NEW ERA 官方商城

New Era started with a uniquely designed gentleman hat in 1920. From the 1950s to the 1990s, the 59FIFTY classic baseball cap set off a boom, and gradually became the leading apparel brand in the fashion and sports world.

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Starting from the uniquely designed gentleman hat in 1920, the 59FIFTY classic baseball cap launched in the 1950s and 1990s set off a boom, and gradually became the leading clothing brand in the fashion and sports world. The changes in the century-old history have also witnessed the remarkable achievements of New Era in the past century. In 2020, New Era launched a new brand promotion plan called "FIT FOR GLORY", advocating marking a unique moment of glory for each customer and marking New Era's entry into the next new era.

In 2020, Chris Koch, Chairman and CEO of New Era Cap: "As the fourth generation successor, it is a great honor to witness the 100th anniversary of the establishment of the brand,
Founded by my great-grandfather Ehrhardt Koch, New Era started as a small hat company in Buffalo, NY and is now headquartered worldwide.
We are proud to become an internationally renowned hats and apparel brand, which will also become the driving force for growth in the next 100 years. 』