Microsoft Edge: AI browser

145M installs
1.5M ratings
4.2M monthly active users
$200K+ monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +343.1K
Steady
Monthly +1.9M
Steady
Microsoft Edge: AI browser icon

ASO Keyword Dashboard

Tracking 236 keywords for Microsoft Edge: AI browser in Google Play

Developer: Microsoft Corporation Category: communication Rating: 4.64

Microsoft Edge: AI browser tracks 236 keywords (71 keywords rank; 165 need traction). Key metrics: 30% top-10 coverage, opportunity 71.1, difficulty 46.7, best rank 1.

Enhance browsing with AI-powered features and Copilot.

Tracked keywords

236

71  ranked •  165  not ranking yet

Top 10 coverage

30%

Best rank 1 • Latest leader 4

Avg opportunity

71.1

Top keyword: browser

Avg difficulty

46.7

Lower scores indicate easier wins

Opportunity leaders

  • browser

    Opportunity: 74.0 • Difficulty: 55.4 • Rank 4

    Competitors: 837

    64.2
  • transparent manner

    Opportunity: 74.0 • Difficulty: 38.1 • Rank 4

    Competitors: 3

    63.4
  • websites

    Opportunity: 74.0 • Difficulty: 46.2 • Rank 5

    Competitors: 669

    62.8
  • new features

    Opportunity: 74.0 • Difficulty: 47.3 • Rank 9

    Competitors: 635

    62.0
  • knows

    Opportunity: 74.0 • Difficulty: 39.4 • Rank 9

    Competitors: 397

    59.9

Unranked opportunities

  • blocks

    Opportunity: 74.0 • Difficulty: 50.2 • Competitors: 1,006

  • tailor

    Opportunity: 74.0 • Difficulty: 39.8 • Competitors: 423

  • articles

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 476

  • enhances

    Opportunity: 74.0 • Difficulty: 49.1 • Competitors: 395

  • unwanted

    Opportunity: 74.0 • Difficulty: 66.2 • Competitors: 900

High competition keywords

  • time

    Total apps: 382,929 • Major competitors: 17,710

    Latest rank: — • Difficulty: 57.6

  • experience

    Total apps: 294,043 • Major competitors: 17,055

    Latest rank: — • Difficulty: 57.0

  • information

    Total apps: 268,937 • Major competitors: 8,236

    Latest rank: — • Difficulty: 54.8

  • features

    Total apps: 255,887 • Major competitors: 15,254

    Latest rank: 26 • Difficulty: 58.0

  • way

    Total apps: 207,609 • Major competitors: 11,517

    Latest rank: — • Difficulty: 55.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
microsoft731007355

