Microsoft Identity Pass

Developer: Microsoft Corporation

Category: Productivity

126.5K installs

259 ratings

+201 weekly installs

+7.3K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 48 keywords for Microsoft Identity Pass in Google Play

Developer: Microsoft Corporation Category: productivity Rating: 3.49

Microsoft Identity Pass tracks 48 keywords (1 keyword ranks; 47 need traction). Key metrics: 0% top-10 coverage, opportunity 68.9, difficulty 55.0, best rank 89.

Use Identity Pass for an easy and secure identity verification experience.

Tracked keywords

1 ranked • 47 not ranking yet

Top 10 coverage

Best rank 89 • Latest leader —

Avg opportunity

68.9

Top keyword: stored

Avg difficulty

55.0

Lower scores indicate easier wins

Opportunity leaders

stored

Opportunity: 73.0 • Difficulty: 60.5 • Rank —

Competitors: 1,026
67.7
pass

Opportunity: 72.0 • Difficulty: 51.2 • Rank 89

Competitors: 1,780
70.1
requests

Opportunity: 72.0 • Difficulty: 43.2 • Rank —

Competitors: 497
65.7
push notifications

Opportunity: 72.0 • Difficulty: 43.0 • Rank —

Competitors: 550
64.6
address

Opportunity: 72.0 • Difficulty: 48.7 • Rank —

Competitors: 1,261
69.8

Unranked opportunities

stored

Opportunity: 73.0 • Difficulty: 60.5 • Competitors: 1,026
requests

Opportunity: 72.0 • Difficulty: 43.2 • Competitors: 497
push notifications

Opportunity: 72.0 • Difficulty: 43.0 • Competitors: 550
address

Opportunity: 72.0 • Difficulty: 48.7 • Competitors: 1,261
submit

Opportunity: 72.0 • Difficulty: 45.2 • Competitors: 469

High competition keywords

easy

Total apps: 161,730 • Major competitors: 17,537

Latest rank: — • Difficulty: 61.7
access

Total apps: 126,428 • Major competitors: 11,667

Latest rank: — • Difficulty: 66.6
share

Total apps: 102,576 • Major competitors: 11,283

Latest rank: — • Difficulty: 65.5
data

Total apps: 68,455 • Major competitors: 6,589

Latest rank: — • Difficulty: 65.4
personal

Total apps: 60,197 • Major competitors: 6,497

Latest rank: — • Difficulty: 62.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
pass	72	100	51	70 12,584 competing apps Median installs: 40,624 Avg rating: 3.0	89	89	1,780 major competitor apps
email	69	100	53	77 32,694 competing apps Median installs: 29,240 Avg rating: 2.9	—	—	2,918 major competitor apps
notifications	69	100	63	77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8	—	—	2,906 major competitor apps
share	66	100	65	86 102,576 competing apps Median installs: 35,820 Avg rating: 2.9	—	—	11,283 major competitor apps
video call	71	100	55	58 2,596 competing apps Median installs: 83,232 Avg rating: 2.6	—	—	379 major competitor apps
device	68	100	72	81 52,389 competing apps Median installs: 37,519 Avg rating: 3.0	—	—	6,390 major competitor apps
easy	64	100	62	89 161,730 competing apps Median installs: 33,636 Avg rating: 2.8	—	—	17,537 major competitor apps
live	67	100	63	81 57,913 competing apps Median installs: 32,026 Avg rating: 3.0	—	—	6,601 major competitor apps
secure	69	100	66	78 35,889 competing apps Median installs: 30,578 Avg rating: 2.9	—	—	4,055 major competitor apps
call	70	100	64	76 26,309 competing apps Median installs: 41,916 Avg rating: 2.9	—	—	3,361 major competitor apps
requests	72	100	43	66 6,967 competing apps Median installs: 22,037 Avg rating: 2.7	—	—	497 major competitor apps
video	68	100	67	79 44,741 competing apps Median installs: 49,603 Avg rating: 2.9	—	—	6,431 major competitor apps
account	68	100	60	79 41,533 competing apps Median installs: 33,567 Avg rating: 3.0	—	—	4,686 major competitor apps
push	71	100	51	73 19,416 competing apps Median installs: 28,814 Avg rating: 2.9	—	—	1,936 major competitor apps
push notifications	72	100	43	65 6,065 competing apps Median installs: 25,562 Avg rating: 2.8	—	—	550 major competitor apps
access	65	100	67	87 126,428 competing apps Median installs: 25,852 Avg rating: 2.8	—	—	11,667 major competitor apps
join	69	100	67	78 38,250 competing apps Median installs: 53,370 Avg rating: 3.2	—	—	6,595 major competitor apps
personal	67	100	62	82 60,197 competing apps Median installs: 33,210 Avg rating: 2.9	—	—	6,497 major competitor apps
work	68	100	61	81 52,752 competing apps Median installs: 28,708 Avg rating: 2.8	—	—	5,048 major competitor apps
must	69	100	52	77 31,973 competing apps Median installs: 36,460 Avg rating: 2.9	—	—	3,575 major competitor apps
address	72	100	49	70 12,168 competing apps Median installs: 31,530 Avg rating: 2.7	—	—	1,261 major competitor apps
continue	71	100	56	72 15,832 competing apps Median installs: 38,380 Avg rating: 2.9	—	—	1,661 major competitor apps
provided	70	100	49	75 23,750 competing apps Median installs: 29,607 Avg rating: 2.6	—	—	1,862 major competitor apps
photo	69	100	61	77 34,145 competing apps Median installs: 46,300 Avg rating: 2.9	—	—	5,035 major competitor apps
data	67	100	65	83 68,455 competing apps Median installs: 26,834 Avg rating: 2.7	—	—	6,589 major competitor apps

App Description

Use Identity Pass for an easy and secure identity verification experience.

Identity Pass is a Microsoft application for processing access requests to organizational resources. When you submit a request, biometric data is collected. A live photo is taken and compared with your employee badge photo. Biometric data will be stored for one year. You may need to join a video call with an authorized Microsoft employee to verify your identity.

Turn ON Push Notifications for improved experience.

What if Push Notifications are turned OFF?

Request notifications are sent to your Microsoft work account or personal email address that you share in the request. The links provided in the email must be accessed on the same device to continue with the request.