LEGO® Play
ASO Keyword Dashboard
Tracking 105 keywords for LEGO® Play in Google Play
LEGO® Play tracks 105 keywords (no keywords rank yet; 105 need traction). Key metrics: opportunity 69.8, difficulty 50.5.
Unleash your creativity with fun tools to design, build, and animate.
Tracked keywords
105
0 ranked • 105 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.8
Top keyword: networking
Avg difficulty
50.5
Lower scores indicate easier wins
Opportunity leaders
- 63.0
networking
Opportunity: 74.0 • Difficulty: 40.9 • Rank —
Competitors: 242
- 64.6
inspire
Opportunity: 74.0 • Difficulty: 43.1 • Rank —
Competitors: 441
- 62.5
motion
Opportunity: 74.0 • Difficulty: 44.4 • Rank —
Competitors: 706
- 62.5
pattern
Opportunity: 74.0 • Difficulty: 44.4 • Rank —
Competitors: 495
- 66.0
showcase
Opportunity: 74.0 • Difficulty: 47.8 • Rank —
Competitors: 846
Unranked opportunities
networking
Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 242
inspire
Opportunity: 74.0 • Difficulty: 43.1 • Competitors: 441
motion
Opportunity: 74.0 • Difficulty: 44.4 • Competitors: 706
pattern
Opportunity: 74.0 • Difficulty: 44.4 • Competitors: 495
showcase
Opportunity: 74.0 • Difficulty: 47.8 • Competitors: 846
High competition keywords
access
Total apps: 340,727 • Major competitors: 12,551
Latest rank: — • Difficulty: 58.5
free
Total apps: 323,639 • Major competitors: 24,336
Latest rank: — • Difficulty: 58.7
find
Total apps: 308,601 • Major competitors: 17,763
Latest rank: — • Difficulty: 58.4
experience
Total apps: 293,083 • Major competitors: 16,994
Latest rank: — • Difficulty: 57.0
help
Total apps: 283,445 • Major competitors: 15,667
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| free | 65 | 100 | 59 | 88 323,639 competing apps Median installs: 5,447 Avg rating: 4.1 | — | — | 24,336 major competitor apps |
| play | 66 | 100 | 60 | 85 208,292 competing apps Median installs: 7,199 Avg rating: 4.0 | — | — | 20,375 major competitor apps |
| fun | 67 | 100 | 57 | 83 170,009 competing apps Median installs: 5,593 Avg rating: 4.0 | — | — | 15,620 major competitor apps |
| social networking | 73 | 100 | 39 | 55 3,009 competing apps Median installs: 5,486 Avg rating: 4.0 | — | — | 196 major competitor apps |
| share | 66 | 100 | 58 | 85 217,655 competing apps Median installs: 2,917 Avg rating: 4.1 | — | — | 11,961 major competitor apps |
| networking | 74 | 100 | 41 | 63 9,054 competing apps Median installs: 567 Avg rating: 4.0 | — | — | 242 major competitor apps |
| digital art | 70 | 100 | 38 | 45 674 competing apps Median installs: 2,712 Avg rating: 4.0 | — | — | 67 major competitor apps |
| art | 70 | 100 | 50 | 75 50,582 competing apps Median installs: 2,100 Avg rating: 4.0 | — | — | 3,291 major competitor apps |
| inspire | 74 | 100 | 43 | 65 11,398 competing apps Median installs: 1,130 Avg rating: 4.2 | — | — | 441 major competitor apps |
| ready | 68 | 100 | 54 | 80 107,748 competing apps Median installs: 3,669 Avg rating: 4.0 | — | — | 9,345 major competitor apps |
| customer | 69 | 100 | 50 | 78 74,444 competing apps Median installs: 952 Avg rating: 3.9 | — | — | 2,990 major competitor apps |
| device | 68 | 100 | 60 | 80 108,592 competing apps Median installs: 3,349 Avg rating: 3.9 | — | — | 6,824 major competitor apps |
| step | 69 | 100 | 51 | 78 84,659 competing apps Median installs: 1,455 Avg rating: 4.0 | — | — | 4,173 major competitor apps |
| party | 72 | 100 | 53 | 70 25,255 competing apps Median installs: 5,716 Avg rating: 4.0 | — | — | 2,324 major competitor apps |
| support | 67 | 100 | 55 | 83 172,186 competing apps Median installs: 1,476 Avg rating: 4.1 | — | — | 8,020 major competitor apps |
| experience | 65 | 100 | 57 | 87 293,083 competing apps Median installs: 1,712 Avg rating: 4.0 | — | — | 16,994 major competitor apps |
| learn | 67 | 100 | 55 | 82 144,381 competing apps Median installs: 2,286 Avg rating: 4.1 | — | — | 7,145 major competitor apps |
