Memory Lane Games

73.2K installs
152 ratings
2.7K monthly active users
$<10K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +40
Steady
Monthly +144
Steady
Memory Lane Games icon

ASO Keyword Dashboard

Tracking 177 keywords for Memory Lane Games in Google Play

Developer: Memory Lane Games (UK) Limited Category: health_and_fitness Rating: 3.87

Memory Lane Games tracks 177 keywords (2 keywords rank; 175 need traction). Key metrics: 0% top-10 coverage, opportunity 70.7, difficulty 45.0, best rank 15.

The engagement app for Alzheimer’s and dementia that is shown to work

Tracked keywords

177

2  ranked •  175  not ranking yet

Top 10 coverage

0%

Best rank 15 • Latest leader —

Avg opportunity

70.7

Top keyword: trivia

Avg difficulty

45.0

Lower scores indicate easier wins

Opportunity leaders

  • trivia

    Opportunity: 74.0 • Difficulty: 40.5 • Rank —

    Competitors: 270

    59.9
  • university

    Opportunity: 74.0 • Difficulty: 41.0 • Rank —

    Competitors: 169

    66.1
  • patients

    Opportunity: 74.0 • Difficulty: 39.1 • Rank —

    Competitors: 183

    63.5
  • trial

    Opportunity: 74.0 • Difficulty: 45.3 • Rank —

    Competitors: 764

    64.5
  • engagement

    Opportunity: 74.0 • Difficulty: 38.6 • Rank —

    Competitors: 192

    63.0

Unranked opportunities

  • trivia

    Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 270

  • university

    Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 169

  • patients

    Opportunity: 74.0 • Difficulty: 39.1 • Competitors: 183

  • trial

    Opportunity: 74.0 • Difficulty: 45.3 • Competitors: 764

  • engagement

    Opportunity: 74.0 • Difficulty: 38.6 • Competitors: 192

High competition keywords

  • time

    Total apps: 384,388 • Major competitors: 16,211

    Latest rank: — • Difficulty: 58.5

  • access

    Total apps: 339,034 • Major competitors: 11,566

    Latest rank: — • Difficulty: 59.5

  • easy

    Total apps: 327,746 • Major competitors: 14,534

    Latest rank: — • Difficulty: 57.3

  • make

    Total apps: 327,400 • Major competitors: 18,245

    Latest rank: — • Difficulty: 58.8

  • free

    Total apps: 322,124 • Major competitors: 22,311

    Latest rank: — • Difficulty: 60.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
memory721005170

