Microsoft Launcher

64M installs
1.7M ratings
+42.4K weekly installs
trend steady
+202.3K monthly installs
trend steady
Microsoft Launcher icon

ASO Keyword Dashboard

Tracking 143 keywords for Microsoft Launcher in Google Play

Developer: Microsoft Corporation Category: personalization Rating: 4.69

Microsoft Launcher tracks 143 keywords (27 keywords rank; 116 need traction). Key metrics: 11% top-10 coverage, opportunity 70.4, difficulty 49.9, best rank 5.

Personalize your phone and stay organized on the go.

Tracked keywords

143

27  ranked •  116  not ranking yet

Top 10 coverage

11%

Best rank 5 • Latest leader —

Avg opportunity

70.4

Top keyword: notify

Avg difficulty

49.9

Lower scores indicate easier wins

Opportunity leaders

  • notify

    Opportunity: 74.0 • Difficulty: 56.0 • Rank —

    Competitors: 434

    62.8
  • consistent

    Opportunity: 74.0 • Difficulty: 40.7 • Rank —

    Competitors: 381

    65.0
  • backup

    Opportunity: 74.0 • Difficulty: 52.9 • Rank —

    Competitors: 740

    63.4
  • double

    Opportunity: 74.0 • Difficulty: 47.3 • Rank —

    Competitors: 1,057

    64.3
  • new features

    Opportunity: 74.0 • Difficulty: 47.4 • Rank —

    Competitors: 638

    62.1

Unranked opportunities

  • notify

    Opportunity: 74.0 • Difficulty: 56.0 • Competitors: 434

  • consistent

    Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 381

  • backup

    Opportunity: 74.0 • Difficulty: 52.9 • Competitors: 740

  • double

    Opportunity: 74.0 • Difficulty: 47.3 • Competitors: 1,057

  • new features

    Opportunity: 74.0 • Difficulty: 47.4 • Competitors: 638

High competition keywords

  • new

    Total apps: 370,401 • Major competitors: 23,692

    Latest rank: — • Difficulty: 58.7

  • access

    Total apps: 336,778 • Major competitors: 12,432

    Latest rank: — • Difficulty: 58.6

  • easy

    Total apps: 328,803 • Major competitors: 16,269

    Latest rank: 47 • Difficulty: 56.5

  • make

    Total apps: 328,417 • Major competitors: 20,315

    Latest rank: — • Difficulty: 57.9

  • experience

    Total apps: 288,183 • Major competitors: 16,794

    Latest rank: — • Difficulty: 57.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
allowing701004976

56,596 competing apps

Median installs: 1,143

Avg rating: 2.3

65

2,134

major competitor apps

highly721004569

20,723 competing apps

Median installs: 3,041

Avg rating: 2.6

77

1,341

major competitor apps

interface681005080

112,736 competing apps

Median installs: 1,271

Avg rating: 2.2

1110

3,655

major competitor apps

completely701004774

46,168 competing apps

Median installs: 4,906

Avg rating: 2.6

1010

2,820

major competitor apps

still721004971

27,063 competing apps

Median installs: 6,350

Avg rating: 2.8

1414

1,729

major competitor apps

customizable711004973

40,609 competing apps

Median installs: 1,441

Avg rating: 2.6

1514

2,278

major competitor apps

features661005886

252,401 competing apps

Median installs: 2,781

Avg rating: 2.5

1717

15,074

major competitor apps

term731004369

20,017 competing apps

Median installs: 2,719

Avg rating: 2.4

1717

911

major competitor apps

personalized691005378

84,233 competing apps

Median installs: 839

Avg rating: 2.4

1818

3,648

major competitor apps

customize691005577

69,761 competing apps

Median installs: 3,298

Avg rating: 2.7

1818

5,656

major competitor apps

allow701005075

48,307 competing apps

Median installs: 2,698

Avg rating: 2.4

2218

2,403

major competitor apps

allows671005384

178,140 competing apps

Median installs: 1,501

Avg rating: 2.3

3219

6,517

major competitor apps

recent721005469

20,898 competing apps

Median installs: 1,278

Avg rating: 2.8

2222

855

major competitor apps

customized721004669

21,919 competing apps

Median installs: 2,172

Avg rating: 2.7

2828

1,255

major competitor apps

customized721004669

21,919 competing apps

Median installs: 2,172

Avg rating: 2.7

5228

1,255

major competitor apps

everything681005279

93,849 competing apps

Median installs: 1,468

Avg rating: 2.4

3838

4,563

major competitor apps

provides671005483

166,224 competing apps

Median installs: 1,495

Avg rating: 2.3

4646

5,607

major competitor apps

easy651005688

328,803 competing apps

Median installs: 2,575

Avg rating: 2.4

4746

16,269

major competitor apps

feature691005378

76,897 competing apps

Median installs: 3,206

Avg rating: 2.5

4646

4,626

major competitor apps

easily661005785

214,812 competing apps

Median installs: 1,661

Avg rating: 2.4

5757

9,300

major competitor apps

custom691005676

61,586 competing apps

Median installs: 2,147

Avg rating: 2.7

7676

3,775

major competitor apps

uses711005073

37,884 competing apps

Median installs: 3,075

Avg rating: 2.5

8787

1,954

major competitor apps

system681005280

100,311 competing apps

Median installs: 1,461

Avg rating: 2.3

9696

3,858

major competitor apps

show691005377

65,346 competing apps

Median installs: 6,544

Avg rating: 2.7

116112

5,809

major competitor apps

used681005581

116,588 competing apps

Median installs: 3,184

Avg rating: 2.4

138138

5,154

major competitor apps

143 keywords
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App Description

Personalize your phone and stay organized on the go.

Microsoft Launcher provides a new home screen experience that empowers you to be more productive on your Android device. Microsoft Launcher is highly customizable, allowing you to organize everything on your phone. Your personalized feed makes it easy to view your calendar, to do lists, and more. Sticky Notes on the go. When you set up Microsoft Launcher as your new home screen, you can either start fresh with your favorite apps or import your current home screen layout. Need to switch back to your previous home screen? You can do that, too!

This version of Microsoft Launcher has been rebuilt on a new codebase to make new features possible, including dark mode, and personalized news.

MICROSOFT LAUNCHER FEATURES
Customizable icons:
· Give your phone a consistent look and feel with custom icon packs and adaptive icons.

Beautiful wallpapers:
· Enjoy a fresh new image from Bing every day or choose your own photos.

Dark theme:
· Comfortably use your phone at night or in low light environments with Microsoft Launcher’s new dark theme. This feature is compatible with Android’s dark mode settings.

Backup and Restore:
· Easily move between your phones or try Home Screen setups through Microsoft Launcher’s Backup and Restore feature. Backups can be stored locally or saved to the cloud for easy transfers.

Gestures:
· Swipe, pinch, double tap, and more on the home screen to easily navigate on the Microsoft Launcher surface.
This app uses Accessibility Service Permission for optional gesture of screen lock and recent apps view.

Microsoft Launcher asks for the following optional permissions:

· Microphone: Used for speech-to-text functionality for Launcher features, such as Bing Search, Bing Chat, To Do, and Sticky Notes.

· Photo and video: Used for getting features, such as your wallpaper, Blur Effect, and Bing Chat Visual Search, and to show recent activities and backups. On Android 13 and higher, these permissions are replaced with the ‘All file’ access permissions.

· Notifications: Needed to notify you of any update or app activity.

· Contacts: Used for searching contacts on Bing Search.

· Location: Used for the Weather widget.

· Phone: Allows you to call your contacts with a swipe in Launcher.

· Camera: Used to create image notes for the Sti