Microsoft Surface

802.3K installs
1.7K ratings
14.3K monthly active users
Revenue not available
Install Trends
Weekly +417
Steady
Monthly +3.2K
Steady
Microsoft Surface icon

ASO Keyword Dashboard

Tracking 38 keywords for Microsoft Surface in Google Play

Developer: Microsoft Corporation Category: music_and_audio Rating: 3.7

Microsoft Surface tracks 38 keywords (1 keyword ranks; 37 need traction). Key metrics: 100% top-10 coverage, opportunity 70.5, difficulty 47.1, best rank 1.

Update Surface Earbuds and Surface Headphones and customize settings for them.

Tracked keywords

38

1  ranked •  37  not ranking yet

Top 10 coverage

100%

Best rank 1 • Latest leader —

Avg opportunity

70.5

Top keyword: refer

Avg difficulty

47.1

Lower scores indicate easier wins

Opportunity leaders

  • refer

    Opportunity: 75.0 • Difficulty: 39.4 • Rank —

    Competitors: 370

    63.7
  • volume

    Opportunity: 74.0 • Difficulty: 48.5 • Rank —

    Competitors: 1,154

    66.0
  • license

    Opportunity: 74.0 • Difficulty: 46.0 • Rank —

    Competitors: 841

    65.8
  • installing

    Opportunity: 74.0 • Difficulty: 43.9 • Rank —

    Competitors: 527

    64.7
  • statement

    Opportunity: 74.0 • Difficulty: 40.9 • Rank —

    Competitors: 402

    59.8

Unranked opportunities

  • refer

    Opportunity: 75.0 • Difficulty: 39.4 • Competitors: 370

  • volume

    Opportunity: 74.0 • Difficulty: 48.5 • Competitors: 1,154

  • license

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 841

  • installing

    Opportunity: 74.0 • Difficulty: 43.9 • Competitors: 527

  • statement

    Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 402

High competition keywords

  • available

    Total apps: 201,519 • Major competitors: 10,529

    Latest rank: — • Difficulty: 58.5

  • us

    Total apps: 188,258 • Major competitors: 9,330

    Latest rank: — • Difficulty: 55.2

  • user

    Total apps: 146,614 • Major competitors: 5,739

    Latest rank: — • Difficulty: 54.4

  • service

    Total apps: 134,830 • Major competitors: 5,789

    Latest rank: — • Difficulty: 53.8

  • device

    Total apps: 108,979 • Major competitors: 6,845

    Latest rank: — • Difficulty: 60.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
surface731003758

4,124 competing apps

Median installs: 3,013

Avg rating: 3.9

11

215

major competitor apps

change681005279

91,059 competing apps

Median installs: 4,829

Avg rating: 4.0

6,404

major competitor apps

device681006080

108,979 competing apps

Median installs: 3,359

Avg rating: 3.9

6,845

major competitor apps

language691005376

62,486 competing apps

Median installs: 3,038

Avg rating: 4.2

2,702

major competitor apps

service671005482

134,830 competing apps

Median installs: 1,426

Avg rating: 3.9

5,789

major competitor apps

available661005884

201,519 competing apps

Median installs: 2,612

Avg rating: 4.0

10,529

major competitor apps

volume741004966

13,973 competing apps

Median installs: 6,490

Avg rating: 4.0

1,154

major competitor apps

update701005575

52,366 competing apps

Median installs: 1,852

Avg rating: 4.0

2,633

major competitor apps

devices701005475

53,156 competing apps

Median installs: 2,065

Avg rating: 3.9

2,835

major competitor apps

companion701004775

52,243 competing apps

Median installs: 667

Avg rating: 4.0

1,161

major competitor apps

user671005482

146,614 competing apps

Median installs: 1,972

Avg rating: 3.9

5,739

major competitor apps

sound691005176

62,211 competing apps

Median installs: 6,411

Avg rating: 4.0

4,754

major competitor apps

headphones731003855

2,944 competing apps

Median installs: 3,971

Avg rating: 4.0

213

major competitor apps

info721004669

21,207 competing apps

Median installs: 2,519

Avg rating: 4.1

994

major competitor apps

license741004666

13,502 competing apps

Median installs: 4,495

Avg rating: 4.1

841

major competitor apps

things711006172

32,266 competing apps

Median installs: 3,393

Avg rating: 4.0

2,014

major competitor apps

privacy691006477

66,292 competing apps

Median installs: 4,075

Avg rating: 4.1

5,249

major competitor apps

end701005375

49,127 competing apps

Median installs: 3,489

Avg rating: 4.0

2,938

major competitor apps

settings711005673

38,528 competing apps

Median installs: 4,418

Avg rating: 4.0

2,793

major competitor apps

installing741004465

11,569 competing apps

Median installs: 2,318

Avg rating: 4.0

527

major competitor apps

statement741004160

5,744 competing apps

Median installs: 3,298

Avg rating: 4.0

402

major competitor apps

tutorial741004059

5,438 competing apps

Median installs: 5,133

Avg rating: 4.0

306

major competitor apps

battery711004773

37,894 competing apps

Median installs: 902

Avg rating: 4.0

1,453

major competitor apps

agree741004861

6,426 competing apps

Median installs: 15,670

Avg rating: 3.9

704

major competitor apps

customize691005577

70,451 competing apps

Median installs: 3,268

Avg rating: 4.1

5,724

major competitor apps

38 keywords
1 of 2

App Description

Update Surface Earbuds and Surface Headphones and customize settings for them.

The Surface app is the companion to Surface Earbuds and Surface Headphones. Update your earbuds and headphones, and customize settings to get the most out of them.

Here are the things you can do:
• Update your earbuds and headphones
• View and change device info
• View battery info and volume level
• Personalize settings
• Change equalizer settings to get the sound you want
• Control which devices are connected
• Change language settings
• Reset your earbuds and headphones to the factory settings
• Watch tutorial videos
• Send us feedback

Please refer to Microsoft’s End User License Agreement (EULA) for Terms of Service for Surface app. By installing the app, you agree to these terms and conditions. Microsoft’s privacy statement is available at https://privacy.microsoft.com/en-us/privacystatement