FEEL AT HOME
• Use your face or fingerprint to log in faster and more securely.
• Just open the app and explore your spaces to get quick access to everything you need, from statements to investments.

NO CARD? NO WORRIES
• Whether your card is lost, stolen or simply misplaced, relax knowing you can freeze it, order a new one, or look up your card details.

BE IN THE KNOW
• Stay ahead of your bills - your upcoming payments summary lets you know what’s being paid and when.
• Spending insights helps you understand where your money goes every month.
• Check your credit score and get personalised hints and tips to help you stay in control of your money and move closer to your big dreams, like getting a new home.
• Never miss important updates again: personalise your notifications to stay on top of everything.

IN FOR A PENNY
• Make every penny count with Save the Change. It rounds up what you spend on your debit card to the nearest pound and moves the change into a savings account.
• Get cashback from your favourite retailers with Everyday Offers.

CONTACTING YOU
We won't contact you any more than normal if you use the app. But please stay alert to email, text messages or phone calls that appear to be from us. Criminals may try to trick you into giving them sensitive personal or account information. We'll never contact you to ask for these details. Any emails from us will always greet you personally using your title and surname and either the last 4 digits of your account number or the last part of your postcode '*** 1AB'. Any text messages we send you will come from Halifax .

IMPORTANT INFORMATION
Mobile Banking is available to our Online Banking customers with a UK personal account. Services may be affected by phone signal and functionality. Terms and conditions apply.

You must not download, install, use or distribute our Mobile Banking apps in the following countries: North Korea; Syria; Sudan; Iran; Cuba and any other country subject to UK, US or EU technology export prohibitions.
Please note that features that require the use of your device’s phone capability, such as Call us, won’t work on tablets.

When you use this app we collect anonymous location data to help combat fraud, fix bugs and improve future services.

Cashback Extras is available to Halifax bank account customers (excluding Basic Account holders) aged 18+ with a debit/credit card who bank online. Terms and conditions apply.

Fingerprint Sign-in requires a compatible mobile running Android 7.0 or higher and may not currently work on some tablets.

Save the Change® is a registered trademark of Lloyds Bank plc and is used under licence by Bank of Scotland plc.

Halifax is a division of Bank of Scotland plc. This app and Mobile Banking are operated by Bank of Scotland plc (registered in Scotland (No. SC327000) Registered office: The Mound, Edinburgh, EH1 1YZ). Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.