Five Below
ASO Keyword Dashboard
Tracking 133 keywords for Five Below in Google Play
Five Below tracks 133 keywords (7 keywords rank; 126 need traction). Key metrics: 14% top-10 coverage, opportunity 70.4, difficulty 47.3, best rank 2.
Extreme value!
Tracked keywords
133
7 ranked • 126 not ranking yet
Top 10 coverage
14%
Best rank 2 • Latest leader —
Avg opportunity
70.4
Top keyword: apple
Avg difficulty
47.3
Lower scores indicate easier wins
Opportunity leaders
- 63.7
apple
Opportunity: 75.0 • Difficulty: 42.7 • Rank —
Competitors: 686
- 64.4
surprise
Opportunity: 74.0 • Difficulty: 43.3 • Rank —
Competitors: 1,064
- 65.7
rating
Opportunity: 74.0 • Difficulty: 47.9 • Rank —
Competitors: 621
- 62.6
extreme
Opportunity: 74.0 • Difficulty: 45.6 • Rank —
Competitors: 1,384
- 60.5
graphic
Opportunity: 74.0 • Difficulty: 42.1 • Rank —
Competitors: 590
Unranked opportunities
apple
Opportunity: 75.0 • Difficulty: 42.7 • Competitors: 686
surprise
Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 1,064
rating
Opportunity: 74.0 • Difficulty: 47.9 • Competitors: 621
extreme
Opportunity: 74.0 • Difficulty: 45.6 • Competitors: 1,384
graphic
Opportunity: 74.0 • Difficulty: 42.1 • Competitors: 590
High competition keywords
time
Total apps: 385,876 • Major competitors: 17,935
Latest rank: — • Difficulty: 57.8
new
Total apps: 370,292 • Major competitors: 23,756
Latest rank: — • Difficulty: 58.7
access
Total apps: 337,261 • Major competitors: 12,468
Latest rank: — • Difficulty: 58.5
download
Total apps: 332,374 • Major competitors: 17,268
Latest rank: — • Difficulty: 56.2
make
Total apps: 328,350 • Major competitors: 20,356
Latest rank: — • Difficulty: 57.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| five | 73 | 100 | 43 | 67 17,199 competing apps Median installs: 6,499 Avg rating: 2.7 | 2 | 2 | 908 major competitor apps |
| store | 69 | 100 | 54 | 78 81,134 competing apps Median installs: 1,620 Avg rating: 2.4 | 17 | 17 | 4,240 major competitor apps |
| shopping | 70 | 100 | 48 | 74 44,616 competing apps Median installs: 1,222 Avg rating: 2.3 | 29 | 29 | 2,347 major competitor apps |
| items | 70 | 100 | 52 | 75 48,073 competing apps Median installs: 2,615 Avg rating: 2.8 | 112 | 102 | 3,759 major competitor apps |
| beyond | 73 | 100 | 45 | 68 17,877 competing apps Median installs: 1,395 Avg rating: 2.4 | 115 | 115 | 871 major competitor apps |
| product | 70 | 100 | 48 | 75 52,361 competing apps Median installs: 1,229 Avg rating: 2.2 | 136 | 132 | 2,232 major competitor apps |
| brand | 71 | 100 | 48 | 72 31,437 competing apps Median installs: 1,974 Avg rating: 2.5 | 193 | 193 | 2,175 major competitor apps |
| download | 65 | 100 | 56 | 88 332,374 competing apps Median installs: 2,109 Avg rating: 2.5 | — | — | 17,268 major competitor apps |
| fun | 67 | 100 | 57 | 83 168,440 competing apps Median installs: 5,627 Avg rating: 2.7 | — | — | 15,544 major competitor apps |
| top | 68 | 100 | 56 | 79 88,325 competing apps Median installs: 3,196 Avg rating: 2.6 | — | — | 6,339 major competitor apps |
| new | 65 | 100 | 59 | 89 370,292 competing apps Median installs: 3,128 Avg rating: 2.6 | — | — | 23,756 major competitor apps |
| social media | 71 | 100 | 48 | 73 38,196 competing apps Median installs: 3,094 Avg rating: 2.4 | — | — | 2,265 major competitor apps |
| fitness | 71 | 100 | 46 | 73 40,018 competing apps Median installs: 226 Avg rating: 2.0 | — | — | 800 major competitor apps |
| 73 | 100 | 56 | 67 16,901 competing apps Median installs: 8,063 Avg rating: 2.9 | — | — | 1,854 major competitor apps | |
