Michaels Stores
ASO Keyword Dashboard
Tracking 67 keywords for Michaels Stores in Google Play
Michaels Stores tracks 67 keywords (4 keywords rank; 63 need traction). Key metrics: 0% top-10 coverage, opportunity 70.9, difficulty 47.6, best rank 46.
Creativity and savings for kids, beginners and experts in arts and crafts
Tracked keywords
67
4 ranked • 63 not ranking yet
Top 10 coverage
0%
Best rank 46 • Latest leader —
Avg opportunity
70.9
Top keyword: closest
Avg difficulty
47.6
Lower scores indicate easier wins
Opportunity leaders
- 60.1
closest
Opportunity: 74.0 • Difficulty: 37.7 • Rank —
Competitors: 311
- 62.9
north
Opportunity: 74.0 • Difficulty: 39.5 • Rank —
Competitors: 356
- 63.6
coupons
Opportunity: 74.0 • Difficulty: 40.5 • Rank —
Competitors: 511
- 64.4
ad
Opportunity: 74.0 • Difficulty: 46.3 • Rank —
Competitors: 812
- 65.4
inspiration
Opportunity: 74.0 • Difficulty: 43.1 • Rank —
Competitors: 500
Unranked opportunities
closest
Opportunity: 74.0 • Difficulty: 37.7 • Competitors: 311
north
Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 356
coupons
Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 511
ad
Opportunity: 74.0 • Difficulty: 46.3 • Competitors: 812
inspiration
Opportunity: 74.0 • Difficulty: 43.1 • Competitors: 500
High competition keywords
new
Total apps: 371,526 • Major competitors: 23,740
Latest rank: — • Difficulty: 58.8
make
Total apps: 328,817 • Major competitors: 20,341
Latest rank: — • Difficulty: 58.0
free
Total apps: 318,263 • Major competitors: 24,155
Latest rank: — • Difficulty: 58.9
like
Total apps: 287,458 • Major competitors: 22,425
Latest rank: — • Difficulty: 60.9
using
Total apps: 223,125 • Major competitors: 12,234
Latest rank: — • Difficulty: 57.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 69 | 100 | 54 | 78 80,787 competing apps Median installs: 1,662 Avg rating: 2.4 | 46 | 46 | 4,217 major competitor apps |
| matter | 71 | 100 | 52 | 71 30,415 competing apps Median installs: 3,256 Avg rating: 2.6 | 67 | 67 | 1,852 major competitor apps |
| made | 68 | 100 | 51 | 79 89,283 competing apps Median installs: 2,350 Avg rating: 2.4 | 92 | 91 | 3,917 major competitor apps |
| across | 69 | 100 | 62 | 78 84,150 competing apps Median installs: 1,728 Avg rating: 2.5 | 91 | 91 | 4,574 major competitor apps |
| free | 65 | 100 | 59 | 88 318,263 competing apps Median installs: 6,194 Avg rating: 2.7 | — | — | 24,155 major competitor apps |
| new | 64 | 100 | 59 | 89 371,526 competing apps Median installs: 3,429 Avg rating: 2.6 | — | — | 23,740 major competitor apps |
| shopping | 70 | 100 | 48 | 74 44,419 competing apps Median installs: 1,226 Avg rating: 2.3 | — | — | 2,334 major competitor apps |
| make | 65 | 100 | 58 | 88 328,817 competing apps Median installs: 2,770 Avg rating: 2.6 | — | — | 20,341 major competitor apps |
| exclusive | 69 | 100 | 54 | 78 82,588 competing apps Median installs: 1,651 Avg rating: 2.6 | — | — | 4,808 major competitor apps |
| events | 69 | 100 | 51 | 78 79,494 competing apps Median installs: 630 Avg rating: 2.1 | — | — | 2,175 major competitor apps |
| product | 70 | 100 | 48 | 75 52,118 competing apps Median installs: 1,236 Avg rating: 2.2 | — | — | 2,215 major competitor apps |
| everything | 68 | 100 | 52 | 79 93,950 competing apps Median installs: 1,399 Avg rating: 2.4 | — | — | 4,565 major competitor apps |
| using | 66 | 100 | 57 | 85 223,125 competing apps Median installs: 3,158 Avg rating: 2.5 | — | — | 12,234 major competitor apps |
| event | 70 | 100 | 47 | 75 50,033 competing apps Median installs: 525 Avg rating: 2.0 | — | — | 1,133 major competitor apps |
| scanning | 73 | 100 | 46 | 67 16,487 competing apps Median installs: 1,886 Avg rating: 2.4 | — | — | 1,003 major competitor apps |
| products | 69 | 100 | 51 | 77 67,195 competing apps Median installs: 936 Avg rating: 2.1 | — | — | 2,514 major competitor apps |
| favorite | 67 | 100 | 60 | 83 169,453 competing apps Median installs: 3,287 Avg rating: 2.6 | — | — | 10,913 major competitor apps |
| stores | 73 | 100 | 43 | 67 15,918 competing apps Median installs: 3,248 Avg rating: 2.3 | — | — | 942 major competitor apps |
| closest | 74 | 100 | 38 | 60 5,911 competing apps Median installs: 6,235 Avg rating: 2.6 | — | — | 311 major competitor apps |
| like | 65 | 100 | 61 | 87 287,458 competing apps Median installs: 5,034 Avg rating: 2.6 | — | — | 22,425 major competitor apps |
| creativity | 72 | 100 | 52 | 69 20,932 competing apps Median installs: 7,438 Avg rating: 2.7 | — | — | 2,321 major competitor apps |
| following | 69 | 100 | 53 | 77 64,719 competing apps Median installs: 4,132 Avg rating: 2.4 | — | — | 3,308 major competitor apps |
| members | 70 | 100 | 48 | 74 42,514 competing apps Median installs: 608 Avg rating: 2.2 | — | — | 982 major competitor apps |
| retailer | 71 | 100 | 32 | 50 1,466 competing apps Median installs: 2,341 Avg rating: 2.3 | — | — | 74 major competitor apps |
| hundreds | 72 | 100 | 50 | 71 28,361 competing apps Median installs: 6,073 Avg rating: 2.9 | — | — | 2,400 major competitor apps |
App Description
Creativity and savings for kids, beginners and experts in arts and crafts
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app.
GET INSPIRED
Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more.
MAKE MORE. GET REWARDED.
Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more.
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories:
Art Supplies
Baking & Party
Beads & Jewelry
Canvas
Crafts & Hobbies
Custom Framing
Floral & Décor
Frames
General Crafts
Kids’ Toys & Activities
Knitting & Crochet
Scrapbooking & Papercraft
Sewing & Fabric
Storage
Tech + DIY
Teacher Supplies Wedding