LEGO® Play
ASO Keyword Dashboard
Tracking 109 keywords for LEGO® Play in Google Play
LEGO® Play tracks 109 keywords (9 keywords rank; 100 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 50.5, best rank 98.
Unleash your creativity with fun tools to design, build, and animate.
Tracked keywords
109
9 ranked • 100 not ranking yet
Top 10 coverage
0%
Best rank 98 • Latest leader —
Avg opportunity
69.9
Top keyword: networking
Avg difficulty
50.5
Lower scores indicate easier wins
Opportunity leaders
- 62.9
networking
Opportunity: 74.0 • Difficulty: 40.9 • Rank —
Competitors: 243
- 64.6
inspire
Opportunity: 74.0 • Difficulty: 43.3 • Rank —
Competitors: 435
- 62.4
motion
Opportunity: 74.0 • Difficulty: 44.4 • Rank —
Competitors: 682
- 62.2
pattern
Opportunity: 74.0 • Difficulty: 44.5 • Rank —
Competitors: 482
- 66.0
showcase
Opportunity: 74.0 • Difficulty: 47.9 • Rank —
Competitors: 844
Unranked opportunities
networking
Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 243
inspire
Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 435
motion
Opportunity: 74.0 • Difficulty: 44.4 • Competitors: 682
pattern
Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 482
showcase
Opportunity: 74.0 • Difficulty: 47.9 • Competitors: 844
High competition keywords
access
Total apps: 333,939 • Major competitors: 12,350
Latest rank: — • Difficulty: 58.5
free
Total apps: 315,232 • Major competitors: 24,101
Latest rank: — • Difficulty: 58.7
find
Total apps: 303,019 • Major competitors: 17,563
Latest rank: — • Difficulty: 58.5
experience
Total apps: 282,878 • Major competitors: 16,697
Latest rank: — • Difficulty: 57.0
help
Total apps: 277,724 • Major competitors: 15,477
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| ideas | 72 | 100 | 49 | 69 22,126 competing apps Median installs: 2,163 Avg rating: 2.4 | 98 | 98 | 1,163 major competitor apps |
| common | 72 | 100 | 45 | 71 27,075 competing apps Median installs: 2,902 Avg rating: 2.5 | 108 | 108 | 1,053 major competitor apps |
| favorite | 67 | 100 | 60 | 83 168,742 competing apps Median installs: 2,951 Avg rating: 2.6 | 143 | 141 | 10,887 major competitor apps |
| play | 66 | 100 | 60 | 85 203,588 competing apps Median installs: 7,315 Avg rating: 2.8 | 165 | 165 | 20,171 major competitor apps |
| creative | 71 | 100 | 51 | 73 38,844 competing apps Median installs: 5,226 Avg rating: 2.7 | 175 | 175 | 3,392 major competitor apps |
| content | 67 | 100 | 56 | 81 128,484 competing apps Median installs: 2,330 Avg rating: 2.4 | 188 | 180 | 6,049 major competitor apps |
| creativity | 72 | 100 | 52 | 69 20,862 competing apps Median installs: 6,780 Avg rating: 2.7 | 184 | 184 | 2,327 major competitor apps |
| explore | 67 | 100 | 57 | 81 127,053 competing apps Median installs: 1,896 Avg rating: 2.6 | — | 184 | 8,959 major competitor apps |
| system | 68 | 100 | 52 | 80 99,144 competing apps Median installs: 1,398 Avg rating: 2.3 | — | 199 | 3,821 major competitor apps |
| free | 65 | 100 | 59 | 88 315,232 competing apps Median installs: 5,764 Avg rating: 2.7 | — | — | 24,101 major competitor apps |
| fun | 67 | 100 | 57 | 83 166,556 competing apps Median installs: 5,592 Avg rating: 2.7 | — | — | 15,442 major competitor apps |
| social networking | 73 | 100 | 39 | 55 2,988 competing apps Median installs: 5,602 Avg rating: 2.3 | — | — | 197 major competitor apps |
| share | 66 | 100 | 58 | 85 213,930 competing apps Median installs: 2,920 Avg rating: 2.5 | — | — | 11,817 major competitor apps |
| networking | 74 | 100 | 41 | 63 8,888 competing apps Median installs: 573 Avg rating: 2.0 | — | — | 243 major competitor apps |
| digital art | 70 | 100 | 38 | 45 660 competing apps Median installs: 2,617 Avg rating: 2.5 | — | — | 67 major competitor apps |
| art | 70 | 100 | 50 | 75 49,696 competing apps Median installs: 2,078 Avg rating: 2.6 | — | — | 3,245 major competitor apps |
| inspire | 74 | 100 | 43 | 65 11,265 competing apps Median installs: 1,111 Avg rating: 2.5 | — | — | 435 major competitor apps |
