McDonald's
ASO Keyword Dashboard
Tracking 53 keywords for McDonald's in Google Play
McDonald's tracks 53 keywords (18 keywords rank; 35 need traction). Key metrics: 39% top-10 coverage, opportunity 69.9, difficulty 46.4, best rank 3.
Order, Deals & Rewards
Tracked keywords
53
18 ranked • 35 not ranking yet
Top 10 coverage
39%
Best rank 3 • Latest leader 6
Avg opportunity
69.9
Top keyword: dining
Avg difficulty
46.4
Lower scores indicate easier wins
Opportunity leaders
- 65.0
dining
Opportunity: 74.0 • Difficulty: 39.9 • Rank 6
Competitors: 217
- 59.5
foods
Opportunity: 74.0 • Difficulty: 37.5 • Rank 12
Competitors: 223
- 63.5
order food
Opportunity: 74.0 • Difficulty: 40.4 • Rank 20
Competitors: 117
- 59.9
earned
Opportunity: 74.0 • Difficulty: 38.5 • Rank 17
Competitors: 376
- 62.6
menus
Opportunity: 74.0 • Difficulty: 38.6 • Rank 28
Competitors: 211
Unranked opportunities
pickup
Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 493
redeem
Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 790
earning
Opportunity: 74.0 • Difficulty: 42.3 • Competitors: 771
reorder
Opportunity: 73.0 • Difficulty: 36.4 • Competitors: 112
free food
Opportunity: 73.0 • Difficulty: 34.7 • Competitors: 41
High competition keywords
access
Total apps: 340,727 • Major competitors: 12,551
Latest rank: — • Difficulty: 58.5
download
Total apps: 338,560 • Major competitors: 17,497
Latest rank: — • Difficulty: 56.2
free
Total apps: 323,639 • Major competitors: 24,336
Latest rank: — • Difficulty: 58.7
find
Total apps: 308,601 • Major competitors: 17,763
Latest rank: — • Difficulty: 58.4
mobile
Total apps: 281,737 • Major competitors: 11,159
Latest rank: — • Difficulty: 55.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| fast food | 73 | 100 | 35 | 56 3,252 competing apps Median installs: 161 Avg rating: 3.9 | 3 | 3 | 111 major competitor apps |
| mac | 72 | 100 | 47 | 53 2,121 competing apps Median installs: 4,270 Avg rating: 3.8 | 4 | 4 | 167 major competitor apps |
| food | 69 | 100 | 49 | 78 73,918 competing apps Median installs: 387 Avg rating: 4.0 | 8 | 5 | 2,308 major competitor apps |
| dining | 74 | 100 | 40 | 65 12,144 competing apps Median installs: 295 Avg rating: 4.0 | 6 | 6 | 217 major competitor apps |
| access comprehensive | 71 | 100 | 30 | 50 1,442 competing apps Median installs: 156 Avg rating: 4.1 | 9 | 9 | 14 major competitor apps |
| cafeteria | 71 | 100 | 30 | 49 1,114 competing apps Median installs: 464 Avg rating: 4.0 | 10 | 10 | 31 major competitor apps |
| behalf | 72 | 100 | 33 | 53 1,997 competing apps Median installs: 1,962 Avg rating: 3.9 | 10 | 10 | 69 major competitor apps |
| restaurant | 72 | 100 | 46 | 69 21,415 competing apps Median installs: 373 Avg rating: 4.0 | 11 | 11 | 756 major competitor apps |
| breakfast | 72 | 100 | 35 | 53 2,105 competing apps Median installs: 1,410 Avg rating: 4.1 | 11 | 11 | 111 major competitor apps |
| foods | 74 | 100 | 38 | 59 5,445 competing apps Median installs: 1,375 Avg rating: 4.0 | 12 | 12 | 223 major competitor apps |
| food orders | 71 | 100 | 33 | 50 1,418 competing apps Median installs: 143 Avg rating: 3.9 | 16 | 16 | 8 major competitor apps |
| order food | 74 | 100 | 40 | 63 9,722 competing apps Median installs: 147 Avg rating: 3.9 | 20 | 16 | 117 major competitor apps |
| earned | 74 | 100 | 38 | 60 5,769 competing apps Median installs: 3,959 Avg rating: 4.0 | 17 | 17 | 376 major competitor apps |
| food online | 73 | 100 | 34 | 55 2,903 competing apps Median installs: 92 Avg rating: 4.0 | 19 | 19 | 35 major competitor apps |
| online food | 72 | 100 | 35 | 52 1,908 competing apps Median installs: 240 Avg rating: 4.1 | 20 | 20 | 32 major competitor apps |
| menus | 74 | 100 | 39 | 63 8,492 competing apps Median installs: 450 Avg rating: 3.9 | 28 | 28 | 211 major competitor apps |
| caters | 73 | 100 | 37 | 59 5,087 competing apps Median installs: 1,130 Avg rating: 4.0 | 29 | 29 | 183 major competitor apps |
| exclusive | 69 | 100 | 54 | 78 83,831 competing apps Median installs: 1,641 Avg rating: 4.1 | 29 | 29 | 4,867 major competitor apps |
| free | 65 | 100 | 59 | 88 323,639 competing apps Median installs: 5,447 Avg rating: 4.1 | — | — | 24,336 major competitor apps |
| download | 65 | 100 | 56 | 88 338,560 competing apps Median installs: 2,109 Avg rating: 4.1 | — | — | 17,497 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 281,533 competing apps Median installs: 3,462 Avg rating: 4.0 | — | — | 20,210 major competitor apps |
| order | 67 | 100 | 52 | 82 142,512 competing apps Median installs: 558 Avg rating: 4.1 | — | — | 4,310 major competitor apps |
| pickup | 74 | 100 | 42 | 66 13,683 competing apps Median installs: 246 Avg rating: 4.1 | — | — | 493 major competitor apps |
| place | 68 | 100 | 52 | 80 100,531 competing apps Median installs: 1,088 Avg rating: 4.0 | — | — | 4,564 major competitor apps |
| save | 67 | 100 | 58 | 83 157,965 competing apps Median installs: 3,445 Avg rating: 4.0 | — | — | 10,392 major competitor apps |
App Description
Order, Deals & Rewards
Get the app now to join MyMcDonald’s Rewards and start earning points on your favorites for free food. Plus, get exclusive deals and save time by ordering ahead in the app.*
Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option.*
MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for free food and more rewards.*
Exclusive deals and offers
Get exclusive deals on your McDonald’s go-tos in the app with Mobile Order & Pay* and convenient Drive Thru or Curbside pickup.
McDelivery
Now get your favorites delivered, earn points and track your order all with McDelivery in the app.
Save your favorites
No pickles? No problem. Customize and save your favorites to quickly reorder for your next visit.
Restaurant locator
Open the map and find the nearest McDonald’s, along with store hours and restaurant information.
Download the McDonald’s app today and enjoy access to exclusive deals, MyMcDonald’s Rewards and much more.
*McDelivery prices may be higher than at restaurants. Download and registration required. Data rates may apply. The McDonald’s app is not currently compatible with smartwatches. Check https://www.mcdonalds.com/us/en-us/terms-and-conditions.html for Terms and Conditions and more information. © 2026 McDonald’s