Microsoft Launcher
ASO Keyword Dashboard
Tracking 143 keywords for Microsoft Launcher in Google Play
Microsoft Launcher tracks 143 keywords (27 keywords rank; 116 need traction). Key metrics: 11% top-10 coverage, opportunity 70.4, difficulty 49.9, best rank 5.
Personalize your phone and stay organized on the go.
Tracked keywords
143
27 ranked • 116 not ranking yet
Top 10 coverage
11%
Best rank 5 • Latest leader —
Avg opportunity
70.4
Top keyword: notify
Avg difficulty
49.9
Lower scores indicate easier wins
Opportunity leaders
- 62.8
notify
Opportunity: 74.0 • Difficulty: 56.0 • Rank —
Competitors: 434
- 65.0
consistent
Opportunity: 74.0 • Difficulty: 40.7 • Rank —
Competitors: 381
- 63.4
backup
Opportunity: 74.0 • Difficulty: 52.9 • Rank —
Competitors: 740
- 64.3
double
Opportunity: 74.0 • Difficulty: 47.3 • Rank —
Competitors: 1,057
- 62.1
new features
Opportunity: 74.0 • Difficulty: 47.4 • Rank —
Competitors: 638
Unranked opportunities
notify
Opportunity: 74.0 • Difficulty: 56.0 • Competitors: 434
consistent
Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 381
backup
Opportunity: 74.0 • Difficulty: 52.9 • Competitors: 740
double
Opportunity: 74.0 • Difficulty: 47.3 • Competitors: 1,057
new features
Opportunity: 74.0 • Difficulty: 47.4 • Competitors: 638
High competition keywords
new
Total apps: 370,401 • Major competitors: 23,692
Latest rank: — • Difficulty: 58.7
access
Total apps: 336,778 • Major competitors: 12,432
Latest rank: — • Difficulty: 58.6
easy
Total apps: 328,803 • Major competitors: 16,269
Latest rank: 47 • Difficulty: 56.5
make
Total apps: 328,417 • Major competitors: 20,315
Latest rank: — • Difficulty: 57.9
experience
Total apps: 288,183 • Major competitors: 16,794
Latest rank: — • Difficulty: 57.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| allowing | 70 | 100 | 49 | 76 56,596 competing apps Median installs: 1,143 Avg rating: 2.3 | 6 | 5 | 2,134 major competitor apps |
| highly | 72 | 100 | 45 | 69 20,723 competing apps Median installs: 3,041 Avg rating: 2.6 | 7 | 7 | 1,341 major competitor apps |
| interface | 68 | 100 | 50 | 80 112,736 competing apps Median installs: 1,271 Avg rating: 2.2 | 11 | 10 | 3,655 major competitor apps |
| completely | 70 | 100 | 47 | 74 46,168 competing apps Median installs: 4,906 Avg rating: 2.6 | 10 | 10 | 2,820 major competitor apps |
| still | 72 | 100 | 49 | 71 27,063 competing apps Median installs: 6,350 Avg rating: 2.8 | 14 | 14 | 1,729 major competitor apps |
| customizable | 71 | 100 | 49 | 73 40,609 competing apps Median installs: 1,441 Avg rating: 2.6 | 15 | 14 | 2,278 major competitor apps |
| features | 66 | 100 | 58 | 86 252,401 competing apps Median installs: 2,781 Avg rating: 2.5 | 17 | 17 | 15,074 major competitor apps |
| term | 73 | 100 | 43 | 69 20,017 competing apps Median installs: 2,719 Avg rating: 2.4 | 17 | 17 | 911 major competitor apps |
| personalized | 69 | 100 | 53 | 78 84,233 competing apps Median installs: 839 Avg rating: 2.4 | 18 | 18 | 3,648 major competitor apps |
| customize | 69 | 100 | 55 | 77 69,761 competing apps Median installs: 3,298 Avg rating: 2.7 | 18 | 18 | 5,656 major competitor apps |
| allow | 70 | 100 | 50 | 75 48,307 competing apps Median installs: 2,698 Avg rating: 2.4 | 22 | 18 | 2,403 major competitor apps |
| allows | 67 | 100 | 53 | 84 178,140 competing apps Median installs: 1,501 Avg rating: 2.3 | 32 | 19 | 6,517 major competitor apps |