| ready | 68 | 100 | 54 | 80 107,772 competing apps Median installs: 3,166 Avg rating: 2.6 | — | — | 9,187 major competitor apps |
| customer | 69 | 100 | 50 | 78 73,270 competing apps Median installs: 945 Avg rating: 2.2 | — | — | 2,944 major competitor apps |
| device | 68 | 100 | 60 | 80 106,281 competing apps Median installs: 3,370 Avg rating: 2.5 | — | — | 6,742 major competitor apps |
| step | 69 | 100 | 51 | 78 81,848 competing apps Median installs: 1,405 Avg rating: 2.4 | — | — | 4,045 major competitor apps |
| party | 72 | 100 | 53 | 70 24,596 competing apps Median installs: 5,735 Avg rating: 2.7 | — | — | 2,286 major competitor apps |
| support | 67 | 100 | 55 | 83 164,833 competing apps Median installs: 1,609 Avg rating: 2.6 | — | — | 7,891 major competitor apps |
| experience | 65 | 100 | 57 | 87 282,878 competing apps Median installs: 1,754 Avg rating: 2.5 | — | — | 16,697 major competitor apps |
| learn | 67 | 100 | 55 | 82 141,429 competing apps Median installs: 2,293 Avg rating: 2.5 | — | — | 7,062 major competitor apps |
App Description
Unleash your creativity with fun tools to design, build, and animate.
Explore creative ideas
Got a passion? Build something out of it with fun creative tools.
• Whether you're into building, art, photography or comics, the Creative Canvas tool is where your ideas come to life.
• Want to make a film? Use the Stop-Motion Studio and be your own director!
• Master builder? The Brick Builder tool lets your make your own fun 3D LEGO creations.
• Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures.
Make it yours
When it comes to play, it’s all about you. Style your avatar, your space, your vibe. It’s your world to express yourself in.
• Design your own LEGO avatar and choose fun outfits and accessories.
• Create a custom username.
• Showcase all your creative builds on your profile.
• Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations.
• Build multiple homes and create your very own LEGO neighborhood!
Join the official LEGO community
Discover a safe and creative space to connect with other creators and find inspiration for your next build.
• Share your digital art with your friends and the wider LEGO community.
• Explore creative ideas from other LEGO fans and your favorite LEGO characters.
• See what digital art your friends are creating and support them with comments and reactions.
• Use hashtags to discover creations related to your interests.
Play fun games
Jump into fun LEGO minigames and see how high you can score. Games include:
• Lil Wing
• Lil Worm
• Lil Plane
• LEGO® Friends Heartlake Farm
Watch LEGO videos
Discover fun and inspiring video content!
• Watch safe videos and explore creative ideas to inspire your next build!
• Dive into stories from your favorite LEGO themes and characters.
Play with friends & explore safely
LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely.
• Verified Parental Consent is required to unlock the full LEGO Play creative building experience.
• All user nicknames, creations, hashtags, and comments are moderated before appearing in the safe social feed.
Unlock the full experience with LEGO® Insiders Club
Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! Ask a parent or guardian to help you sign up.
Important information:
• The app is FREE and there are no in-app purchases or third-party advertising.
• To help create a safe and creative space for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free, and we will not store your personal details.
We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO building, kids’ learning, and social networking experience.
• You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.
• For app support, please contact LEGO Customer Service: www.lego.com/service.
• Check if your device is compatible at: https://www.lego.com/service/device-guide.
LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2025 The LEGO Group.