LEGO® Insiders: Shop & Rewards
ASO Keyword Dashboard
Tracking 79 keywords for LEGO® Insiders: Shop & Rewards in Google Play
LEGO® Insiders: Shop & Rewards tracks 79 keywords (no keywords rank yet; 79 need traction). Key metrics: opportunity 70.1, difficulty 48.6.
Collect points, redeem rewards, and enjoy member-only perks - all in one app
Tracked keywords
79
0 ranked • 79 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.1
Top keyword: box
Avg difficulty
48.6
Lower scores indicate easier wins
Opportunity leaders
- 65.8
box
Opportunity: 74.0 • Difficulty: 43.4 • Rank —
Competitors: 884
- 62.5
seasonal
Opportunity: 74.0 • Difficulty: 43.7 • Rank —
Competitors: 602
- 59.8
aged
Opportunity: 74.0 • Difficulty: 41.4 • Rank —
Competitors: 415
- 64.2
double
Opportunity: 74.0 • Difficulty: 47.3 • Rank —
Competitors: 1,052
- 60.1
plenty
Opportunity: 74.0 • Difficulty: 42.9 • Rank —
Competitors: 846
Unranked opportunities
box
Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 884
seasonal
Opportunity: 74.0 • Difficulty: 43.7 • Competitors: 602
aged
Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 415
double
Opportunity: 74.0 • Difficulty: 47.3 • Competitors: 1,052
plenty
Opportunity: 74.0 • Difficulty: 42.9 • Competitors: 846
High competition keywords
access
Total apps: 333,757 • Major competitors: 12,342
Latest rank: — • Difficulty: 58.5
free
Total apps: 315,041 • Major competitors: 24,095
Latest rank: — • Difficulty: 58.7
like
Total apps: 286,264 • Major competitors: 22,371
Latest rank: — • Difficulty: 60.7
mobile
Total apps: 280,245 • Major competitors: 11,030
Latest rank: — • Difficulty: 55.7
enjoy
Total apps: 274,511 • Major competitors: 19,862
Latest rank: — • Difficulty: 57.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| free | 65 | 100 | 59 | 88 315,041 competing apps Median installs: 5,777 Avg rating: 2.7 | — | — | 24,095 major competitor apps |
| fun | 67 | 100 | 57 | 83 166,458 competing apps Median installs: 5,604 Avg rating: 2.7 | — | — | 15,436 major competitor apps |
| card | 69 | 100 | 50 | 77 68,557 competing apps Median installs: 4,435 Avg rating: 2.7 | — | — | 4,927 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 274,511 competing apps Median installs: 3,436 Avg rating: 2.6 | — | — | 19,862 major competitor apps |
| member | 72 | 100 | 44 | 71 27,396 competing apps Median installs: 1,312 Avg rating: 2.4 | — | — | 1,081 major competitor apps |
| collect | 69 | 100 | 53 | 78 76,144 competing apps Median installs: 3,895 Avg rating: 2.8 | — | — | 6,246 major competitor apps |
| digital | 68 | 100 | 51 | 81 121,785 competing apps Median installs: 871 Avg rating: 2.2 | — | — | 4,516 major competitor apps |
| collection | 68 | 100 | 51 | 80 98,545 competing apps Median installs: 3,787 Avg rating: 2.4 | — | — | 4,548 major competitor apps |
| limited | 72 | 100 | 49 | 71 28,696 competing apps Median installs: 4,786 Avg rating: 2.8 | — | — | 1,980 major competitor apps |
| connection | 69 | 100 | 53 | 76 62,678 competing apps Median installs: 2,675 Avg rating: 2.5 | — | — | 3,195 major competitor apps |
| money | 70 | 100 | 49 | 76 57,169 competing apps Median installs: 4,771 Avg rating: 2.8 | — | — | 4,425 major competitor apps |
| available | 66 | 100 | 58 | 84 194,534 competing apps Median installs: 2,770 Avg rating: 2.5 | — | — | 10,380 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,245 competing apps Median installs: 1,393 Avg rating: 2.4 | — | — | 11,030 major competitor apps |
| connect | 67 | 100 | 55 | 81 127,438 competing apps Median installs: 942 Avg rating: 2.3 | — | — | 4,927 major competitor apps |
| account | 68 | 100 | 54 | 79 92,466 competing apps Median installs: 2,093 Avg rating: 2.6 | — | — | 4,917 major competitor apps |
| exciting | 68 | 100 | 52 | 79 88,038 competing apps Median installs: 4,005 Avg rating: 2.6 | — | — | 7,671 major competitor apps |
| special | 68 | 100 | 53 | 80 109,600 competing apps Median installs: 2,194 Avg rating: 2.6 | — | — | 7,048 major competitor apps |
| discover | 67 | 100 | 55 | 82 135,360 competing apps Median installs: 1,386 Avg rating: 2.5 | — | — | 7,598 major competitor apps |
| visit | 70 | 100 | 51 | 75 52,696 competing apps Median installs: 2,171 Avg rating: 2.6 | — | — | 2,931 major competitor apps |
| access | 65 | 100 | 59 | 88 333,757 competing apps Median installs: 1,158 Avg rating: 2.4 | — | — | 12,342 major competitor apps |
| code | 70 | 100 | 49 | 74 43,574 competing apps Median installs: 1,954 Avg rating: 2.3 | — | — | 2,202 major competitor apps |
| track | 66 | 100 | 53 | 84 192,886 competing apps Median installs: 540 Avg rating: 2.3 | — | — | 6,112 major competitor apps |
| favorite | 67 | 100 | 60 | 83 168,662 competing apps Median installs: 2,954 Avg rating: 2.6 | — | — | 10,877 major competitor apps |
| purchase | 70 | 100 | 49 | 76 54,979 competing apps Median installs: 1,311 Avg rating: 2.5 | — | — | 2,841 major competitor apps |
| join | 68 | 100 | 57 | 79 88,067 competing apps Median installs: 2,117 Avg rating: 2.7 | — | — | 7,206 major competitor apps |
App Description
Collect points, redeem rewards, and enjoy member-only perks - all in one app
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings
Join the LEGO® Insiders membership programme and earn points every time you shop in the LEGO Insider App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
LEGO® Insiders. Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up.
• Enjoy early access to selected new sets
• Shop personalized set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection required
• For more, visit www.lego.com/insiders
Trademark notice:
LEGO®, the LEGO® logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO® Group. ©️2025 The LEGO® Group.