23,171 competing apps

Median installs: 2,946

Avg rating: 2.1

2215

1,341

major competitor apps

lane711007050

1,376 competing apps

Median installs: 2,489

Avg rating: 2.2

1616

116

major competitor apps

brain training731003957

4,043 competing apps

Median installs: 2,275

Avg rating: 2.1

296

major competitor apps

free651006088

322,124 competing apps

Median installs: 4,281

Avg rating: 2.3

22,311

major competitor apps

best661005986

255,718 competing apps

Median installs: 3,152

Avg rating: 2.1

16,884

major competitor apps

board721004771

28,753 competing apps

Median installs: 2,246

Avg rating: 2.1

1,534

major competitor apps

trivia741004060

5,794 competing apps

Median installs: 1,150

Avg rating: 2.0

270

major competitor apps

trivia games691003638

259 competing apps

Median installs: 5,730

Avg rating: 2.6

43

major competitor apps

stories721005670

26,144 competing apps

Median installs: 4,003

Avg rating: 2.3

1,621

major competitor apps

likes731004259

4,758 competing apps

Median installs: 4,166

Avg rating: 2.3

378

major competitor apps

library711005672

32,396 competing apps

Median installs: 1,829

Avg rating: 2.0

1,559

major competitor apps

member721004471

27,697 competing apps

Median installs: 1,035

Avg rating: 2.0

1,046

major competitor apps

easy651005788

327,746 competing apps

Median installs: 1,989

Avg rating: 2.0

14,534

major competitor apps

make651005988

327,400 competing apps

Median installs: 2,052

Avg rating: 2.1

18,245

major competitor apps

care701005076

56,142 competing apps

Median installs: 1,255

Avg rating: 2.0

2,571

major competitor apps

support671005583

170,973 competing apps

Median installs: 1,241

Avg rating: 2.0

7,331

major competitor apps

curated721004969

22,812 competing apps

Median installs: 754

Avg rating: 1.9

683

major competitor apps

used681005581

116,216 competing apps

Median installs: 2,386

Avg rating: 2.0

4,654

major competitor apps

designed651005486

260,993 competing apps

Median installs: 725

Avg rating: 1.8

7,557

major competitor apps

management681005080

111,279 competing apps

Median installs: 491

Avg rating: 1.7

2,437

major competitor apps

people681005580

103,569 competing apps

Median installs: 2,226

Avg rating: 2.1

5,288

major competitor apps

using661005885

222,015 competing apps

Median installs: 2,293

Avg rating: 2.0

10,980

major competitor apps

find651006087

307,160 competing apps

Median installs: 2,265

Avg rating: 2.1

16,289

major competitor apps

time641005889

384,388 competing apps

Median installs: 1,265

Avg rating: 2.0

16,211

major competitor apps

help651006087

282,184 competing apps

Median installs: 1,658

Avg rating: 2.1

14,390

major competitor apps

177 keywords
1 of 8

App Description

The engagement app for Alzheimer’s and dementia that is shown to work

Memory Lane Games is the app that is being used by families and professional caregivers across the world for engagement with those living with Alzheimer’s and all other kinds of dementia or cognitive decline, because it makes a difference.

So how does it work?

Through repetitive stimulation of the visual, reasoning, memory and speech areas of the brain, our simple and frustration-free quizzes;

- Encourages reminiscence, conversation and engagement
- Connects people across generations and cultures
- Calms, settles and reassures
- Re-directs from sundowning and wandering behaviors

Designed to help our own Moms and endorsed by caregivers across the world.

WINNER at Mayo Clinic and Arizona State University MedTech Accelerator.

FINALIST in the Longitude prize for dementia

Proudly featured in Google Play’s 2025 #WeArePlay campaign - recognising apps making a real impact.

In randomized controlled trial (RCT) people with dementia and their care partners who used the app regularly experienced significant benefits:

- 92% of caregivers felt the app made them more relaxed.
- 67% of caregivers felt the app made them happier.
- 58% of caregivers believed the app helped the person with dementia to communicate more.
- 33% of caregivers reported the app had a positive impact on the person with dementia’s thinking abilities.
- 66% of carers believed that time spent using the app was worthwhile.

Our library of thousands of simple, frustration-free trivia games is professionally curated to create opportunities for reminiscence on topics such as music, food, history, pets and places. You may even find a game about your local area or town! Our games are not brain training nor are they designed to test. Our games gently spark nostalgia, happy memories and start wonderful conversations.

Features:
- 14 day FREE trial
- Access to searchable games library with 1000s of games on 100s of topics
- Easy touch-screen interface designed for those with dementia
- Once downloaded the app can be played offline
- No time limits
- No wrong answers
- Dynamic recommendations for the player based on their likes and interests
- Access to caregiver resources including tips on how best to use the app and support and guidance on caring, from professional dementia clinicians.
- ORCHA Certified

Memory Lane Games is recommended by the Alzheimer’s Disease Association of the Philippines and Uganda Alzheimer’s Association as well as many independent therapists and carers in the UK, US, Philippines and India.

“At Hospice we love the simplicity of the Memory Lane Games’ front-end designs and are absolutely delighted to be part of this POTENTIALLY LIFE-CHANGING PROJECT.” Anne Mills – CEO, Hospice Isle of Man.

“This is going to make a tremendous difference to anyone who uses it. You’re not just playing a game, it is part of the management of your patient.” Dr Paul Kiwanuka-Mukiibi – Executive Director of Alzheimer’s Uganda.

“This app develops social interaction between carers and patients with dementia, elicits positive impact for both and improves mood of the patient, making taking care of them easier. It’s a good conversation starter.” Dr Jemellee Cano - Board member Alzheimer’s disease association of the Philippines.

We love to hear user stories and suggestions, please get in touch heretohelp@memorylanegames.com

Download now to see for yourself how Memory Lane Games makes a difference to your loved one living with dementia.