| contact | 67 | 100 | 54 | 82 139,024 competing apps Median installs: 1,822 Avg rating: 4.0 | — | — | 6,349 major competitor apps |
| digital | 68 | 100 | 51 | 81 125,373 competing apps Median installs: 878 Avg rating: 4.0 | — | — | 4,621 major competitor apps |
| design | 68 | 100 | 52 | 80 100,148 competing apps Median installs: 1,963 Avg rating: 4.1 | — | — | 4,917 major competitor apps |
| information | 65 | 100 | 55 | 86 268,493 competing apps Median installs: 1,201 Avg rating: 4.0 | — | — | 8,215 major competitor apps |
| manage | 66 | 100 | 55 | 84 187,474 competing apps Median installs: 757 Avg rating: 3.9 | — | — | 7,313 major competitor apps |
| find | 65 | 100 | 58 | 87 308,601 competing apps Median installs: 2,783 Avg rating: 4.1 | — | — | 17,763 major competitor apps |
| excellent | 72 | 100 | 44 | 69 21,023 competing apps Median installs: 3,383 Avg rating: 4.1 | — | — | 1,195 major competitor apps |
| connect | 67 | 100 | 55 | 81 130,035 competing apps Median installs: 957 Avg rating: 4.0 | — | — | 5,036 major competitor apps |
App Description
Unleash your creativity with fun tools to design, build, and animate.
Explore creative ideas
Got a passion? Build something out of it with fun creative tools.
• Whether you're into building, art, photography or comics, the Creative Canvas tool is where your ideas come to life.
• Want to make a film? Use the Stop-Motion Studio and be your own director!
• Master builder? The Brick Builder tool lets your make your own fun 3D LEGO creations.
• Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures.
Make it yours
When it comes to play, it’s all about you. Style your avatar, your space, your vibe. It’s your world to express yourself in.
• Design your own LEGO avatar and choose fun outfits and accessories.
• Create a custom username.
• Showcase all your creative builds on your profile.
• Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations.
• Build multiple homes and create your very own LEGO neighborhood!
Join the official LEGO community
Discover a safe and creative space to connect with other creators and find inspiration for your next build.
• Share your digital art with your friends and the wider LEGO community.
• Explore creative ideas from other LEGO fans and your favorite LEGO characters.
• See what digital art your friends are creating and support them with comments and reactions.
• Use hashtags to discover creations related to your interests.
Play fun games
Jump into fun LEGO minigames and see how high you can score. Games include:
• Lil Wing
• Lil Worm
• Lil Plane
• LEGO® Friends Heartlake Farm
Watch LEGO videos
Discover fun and inspiring video content!
• Watch safe videos and explore creative ideas to inspire your next build!
• Dive into stories from your favorite LEGO themes and characters.
Play with friends & explore safely
LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely.
• Verified Parental Consent is required to unlock the full LEGO Play creative building experience.
• All user nicknames, creations, hashtags, and comments are moderated before appearing in the safe social feed.
Unlock the full experience with LEGO® Insiders Club
Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! Ask a parent or guardian to help you sign up.
Important information:
• The app is FREE and there are no in-app purchases or third-party advertising.
• To help create a safe and creative space for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free, and we will not store your personal details.
We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO building, kids’ learning, and social networking experience.
• You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.
• For app support, please contact LEGO Customer Service: www.lego.com/service.
• Check if your device is compatible at: https://www.lego.com/service/device-guide.
LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2025 The LEGO Group.