LEGO® Builder
ASO Keyword Dashboard
Tracking 106 keywords for LEGO® Builder in Google Play
LEGO® Builder tracks 106 keywords (10 keywords rank; 96 need traction). Key metrics: 0% top-10 coverage, opportunity 69.2, difficulty 54.9, best rank 47.
Discover interactive 3D building instructions for your favorite LEGO® sets!
Tracked keywords
106
10 ranked • 96 not ranking yet
Top 10 coverage
0%
Best rank 47 • Latest leader —
Avg opportunity
69.2
Top keyword: zoom
Avg difficulty
54.9
Lower scores indicate easier wins
Opportunity leaders
- 68.7
zoom
Opportunity: 73.0 • Difficulty: 51.3 • Rank —
Competitors: 1,199
- 71.2
building
Opportunity: 72.0 • Difficulty: 51.8 • Rank 54
Competitors: 2,097
- 70.7
library
Opportunity: 72.0 • Difficulty: 64.8 • Rank —
Competitors: 1,491
- 70.1
pass
Opportunity: 72.0 • Difficulty: 51.2 • Rank —
Competitors: 1,780
- 66.4
manual
Opportunity: 72.0 • Difficulty: 51.9 • Rank —
Competitors: 723
Unranked opportunities
zoom
Opportunity: 73.0 • Difficulty: 51.3 • Competitors: 1,199
library
Opportunity: 72.0 • Difficulty: 64.8 • Competitors: 1,491
pass
Opportunity: 72.0 • Difficulty: 51.2 • Competitors: 1,780
manual
Opportunity: 72.0 • Difficulty: 51.9 • Competitors: 723
qr
Opportunity: 72.0 • Difficulty: 62.2 • Competitors: 1,484
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
easy
Total apps: 161,730 • Major competitors: 17,537
Latest rank: — • Difficulty: 61.7
find
Total apps: 143,808 • Major competitors: 16,874
Latest rank: — • Difficulty: 65.1
enjoy
Total apps: 131,386 • Major competitors: 18,531
Latest rank: — • Difficulty: 63.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| book | 69 | 100 | 54 | 77 32,371 competing apps Median installs: 24,485 Avg rating: 2.5 | 47 | 47 | 2,333 major competitor apps |
| build | 69 | 100 | 59 | 78 34,364 competing apps Median installs: 53,600 Avg rating: 3.2 | 51 | 50 | 5,706 major competitor apps |
| building | 72 | 100 | 52 | 71 14,702 competing apps Median installs: 41,749 Avg rating: 3.0 | 54 | 54 | 2,097 major competitor apps |
| entertainment | 71 | 100 | 54 | 73 17,804 competing apps Median installs: 39,860 Avg rating: 2.8 | 73 | 73 | 2,218 major competitor apps |
| together | 71 | 100 | 55 | 74 20,460 competing apps Median installs: 38,864 Avg rating: 2.9 | 93 | 93 | 2,694 major competitor apps |
| easy | 64 | 100 | 62 | 89 161,730 competing apps Median installs: 33,636 Avg rating: 2.8 | — | 101 | 17,537 major competitor apps |
| collection | 68 | 100 | 54 | 80 49,948 competing apps Median installs: 28,272 Avg rating: 2.7 | 132 | 132 | 4,345 major competitor apps |
| experience | 65 | 100 | 63 | 87 118,077 competing apps Median installs: 39,819 Avg rating: 2.9 | 150 | 149 | 15,561 major competitor apps |
| system | 69 | 100 | 58 | 78 39,167 competing apps Median installs: 26,677 Avg rating: 2.7 | 157 | 150 | 3,528 major competitor apps |
| guide | 70 | 100 | 49 | 76 27,742 competing apps Median installs: 22,659 Avg rating: 2.7 | 180 | 180 | 2,061 major competitor apps |
| fun | 66 | 100 | 64 | 84 87,777 competing apps Median installs: 58,861 Avg rating: 3.1 | — | — | 14,777 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| themes | 71 | 100 | 54 | 72 16,568 competing apps Median installs: 47,542 Avg rating: 3.4 | — | — | 2,303 major competitor apps |
| follow | 69 | 100 | 58 | 77 33,026 competing apps Median installs: 35,928 Avg rating: 2.9 | — | — | 3,898 major competitor apps |
| share | 66 | 100 | 65 | 86 102,576 competing apps Median installs: 35,820 Avg rating: 2.9 | — | — | 11,283 major competitor apps |
| library | 72 | 100 | 65 | 71 13,762 competing apps Median installs: 29,536 Avg rating: 2.9 | — | — | 1,491 major competitor apps |
| enjoy | 65 | 100 | 63 | 87 131,386 competing apps Median installs: 45,784 Avg rating: 3.0 | — | — | 18,531 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| better | 69 | 100 | 57 | 79 39,640 competing apps Median installs: 36,260 Avg rating: 3.0 | — | — | 4,807 major competitor apps |
| step | 69 | 100 | 55 | 77 31,345 competing apps Median installs: 35,708 Avg rating: 2.9 | — | — | 3,571 major competitor apps |
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | — | 4,209 major competitor apps |
| individual | 71 | 100 | 54 | 71 15,144 competing apps Median installs: 20,930 Avg rating: 2.6 | — | — | 1,085 major competitor apps |
| scan | 71 | 100 | 65 | 71 14,906 competing apps Median installs: 42,340 Avg rating: 3.0 | — | — | 2,192 major competitor apps |
| save | 67 | 100 | 65 | 83 75,490 competing apps Median installs: 41,387 Avg rating: 3.0 | — | — | 9,726 major competitor apps |
| content | 68 | 100 | 64 | 81 56,908 competing apps Median installs: 30,274 Avg rating: 2.8 | — | — | 5,627 major competitor apps |
App Description
Discover interactive 3D building instructions for your favorite LEGO® sets!
Step into a new building experience
- LEGO Builder allows you to build with a fun, 3D modeling experience where you can zoom and rotate LEGO construction sets.
- Rotate individual bricks to find the color and shape you need, for each step of the LEGO building experience.
Build Together!
- Build Together is a fun and collaborative building experience that lets you tackle your LEGO instructions as a team, by delegating each builder their own creative tasks to complete!
- Share your PIN code and join as a host or builder. Take your turn, complete a building step with 3D modeling, then pass to the next person for collaborative building!
- Check if your set is supported in the app.
1000s of LEGO instructions supported
- Search and explore the full library of LEGO instructions for construction sets from 2000 to today. Start your digital collection today!
- You can also scan the QR code on the front cover of your paper LEGO instructions manual to open it directly in the app.
Follow a story as you build
- Discover enriched content for some of your favorite LEGO themes for an even better building experience.
Unlock the full experience with a LEGO account
- Build a digital collection of your LEGO construction sets and track how many bricks you’ve got in your collection!
- Save your building progress and pick up your LEGO instructions where you left off!
Things to keep in mind:
You will need a stable internet connection to use this app.
We’re always adding new LEGO building instructions to the experience, so you can grow and customize your digital collection and discover even more fun LEGO instructions!
Want to know if your set has 3D LEGO building instructions with the Build Together mode? Check in the app and enjoy collaborative building.
We're eager to hear how we can make the LEGO® Builder app even better for you! Please leave us your thoughts and recommendations in the reviews.
LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. © 2025 The LEGO Group.