Mum & Baby
ASO Keyword Dashboard
Tracking 87 keywords for Mum & Baby in Google Play
Mum & Baby tracks 87 keywords (no keywords rank yet; 87 need traction). Key metrics: opportunity 71.1, difficulty 42.5.
This app gives you all you need to plan and decide about your maternity care.
Tracked keywords
87
0 ranked • 87 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
71.1
Top keyword: refer
Avg difficulty
42.5
Lower scores indicate easier wins
Opportunity leaders
- 63.7
refer
Opportunity: 75.0 • Difficulty: 39.4 • Rank —
Competitors: 370
- 66.1
appointments
Opportunity: 74.0 • Difficulty: 40.0 • Rank —
Competitors: 188
- 62.8
units
Opportunity: 74.0 • Difficulty: 40.1 • Rank —
Competitors: 431
- 64.8
baby
Opportunity: 74.0 • Difficulty: 46.2 • Rank —
Competitors: 1,428
- 60.5
west
Opportunity: 74.0 • Difficulty: 38.2 • Rank —
Competitors: 255
Unranked opportunities
refer
Opportunity: 75.0 • Difficulty: 39.4 • Competitors: 370
appointments
Opportunity: 74.0 • Difficulty: 40.0 • Competitors: 188
units
Opportunity: 74.0 • Difficulty: 40.1 • Competitors: 431
baby
Opportunity: 74.0 • Difficulty: 46.2 • Competitors: 1,428
west
Opportunity: 74.0 • Difficulty: 38.2 • Competitors: 255
High competition keywords
make
Total apps: 326,506 • Major competitors: 20,179
Latest rank: — • Difficulty: 57.7
information
Total apps: 268,455 • Major competitors: 8,218
Latest rank: — • Difficulty: 54.8
without
Total apps: 210,953 • Major competitors: 11,411
Latest rank: — • Difficulty: 56.2
start
Total apps: 201,772 • Major competitors: 13,026
Latest rank: — • Difficulty: 56.1
track
Total apps: 197,166 • Major competitors: 6,268
Latest rank: — • Difficulty: 53.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| version | 70 | 100 | 54 | 76 57,087 competing apps Median installs: 4,938 Avg rating: 4.0 | — | — | 3,389 major competitor apps |
| contacts | 73 | 100 | 57 | 67 15,088 competing apps Median installs: 1,006 Avg rating: 4.0 | — | — | 810 major competitor apps |
| make | 65 | 100 | 58 | 88 326,506 competing apps Median installs: 2,532 Avg rating: 4.0 | — | — | 20,179 major competitor apps |
| care | 70 | 100 | 49 | 76 56,318 competing apps Median installs: 1,412 Avg rating: 3.9 | — | — | 2,750 major competitor apps |
| support | 67 | 100 | 55 | 83 172,139 competing apps Median installs: 1,475 Avg rating: 4.1 | — | — | 8,015 major competitor apps |
| users | 67 | 100 | 53 | 82 135,724 competing apps Median installs: 1,421 Avg rating: 3.9 | — | — | 5,445 major competitor apps |
| date | 68 | 100 | 53 | 79 93,594 competing apps Median installs: 796 Avg rating: 4.1 | — | — | 2,923 major competitor apps |
| information | 65 | 100 | 55 | 86 268,455 competing apps Median installs: 1,201 Avg rating: 4.0 | — | — | 8,218 major competitor apps |
| team | 69 | 100 | 52 | 79 86,012 competing apps Median installs: 1,462 Avg rating: 4.0 | — | — | 4,231 major competitor apps |
| content | 67 | 100 | 56 | 82 131,719 competing apps Median installs: 2,362 Avg rating: 4.1 | — | — | 6,186 major competitor apps |
| built | 71 | 100 | 51 | 73 41,267 competing apps Median installs: 771 Avg rating: 4.0 | — | — | 1,396 major competitor apps |
| service | 67 | 100 | 54 | 82 134,568 competing apps Median installs: 1,410 Avg rating: 3.9 | — | — | 5,772 major competitor apps |
| london | 72 | 100 | 39 | 53 2,176 competing apps Median installs: 1,478 Avg rating: 4.0 | — | — | 124 major competitor apps |
| services | 68 | 100 | 55 | 80 104,058 competing apps Median installs: 1,037 Avg rating: 3.9 | — | — | 4,306 major competitor apps |
| appointments | 74 | 100 | 40 | 66 14,273 competing apps Median installs: 263 Avg rating: 4.0 | — | — | 188 major competitor apps |
| trust | 73 | 100 | 45 | 68 18,340 competing apps Median installs: 1,505 Avg rating: 4.1 | — | — | 923 major competitor apps |
| start | 66 | 100 | 56 | 84 201,772 competing apps Median installs: 2,637 Avg rating: 4.0 | — | — | 13,026 major competitor apps |
| track | 66 | 100 | 53 | 84 197,166 competing apps Median installs: 583 Avg rating: 4.0 | — | — | 6,268 major competitor apps |
| navigate | 70 | 100 | 49 | 76 58,471 competing apps Median installs: 1,098 Avg rating: 4.0 | — | — | 2,397 major competitor apps |
| plan | 69 | 100 | 52 | 77 67,456 competing apps Median installs: 1,405 Avg rating: 4.0 | — | — | 3,273 major competitor apps |
| without | 66 | 100 | 56 | 85 210,953 competing apps Median installs: 3,583 Avg rating: 4.0 | — | — | 11,411 major competitor apps |
| initiative | 73 | 100 | 34 | 56 3,219 competing apps Median installs: 1,613 Avg rating: 4.0 | — | — | 82 major competitor apps |
| units | 74 | 100 | 40 | 63 8,855 competing apps Median installs: 1,902 Avg rating: 3.9 | — | — | 431 major competitor apps |
| project | 72 | 100 | 43 | 69 22,149 competing apps Median installs: 749 Avg rating: 4.0 | — | — | 549 major competitor apps |
| baby | 74 | 100 | 46 | 65 11,702 competing apps Median installs: 13,262 Avg rating: 4.0 | — | — | 1,428 major competitor apps |
App Description
This app gives you all you need to plan and decide about your maternity care.
You can:
• set your due date
• explore maternity units near you
• self-refer for care at your chosen maternity unit
• access information for all stages of your maternity journey
• make personalised plans for your care during pregnancy, birth and beyond
• keep track of your appointments and make notes
• access local contacts and information in specific NHS areas
• use the content without specifying an NHS area.
Mum & Baby has been developed in partnership between women, their partners, families and maternity staff from NHS trusts in North West London.
Reviews and updates
The contents of the Mum & Baby app will be reviewed quarterly and updated accordingly by the North West London Local Maternity System - an approved panel of clinicians and service users to ensure that information given remains accurate, up-to-date and relevant for user.
Credit
The first version of Mum & Baby was launched in 2014 and was built through the initiative of Dr Sunita Sharma, Lead Consultant of Postnatal Services at Chelsea and Westminster Hospital NHS Foundation Trust, supported CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust (CWPLUS Registered Charity No.1169897). The app was subsequently expanded and updated, led by midwife project managers in the North West London ‘early adopters’ team in 2018 and 2019. This project would not have been successful without the ongoing support of CW+ and Imagineear and the North West London Local Maternity System.