2,823 competing apps

Median installs: 3,532

Avg rating: 4.0

11

239

major competitor apps

browse691005376

61,886 competing apps

Median installs: 836

Avg rating: 4.1

42

2,658

major competitor apps

safari711003348

991 competing apps

Median installs: 22,524

Avg rating: 3.8

33

137

major competitor apps

search engine731003656

3,236 competing apps

Median installs: 4,055

Avg rating: 4.1

33

144

major competitor apps

micro721003653

2,203 competing apps

Median installs: 3,066

Avg rating: 3.9

33

138

major competitor apps

web browser731004458

4,438 competing apps

Median installs: 292

Avg rating: 4.0

53

178

major competitor apps

eager731003657

3,665 competing apps

Median installs: 1,617

Avg rating: 4.0

33

191

major competitor apps

browser741005564

10,725 competing apps

Median installs: 1,321

Avg rating: 4.0

44

837

major competitor apps

transparent manner741003863

9,591 competing apps

Median installs: 1,282

Avg rating: 4.2

44

3

major competitor apps

websites741004663

8,806 competing apps

Median installs: 6,904

Avg rating: 4.0

55

669

major competitor apps

browsing731004767

15,839 competing apps

Median installs: 3,187

Avg rating: 4.0

65

1,026

major competitor apps

edge technology721003353

2,236 competing apps

Median installs: 549

Avg rating: 3.9

55

71

major competitor apps

website711004672

34,754 competing apps

Median installs: 2,328

Avg rating: 4.0

126

1,418

major competitor apps

home page721003451

1,553 competing apps

Median installs: 1,120

Avg rating: 3.9

66

91

major competitor apps

windows731004958

4,566 competing apps

Median installs: 3,426

Avg rating: 3.9

66

323

major competitor apps

external731004767

16,916 competing apps

Median installs: 1,511

Avg rating: 3.9

66

926

major competitor apps

wide variety731004568

18,128 competing apps

Median installs: 2,374

Avg rating: 4.1

66

1,249

major competitor apps

wide691005179

85,484 competing apps

Median installs: 1,615

Avg rating: 4.0

127

4,730

major competitor apps

explorer721004653

2,138 competing apps

Median installs: 3,317

Avg rating: 4.0

77

163

major competitor apps

stability731003955

2,929 competing apps

Median installs: 2,067

Avg rating: 3.9

88

156

major competitor apps

new features741004762

7,817 competing apps

Median installs: 6,807

Avg rating: 4.0

99

635

major competitor apps

wide range701004775

48,270 competing apps

Median installs: 1,305

Avg rating: 4.0

139

2,430

major competitor apps

knows741003960

5,824 competing apps

Median installs: 4,188

Avg rating: 4.0

99

397

major competitor apps

starting point711003850

1,348 competing apps

Median installs: 2,020

Avg rating: 3.9

1010

80

major competitor apps

sites741005263

9,420 competing apps

Median installs: 4,558

Avg rating: 3.9

1111

505

major competitor apps

236 keywords
1 of 10

App Description

Enhance browsing with AI-powered features and Copilot.

Microsoft Edge is your AI browser with Copilot built in — your personal AI assistant for smarter, more productive browsing. Powered by the latest AI models from OpenAI and Microsoft, Copilot helps you summarize lengthy articles and videos, answer questions about content you are browsing, and create images. Now, with GPT-5, the smartest and most intuitive model yet, it knows when to respond fast or think deeply. Browse, get answers, create and get things done —all in one place, anywhere, anytime.

Browse with an enhanced experience with extensions. Personalize your browsing experience in Edge with extensions such as cookie management, speed control for videos and audios, and website theme customization.

Edge is a web browser that prioritizes your privacy, with smart security tools, such as tracking prevention, Microsoft Defender SmartScreen, AdBlock, InPrivate browsing and InPrivate search. Safeguard your browsing history for a more secure and private online browsing experience. Experience fast, secure, and private web browsing with Edge, your AI browser.

MICROSOFT EDGE FEATURES:
🔍 A SMARTER WAY TO FIND
• Supercharge your searches with Copilot, the AI assistant built into Microsoft Edge, delivering faster and personalized results.
• Explore visually with Copilot — upload images to search, get insights, or spark inspiration.
• Maximize your time while you browse online. Use AI-powered Copilot to quickly summarize web pages, PDFs, and videos — providing clear, cited insights in seconds.
• Now with GPT-5, the most advanced AI system to date. It knows when to respond fast and when to think more deeply, delivering expert-level results with less effort from you.

💡 A SMARTER WAY TO DO
• Browse the web and accomplish beyond what you ever thought possible with a smarter browser, powered by AI
• Talk to Copilot with your voice to brainstorm ideas, tackle complex questions, or even write stories and scripts — hands-free.
• Compose with Copilot — your built-in AI writer that transforms ideas into polished drafts. With AI and Copilot, creating content is faster, easier, and more intelligent than ever.
• Translate or proofread across multiple languages with AI, making your writing globally ready.
• Generate images with Copilot — just describe what you want, and our AI brings it to life.
• Tailor your experience with powerful extensions that redefine how you browse.
• Listen to content while performing other tasks or improve your reading comprehension with Read Aloud, in your desired language. Available in a variety of natural-sounding voices and accents.

🔒 A SMARTER WAY TO STAY SAFE
• Tracking Prevention lets you browse the web securely, safeguarding sensitive information from trackers.
• Private browsing in InPrivate mode means no search history saved to Microsoft Bing or associated with your Microsoft account.
• Password monitoring alerts you if any credentials saved in your browser are found on the dark web.
• AdBlock Plus blocks unwanted ads, removes distracting content and enhances your focus.
• Browse the web with built-in protection. Stay protected by blocking phishing and malware attacks with Microsoft Defender SmartScreen.

Download Microsoft Edge — your AI browser with Copilot built in. Explore smarter ways to search, create, and get things done with the power of AI at your fingertips.