Mary Kay® Interactive Catalog
ASO Keyword Dashboard
Tracking 65 keywords for Mary Kay® Interactive Catalog in Google Play
Mary Kay® Interactive Catalog tracks 65 keywords (2 keywords rank; 63 need traction). Key metrics: 50% top-10 coverage, opportunity 69.8, difficulty 47.7, best rank 7.
Information, inspiration and easy Mary Kay® product ordering!
Tracked keywords
65
2 ranked • 63 not ranking yet
Top 10 coverage
50%
Best rank 7 • Latest leader 7
Avg opportunity
69.8
Top keyword: catalog
Avg difficulty
47.7
Lower scores indicate easier wins
Opportunity leaders
- 63.2
catalog
Opportunity: 74.0 • Difficulty: 40.6 • Rank 7
Competitors: 408
- 60.6
trend
Opportunity: 74.0 • Difficulty: 55.3 • Rank —
Competitors: 348
- 63.5
skin
Opportunity: 74.0 • Difficulty: 44.3 • Rank —
Competitors: 1,023
- 65.4
inspiration
Opportunity: 74.0 • Difficulty: 43.0 • Rank —
Competitors: 510
- 64.5
reality
Opportunity: 74.0 • Difficulty: 44.5 • Rank —
Competitors: 593
Unranked opportunities
trend
Opportunity: 74.0 • Difficulty: 55.3 • Competitors: 348
skin
Opportunity: 74.0 • Difficulty: 44.3 • Competitors: 1,023
inspiration
Opportunity: 74.0 • Difficulty: 43.0 • Competitors: 510
reality
Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 593
foundation
Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 267
High competition keywords
new
Total apps: 367,550 • Major competitors: 23,585
Latest rank: — • Difficulty: 58.6
easy
Total apps: 326,522 • Major competitors: 16,189
Latest rank: — • Difficulty: 56.4
share
Total apps: 218,176 • Major competitors: 11,994
Latest rank: — • Difficulty: 58.2
easily
Total apps: 212,908 • Major competitors: 9,235
Latest rank: — • Difficulty: 56.2
without
Total apps: 210,704 • Major competitors: 11,424
Latest rank: — • Difficulty: 56.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| catalog | 74 | 100 | 41 | 63 9,397 competing apps Median installs: 1,484 Avg rating: 4.0 | 7 | 7 | 408 major competitor apps |
| catalogue | 72 | 100 | 35 | 51 1,512 competing apps Median installs: 3,750 Avg rating: 4.0 | 14 | 14 | 106 major competitor apps |
| new | 65 | 100 | 59 | 89 367,550 competing apps Median installs: 3,182 Avg rating: 4.0 | — | — | 23,585 major competitor apps |
| navigation | 71 | 100 | 50 | 72 31,424 competing apps Median installs: 1,826 Avg rating: 4.0 | — | — | 1,263 major competitor apps |
| share | 66 | 100 | 58 | 85 218,176 competing apps Median installs: 2,936 Avg rating: 4.1 | — | — | 11,994 major competitor apps |
| page | 72 | 100 | 47 | 71 28,455 competing apps Median installs: 3,577 Avg rating: 4.1 | — | — | 1,619 major competitor apps |
| try | 69 | 100 | 56 | 78 80,337 competing apps Median installs: 7,013 Avg rating: 4.0 | — | — | 7,913 major competitor apps |
| easy | 65 | 100 | 56 | 88 326,522 competing apps Median installs: 2,546 Avg rating: 4.0 | — | — | 16,189 major competitor apps |
| section | 71 | 100 | 46 | 72 32,856 competing apps Median installs: 1,238 Avg rating: 4.1 | — | — | 1,128 major competitor apps |
| product | 70 | 100 | 48 | 75 52,965 competing apps Median installs: 1,244 Avg rating: 3.9 | — | — | 2,265 major competitor apps |
| life | 68 | 100 | 54 | 81 115,091 competing apps Median installs: 2,568 Avg rating: 4.0 | — | — | 6,666 major competitor apps |
| connect | 67 | 100 | 55 | 81 130,308 competing apps Median installs: 968 Avg rating: 4.0 | — | — | 5,049 major competitor apps |
| discover | 67 | 100 | 55 | 82 139,924 competing apps Median installs: 1,422 Avg rating: 4.0 | — | — | 7,806 major competitor apps |
| beauty | 71 | 100 | 47 | 71 30,502 competing apps Median installs: 1,794 Avg rating: 4.1 | — | — | 1,955 major competitor apps |
| products | 69 | 100 | 50 | 77 66,721 competing apps Median installs: 1,016 Avg rating: 3.9 | — | — | 2,468 major competitor apps |
| quickly | 68 | 100 | 57 | 81 115,874 competing apps Median installs: 1,473 Avg rating: 4.0 | — | — | 5,148 major competitor apps |
| favorite | 67 | 100 | 60 | 83 171,926 competing apps Median installs: 3,000 Avg rating: 4.1 | — | — | 11,040 major competitor apps |
| view | 66 | 100 | 55 | 84 185,327 competing apps Median installs: 923 Avg rating: 3.9 | — | — | 6,247 major competitor apps |
| hand | 71 | 100 | 45 | 72 32,134 competing apps Median installs: 2,098 Avg rating: 4.0 | — | — | 1,711 major competitor apps |
| powered | 71 | 100 | 61 | 72 31,268 competing apps Median installs: 1,072 Avg rating: 3.9 | — | — | 1,180 major competitor apps |
| easily | 66 | 100 | 56 | 85 212,908 competing apps Median installs: 1,631 Avg rating: 4.0 | — | — | 9,235 major competitor apps |
| social | 68 | 100 | 53 | 81 121,002 competing apps Median installs: 2,928 Avg rating: 4.1 | — | — | 6,819 major competitor apps |
| match | 69 | 100 | 52 | 78 74,957 competing apps Median installs: 3,347 Avg rating: 4.1 | — | — | 5,307 major competitor apps |
| without | 66 | 100 | 56 | 85 210,704 competing apps Median installs: 3,601 Avg rating: 4.0 | — | — | 11,424 major competitor apps |
| much | 68 | 100 | 52 | 80 111,335 competing apps Median installs: 1,801 Avg rating: 4.1 | — | — | 5,757 major competitor apps |
App Description
Information, inspiration and easy Mary Kay® product ordering!
• Order Mary Kay® skin care, color, fragrance and gifts quickly and easily with just a few taps.
• Easily connect with your own Independent Beauty Consultant.
• Browse from the palm of your hand with mobile-optimized pages and videos.
• Watch helpful how-to videos on the page without leaving the app.
• Save your favorite products, and share your wish list.
• Download catalogs to view offline.
• Get helpful advice and beauty how-tos to keep you on-trend and in the know.
• Transition seamlessly to try on products with Mary Kay MirrorMe™ augmented-reality makeovers.
• Easily discover your foundation match with the AI-powered Foundation Finder tool.
• Jump between pages and sections easily, thanks to updated navigation and catalog section tools.
• Easily discover your foundation match with the AI-powered Foundation Finder tool.
• Plus, you can still add bookmarks and sticky notes, share to social and email, and so much more.