H&M
ASO Keyword Dashboard
Tracking 90 keywords for H&M in Google Play
H&M tracks 90 keywords (11 keywords rank; 79 need traction). Key metrics: 27% top-10 coverage, opportunity 70.3, difficulty 48.0, best rank 4.
H&M app - shopping made easier! Browse,shop and keep an eye on the latest trends
Tracked keywords
90
11 ranked • 79 not ranking yet
Top 10 coverage
27%
Best rank 4 • Latest leader 6
Avg opportunity
70.3
Top keyword: clothing
Avg difficulty
48.0
Lower scores indicate easier wins
Opportunity leaders
- 61.2
clothing
Opportunity: 74.0 • Difficulty: 42.9 • Rank 6
Competitors: 602
- 59.3
reserved
Opportunity: 74.0 • Difficulty: 37.3 • Rank 9
Competitors: 189
- 61.8
ordinary
Opportunity: 74.0 • Difficulty: 41.1 • Rank 20
Competitors: 638
- 60.3
online shopping
Opportunity: 74.0 • Difficulty: 43.7 • Rank 30
Competitors: 417
- 59.3
like online
Opportunity: 74.0 • Difficulty: 35.8 • Rank 161
Competitors: 24
Unranked opportunities
would like
Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 557
accordance
Opportunity: 74.0 • Difficulty: 39.6 • Competitors: 558
designer
Opportunity: 74.0 • Difficulty: 42.8 • Competitors: 652
tag
Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 360
special offers
Opportunity: 74.0 • Difficulty: 37.6 • Competitors: 162
High competition keywords
download
Total apps: 338,405 • Major competitors: 17,492
Latest rank: — • Difficulty: 56.2
find
Total apps: 308,533 • Major competitors: 17,760
Latest rank: — • Difficulty: 58.4
like
Total apps: 290,495 • Major competitors: 22,576
Latest rank: — • Difficulty: 60.6
using
Total apps: 221,253 • Major competitors: 12,091
Latest rank: — • Difficulty: 56.7
available
Total apps: 200,888 • Major competitors: 10,487
Latest rank: — • Difficulty: 58.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| clothing | 74 | 100 | 43 | 61 6,941 competing apps Median installs: 3,507 Avg rating: 4.1 | 6 | 4 | 602 major competitor apps |
| clothes | 73 | 100 | 44 | 59 5,172 competing apps Median installs: 9,348 Avg rating: 3.9 | 5 | 5 | 730 major competitor apps |
| reserved | 74 | 100 | 37 | 59 5,338 competing apps Median installs: 3,312 Avg rating: 4.0 | 9 | 9 | 189 major competitor apps |
| stores | 73 | 100 | 43 | 67 15,799 competing apps Median installs: 2,884 Avg rating: 4.0 | 13 | 13 | 923 major competitor apps |
| ordinary | 74 | 100 | 41 | 62 7,603 competing apps Median installs: 6,419 Avg rating: 4.0 | 20 | 20 | 638 major competitor apps |
| retailer | 72 | 100 | 32 | 50 1,478 competing apps Median installs: 2,164 Avg rating: 4.0 | 24 | 24 | 75 major competitor apps |
| online shopping | 74 | 100 | 44 | 60 6,098 competing apps Median installs: 1,046 Avg rating: 4.1 | 30 | 30 | 417 major competitor apps |
| store | 69 | 100 | 54 | 78 81,790 competing apps Median installs: 1,653 Avg rating: 4.1 | 30 | 30 | 4,255 major competitor apps |
| het | 68 | 100 | 22 | 35 167 competing apps Median installs: 2,872 Avg rating: 3.9 | 98 | 98 | 13 major competitor apps |
| mo | 71 | 100 | 35 | 47 891 competing apps Median installs: 2,376 Avg rating: 4.1 | 111 | 111 | 81 major competitor apps |
| like online | 74 | 100 | 36 | 59 5,327 competing apps Median installs: 1,427 Avg rating: 4.0 | 161 | 161 | 24 major competitor apps |
| download | 65 | 100 | 56 | 88 338,405 competing apps Median installs: 2,107 Avg rating: 4.1 | — | — | 17,492 major competitor apps |
| shopping | 70 | 100 | 48 | 74 45,102 competing apps Median installs: 1,222 Avg rating: 4.1 | — | — | 2,354 major competitor apps |
| feed | 73 | 100 | 50 | 67 16,029 competing apps Median installs: 976 Avg rating: 4.0 | — | — | 954 major competitor apps |
| price | 71 | 100 | 48 | 71 30,437 competing apps Median installs: 2,522 Avg rating: 4.0 | — | — | 1,608 major competitor apps |
| users | 67 | 100 | 53 | 82 135,692 competing apps Median installs: 1,420 Avg rating: 3.9 | — | — | 5,435 major competitor apps |
| live | 67 | 100 | 55 | 82 144,125 competing apps Median installs: 1,562 Avg rating: 4.1 | — | — | 7,002 major competitor apps |
| heart | 71 | 100 | 47 | 74 42,827 competing apps Median installs: 1,012 Avg rating: 4.1 | — | — | 1,619 major competitor apps |
| date | 68 | 100 | 53 | 79 93,605 competing apps Median installs: 797 Avg rating: 4.1 | — | — | 2,930 major competitor apps |
| scan | 71 | 100 | 54 | 72 34,644 competing apps Median installs: 2,340 Avg rating: 3.9 | — | — | 2,430 major competitor apps |
| collection | 68 | 100 | 51 | 80 100,218 competing apps Median installs: 3,860 Avg rating: 4.1 | — | — | 4,638 major competitor apps |
| list | 69 | 100 | 52 | 78 82,854 competing apps Median installs: 2,555 Avg rating: 4.1 | — | — | 3,582 major competitor apps |
| using | 66 | 100 | 57 | 85 221,253 competing apps Median installs: 2,895 Avg rating: 3.9 | — | — | 12,091 major competitor apps |
| find | 65 | 100 | 58 | 87 308,533 competing apps Median installs: 2,782 Avg rating: 4.1 | — | — | 17,760 major competitor apps |
| available | 66 | 100 | 58 | 84 200,888 competing apps Median installs: 2,598 Avg rating: 4.0 | — | — | 10,487 major competitor apps |
App Description
H&M app - shopping made easier! Browse,shop and keep an eye on the latest trends
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!
Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!
Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!
Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.
Save the items you love the most in your own list of favourites — just tap the HEART ICON.
Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!
Don’t miss out — download the H&M app now!
When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.