McKinsey Insights
ASO Keyword Dashboard
Tracking 56 keywords for McKinsey Insights in Google Play
McKinsey Insights tracks 56 keywords (3 keywords rank; 53 need traction). Key metrics: 33% top-10 coverage, opportunity 70.5, difficulty 45.5, best rank 8.
Business news and analysis on the most challenging issues leaders face today
Tracked keywords
56
3 ranked • 53 not ranking yet
Top 10 coverage
33%
Best rank 8 • Latest leader —
Avg opportunity
70.5
Top keyword: backed
Avg difficulty
45.5
Lower scores indicate easier wins
Opportunity leaders
- 60.3
backed
Opportunity: 74.0 • Difficulty: 50.5 • Rank —
Competitors: 258
- 63.1
biggest
Opportunity: 74.0 • Difficulty: 46.0 • Rank —
Competitors: 917
- 59.5
leaders
Opportunity: 74.0 • Difficulty: 37.2 • Rank —
Competitors: 114
- 65.0
artificial
Opportunity: 74.0 • Difficulty: 40.8 • Rank —
Competitors: 504
- 63.6
zero
Opportunity: 74.0 • Difficulty: 41.4 • Rank —
Competitors: 546
Unranked opportunities
backed
Opportunity: 74.0 • Difficulty: 50.5 • Competitors: 258
biggest
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 917
leaders
Opportunity: 74.0 • Difficulty: 37.2 • Competitors: 114
artificial
Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 504
zero
Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 546
High competition keywords
new
Total apps: 375,249 • Major competitors: 23,976
Latest rank: — • Difficulty: 58.7
access
Total apps: 333,939 • Major competitors: 12,350
Latest rank: — • Difficulty: 58.5
offers
Total apps: 199,664 • Major competitors: 8,486
Latest rank: — • Difficulty: 54.2
save
Total apps: 153,915 • Major competitors: 10,273
Latest rank: — • Difficulty: 57.6
full
Total apps: 131,251 • Major competitors: 7,644
Latest rank: — • Difficulty: 54.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| insights | 71 | 100 | 47 | 72 33,935 competing apps Median installs: 513 Avg rating: 2.3 | 8 | 8 | 750 major competitor apps |
| company | 70 | 100 | 46 | 74 45,550 competing apps Median installs: 1,157 Avg rating: 2.2 | 79 | 79 | 1,379 major competitor apps |
| content | 67 | 100 | 56 | 81 128,484 competing apps Median installs: 2,330 Avg rating: 2.4 | 199 | 189 | 6,049 major competitor apps |
| new | 64 | 100 | 59 | 89 375,249 competing apps Median installs: 2,984 Avg rating: 2.6 | — | — | 23,976 major competitor apps |
| challenging | 70 | 100 | 51 | 75 53,430 competing apps Median installs: 5,014 Avg rating: 2.7 | — | — | 5,083 major competitor apps |
| feed | 73 | 100 | 51 | 67 15,750 competing apps Median installs: 958 Avg rating: 2.4 | — | — | 947 major competitor apps |
| business news | 69 | 100 | 26 | 40 330 competing apps Median installs: 4,346 Avg rating: 2.5 | — | — | 22 major competitor apps |
| save | 67 | 100 | 58 | 83 153,915 competing apps Median installs: 3,515 Avg rating: 2.6 | — | — | 10,273 major competitor apps |
| reading | 70 | 100 | 48 | 75 50,751 competing apps Median installs: 4,171 Avg rating: 2.5 | — | — | 2,003 major competitor apps |
| explore | 67 | 100 | 57 | 81 127,053 competing apps Median installs: 1,896 Avg rating: 2.6 | — | — | 8,959 major competitor apps |
| access | 65 | 100 | 59 | 88 333,939 competing apps Median installs: 1,156 Avg rating: 2.4 | — | — | 12,350 major competitor apps |
| financial | 70 | 100 | 47 | 75 48,496 competing apps Median installs: 1,248 Avg rating: 2.4 | — | — | 1,935 major competitor apps |
| today | 68 | 100 | 50 | 80 101,617 competing apps Median installs: 829 Avg rating: 2.3 | — | — | 3,708 major competitor apps |
| news | 69 | 100 | 50 | 78 80,608 competing apps Median installs: 1,143 Avg rating: 2.3 | — | — | 2,338 major competitor apps |
| ai | 70 | 100 | 56 | 75 49,724 competing apps Median installs: 1,789 Avg rating: 2.5 | — | — | 2,997 major competitor apps |
| face | 69 | 100 | 50 | 76 62,461 competing apps Median installs: 1,298 Avg rating: 2.3 | — | — | 3,715 major competitor apps |
| business | 68 | 100 | 50 | 79 87,929 competing apps Median installs: 830 Avg rating: 2.2 | — | — | 3,012 major competitor apps |
| culture | 73 | 100 | 41 | 67 15,786 competing apps Median installs: 1,003 Avg rating: 2.1 | — | — | 385 major competitor apps |
| backed | 74 | 100 | 51 | 60 6,059 competing apps Median installs: 1,434 Avg rating: 2.5 | — | — | 258 major competitor apps |
| across | 69 | 100 | 61 | 79 84,826 competing apps Median installs: 1,690 Avg rating: 2.5 | — | — | 4,654 major competitor apps |
| full | 67 | 100 | 54 | 82 131,251 competing apps Median installs: 3,127 Avg rating: 2.6 | — | — | 7,644 major competitor apps |
| latest | 67 | 100 | 56 | 81 129,347 competing apps Median installs: 1,824 Avg rating: 2.4 | — | — | 5,267 major competitor apps |
| expert | 71 | 100 | 47 | 72 33,229 competing apps Median installs: 1,150 Avg rating: 2.4 | — | — | 1,665 major competitor apps |
| future | 70 | 100 | 48 | 76 55,045 competing apps Median installs: 1,322 Avg rating: 2.5 | — | — | 2,268 major competitor apps |
| articles | 73 | 100 | 43 | 66 14,564 competing apps Median installs: 2,936 Avg rating: 2.6 | — | — | 503 major competitor apps |
App Description
Business news and analysis on the most challenging issues leaders face today
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