LEGO® Play
ASO Keyword Dashboard
Tracking 118 keywords for LEGO® Play in Google Play
LEGO® Play tracks 118 keywords (9 keywords rank; 109 need traction). Key metrics: 0% top-10 coverage, opportunity 68.6, difficulty 56.8, best rank 98.
Unleash your creativity with fun tools to design, build, and animate.
Tracked keywords
118
9 ranked • 109 not ranking yet
Top 10 coverage
0%
Best rank 98 • Latest leader —
Avg opportunity
68.6
Top keyword: stickers
Avg difficulty
56.8
Lower scores indicate easier wins
Opportunity leaders
- 68.5
stickers
Opportunity: 73.0 • Difficulty: 61.9 • Rank —
Competitors: 1,697
- 67.6
post
Opportunity: 73.0 • Difficulty: 52.6 • Rank —
Competitors: 1,049
- 68.7
decorate
Opportunity: 73.0 • Difficulty: 52.2 • Rank —
Competitors: 1,917
- 68.0
purchases
Opportunity: 73.0 • Difficulty: 62.6 • Rank —
Competitors: 1,674
- 67.9
comments
Opportunity: 73.0 • Difficulty: 57.0 • Rank —
Competitors: 885
Unranked opportunities
stickers
Opportunity: 73.0 • Difficulty: 61.9 • Competitors: 1,697
post
Opportunity: 73.0 • Difficulty: 52.6 • Competitors: 1,049
decorate
Opportunity: 73.0 • Difficulty: 52.2 • Competitors: 1,917
purchases
Opportunity: 73.0 • Difficulty: 62.6 • Competitors: 1,674
comments
Opportunity: 73.0 • Difficulty: 57.0 • Competitors: 885
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
easy
Total apps: 161,730 • Major competitors: 17,537
Latest rank: — • Difficulty: 61.7
like
Total apps: 150,415 • Major competitors: 21,531
Latest rank: — • Difficulty: 68.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| ideas | 72 | 100 | 60 | 69 10,723 competing apps Median installs: 34,887 Avg rating: 2.9 | 98 | 98 | 1,265 major competitor apps |
| common | 72 | 100 | 47 | 70 12,930 competing apps Median installs: 28,132 Avg rating: 2.8 | 108 | 108 | 999 major competitor apps |
| favorite | 66 | 100 | 70 | 84 80,965 competing apps Median installs: 41,103 Avg rating: 3.0 | 143 | 141 | 10,433 major competitor apps |
| play | 65 | 100 | 67 | 86 113,236 competing apps Median installs: 62,750 Avg rating: 3.2 | 165 | 165 | 19,366 major competitor apps |
| creative | 71 | 100 | 56 | 73 19,726 competing apps Median installs: 50,506 Avg rating: 3.1 | 175 | 175 | 3,082 major competitor apps |
| content | 68 | 100 | 64 | 81 56,908 competing apps Median installs: 30,274 Avg rating: 2.8 | 188 | 180 | 5,627 major competitor apps |
| creativity | 72 | 100 | 60 | 69 11,388 competing apps Median installs: 66,322 Avg rating: 3.1 | 184 | 184 | 2,198 major competitor apps |
| explore | 68 | 100 | 68 | 81 53,061 competing apps Median installs: 48,448 Avg rating: 3.1 | — | 184 | 8,172 major competitor apps |
| system | 69 | 100 | 58 | 78 39,167 competing apps Median installs: 26,677 Avg rating: 2.7 | — | 199 | 3,528 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| fun | 66 | 100 | 64 | 84 87,777 competing apps Median installs: 58,861 Avg rating: 3.1 | — | — | 14,777 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| adventure | 70 | 100 | 55 | 76 28,290 competing apps Median installs: 69,124 Avg rating: 3.2 | — | — | 4,905 major competitor apps |
| social media | 71 | 100 | 53 | 73 18,143 competing apps Median installs: 36,429 Avg rating: 2.8 | — | — | 2,117 major competitor apps |
| stories | 71 | 100 | 63 | 71 15,041 competing apps Median installs: 40,524 Avg rating: 3.1 | — | — | 1,962 major competitor apps |
| trending | 72 | 100 | 80 | 66 7,301 competing apps Median installs: 62,834 Avg rating: 3.1 | — | — | 1,251 major competitor apps |
| commenting | 68 | 100 | 39 | 44 383 competing apps Median installs: 36,722 Avg rating: 3.0 | — | — | 33 major competitor apps |
| share | 66 | 100 | 65 | 86 102,576 competing apps Median installs: 35,820 Avg rating: 2.9 | — | — | 11,283 major competitor apps |
| hashtags | 68 | 100 | 52 | 43 340 competing apps Median installs: 53,074 Avg rating: 3.0 | — | — | 60 major competitor apps |
| stickers | 73 | 100 | 62 | 68 10,190 competing apps Median installs: 65,486 Avg rating: 3.2 | — | — | 1,697 major competitor apps |
| friends | 67 | 100 | 65 | 83 68,351 competing apps Median installs: 52,912 Avg rating: 3.0 | — | — | 10,409 major competitor apps |
| inspire | 72 | 100 | 44 | 62 4,347 competing apps Median installs: 27,321 Avg rating: 3.1 | — | — | 422 major competitor apps |
| easy | 64 | 100 | 62 | 89 161,730 competing apps Median installs: 33,636 Avg rating: 2.8 | — | — | 17,537 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| whether | 67 | 100 | 58 | 83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9 | — | — | 8,596 major competitor apps |
App Description
Unleash your creativity with fun tools to design, build, and animate.
Explore creative ideas
Got a passion? Build something out of it with fun creative tools.
• Whether you're into building, art, photography or comics, the Creative Canvas tool is where your ideas come to life.
• Want to make a film? Use the Stop-Motion Studio and be your own director!
• Master builder? The Brick Builder tool lets your make your own fun 3D LEGO creations.
• Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures.
Make it yours
When it comes to play, it’s all about you. Style your avatar, your space, your vibe. It’s your world to express yourself in.
• Design your own LEGO avatar and choose fun outfits and accessories.
• Create a custom username.
• Showcase all your creative builds on your profile.
• Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations.
• Build multiple homes and create your very own LEGO neighborhood!
Join the official LEGO community
Discover a safe and creative space to connect with other creators and find inspiration for your next build.
• Share your digital art with your friends and the wider LEGO community.
• Explore creative ideas from other LEGO fans and your favorite LEGO characters.
• See what digital art your friends are creating and support them with comments and reactions.
• Use hashtags to discover creations related to your interests.
Play fun games
Jump into fun LEGO minigames and see how high you can score. Games include:
• Lil Wing
• Lil Worm
• Lil Plane
• LEGO® Friends Heartlake Farm
Watch LEGO videos
Discover fun and inspiring video content!
• Watch safe videos and explore creative ideas to inspire your next build!
• Dive into stories from your favorite LEGO themes and characters.
Play with friends & explore safely
LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely.
• Verified Parental Consent is required to unlock the full LEGO Play creative building experience.
• All user nicknames, creations, hashtags, and comments are moderated before appearing in the safe social feed.
Unlock the full experience with LEGO® Insiders Club
Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! Ask a parent or guardian to help you sign up.
Important information:
• The app is FREE and there are no in-app purchases or third-party advertising.
• To help create a safe and creative space for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free, and we will not store your personal details.
We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO building, kids’ learning, and social networking experience.
• You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.
• For app support, please contact LEGO Customer Service: www.lego.com/service.
• Check if your device is compatible at: https://www.lego.com/service/device-guide.
LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2025 The LEGO Group.