| recent | 72 | 100 | 54 | 69 20,898 competing apps Median installs: 1,278 Avg rating: 2.8 | 22 | 22 | 855 major competitor apps |
| customized | 72 | 100 | 46 | 69 21,919 competing apps Median installs: 2,172 Avg rating: 2.7 | 28 | 28 | 1,255 major competitor apps |
| customized | 72 | 100 | 46 | 69 21,919 competing apps Median installs: 2,172 Avg rating: 2.7 | 52 | 28 | 1,255 major competitor apps |
| everything | 68 | 100 | 52 | 79 93,849 competing apps Median installs: 1,468 Avg rating: 2.4 | 38 | 38 | 4,563 major competitor apps |
| provides | 67 | 100 | 54 | 83 166,224 competing apps Median installs: 1,495 Avg rating: 2.3 | 46 | 46 | 5,607 major competitor apps |
| easy | 65 | 100 | 56 | 88 328,803 competing apps Median installs: 2,575 Avg rating: 2.4 | 47 | 46 | 16,269 major competitor apps |
| feature | 69 | 100 | 53 | 78 76,897 competing apps Median installs: 3,206 Avg rating: 2.5 | 46 | 46 | 4,626 major competitor apps |
| easily | 66 | 100 | 57 | 85 214,812 competing apps Median installs: 1,661 Avg rating: 2.4 | 57 | 57 | 9,300 major competitor apps |
| custom | 69 | 100 | 56 | 76 61,586 competing apps Median installs: 2,147 Avg rating: 2.7 | 76 | 76 | 3,775 major competitor apps |
| uses | 71 | 100 | 50 | 73 37,884 competing apps Median installs: 3,075 Avg rating: 2.5 | 87 | 87 | 1,954 major competitor apps |
| system | 68 | 100 | 52 | 80 100,311 competing apps Median installs: 1,461 Avg rating: 2.3 | 96 | 96 | 3,858 major competitor apps |
| show | 69 | 100 | 53 | 77 65,346 competing apps Median installs: 6,544 Avg rating: 2.7 | 116 | 112 | 5,809 major competitor apps |
| used | 68 | 100 | 55 | 81 116,588 competing apps Median installs: 3,184 Avg rating: 2.4 | 138 | 138 | 5,154 major competitor apps |
App Description
Personalize your phone and stay organized on the go.
This version of Microsoft Launcher has been rebuilt on a new codebase to make new features possible, including dark mode, and personalized news.
MICROSOFT LAUNCHER FEATURES
Customizable icons:
· Give your phone a consistent look and feel with custom icon packs and adaptive icons.
Beautiful wallpapers:
· Enjoy a fresh new image from Bing every day or choose your own photos.
Dark theme:
· Comfortably use your phone at night or in low light environments with Microsoft Launcher’s new dark theme. This feature is compatible with Android’s dark mode settings.
Backup and Restore:
· Easily move between your phones or try Home Screen setups through Microsoft Launcher’s Backup and Restore feature. Backups can be stored locally or saved to the cloud for easy transfers.
Gestures:
· Swipe, pinch, double tap, and more on the home screen to easily navigate on the Microsoft Launcher surface.
This app uses Accessibility Service Permission for optional gesture of screen lock and recent apps view.
Microsoft Launcher asks for the following optional permissions:
· Microphone: Used for speech-to-text functionality for Launcher features, such as Bing Search, Bing Chat, To Do, and Sticky Notes.
· Photo and video: Used for getting features, such as your wallpaper, Blur Effect, and Bing Chat Visual Search, and to show recent activities and backups. On Android 13 and higher, these permissions are replaced with the ‘All file’ access permissions.
· Notifications: Needed to notify you of any update or app activity.
· Contacts: Used for searching contacts on Bing Search.
· Location: Used for the Weather widget.
· Phone: Allows you to call your contacts with a swipe in Launcher.
· Camera: Used to create image notes for the Sti
