LEGO Insiders: Shop & Rewards
ASO Keyword Dashboard
Tracking 155 keywords for LEGO Insiders: Shop & Rewards in Google Play
LEGO Insiders: Shop & Rewards tracks 155 keywords (no keywords rank yet; 155 need traction). Key metrics: opportunity 68.4, difficulty 51.3.
Collect points, redeem rewards, and enjoy member-only perks - all in one app
Tracked keywords
155
0 ranked • 155 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
68.4
Top keyword: discounts
Avg difficulty
51.3
Lower scores indicate easier wins
Opportunity leaders
- 67.7
discounts
Opportunity: 73.0 • Difficulty: 48.7 • Rank —
Competitors: 1,178
- 67.7
needed
Opportunity: 73.0 • Difficulty: 49.9 • Rank —
Competitors: 968
- 67.9
enjoying
Opportunity: 73.0 • Difficulty: 47.7 • Rank —
Competitors: 1,149
- 68.4
country
Opportunity: 73.0 • Difficulty: 64.1 • Rank —
Competitors: 1,144
- 68.0
purchases
Opportunity: 73.0 • Difficulty: 62.6 • Rank —
Competitors: 1,674
Unranked opportunities
discounts
Opportunity: 73.0 • Difficulty: 48.7 • Competitors: 1,178
needed
Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 968
enjoying
Opportunity: 73.0 • Difficulty: 47.7 • Competitors: 1,149
country
Opportunity: 73.0 • Difficulty: 64.1 • Competitors: 1,144
purchases
Opportunity: 73.0 • Difficulty: 62.6 • Competitors: 1,674
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: — • Difficulty: 64.6
like
Total apps: 150,415 • Major competitors: 21,531
Latest rank: — • Difficulty: 68.5
find
Total apps: 143,808 • Major competitors: 16,874
Latest rank: — • Difficulty: 65.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| fun | 66 | 100 | 64 | 84 87,777 competing apps Median installs: 58,861 Avg rating: 3.1 | — | — | 14,777 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| card | 69 | 100 | 54 | 78 35,515 competing apps Median installs: 50,336 Avg rating: 3.0 | — | — | 4,766 major competitor apps |
| discounts | 73 | 100 | 49 | 68 9,154 competing apps Median installs: 35,696 Avg rating: 2.6 | — | — | 1,178 major competitor apps |
| single | 69 | 100 | 56 | 77 32,754 competing apps Median installs: 37,118 Avg rating: 2.9 | — | — | 3,952 major competitor apps |
| enjoy | 65 | 100 | 63 | 87 131,386 competing apps Median installs: 45,784 Avg rating: 3.0 | — | — | 18,531 major competitor apps |
| member | 72 | 100 | 45 | 69 11,075 competing apps Median installs: 27,810 Avg rating: 2.8 | — | — | 997 major competitor apps |
| whether | 67 | 100 | 58 | 83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9 | — | — | 8,596 major competitor apps |
| exclusive | 69 | 100 | 62 | 77 34,168 competing apps Median installs: 36,550 Avg rating: 3.0 | — | — | 4,554 major competitor apps |
| events | 70 | 100 | 58 | 75 26,075 competing apps Median installs: 21,064 Avg rating: 2.8 | — | — | 2,499 major competitor apps |
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | — | 4,209 major competitor apps |
| collection | 68 | 100 | 54 | 80 49,948 competing apps Median installs: 28,272 Avg rating: 2.7 | — | — | 4,345 major competitor apps |
| designed | 66 | 100 | 57 | 85 96,808 competing apps Median installs: 27,484 Avg rating: 2.8 | — | — | 9,110 major competitor apps |
| limited | 72 | 100 | 52 | 71 14,801 competing apps Median installs: 42,546 Avg rating: 3.2 | — | — | 1,812 major competitor apps |
| way | 66 | 100 | 61 | 85 89,339 competing apps Median installs: 36,402 Avg rating: 3.0 | — | — | 10,854 major competitor apps |
| connection | 69 | 100 | 60 | 76 29,202 competing apps Median installs: 32,388 Avg rating: 2.9 | — | — | 3,022 major competitor apps |
| using | 65 | 100 | 64 | 86 114,758 competing apps Median installs: 37,480 Avg rating: 2.8 | — | — | 13,323 major competitor apps |
| built | 71 | 100 | 64 | 71 15,037 competing apps Median installs: 30,161 Avg rating: 3.0 | — | — | 1,552 major competitor apps |
| find | 65 | 100 | 65 | 88 143,808 competing apps Median installs: 36,002 Avg rating: 3.0 | — | — | 16,874 major competitor apps |
| favourite | 72 | 100 | 52 | 69 10,913 competing apps Median installs: 42,288 Avg rating: 2.8 | — | — | 1,496 major competitor apps |
| time | 64 | 100 | 65 | 89 170,577 competing apps Median installs: 33,133 Avg rating: 2.9 | — | — | 19,592 major competitor apps |
| available | 66 | 100 | 66 | 85 92,463 competing apps Median installs: 34,120 Avg rating: 2.9 | — | — | 9,952 major competitor apps |
| mobile | 65 | 100 | 60 | 86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8 | — | — | 10,537 major competitor apps |
| connect | 68 | 100 | 63 | 79 44,719 competing apps Median installs: 25,534 Avg rating: 2.8 | — | — | 4,584 major competitor apps |
App Description
Collect points, redeem rewards, and enjoy member-only perks - all in one app
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favourite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings
Join the LEGO® Insiders membership programme and earn points every time you shop in the LEGO Insider App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
LEGO® Insiders. Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty programme, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up.
• Enjoy early access to selected new sets
• Shop personalised set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection required
• For more, visit www.lego.com/insiders
Trademark notice:
LEGO®, the LEGO® logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO® Group. ©2025 The LEGO® Group. "