Theme

Developer: 🇸🇬 HeyTap

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1.1B installs

4.5K ratings

31.5M monthly active users

$1M+ monthly revenue est.

IAP 61% · Ad 39%

Install Trends

Weekly +4.4M

Steady

Monthly +9.6M

Steady

Theme Summary

Theme is a free, ad-supported, with in-app purchases Android app in Personalization by HeyTap. It has about 1.1B+ installs and 4.5K ratings with a 3.74★ (average) average. Based on AppGoblin estimates, it reaches roughly 31.5M monthly active users and generates around $1M+ monthly revenue (61% IAP / 39% ads). Store last updated Jun 11, 2026

Recent activity: 4.4M installs this week (9.6M over 4 weeks) showing steady growth , and 6.00 new ratings this week View trends →

SDK intelligence: AppGoblin detected 8 development tools(e.g. JetBrains), 5 ad networks, 1 business tools, 1 analytics: product,and 1 mediation integrated into Theme. View full SDK list →

Theme SDKs Summary

Theme was last scanned for SDKs on 2025-04-02. Below is the overview of third-party companies detected in the app. The full list of SDKs, permissions and unknowns is available here.

App Details

Store ID: com.heytap.themestore

First Released:

Store Last Updated: 2026-06-11

App Store Category: Personalization

In-App Purchases: Yes

Ads: Yes

Price: Paid

Website: brand.heytap.com

App Store

Crawl Status: Success

AppGoblin First Crawled: 2023-10-17

AppGoblin Last Crawled: 2026-07-20

Ads & App-Ads.txt

Ads.txt Last Crawled: 2025-10-13

Ads.txt Crawl Status: Success

3.74★

Ratings: 4.5K

5★

4★

3★

2★

1★

Screenshots

App Description

Personalize your phone with multiful functions

1. Wallpapers: Can apply static wallpapers, live wallpapers or photos on your screen
2. Alaways-On Display: Customize patterns, text, image and clock on Alaways-On Display
3. Icon styles and app layout: Personalize your icon through shape and size, and change app layout as you like

More personalized functions are waiting for you to explore in "Settings" - "Personalizations"