HelloFresh: Meal Kit Delivery

16.5M installs
206.3K ratings
167.9K monthly active users
Revenue not available
Install Trends
Weekly +13.7K
Steady
Monthly +78.2K
Steady
HelloFresh: Meal Kit Delivery icon

ASO Keyword Dashboard

Tracking 153 keywords for HelloFresh: Meal Kit Delivery in Google Play

Developer: HelloFresh SE Category: food_and_drink Rating: 4.5

HelloFresh: Meal Kit Delivery tracks 153 keywords (31 keywords rank; 122 need traction). Key metrics: 39% top-10 coverage, opportunity 70.9, difficulty 43.4, best rank 1.

Food subscription box for the whole family delivered directly to your door. 📦

Tracked keywords

153

31  ranked •  122  not ranking yet

Top 10 coverage

39%

Best rank 1 • Latest leader —

Avg opportunity

70.9

Top keyword: combining

Avg difficulty

43.4

Lower scores indicate easier wins

Opportunity leaders

  • combining

    Opportunity: 75.0 • Difficulty: 40.4 • Rank —

    Competitors: 483

    63.7
  • carefully selected

    Opportunity: 74.0 • Difficulty: 36.5 • Rank 10

    Competitors: 137

    59.7
  • foods

    Opportunity: 74.0 • Difficulty: 37.5 • Rank 19

    Competitors: 221

    59.5
  • food delivery

    Opportunity: 74.0 • Difficulty: 38.2 • Rank 24

    Competitors: 145

    59.4
  • order food

    Opportunity: 74.0 • Difficulty: 40.4 • Rank 28

    Competitors: 118

    63.5

Unranked opportunities

  • combining

    Opportunity: 75.0 • Difficulty: 40.4 • Competitors: 483

  • planner

    Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 465

  • bit

    Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 754

  • diet

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 268

  • box

    Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 894

High competition keywords

  • easy

    Total apps: 326,310 • Major competitors: 16,127

    Latest rank: — • Difficulty: 56.2

  • make

    Total apps: 326,046 • Major competitors: 20,131

    Latest rank: — • Difficulty: 57.5

  • experience

    Total apps: 294,245 • Major competitors: 17,062

    Latest rank: — • Difficulty: 57.0

  • enjoy

    Total apps: 282,725 • Major competitors: 20,283

    Latest rank: — • Difficulty: 57.4

  • designed

    Total apps: 259,816 • Major competitors: 8,462

    Latest rank: — • Difficulty: 53.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
favorite food731003456

3,188 competing apps

Median installs: 255

Avg rating: 3.9

11

39

major competitor apps

external food721003152

1,950 competing apps

Median installs: 179

Avg rating: 4.4

22

0

major competitor apps

favorite dishes731003558

4,162 competing apps

Median installs: 191

Avg rating: 3.9

33

15

major competitor apps

ideal meal711002949

1,162 competing apps

Median installs: 150

Avg rating: 3.9

44

0

major competitor apps

meal731004369

20,556 competing apps

Median installs: 299

Avg rating: 4.0

66

448

major competitor apps

weekly721004771

27,955 competing apps

Median installs: 1,094

Avg rating: 4.1

66

1,561

major competitor apps

tedious721003354

2,330 competing apps

Median installs: 1,782

Avg rating: 4.0

77

89

major competitor apps

delicious food731003858

4,717 competing apps

Median installs: 254

Avg rating: 3.9

99

145

major competitor apps

free food731003557

3,613 competing apps

Median installs: 70

Avg rating: 4.7

99

41

major competitor apps

easily check731003656

3,442 competing apps

Median installs: 3,022

Avg rating: 3.9

99

155

major competitor apps

complimentary meal701002746

754 competing apps

Median installs: 24

Avg rating: 4.8

99

0

major competitor apps

carefully selected741003660

5,587 competing apps

Median installs: 1,645

Avg rating: 4.3

1010

137

major competitor apps

free delivery711003849

1,276 competing apps

Median installs: 3,062

Avg rating: 4.0

1111

111

major competitor apps

future food711002949

1,172 competing apps

Median installs: 141

Avg rating: 3.9

1212

0

major competitor apps

picked731003758

4,302 competing apps

Median installs: 1,918

Avg rating: 4.1

1414

199

major competitor apps

food delivered731003457

3,568 competing apps

Median installs: 152

Avg rating: 3.8

1414

29

major competitor apps

food online731003455

2,905 competing apps

Median installs: 93

Avg rating: 4.0

1515

35

major competitor apps

food orders711003350

1,418 competing apps

Median installs: 143

Avg rating: 3.9

1717

8

major competitor apps

fresh701004974

46,795 competing apps

Median installs: 1,490

Avg rating: 4.1

1818

2,581

major competitor apps

online food721003552

1,910 competing apps

Median installs: 242

Avg rating: 4.1

1919

32

major competitor apps

easily view731003556

3,496 competing apps

Median installs: 939

Avg rating: 3.8

1919

122

major competitor apps

foods741003859

5,440 competing apps

Median installs: 1,390

Avg rating: 4.0

1919

221

major competitor apps

delivery691004977

67,174 competing apps

Median installs: 383

Avg rating: 4.0

2019

1,806

major competitor apps

super easy731004255

3,004 competing apps

Median installs: 6,055

Avg rating: 4.1

2020

227

major competitor apps

food delivery741003859

5,383 competing apps

Median installs: 664

Avg rating: 3.9

2421

145

major competitor apps

153 keywords
1 of 7

App Description

Food subscription box for the whole family delivered directly to your door. 📦

HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to your door. Take the guesswork out of meal planning and cook delicious food for you or your whole family.

Perfect for busy lifestyles, our meal delivery services include everything you need to prepare your favorite meals, with many of our recipes ready in about 30 minutes. We also combine thousands of delicious, carefully curated recipes in our collection, so mealtime is never boring!

HelloFresh is as flexible as you are. Skip a week or cancel your weekly food subscription at any time. The only thing you need to decide is what to make tonight—giving you a fresh and fun cooking experience that puts you in control in the kitchen.

What to Expect from HelloFresh’s Meal Kit Delivery Service
✓ Thousands of delicious and easy recipes that you can save to your favorites, rank, and share with your friends and family.
✓ Fresh ingredients, along with step-by-step recipe instructions with cooking tips & tricks.
✓ A flexible online account that functions as a meal planner so you can easily choose your meals or change your subscription at any time.

Delicious Meal Subscriptions Delivered to Your Door
Whether you’re an unfussy omnivore or a strict veggie eater, HelloFresh makes choosing the perfect food subscription box simple. Our easy-to-manage meal plans are fully customizable to your preferences, and they can be tailored for between 2 to 4 people with up to 6 recipes per week.

What’s more, with a little bit of creativity, you can easily make a HelloFresh meal kit work when you’re eating alone—just split up the ingredients to make a single meal or save your leftovers for lunch the next day!

Check out our easy meal kits for every diet type:
🥩Meat & Veggies: A meal plan designed for unfussy omnivores that includes the widest range of meat, fish, and seasonal produce. Enjoy all our recipes with this preference.
🥦 Veggie: A meal kit with a huge range of seasonal veggies, legumes, seeds, and nuts. Everything you need to create vegetarian meals.
🐟 Pescatarian: A meal plan that perfectly balances seafood and veggies to make the most delicious fish-based recipes.
👪 Family Friendly: The perfect meal plan for people of all ages, combining kid-tested meals and family favo