McKinsey Insights
ASO Keyword Dashboard
Tracking 56 keywords for McKinsey Insights in Google Play
McKinsey Insights tracks 56 keywords (3 keywords rank; 53 need traction). Key metrics: 33% top-10 coverage, opportunity 69.6, difficulty 50.9, best rank 8.
Business news and analysis on the most challenging issues leaders face today
Tracked keywords
56
3 ranked • 53 not ranking yet
Top 10 coverage
33%
Best rank 8 • Latest leader —
Avg opportunity
69.6
Top keyword: analysis
Avg difficulty
50.9
Lower scores indicate easier wins
Opportunity leaders
- 68.1
analysis
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 737
- 69.1
insights
Opportunity: 72.0 • Difficulty: 55.5 • Rank 8
Competitors: 892
- 64.3
feed
Opportunity: 72.0 • Difficulty: 65.6 • Rank —
Competitors: 897
- 64.2
culture
Opportunity: 72.0 • Difficulty: 41.3 • Rank —
Competitors: 360
- 70.2
expert
Opportunity: 72.0 • Difficulty: 50.8 • Rank —
Competitors: 1,553
Unranked opportunities
analysis
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 737
feed
Opportunity: 72.0 • Difficulty: 65.6 • Competitors: 897
culture
Opportunity: 72.0 • Difficulty: 41.3 • Competitors: 360
expert
Opportunity: 72.0 • Difficulty: 50.8 • Competitors: 1,553
articles
Opportunity: 72.0 • Difficulty: 46.5 • Competitors: 559
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: — • Difficulty: 66.6
offers
Total apps: 82,090 • Major competitors: 9,319
Latest rank: — • Difficulty: 60.3
save
Total apps: 75,490 • Major competitors: 9,726
Latest rank: — • Difficulty: 65.3
full
Total apps: 67,878 • Major competitors: 8,324
Latest rank: — • Difficulty: 60.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| insights | 72 | 100 | 56 | 69 10,992 competing apps Median installs: 22,826 Avg rating: 3.0 | 8 | 8 | 892 major competitor apps |
| company | 71 | 100 | 48 | 72 17,480 competing apps Median installs: 21,812 Avg rating: 2.5 | 79 | 79 | 1,330 major competitor apps |
| content | 68 | 100 | 64 | 81 56,908 competing apps Median installs: 30,274 Avg rating: 2.8 | 199 | 189 | 5,627 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| challenging | 70 | 100 | 57 | 76 27,379 competing apps Median installs: 61,738 Avg rating: 3.2 | — | — | 4,888 major competitor apps |
| feed | 72 | 100 | 66 | 64 5,791 competing apps Median installs: 43,509 Avg rating: 3.1 | — | — | 897 major competitor apps |
| business news | 67 | 100 | 63 | 39 186 competing apps Median installs: 61,158 Avg rating: 3.0 | — | — | 27 major competitor apps |
| save | 67 | 100 | 65 | 83 75,490 competing apps Median installs: 41,387 Avg rating: 3.0 | — | — | 9,726 major competitor apps |
| reading | 70 | 100 | 50 | 75 26,120 competing apps Median installs: 28,202 Avg rating: 2.8 | — | — | 1,913 major competitor apps |
| explore | 68 | 100 | 68 | 81 53,061 competing apps Median installs: 48,448 Avg rating: 3.1 | — | — | 8,172 major competitor apps |
| access | 65 | 100 | 67 | 87 126,428 competing apps Median installs: 25,852 Avg rating: 2.8 | — | — | 11,667 major competitor apps |
| financial | 71 | 100 | 49 | 73 18,632 competing apps Median installs: 30,680 Avg rating: 2.8 | — | — | 1,790 major competitor apps |
| today | 69 | 100 | 52 | 78 35,039 competing apps Median installs: 28,691 Avg rating: 2.9 | — | — | 3,372 major competitor apps |
| news | 69 | 100 | 55 | 77 30,404 competing apps Median installs: 21,579 Avg rating: 2.7 | — | — | 2,285 major competitor apps |
| ai | 71 | 100 | 72 | 73 19,033 competing apps Median installs: 39,188 Avg rating: 3.0 | — | — | 2,628 major competitor apps |
| face | 70 | 100 | 55 | 75 24,650 competing apps Median installs: 46,450 Avg rating: 3.1 | — | — | 3,493 major competitor apps |
| business | 69 | 100 | 54 | 77 30,915 competing apps Median installs: 25,453 Avg rating: 2.7 | — | — | 2,851 major competitor apps |
| culture | 72 | 100 | 41 | 64 5,695 competing apps Median installs: 20,931 Avg rating: 2.4 | — | — | 360 major competitor apps |
| backed | 71 | 100 | 75 | 59 2,801 competing apps Median installs: 33,195 Avg rating: 3.1 | — | — | 306 major competitor apps |
| across | 69 | 100 | 81 | 78 38,391 competing apps Median installs: 39,224 Avg rating: 3.0 | — | — | 5,234 major competitor apps |
| full | 67 | 100 | 60 | 83 67,878 competing apps Median installs: 40,620 Avg rating: 3.0 | — | — | 8,324 major competitor apps |
| latest | 67 | 100 | 65 | 82 60,108 competing apps Median installs: 30,299 Avg rating: 2.8 | — | — | 5,868 major competitor apps |
| expert | 72 | 100 | 51 | 70 12,855 competing apps Median installs: 38,445 Avg rating: 2.8 | — | — | 1,553 major competitor apps |
| future | 70 | 100 | 50 | 74 21,807 competing apps Median installs: 31,554 Avg rating: 2.9 | — | — | 2,133 major competitor apps |
| articles | 72 | 100 | 46 | 66 7,731 competing apps Median installs: 25,829 Avg rating: 2.9 | — | — | 559 major competitor apps |
App Description
Business news and analysis on the most challenging issues leaders face today
Explore new articles on leadership, corporate strategy, and sustainability, across industries such as healthcare, education, retail, financial services, travel, and tech. McKinsey consultants and contributing experts look at the latest in artificial intelligence, climate change, corporate culture transformation, and more.
Personalize your feed to suit your preferences. Save content for reading later. Explore full reports, articles, podcasts, videos, and McKinsey Explainers—direct answers to complex questions, backed by McKinsey’s expert insights. The app also offers full access to the latest editions of the McKinsey Quarterly.