Microsoft Launcher

Developer: Microsoft Corporation

Category: Personalization

63.6M installs

1.7M ratings

+36.5K weekly installs

trend steady

+220.1K monthly installs

ASO Keyword Dashboard

Tracking 143 keywords for Microsoft Launcher in Google Play

Developer: Microsoft Corporation Category: personalization Rating: 4.69

Microsoft Launcher tracks 143 keywords (27 keywords rank; 116 need traction). Key metrics: 11% top-10 coverage, opportunity 69.2, difficulty 57.0, best rank 5.

Personalize your phone and stay organized on the go.

Tracked keywords

143

27 ranked • 116 not ranking yet

Top 10 coverage

11%

Best rank 5 • Latest leader 28

Avg opportunity

69.2

Top keyword: customized

Avg difficulty

57.0

Lower scores indicate easier wins

Opportunity leaders

customized

Opportunity: 73.0 • Difficulty: 51.9 • Rank 28

Competitors: 1,234
68.3
customized

Opportunity: 73.0 • Difficulty: 51.9 • Rank 52

Competitors: 1,234
68.3
needed

Opportunity: 73.0 • Difficulty: 49.9 • Rank —

Competitors: 968
67.7
functionality

Opportunity: 73.0 • Difficulty: 80.5 • Rank —

Competitors: 913
67.5
stored

Opportunity: 73.0 • Difficulty: 60.5 • Rank —

Competitors: 1,026
67.7

Unranked opportunities

needed

Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 968
functionality

Opportunity: 73.0 • Difficulty: 80.5 • Competitors: 913
stored

Opportunity: 73.0 • Difficulty: 60.5 • Competitors: 1,026
icon

Opportunity: 73.0 • Difficulty: 55.3 • Competitors: 1,128
organized

Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 763

High competition keywords

new

Total apps: 193,474 • Major competitors: 25,823

Latest rank: — • Difficulty: 65.7
make

Total apps: 163,352 • Major competitors: 21,922

Latest rank: — • Difficulty: 65.0
easy

Total apps: 161,730 • Major competitors: 17,537

Latest rank: 47 • Difficulty: 61.7
enjoy

Total apps: 131,386 • Major competitors: 18,531

Latest rank: — • Difficulty: 63.0
access

Total apps: 126,428 • Major competitors: 11,667

Latest rank: — • Difficulty: 66.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
allowing	70	100	54	74 22,860 competing apps Median installs: 29,282 Avg rating: 2.8	6	5	2,309 major competitor apps
highly	72	100	50	69 10,931 competing apps Median installs: 44,837 Avg rating: 3.0	7	7	1,489 major competitor apps
interface	68	100	52	79 41,743 competing apps Median installs: 24,264 Avg rating: 2.6	11	10	3,368 major competitor apps
completely	70	100	51	75 25,933 competing apps Median installs: 41,029 Avg rating: 3.0	10	10	3,060 major competitor apps
still	71	100	54	72 16,519 competing apps Median installs: 39,946 Avg rating: 3.2	14	14	1,958 major competitor apps
customizable	71	100	54	72 16,056 competing apps Median installs: 38,582 Avg rating: 3.4	15	14	2,108 major competitor apps
features	65	100	65	87 116,743 competing apps Median installs: 36,428 Avg rating: 2.9	17	17	14,116 major competitor apps
term	72	100	45	67 8,523 competing apps Median installs: 32,276 Avg rating: 2.7	17	17	782 major competitor apps
personalized	70	100	60	76 28,852 competing apps Median installs: 31,583 Avg rating: 3.0	18	18	3,359 major competitor apps
customize	69	100	64	77 33,409 competing apps Median installs: 51,391 Avg rating: 3.2	18	18	5,307 major competitor apps
allow	70	100	56	75 24,482 competing apps Median installs: 34,384 Avg rating: 2.8	22	18	2,623 major competitor apps
allows	67	100	58	84 77,278 competing apps Median installs: 26,241 Avg rating: 2.7	32	19	7,086 major competitor apps
recent	72	100	72	67 8,009 competing apps Median installs: 27,095 Avg rating: 3.2	22	22	809 major competitor apps
customized	73	100	52	68 9,988 competing apps Median installs: 39,040 Avg rating: 3.2	28	28	1,234 major competitor apps
