Memory Lane Games
ASO Keyword Dashboard
Tracking 177 keywords for Memory Lane Games in Google Play
Memory Lane Games tracks 177 keywords (2 keywords rank; 175 need traction). Key metrics: 0% top-10 coverage, opportunity 70.7, difficulty 45.0, best rank 15.
The engagement app for Alzheimer’s and dementia that is shown to work
Tracked keywords
177
2 ranked • 175 not ranking yet
Top 10 coverage
0%
Best rank 15 • Latest leader —
Avg opportunity
70.7
Top keyword: trivia
Avg difficulty
45.0
Lower scores indicate easier wins
Opportunity leaders
- 59.9
trivia
Opportunity: 74.0 • Difficulty: 40.5 • Rank —
Competitors: 270
- 66.1
university
Opportunity: 74.0 • Difficulty: 41.0 • Rank —
Competitors: 169
- 63.5
patients
Opportunity: 74.0 • Difficulty: 39.1 • Rank —
Competitors: 183
- 64.5
trial
Opportunity: 74.0 • Difficulty: 45.3 • Rank —
Competitors: 764
- 63.0
engagement
Opportunity: 74.0 • Difficulty: 38.6 • Rank —
Competitors: 192
Unranked opportunities
trivia
Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 270
university
Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 169
patients
Opportunity: 74.0 • Difficulty: 39.1 • Competitors: 183
trial
Opportunity: 74.0 • Difficulty: 45.3 • Competitors: 764
engagement
Opportunity: 74.0 • Difficulty: 38.6 • Competitors: 192
High competition keywords
time
Total apps: 384,388 • Major competitors: 16,211
Latest rank: — • Difficulty: 58.5
access
Total apps: 339,034 • Major competitors: 11,566
Latest rank: — • Difficulty: 59.5
easy
Total apps: 327,746 • Major competitors: 14,534
Latest rank: — • Difficulty: 57.3
make
Total apps: 327,400 • Major competitors: 18,245
Latest rank: — • Difficulty: 58.8
free
Total apps: 322,124 • Major competitors: 22,311
Latest rank: — • Difficulty: 60.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| memory | 72 | 100 | 51 | 70 23,171 competing apps Median installs: 2,946 Avg rating: 2.1 | 22 | 15 | 1,341 major competitor apps |
| lane | 71 | 100 | 70 | 50 1,376 competing apps Median installs: 2,489 Avg rating: 2.2 | 16 | 16 | 116 major competitor apps |
| brain training | 73 | 100 | 39 | 57 4,043 competing apps Median installs: 2,275 Avg rating: 2.1 | — | — | 296 major competitor apps |
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,281 Avg rating: 2.3 | — | — | 22,311 major competitor apps |
| best | 66 | 100 | 59 | 86 255,718 competing apps Median installs: 3,152 Avg rating: 2.1 | — | — | 16,884 major competitor apps |
| board | 72 | 100 | 47 | 71 28,753 competing apps Median installs: 2,246 Avg rating: 2.1 | — | — | 1,534 major competitor apps |
| trivia | 74 | 100 | 40 | 60 5,794 competing apps Median installs: 1,150 Avg rating: 2.0 | — | — | 270 major competitor apps |
| trivia games | 69 | 100 | 36 | 38 259 competing apps Median installs: 5,730 Avg rating: 2.6 | — | — | 43 major competitor apps |
| stories | 72 | 100 | 56 | 70 26,144 competing apps Median installs: 4,003 Avg rating: 2.3 | — | — | 1,621 major competitor apps |
| likes | 73 | 100 | 42 | 59 4,758 competing apps Median installs: 4,166 Avg rating: 2.3 | — | — | 378 major competitor apps |
| library | 71 | 100 | 56 | 72 32,396 competing apps Median installs: 1,829 Avg rating: 2.0 | — | — | 1,559 major competitor apps |
| member | 72 | 100 | 44 | 71 27,697 competing apps Median installs: 1,035 Avg rating: 2.0 | — | — | 1,046 major competitor apps |
| easy | 65 | 100 | 57 | 88 327,746 competing apps Median installs: 1,989 Avg rating: 2.0 | — | — | 14,534 major competitor apps |
| make | 65 | 100 | 59 | 88 327,400 competing apps Median installs: 2,052 Avg rating: 2.1 | — | — | 18,245 major competitor apps |
| care | 70 | 100 | 50 | 76 56,142 competing apps Median installs: 1,255 Avg rating: 2.0 | — | — | 2,571 major competitor apps |
| support | 67 | 100 | 55 | 83 170,973 competing apps Median installs: 1,241 Avg rating: 2.0 | — | — | 7,331 major competitor apps |
| curated | 72 | 100 | 49 | 69 22,812 competing apps Median installs: 754 Avg rating: 1.9 | — | — | 683 major competitor apps |
| used | 68 | 100 | 55 | 81 116,216 competing apps Median installs: 2,386 Avg rating: 2.0 | — | — | 4,654 major competitor apps |
