Mum & Baby
ASO Keyword Dashboard
Tracking 87 keywords for Mum & Baby in Google Play
Mum & Baby tracks 87 keywords (no keywords rank yet; 87 need traction). Key metrics: opportunity 69.7, difficulty 46.3.
This app gives you all you need to plan and decide about your maternity care.
Tracked keywords
87
0 ranked • 87 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.7
Top keyword: relevant
Avg difficulty
46.3
Lower scores indicate easier wins
Opportunity leaders
- 68.5
relevant
Opportunity: 73.0 • Difficulty: 59.5 • Rank —
Competitors: 790
- 67.7
lead
Opportunity: 73.0 • Difficulty: 52.3 • Rank —
Competitors: 1,303
- 64.7
contacts
Opportunity: 72.0 • Difficulty: 78.8 • Rank —
Competitors: 891
- 65.9
trust
Opportunity: 72.0 • Difficulty: 48.4 • Rank —
Competitors: 814
- 66.0
project
Opportunity: 72.0 • Difficulty: 44.9 • Rank —
Competitors: 506
Unranked opportunities
relevant
Opportunity: 73.0 • Difficulty: 59.5 • Competitors: 790
lead
Opportunity: 73.0 • Difficulty: 52.3 • Competitors: 1,303
contacts
Opportunity: 72.0 • Difficulty: 78.8 • Competitors: 891
trust
Opportunity: 72.0 • Difficulty: 48.4 • Competitors: 814
project
Opportunity: 72.0 • Difficulty: 44.9 • Competitors: 506
High competition keywords
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
without
Total apps: 113,596 • Major competitors: 12,654
Latest rank: — • Difficulty: 63.1
information
Total apps: 101,893 • Major competitors: 7,805
Latest rank: — • Difficulty: 58.6
start
Total apps: 88,254 • Major competitors: 11,840
Latest rank: — • Difficulty: 62.2
support
Total apps: 68,575 • Major competitors: 7,371
Latest rank: — • Difficulty: 59.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| version | 69 | 100 | 61 | 77 30,986 competing apps Median installs: 38,306 Avg rating: 3.1 | — | — | 3,300 major competitor apps |
| contacts | 72 | 100 | 79 | 65 6,152 competing apps Median installs: 41,718 Avg rating: 3.0 | — | — | 891 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| care | 70 | 100 | 54 | 74 22,840 competing apps Median installs: 33,782 Avg rating: 2.8 | — | — | 2,611 major competitor apps |
| support | 67 | 100 | 60 | 83 68,575 competing apps Median installs: 34,249 Avg rating: 3.0 | — | — | 7,371 major competitor apps |
| users | 67 | 100 | 60 | 82 59,104 competing apps Median installs: 30,976 Avg rating: 2.8 | — | — | 6,026 major competitor apps |
| date | 69 | 100 | 60 | 77 31,688 competing apps Median installs: 26,732 Avg rating: 2.8 | — | — | 2,809 major competitor apps |
| information | 66 | 100 | 59 | 86 101,893 competing apps Median installs: 23,675 Avg rating: 2.6 | — | — | 7,805 major competitor apps |
| team | 69 | 100 | 58 | 78 34,741 competing apps Median installs: 33,606 Avg rating: 2.9 | — | — | 4,020 major competitor apps |
| content | 68 | 100 | 64 | 81 56,908 competing apps Median installs: 30,274 Avg rating: 2.8 | — | — | 5,627 major competitor apps |
| built | 71 | 100 | 64 | 71 15,037 competing apps Median installs: 30,161 Avg rating: 3.0 | — | — | 1,552 major competitor apps |
| service | 68 | 100 | 59 | 81 54,184 competing apps Median installs: 29,877 Avg rating: 2.6 | — | — | 5,377 major competitor apps |
| london | 69 | 100 | 36 | 50 899 competing apps Median installs: 30,574 Avg rating: 2.9 | — | — | 114 major competitor apps |
| services | 69 | 100 | 64 | 78 38,598 competing apps Median installs: 28,828 Avg rating: 2.5 | — | — | 4,045 major competitor apps |
| appointments | 71 | 100 | 38 | 60 3,452 competing apps Median installs: 19,912 Avg rating: 2.5 | — | — | 224 major competitor apps |
| trust | 72 | 100 | 48 | 66 7,162 competing apps Median installs: 34,486 Avg rating: 3.0 | — | — | 814 major competitor apps |
| start | 66 | 100 | 62 | 85 88,254 competing apps Median installs: 44,186 Avg rating: 3.0 | — | — | 11,840 major competitor apps |
| track | 67 | 100 | 57 | 81 58,055 competing apps Median installs: 25,840 Avg rating: 2.9 | — | — | 5,673 major competitor apps |
| navigate | 70 | 100 | 54 | 74 22,030 competing apps Median installs: 29,426 Avg rating: 2.8 | — | — | 2,225 major competitor apps |
| plan | 70 | 100 | 59 | 75 25,531 competing apps Median installs: 31,850 Avg rating: 2.9 | — | — | 2,918 major competitor apps |
| without | 65 | 100 | 63 | 86 113,596 competing apps Median installs: 37,274 Avg rating: 2.8 | — | — | 12,654 major competitor apps |
| initiative | 70 | 100 | 34 | 53 1,301 competing apps Median installs: 22,783 Avg rating: 2.1 | — | — | 80 major competitor apps |
| units | 71 | 100 | 43 | 62 4,147 competing apps Median installs: 31,383 Avg rating: 2.9 | — | — | 477 major competitor apps |
| project | 72 | 100 | 45 | 66 7,329 competing apps Median installs: 21,428 Avg rating: 2.8 | — | — | 506 major competitor apps |
| baby | 72 | 100 | 51 | 66 7,192 competing apps Median installs: 80,958 Avg rating: 3.0 | — | — | 1,356 major competitor apps |
App Description
This app gives you all you need to plan and decide about your maternity care.
You can:
• set your due date
• explore maternity units near you
• self-refer for care at your chosen maternity unit
• access information for all stages of your maternity journey
• make personalised plans for your care during pregnancy, birth and beyond
• keep track of your appointments and make notes
• access local contacts and information in specific NHS areas
• use the content without specifying an NHS area.
Mum & Baby has been developed in partnership between women, their partners, families and maternity staff from NHS trusts in North West London.
Reviews and updates
The contents of the Mum & Baby app will be reviewed quarterly and updated accordingly by the North West London Local Maternity System - an approved panel of clinicians and service users to ensure that information given remains accurate, up-to-date and relevant for user.
Credit
The first version of Mum & Baby was launched in 2014 and was built through the initiative of Dr Sunita Sharma, Lead Consultant of Postnatal Services at Chelsea and Westminster Hospital NHS Foundation Trust, supported CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust (CWPLUS Registered Charity No.1169897). The app was subsequently expanded and updated, led by midwife project managers in the North West London ‘early adopters’ team in 2018 and 2019. This project would not have been successful without the ongoing support of CW+ and Imagineear and the North West London Local Maternity System.