customized	73	100	52	68 9,988 competing apps Median installs: 39,040 Avg rating: 3.2	52	28	1,234 major competitor apps
everything	68	100	59	79 40,940 competing apps Median installs: 34,911 Avg rating: 2.9	38	38	5,090 major competitor apps
provides	67	100	60	83 71,787 competing apps Median installs: 26,302 Avg rating: 2.7	46	46	6,088 major competitor apps
easy	64	100	62	89 161,730 competing apps Median installs: 33,636 Avg rating: 2.8	47	46	17,537 major competitor apps
feature	68	100	60	79 40,911 competing apps Median installs: 39,110 Avg rating: 2.9	46	46	5,125 major competitor apps
easily	66	100	65	85 96,583 competing apps Median installs: 32,526 Avg rating: 2.8	57	57	10,194 major competitor apps
custom	70	100	69	76 26,436 competing apps Median installs: 40,435 Avg rating: 3.3	76	76	3,477 major competitor apps
uses	71	100	57	73 19,560 competing apps Median installs: 37,716 Avg rating: 3.0	87	87	2,125 major competitor apps
system	69	100	58	78 39,167 competing apps Median installs: 26,677 Avg rating: 2.7	96	96	3,528 major competitor apps
show	69	100	60	79 39,281 competing apps Median installs: 56,395 Avg rating: 3.1	116	112	6,243 major competitor apps
used	67	100	61	82 61,233 competing apps Median installs: 32,225 Avg rating: 2.8	138	138	5,711 major competitor apps

App Description

Personalize your phone and stay organized on the go.

Microsoft Launcher provides a new home screen experience that empowers you to be more productive on your Android device. Microsoft Launcher is highly customizable, allowing you to organize everything on your phone. Your personalized feed makes it easy to view your calendar, to do lists, and more. Sticky Notes on the go. When you set up Microsoft Launcher as your new home screen, you can either start fresh with your favorite apps or import your current home screen layout. Need to switch back to your previous home screen? You can do that, too!

This version of Microsoft Launcher has been rebuilt on a new codebase to make new features possible, including dark mode, and personalized news.

MICROSOFT LAUNCHER FEATURES
Customizable icons:
· Give your phone a consistent look and feel with custom icon packs and adaptive icons.

Beautiful wallpapers:
· Enjoy a fresh new image from Bing every day or choose your own photos.

Dark theme:
· Comfortably use your phone at night or in low light environments with Microsoft Launcher’s new dark theme. This feature is compatible with Android’s dark mode settings.

Backup and Restore:
· Easily move between your phones or try Home Screen setups through Microsoft Launcher’s Backup and Restore feature. Backups can be stored locally or saved to the cloud for easy transfers.

Gestures:
· Swipe, pinch, double tap, and more on the home screen to easily navigate on the Microsoft Launcher surface.
This app uses Accessibility Service Permission for optional gesture of screen lock and recent apps view.

Microsoft Launcher asks for the following optional permissions:

· Microphone: Used for speech-to-text functionality for Launcher features, such as Bing Search, Bing Chat, To Do, and Sticky Notes.

· Photo and video: Used for getting features, such as your wallpaper, Blur Effect, and Bing Chat Visual Search, and to show recent activities and backups. On Android 13 and higher, these permissions are replaced with the ‘All file’ access permissions.

· Notifications: Needed to notify you of any update or app activity.

· Contacts: Used for searching contacts on Bing Search.

· Location: Used for the Weather widget.

· Phone: Allows you to call your contacts with a swipe in Launcher.

· Camera: Used to create image notes for the Sti