MBC

Developer: iMBC

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5.6M installs

8.8K ratings

172K monthly active users

$10K+ monthly revenue est.

IAP 28% · Ad 72%

Install Trends

Weekly +5.3K

Steady

Monthly +14K

Declining

MBC Summary

MBC is a free, ad-supported, with in-app purchases Android app in Entertainment by iMBC. Released in Nov 2012 (13 years ago). It has about 5.6M+ installs and 8.8K ratings with a 3.33★ (mixed) average. Based on AppGoblin estimates, it reaches roughly 172K monthly active users and generates around $10K+ monthly revenue (28% IAP / 72% ads). Store last updated Apr 22, 2026

Recent activity: 5.3K installs this week (14K over 4 weeks) showing declining growth View trends →

Advertising: AppGoblin detected 1.00 monetized ad creatives shown inside the app.

SDK intelligence: AppGoblin detected 7 development tools(e.g. Checker Framework), 3 ad networks, 1 analytics: attribution, 1 business tools, 1 analytics: product,and 1 mediation integrated into MBC. View full SDK list →

Data tracking: The app's network data flows (API traffic to/from the app and its SDKs) were last crawled on May 26, 2026.

MBC SDKs Summary

MBC was last scanned for SDKs on 2026-07-05. Below is the overview of third-party companies detected in the app. The full list of SDKs, permissions and unknowns is available here.

App Details

Store ID: com.imbc.downloadapp

First Released: 2012-11-11

Store Last Updated: 2026-04-22

App Store Category: Entertainment

In-App Purchases: Yes

Ads: Yes

Price: Paid

Website: imbc.com

App Store

Crawl Status: Success

AppGoblin First Crawled: 2025-02-08

AppGoblin Last Crawled: 2026-07-23

Ads & App-Ads.txt

Ads.txt Last Crawled: 2025-10-13

Ads.txt Crawl Status: Success

3.33★

Ratings: 8.8K

5★

4★

3★

2★

1★

Screenshots

App Description

The MBC app is getting a new look. Enjoy a variety of content including news, on-air, Mbig Live, replay, and now for free on the ‘MBC App’

■ Key Features
1. MBC News
: Provides fast and accurate real-time MBC news.
2. Free Real-Time On-Air
: Watch seven real-time on-air channels, including MBC, MBC every1, MBC DRAMA, and MBC M, for free.
3. Free MBC Live
: Watch various MBC Live programs, including "Infinite Challenge," "Radio Star," "I Live Alone," and "Mysterious TV Surprise," for free.
4. Improved Now Free UI
: Enjoy Now Free, featuring diverse recommendations based on current issues. Watch a variety of popular, discontinued episodes, updated weekly, for free.
5. Redesigned Replay UI
: Experience a richer selection of MBC programs with curated content.
6. Expanded Access to Additional Videos, Including Clips, Previews, and On-Site Sketches
: In addition to clips, we've added additional videos, including on-site sketches and previews, to enhance the experience.
7. Community Features
: A chat feature has been added, allowing viewers to exchange opinions and build consensus while watching.
8. Voice Search Functions
: Find the MBC program you want to watch using your voice.
9. Resume Watching
: If you stopped watching content on your PC or mobile device, you can continue watching it in the app.
10. File Download
: Reserve a download to watch anytime, anywhere. Downloaded files can be viewed regardless of your network environment.
11. Additional Content Services, including Movies and Foreign Dramas
: In addition to MBC broadcasts, we offer a wealth of additional content, including popular movies and trending foreign dramas.

■ Access Permissions
1. Optional Access Permissions
- Notifications: Access for program promotion notifications
- Recording: Access for voice search
- Storage: Access for content downloads
(Access permissions are only available for AOS 12 and lower.)
※ You can still use the MBC app without agreeing to the optional access permissions.

■ Requirements
1. Supported Versions: AOS 8.0 or higher required

■ Content Precautions
1. Some content may not be available at the request of the copyright holder. 2. Paid VOD (replays), movies, foreign series, and other content can be accessed after purchasing the product.
3. Replay content is only available in Korea (South Korea) at the request of the copyright holder.

■ Terms of Service
http://m.imbc.com/notice/terms.html
■ Paid Service Terms of Service
http://m.imbc.com/notice/servicepaid.html
■ Privacy Policy
http://m.imbc.com/notice/privacy.html

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Developer Contact:
IMBC Co., Ltd. 10th Floor, 255 Seongam-ro, Mapo-gu, Seoul, Republic of Korea (Sangam-dong, Munhwa Broadcasting Corporation Media Center)
03925 107-81-78996 2014-SeoulMapo-0761 Direct Report