Michaels Stores
ASO Keyword Dashboard
Tracking 67 keywords for Michaels Stores in Google Play
Michaels Stores tracks 67 keywords (4 keywords rank; 63 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 53.4, best rank 46.
Creativity and savings for kids, beginners and experts in arts and crafts
Tracked keywords
67
4 ranked • 63 not ranking yet
Top 10 coverage
0%
Best rank 46 • Latest leader —
Avg opportunity
70.0
Top keyword: upcoming
Avg difficulty
53.4
Lower scores indicate easier wins
Opportunity leaders
- 68.7
upcoming
Opportunity: 73.0 • Difficulty: 52.4 • Rank —
Competitors: 857
- 68.1
largest
Opportunity: 73.0 • Difficulty: 49.1 • Rank —
Competitors: 1,165
- 67.8
sales
Opportunity: 73.0 • Difficulty: 46.7 • Rank —
Competitors: 729
- 68.5
weekly
Opportunity: 73.0 • Difficulty: 51.8 • Rank —
Competitors: 1,419
- 67.9
prices
Opportunity: 73.0 • Difficulty: 53.7 • Rank —
Competitors: 1,171
Unranked opportunities
upcoming
Opportunity: 73.0 • Difficulty: 52.4 • Competitors: 857
largest
Opportunity: 73.0 • Difficulty: 49.1 • Competitors: 1,165
sales
Opportunity: 73.0 • Difficulty: 46.7 • Competitors: 729
weekly
Opportunity: 73.0 • Difficulty: 51.8 • Competitors: 1,419
prices
Opportunity: 73.0 • Difficulty: 53.7 • Competitors: 1,171
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
like
Total apps: 150,415 • Major competitors: 21,531
Latest rank: — • Difficulty: 68.5
using
Total apps: 114,758 • Major competitors: 13,323
Latest rank: — • Difficulty: 64.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 69 | 100 | 60 | 78 34,411 competing apps Median installs: 36,549 Avg rating: 2.9 | 46 | 46 | 4,003 major competitor apps |
| matter | 71 | 100 | 61 | 71 14,831 competing apps Median installs: 38,489 Avg rating: 3.1 | 67 | 67 | 1,793 major competitor apps |
| made | 68 | 100 | 57 | 79 42,597 competing apps Median installs: 32,589 Avg rating: 2.8 | 92 | 91 | 4,321 major competitor apps |
| across | 69 | 100 | 81 | 78 38,391 competing apps Median installs: 39,224 Avg rating: 3.0 | 91 | 91 | 5,234 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| shopping | 71 | 100 | 52 | 73 17,521 competing apps Median installs: 35,991 Avg rating: 2.7 | — | — | 2,220 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| exclusive | 69 | 100 | 62 | 77 34,168 competing apps Median installs: 36,550 Avg rating: 3.0 | — | — | 4,554 major competitor apps |
| events | 70 | 100 | 58 | 75 26,075 competing apps Median installs: 21,064 Avg rating: 2.8 | — | — | 2,499 major competitor apps |
| product | 71 | 100 | 51 | 74 20,165 competing apps Median installs: 31,040 Avg rating: 2.6 | — | — | 2,102 major competitor apps |
| everything | 68 | 100 | 59 | 79 40,940 competing apps Median installs: 34,911 Avg rating: 2.9 | — | — | 5,090 major competitor apps |
| using | 65 | 100 | 64 | 86 114,758 competing apps Median installs: 37,480 Avg rating: 2.8 | — | — | 13,323 major competitor apps |
| event | 72 | 100 | 50 | 71 14,261 competing apps Median installs: 20,169 Avg rating: 2.6 | — | — | 1,082 major competitor apps |
| scanning | 72 | 100 | 52 | 66 6,964 competing apps Median installs: 37,928 Avg rating: 2.8 | — | — | 936 major competitor apps |
| products | 70 | 100 | 58 | 76 26,531 competing apps Median installs: 29,150 Avg rating: 2.5 | — | — | 2,907 major competitor apps |
| favorite | 66 | 100 | 70 | 84 80,965 competing apps Median installs: 41,103 Avg rating: 3.0 | — | — | 10,433 major competitor apps |
| stores | 72 | 100 | 47 | 67 8,222 competing apps Median installs: 44,509 Avg rating: 2.6 | — | — | 1,097 major competitor apps |
| closest | 71 | 100 | 39 | 61 3,561 competing apps Median installs: 34,496 Avg rating: 2.8 | — | — | 344 major competitor apps |
| like | 65 | 100 | 68 | 88 150,415 competing apps Median installs: 46,503 Avg rating: 3.0 | — | — | 21,531 major competitor apps |
| creativity | 72 | 100 | 60 | 69 11,388 competing apps Median installs: 66,322 Avg rating: 3.1 | — | — | 2,198 major competitor apps |
| following | 69 | 100 | 58 | 77 33,448 competing apps Median installs: 32,090 Avg rating: 2.7 | — | — | 3,198 major competitor apps |
| members | 71 | 100 | 55 | 71 14,854 competing apps Median installs: 24,420 Avg rating: 2.8 | — | — | 1,146 major competitor apps |
| retailer | 69 | 100 | 33 | 48 649 competing apps Median installs: 35,702 Avg rating: 2.6 | — | — | 75 major competitor apps |
| hundreds | 71 | 100 | 57 | 72 16,319 competing apps Median installs: 56,862 Avg rating: 3.3 | — | — | 2,646 major competitor apps |
App Description
Creativity and savings for kids, beginners and experts in arts and crafts
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app.
GET INSPIRED
Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more.
MAKE MORE. GET REWARDED.
Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more.
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories:
Art Supplies
Baking & Party
Beads & Jewelry
Canvas
Crafts & Hobbies
Custom Framing
Floral & Décor
Frames
General Crafts
Kids’ Toys & Activities
Knitting & Crochet
Scrapbooking & Papercraft
Sewing & Fabric
Storage
Tech + DIY
Teacher Supplies Wedding