MBC
MBC Summary
MBC is a ad-supported, with in-app purchases Android app in Entertainment by iMBC. Released in Nov 2012 (13 years ago). It has about 5.3M+ installs and 8.8K ratings with a 3.17★ (mixed) average. Based on AppGoblin estimates, it reaches roughly 181.7K monthly active users and generates around $<10K monthly revenue (28% IAP / 72% ads). Store metadata: updated Jan 9, 2026, version 168.
Recent activity: 4.1K installs this week (13.3K over 4 weeks) showing steady growth , and 1.00 new ratings this week View trends →
Advertising: AppGoblin detected 1.00 monetized ad creatives shown inside the app.
Data tracking: SDKs and third-party integrations were last analyzed on Feb 27, 2026. The app's network data flows (API traffic to/from the app and its SDKs) were last crawled on Oct 15, 2025.
Store info: Last updated on Google Play on Jan 9, 2026 (version 168).
MBC was last scanned for SDKs 2026-02-27. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.
AppsFlyer
Kakao
Kotlin
Bumptech
Google
Firebase
AdMob3.17★
Ratings: 8.8K
Screenshots
App Description
The MBC app is getting a new look. Enjoy a variety of content including news, on-air, Mbig Live, replay, and now for free on the ‘MBC App’
■ Key Features
1. MBC News
: Provides fast and accurate real-time MBC news.
2. Free Real-Time On-Air
: Watch seven real-time on-air channels, including MBC, MBC every1, MBC DRAMA, and MBC M, for free.
3. Free MBC Live
: Watch various MBC Live programs, including "Infinite Challenge," "Radio Star," "I Live Alone," and "Mysterious TV Surprise," for free.
4. Improved Now Free UI
: Enjoy Now Free, featuring diverse recommendations based on current issues. Watch a variety of popular, discontinued episodes, updated weekly, for free.
5. Redesigned Replay UI
: Experience a richer selection of MBC programs with curated content.
6. Expanded Access to Additional Videos, Including Clips, Previews, and On-Site Sketches
: In addition to clips, we've added additional videos, including on-site sketches and previews, to enhance the experience.
7. Community Features
: A chat feature has been added, allowing viewers to exchange opinions and build consensus while watching.
8. Voice Search Functions
: Find the MBC program you want to watch using your voice.
9. Resume Watching
: If you stopped watching content on your PC or mobile device, you can continue watching it in the app.
10. File Download
: Reserve a download to watch anytime, anywhere. Downloaded files can be viewed regardless of your network environment.
11. Additional Content Services, including Movies and Foreign Dramas
: In addition to MBC broadcasts, we offer a wealth of additional content, including popular movies and trending foreign dramas.
■ Access Permissions
1. Optional Access Permissions
- Notifications: Access for program promotion notifications
- Recording: Access for voice search
- Storage: Access for content downloads
(Access permissions are only available for AOS 12 and lower.)
※ You can still use the MBC app without agreeing to the optional access permissions.
■ Requirements
1. Supported Versions: AOS 8.0 or higher required
■ Content Precautions
1. Some content may not be available at the request of the copyright holder. 2. Paid VOD (replays), movies, foreign series, and other content can be accessed after purchasing the product.
3. Replay content is only available in Korea (South Korea) at the request of the copyright holder.
■ Terms of Service
http://m.imbc.com/notice/terms.html
■ Paid Service Terms of Service
http://m.imbc.com/notice/servicepaid.html
■ Privacy Policy
http://m.imbc.com/notice/privacy.html
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Developer Contact:
IMBC Co., Ltd. 10th Floor, 255 Seongam-ro, Mapo-gu, Seoul, Republic of Korea (Sangam-dong, Munhwa Broadcasting Corporation Media Center)
03925 107-81-78996 2014-SeoulMapo-0761 Direct Report