MTR · Care
ASO Keyword Dashboard
Tracking 103 keywords for MTR · Care in Google Play
MTR · Care tracks 103 keywords (no keywords rank yet; 103 need traction). Key metrics: opportunity 70.8, difficulty 44.6.
A mobile app targets to serve the elderly and customers with special needs.
Tracked keywords
103
0 ranked • 103 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.8
Top keyword: planner
Avg difficulty
44.6
Lower scores indicate easier wins
Opportunity leaders
- 61.3
planner
Opportunity: 74.0 • Difficulty: 39.3 • Rank —
Competitors: 433
- 63.5
accessing
Opportunity: 74.0 • Difficulty: 40.2 • Rank —
Competitors: 343
- 66.1
assistance
Opportunity: 74.0 • Difficulty: 44.6 • Rank —
Competitors: 516
- 64.5
trial
Opportunity: 74.0 • Difficulty: 45.3 • Rank —
Competitors: 765
- 63.8
strive
Opportunity: 74.0 • Difficulty: 40.2 • Rank —
Competitors: 335
Unranked opportunities
planner
Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 433
accessing
Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 343
assistance
Opportunity: 74.0 • Difficulty: 44.6 • Competitors: 516
trial
Opportunity: 74.0 • Difficulty: 45.3 • Competitors: 765
strive
Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 335
High competition keywords
time
Total apps: 384,338 • Major competitors: 16,191
Latest rank: — • Difficulty: 58.5
free
Total apps: 322,124 • Major competitors: 22,301
Latest rank: — • Difficulty: 60.0
find
Total apps: 307,165 • Major competitors: 16,288
Latest rank: — • Difficulty: 59.7
experience
Total apps: 291,024 • Major competitors: 15,362
Latest rank: — • Difficulty: 58.0
mobile
Total apps: 280,792 • Major competitors: 10,253
Latest rank: — • Difficulty: 56.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,278 Avg rating: 2.3 | — | — | 22,301 major competitor apps |
| travel | 70 | 100 | 50 | 74 46,417 competing apps Median installs: 1,772 Avg rating: 2.0 | — | — | 2,492 major competitor apps |
| navigation | 71 | 100 | 51 | 72 31,042 competing apps Median installs: 1,579 Avg rating: 1.9 | — | — | 1,136 major competitor apps |
| trip planner | 69 | 100 | 29 | 40 324 competing apps Median installs: 5,234 Avg rating: 2.4 | — | — | 31 major competitor apps |
| better | 69 | 100 | 52 | 78 82,250 competing apps Median installs: 1,765 Avg rating: 2.0 | — | — | 3,984 major competitor apps |
| audio | 69 | 100 | 53 | 77 67,250 competing apps Median installs: 3,259 Avg rating: 2.1 | — | — | 3,223 major competitor apps |
| experience | 65 | 100 | 58 | 87 291,024 competing apps Median installs: 1,456 Avg rating: 2.0 | — | — | 15,362 major competitor apps |
| information | 65 | 100 | 55 | 86 267,617 competing apps Median installs: 1,023 Avg rating: 1.9 | — | — | 7,567 major competitor apps |
| needs | 70 | 100 | 49 | 76 57,411 competing apps Median installs: 1,108 Avg rating: 1.9 | — | — | 2,316 major competitor apps |
| way | 66 | 100 | 57 | 85 206,164 competing apps Median installs: 1,630 Avg rating: 2.1 | — | — | 10,421 major competitor apps |
| find | 65 | 100 | 60 | 87 307,165 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,288 major competitor apps |
| time | 64 | 100 | 58 | 89 384,338 competing apps Median installs: 1,263 Avg rating: 2.0 | — | — | 16,191 major competitor apps |
| available | 66 | 100 | 60 | 84 199,899 competing apps Median installs: 2,015 Avg rating: 2.1 | — | — | 9,729 major competitor apps |
| serve | 73 | 100 | 43 | 68 18,596 competing apps Median installs: 1,039 Avg rating: 1.9 | — | — | 745 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,792 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,253 major competitor apps |
| journey | 68 | 100 | 51 | 80 106,049 competing apps Median installs: 1,271 Avg rating: 2.0 | — | — | 4,888 major competitor apps |
| planner | 74 | 100 | 39 | 61 7,105 competing apps Median installs: 3,419 Avg rating: 2.1 | — | — | 433 major competitor apps |
| including | 67 | 100 | 57 | 81 129,573 competing apps Median installs: 2,109 Avg rating: 2.1 | — | — | 6,950 major competitor apps |
| accessing | 74 | 100 | 40 | 64 9,763 competing apps Median installs: 1,687 Avg rating: 1.9 | — | — | 343 major competitor apps |
| special | 68 | 100 | 54 | 80 108,682 competing apps Median installs: 2,053 Avg rating: 2.1 | — | — | 6,526 major competitor apps |
| smooth | 69 | 100 | 51 | 78 82,463 competing apps Median installs: 1,758 Avg rating: 1.9 | — | — | 4,392 major competitor apps |
| function | 71 | 100 | 48 | 73 37,188 competing apps Median installs: 2,988 Avg rating: 2.0 | — | — | 1,825 major competitor apps |
| interface | 68 | 100 | 50 | 81 113,683 competing apps Median installs: 1,032 Avg rating: 1.8 | — | — | 3,277 major competitor apps |
| assistance | 74 | 100 | 45 | 66 14,165 competing apps Median installs: 920 Avg rating: 1.9 | — | — | 516 major competitor apps |
| customers | 70 | 100 | 48 | 76 57,594 competing apps Median installs: 608 Avg rating: 1.8 | — | — | 1,530 major competitor apps |
App Description
A mobile app targets to serve the elderly and customers with special needs.
"MTR · Care" mobile app, equipped with a user-friendly, clear and easy-to-use interface for the elderly and customers with special needs, is now available. Five functions – Trip Planner (Simplified Version), Barrier-free Facilities Information, Wheelchair Portable Ramp Booking, In-Station Navigation (For Visually Impaired), and In-station Assistance (For Hearing Impaired) functions are now available for the elderly and customers with special needs, making their journeys smoother and enabling better advance planning.
Key features of the five functions:
1. Trip Planner (Simplified Version): a one-stop-shop function providing comprehensive journey information. In addition to features such as estimated travel time, routing and “Fast Exit” Information, etc. We have enhanced the function by adding Real-time Lift Maintenance Information, further facilitating the elderly and other customers to plan trips in advance.
2. Barrier-free Facilities Information: a comprehensive function providing barrier-free facilities information of stations for customers with special needs, including those with mobility impairments, visual impairments as well as hearing impairments, creating a more inclusive and smooth travel experience for all. Customers can also find the Real-time Lift Maintenance Information in this function.
3. Wheelchair Portable Ramp Booking: An additional method for wheelchair customers and caretakers to book portable ramps in advance, with real-time lift maintenance status, for easier trip planning.
4. In-Station Navigation (For Visually Impaired): a navigation function, currently covering Exhibition Centre Station, stations on the Island Line, Kwun Tong Line and Tsuen Wan Line, supported by an audio beacon to assist visually impaired customers in accessing station facilities and other information.
5. Trial In-station Assistance (For Hearing Impaired): an additional way for hearing impaired customers to seek non-emergency assistance from station staff at Quarry Bay Station and Shek Kip Mei Station.