| tiktok | 72 | 100 | 59 | 54 2,281 competing apps Median installs: 8,508 Avg rating: 2.9 | — | — | 293 major competitor apps |
| follow | 69 | 100 | 52 | 78 82,189 competing apps Median installs: 1,606 Avg rating: 2.5 | — | — | 4,395 major competitor apps |
| ready | 68 | 100 | 54 | 80 106,906 competing apps Median installs: 3,620 Avg rating: 2.6 | — | — | 9,284 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 278,251 competing apps Median installs: 3,480 Avg rating: 2.6 | — | — | 20,076 major competitor apps |
| make | 65 | 100 | 58 | 88 328,350 competing apps Median installs: 2,502 Avg rating: 2.5 | — | — | 20,356 major competitor apps |
| better | 69 | 100 | 52 | 78 82,554 competing apps Median installs: 2,137 Avg rating: 2.5 | — | — | 4,422 major competitor apps |
| party | 72 | 100 | 53 | 70 24,949 competing apps Median installs: 5,753 Avg rating: 2.7 | — | — | 2,317 major competitor apps |
| exclusive | 69 | 100 | 54 | 78 82,953 competing apps Median installs: 1,637 Avg rating: 2.6 | — | — | 4,831 major competitor apps |
| experience | 65 | 100 | 57 | 87 289,012 competing apps Median installs: 1,705 Avg rating: 2.5 | — | — | 16,864 major competitor apps |
| everything | 68 | 100 | 52 | 79 93,822 competing apps Median installs: 1,396 Avg rating: 2.4 | — | — | 4,580 major competitor apps |
| using | 66 | 100 | 57 | 85 222,771 competing apps Median installs: 2,854 Avg rating: 2.4 | — | — | 12,246 major competitor apps |
App Description
Extreme value!
Discover the coolest deals on everything from trendy toys to must-have tech, beauty favs, party supplies and beyond!
New to Five Below? Get ready for the ultimate shopping experience where nearly everything is $1-$5, plus incredible items over $5 that’ll surprise you! From fun gadgets to exclusive collectibles, Five Below delivers the latest trends for an unbeatable price, making us the go-to brand for shopping on a budget!
Why Download the Five Below App?
Effortless Shopping Experience
Browse the hottest trends with ease! Our user-friendly app makes finding your next favorite item a breeze. With lightning-fast search and filter options, you’ll find exactly what you're looking for – plus, access over thousands of stores near you to shop in person.
Shop Smarter, Not Harder
Your shopping journey just got smoother! Enjoy an even better Five Below app with faster checkout, speedy shipping, and more seamless shopping from start to finish. Checkout securely using your credit/debit card, or multiple express options – Google Pay, PayPal or Apple Pay.
Always New & Exciting
We’re constantly updating our inventory! Explore new arrivals in toys, games, Bluetooth earbuds, fitness gear, makeup, graphic tees, books, candy, room décor, and much more.
Trendy Brands & Fan Favorites
Shop top brands like LEGO, Disney, Marvel, Squishmallows, Hershey, Crayola, EOS, Freeman, Sour Patch Kids, Trolli, Haribo, and more. Stay ahead of the trends with our exclusive finds!
Join the Five Below Fam!
We love our customers and we’re always improving to make your experience better! Tell us what you think by leaving a rating and review, and don’t forget to follow us on social media for the latest updates and sneak peeks of new products.
Follow us on Instagram, TikTok and Facebook @fivebelow!
Whether you're a long-time fan or new to the brand, download the Five Below app today and start shopping the trendiest, coolest stuff at unbeatable prices. Get in on the fun!