| designed | 65 | 100 | 54 | 86 260,993 competing apps Median installs: 725 Avg rating: 1.8 | — | — | 7,557 major competitor apps |
| management | 68 | 100 | 50 | 80 111,279 competing apps Median installs: 491 Avg rating: 1.7 | — | — | 2,437 major competitor apps |
| people | 68 | 100 | 55 | 80 103,569 competing apps Median installs: 2,226 Avg rating: 2.1 | — | — | 5,288 major competitor apps |
| using | 66 | 100 | 58 | 85 222,015 competing apps Median installs: 2,293 Avg rating: 2.0 | — | — | 10,980 major competitor apps |
| find | 65 | 100 | 60 | 87 307,160 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,289 major competitor apps |
| time | 64 | 100 | 58 | 89 384,388 competing apps Median installs: 1,265 Avg rating: 2.0 | — | — | 16,211 major competitor apps |
| help | 65 | 100 | 60 | 87 282,184 competing apps Median installs: 1,658 Avg rating: 2.1 | — | — | 14,390 major competitor apps |
App Description
The engagement app for Alzheimer’s and dementia that is shown to work
So how does it work?
Through repetitive stimulation of the visual, reasoning, memory and speech areas of the brain, our simple and frustration-free quizzes;
- Encourages reminiscence, conversation and engagement
- Connects people across generations and cultures
- Calms, settles and reassures
- Re-directs from sundowning and wandering behaviors
Designed to help our own Moms and endorsed by caregivers across the world.
WINNER at Mayo Clinic and Arizona State University MedTech Accelerator.
FINALIST in the Longitude prize for dementia
Proudly featured in Google Play’s 2025 #WeArePlay campaign - recognising apps making a real impact.
In randomized controlled trial (RCT) people with dementia and their care partners who used the app regularly experienced significant benefits:
- 92% of caregivers felt the app made them more relaxed.
- 67% of caregivers felt the app made them happier.
- 58% of caregivers believed the app helped the person with dementia to communicate more.
- 33% of caregivers reported the app had a positive impact on the person with dementia’s thinking abilities.
- 66% of carers believed that time spent using the app was worthwhile.
Our library of thousands of simple, frustration-free trivia games is professionally curated to create opportunities for reminiscence on topics such as music, food, history, pets and places. You may even find a game about your local area or town! Our games are not brain training nor are they designed to test. Our games gently spark nostalgia, happy memories and start wonderful conversations.
Features:
- 14 day FREE trial
- Access to searchable games library with 1000s of games on 100s of topics
- Easy touch-screen interface designed for those with dementia
- Once downloaded the app can be played offline
- No time limits
- No wrong answers
- Dynamic recommendations for the player based on their likes and interests
- Access to caregiver resources including tips on how best to use the app and support and guidance on caring, from professional dementia clinicians.
- ORCHA Certified
Memory Lane Games is recommended by the Alzheimer’s Disease Association of the Philippines and Uganda Alzheimer’s Association as well as many independent therapists and carers in the UK, US, Philippines and India.
“At Hospice we love the simplicity of the Memory Lane Games’ front-end designs and are absolutely delighted to be part of this POTENTIALLY LIFE-CHANGING PROJECT.” Anne Mills – CEO, Hospice Isle of Man.
“This is going to make a tremendous difference to anyone who uses it. You’re not just playing a game, it is part of the management of your patient.” Dr Paul Kiwanuka-Mukiibi – Executive Director of Alzheimer’s Uganda.
“This app develops social interaction between carers and patients with dementia, elicits positive impact for both and improves mood of the patient, making taking care of them easier. It’s a good conversation starter.” Dr Jemellee Cano - Board member Alzheimer’s disease association of the Philippines.
We love to hear user stories and suggestions, please get in touch heretohelp@memorylanegames.com
Download now to see for yourself how Memory Lane Games makes a difference to your loved one living with dementia.
