Mum & Baby
ASO Keyword Dashboard
Tracking 87 keywords for Mum & Baby in Google Play
Mum & Baby tracks 87 keywords (no keywords rank yet; 87 need traction). Key metrics: opportunity 71.1, difficulty 42.5.
This app gives you all you need to plan and decide about your maternity care.
Tracked keywords
87
0 ranked • 87 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
71.1
Top keyword: units
Avg difficulty
42.5
Lower scores indicate easier wins
Opportunity leaders
- 63.0
units
Opportunity: 74.0 • Difficulty: 40.2 • Rank —
Competitors: 439
- 64.7
baby
Opportunity: 74.0 • Difficulty: 46.3 • Rank —
Competitors: 1,411
- 60.5
west
Opportunity: 74.0 • Difficulty: 38.2 • Rank —
Competitors: 256
- 62.0
ongoing
Opportunity: 74.0 • Difficulty: 43.6 • Rank —
Competitors: 263
- 62.9
north
Opportunity: 74.0 • Difficulty: 39.4 • Rank —
Competitors: 355
Unranked opportunities
units
Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 439
baby
Opportunity: 74.0 • Difficulty: 46.3 • Competitors: 1,411
west
Opportunity: 74.0 • Difficulty: 38.2 • Competitors: 256
ongoing
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 263
north
Opportunity: 74.0 • Difficulty: 39.4 • Competitors: 355
High competition keywords
make
Total apps: 330,494 • Major competitors: 20,501
Latest rank: — • Difficulty: 57.9
information
Total apps: 264,413 • Major competitors: 8,150
Latest rank: — • Difficulty: 54.8
without
Total apps: 214,183 • Major competitors: 11,618
Latest rank: — • Difficulty: 56.3
start
Total apps: 195,082 • Major competitors: 12,746
Latest rank: — • Difficulty: 56.2
track
Total apps: 192,886 • Major competitors: 6,112
Latest rank: — • Difficulty: 53.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| version | 70 | 100 | 54 | 76 56,451 competing apps Median installs: 4,962 Avg rating: 2.7 | — | — | 3,369 major competitor apps |
| contacts | 73 | 100 | 60 | 67 15,315 competing apps Median installs: 995 Avg rating: 2.3 | — | — | 836 major competitor apps |
| make | 65 | 100 | 58 | 88 330,494 competing apps Median installs: 2,474 Avg rating: 2.5 | — | — | 20,501 major competitor apps |
| care | 70 | 100 | 49 | 76 55,390 competing apps Median installs: 1,417 Avg rating: 2.4 | — | — | 2,714 major competitor apps |
| support | 67 | 100 | 55 | 83 164,701 competing apps Median installs: 1,612 Avg rating: 2.6 | — | — | 7,885 major competitor apps |
| users | 67 | 100 | 53 | 82 137,673 competing apps Median installs: 1,375 Avg rating: 2.3 | — | — | 5,538 major competitor apps |
| date | 68 | 100 | 53 | 79 91,840 competing apps Median installs: 798 Avg rating: 2.2 | — | — | 2,895 major competitor apps |
| information | 65 | 100 | 55 | 86 264,413 competing apps Median installs: 1,196 Avg rating: 2.2 | — | — | 8,150 major competitor apps |
| team | 69 | 100 | 52 | 79 84,520 competing apps Median installs: 1,464 Avg rating: 2.5 | — | — | 4,201 major competitor apps |
| content | 67 | 100 | 56 | 81 128,388 competing apps Median installs: 2,336 Avg rating: 2.4 | — | — | 6,045 major competitor apps |
| built | 71 | 100 | 51 | 74 42,193 competing apps Median installs: 716 Avg rating: 2.3 | — | — | 1,435 major competitor apps |
| service | 67 | 100 | 53 | 82 132,364 competing apps Median installs: 1,414 Avg rating: 2.3 | — | — | 5,686 major competitor apps |
| london | 72 | 100 | 34 | 53 2,153 competing apps Median installs: 1,445 Avg rating: 2.5 | — | — | 121 major competitor apps |
| services | 68 | 100 | 55 | 80 102,466 competing apps Median installs: 1,035 Avg rating: 2.1 | — | — | 4,246 major competitor apps |
| appointments | 73 | 100 | 40 | 66 14,457 competing apps Median installs: 254 Avg rating: 1.9 | — | — | 198 major competitor apps |
| trust | 73 | 100 | 44 | 68 17,750 competing apps Median installs: 1,504 Avg rating: 2.5 | — | — | 883 major competitor apps |
| start | 66 | 100 | 56 | 84 195,082 competing apps Median installs: 2,669 Avg rating: 2.6 | — | — | 12,746 major competitor apps |
| track | 66 | 100 | 53 | 84 192,886 competing apps Median installs: 540 Avg rating: 2.3 | — | — | 6,112 major competitor apps |
| navigate | 70 | 100 | 50 | 76 57,366 competing apps Median installs: 1,093 Avg rating: 2.2 | — | — | 2,368 major competitor apps |
| plan | 69 | 100 | 52 | 77 65,245 competing apps Median installs: 1,392 Avg rating: 2.5 | — | — | 3,173 major competitor apps |
| without | 66 | 100 | 56 | 85 214,183 competing apps Median installs: 3,447 Avg rating: 2.4 | — | — | 11,618 major competitor apps |
| initiative | 73 | 100 | 34 | 56 3,184 competing apps Median installs: 1,634 Avg rating: 1.8 | — | — | 82 major competitor apps |
| units | 74 | 100 | 40 | 63 8,958 competing apps Median installs: 1,859 Avg rating: 2.3 | — | — | 439 major competitor apps |
| project | 72 | 100 | 43 | 69 21,678 competing apps Median installs: 755 Avg rating: 2.2 | — | — | 530 major competitor apps |
| baby | 74 | 100 | 46 | 65 11,487 competing apps Median installs: 13,668 Avg rating: 2.8 | — | — | 1,411 major competitor apps |
App Description
This app gives you all you need to plan and decide about your maternity care.
You can:
• set your due date
• explore maternity units near you
• self-refer for care at your chosen maternity unit
• access information for all stages of your maternity journey
• make personalised plans for your care during pregnancy, birth and beyond
• keep track of your appointments and make notes
• access local contacts and information in specific NHS areas
• use the content without specifying an NHS area.
Mum & Baby has been developed in partnership between women, their partners, families and maternity staff from NHS trusts in North West London.
Reviews and updates
The contents of the Mum & Baby app will be reviewed quarterly and updated accordingly by the North West London Local Maternity System - an approved panel of clinicians and service users to ensure that information given remains accurate, up-to-date and relevant for user.
Credit
The first version of Mum & Baby was launched in 2014 and was built through the initiative of Dr Sunita Sharma, Lead Consultant of Postnatal Services at Chelsea and Westminster Hospital NHS Foundation Trust, supported CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust (CWPLUS Registered Charity No.1169897). The app was subsequently expanded and updated, led by midwife project managers in the North West London ‘early adopters’ team in 2018 and 2019. This project would not have been successful without the ongoing support of CW+ and Imagineear and the North West London Local Maternity System.