NordPass Password Manager

2.6M installs
30.4K ratings
+3.3K weekly installs
+13.2K monthly installs
NordPass Password Manager icon

ASO Keyword Dashboard

Tracking 143 keywords for NordPass Password Manager in Google Play

Developer: Nord Security Category: productivity Rating: 4.42

NordPass Password Manager tracks 143 keywords (14 keywords rank; 129 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 49.0, best rank 16.

Sign in faster using passwords and passkeys, stored safely in an encrypted vault

Tracked keywords

143

14  ranked •  129  not ranking yet

Top 10 coverage

0%

Best rank 16 • Latest leader —

Avg opportunity

70.4

Top keyword: sensitive

Avg difficulty

49.0

Lower scores indicate easier wins

Opportunity leaders

  • sensitive

    Opportunity: 75.0 • Difficulty: 54.2 • Rank —

    Competitors: 641

    63.7
  • vpn

    Opportunity: 74.0 • Difficulty: 45.2 • Rank —

    Competitors: 834

    60.5
  • tech

    Opportunity: 74.0 • Difficulty: 42.4 • Rank —

    Competitors: 673

    65.7
  • provider

    Opportunity: 74.0 • Difficulty: 45.1 • Rank —

    Competitors: 452

    65.6
  • length

    Opportunity: 74.0 • Difficulty: 39.0 • Rank —

    Competitors: 364

    61.2

Unranked opportunities

  • sensitive

    Opportunity: 75.0 • Difficulty: 54.2 • Competitors: 641

  • vpn

    Opportunity: 74.0 • Difficulty: 45.2 • Competitors: 834

  • tech

    Opportunity: 74.0 • Difficulty: 42.4 • Competitors: 673

  • provider

    Opportunity: 74.0 • Difficulty: 45.1 • Competitors: 452

  • length

    Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 364

High competition keywords

  • access

    Total apps: 337,261 • Major competitors: 12,468

    Latest rank: — • Difficulty: 58.5

  • download

    Total apps: 332,374 • Major competitors: 17,268

    Latest rank: — • Difficulty: 56.2

  • free

    Total apps: 320,529 • Major competitors: 24,244

    Latest rank: — • Difficulty: 58.7

  • like

    Total apps: 288,625 • Major competitors: 22,507

    Latest rank: — • Difficulty: 60.6

  • share

    Total apps: 215,894 • Major competitors: 11,897

    Latest rank: — • Difficulty: 58.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
fully711004774

41,732 competing apps

Median installs: 2,343

Avg rating: 2.5

1716

2,002

major competitor apps

password731005268

17,401 competing apps

Median installs: 3,656

Avg rating: 2.6

2121

1,352

major competitor apps

securely721005071

27,626 competing apps

Median installs: 586

Avg rating: 2.4

2625

945

major competitor apps

forget711004773

36,454 competing apps

Median installs: 4,617

Avg rating: 2.5

3939

2,365

major competitor apps

pass721004770

25,084 competing apps

Median installs: 3,884

Avg rating: 2.6

7878

1,837

major competitor apps

complex711004772

32,728 competing apps

Median installs: 1,374

Avg rating: 2.4

8080

1,360

major competitor apps

login721004571

28,156 competing apps

Median installs: 1,672

Avg rating: 2.4

8888

1,236

major competitor apps

secure681005580

104,939 competing apps

Median installs: 914

Avg rating: 2.4

118118

4,573

major competitor apps

users671005382

136,480 competing apps

Median installs: 1,397

Avg rating: 2.3

127120

5,492

major competitor apps

developed701004675

51,728 competing apps

Median installs: 1,337

Avg rating: 2.1

141141

1,374

major competitor apps

generate711004972

32,041 competing apps

Median installs: 1,364

Avg rating: 2.3

160160

1,347

major competitor apps

security701005475

52,313 competing apps

Median installs: 2,087

Avg rating: 2.5

169161

3,002

major competitor apps

safe691005577

67,167 competing apps

Median installs: 1,948

Avg rating: 2.4

198167

3,947

major competitor apps

tools691005277

68,586 competing apps

Median installs: 1,386

Avg rating: 2.6

174174

3,524

major competitor apps

free651005988

320,529 competing apps

Median installs: 5,537

Avg rating: 2.7

24,244

major competitor apps

download651005688

332,374 competing apps

Median installs: 2,109

Avg rating: 2.5

17,268

major competitor apps

online661005584

195,451 competing apps

Median installs: 1,517

Avg rating: 2.4

10,230

major competitor apps

card691005077

69,236 competing apps

Median installs: 4,431

Avg rating: 2.7

4,961

major competitor apps

character721004770

24,109 competing apps

Median installs: 8,344

Avg rating: 2.7

2,304

major competitor apps

shopping701004874

44,616 competing apps

Median installs: 1,222

Avg rating: 2.3

2,347

major competitor apps

email691005077

69,200 competing apps

Median installs: 2,525

Avg rating: 2.5

3,074

major competitor apps

vpn741004561

6,295 competing apps

Median installs: 34,306

Avg rating: 3.0

834

major competitor apps

password manager701006643

467 competing apps

Median installs: 2,201

Avg rating: 2.9

33

major competitor apps

share661005885

215,894 competing apps

Median installs: 2,918

Avg rating: 2.5

11,897

major competitor apps

change681005279

90,279 competing apps

Median installs: 4,839

Avg rating: 2.6

6,366

major competitor apps

143 keywords
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App Description

Sign in faster using passwords and passkeys, stored safely in an encrypted vault

NordPass is a secure password manager with Free and Premium plans. With an intuitive interface and advanced XChaCha20 encryption, the NordPass password manager is the product of Nord Security — the company behind the leading VPN provider NordVPN and the eSIM service Saily.

Generate, store, encrypt, autofill, and share your passwords, passkeys, passcodes, secure notes, card details, wifi passwords, PIN codes, and other sensitive data without overcomplicating things. One safe Master Password is all you need to access your vault.

🏆 The NordPass password manager won in the Cyber Security Technology category at the Global Tech Awards 2025.

Why choose the NordPass password manager?

🥇 Security you can trust
– The NordPass password manager is developed by the company behind NordVPN and Saily
– Built with strong XChaCha20 data encryption and zero-knowledge architecture
– Trusted by over 8 million users worldwide

⬇️ Autosave your passwords
– Say goodbye to lost password stress
– Save automatically detected passwords with instant password saver
– Update old credentials and add new passwords as you sign in for new accounts with a click

✔️ Log in automatically
– Leave the vicious password recovery cycle in the past
– Use autofill and instant login for saved accounts in the NordPass password manager
– Protect all login credentials in an encrypted vault

🔐 Create passkeys
– Forget about ever clicking “Forgot password?” again
– Set up a passkey for a smooth passwordless security
– Manage and access passkeys on any device

📁 Store personal documents
– Store digital copies of ID, visas, and passports safely
– Upload any file format
– Add expiry dates and set important reminders

⚠️ Get live data breach alerts
– Monitor your sensitive credentials with continuous scans
– Get real-time security breach alerts with the Data Breach Scanner
– Respond to incidents quickly

🛡️ Boost protection with MFA
– Switch on multi-factor authentication for an increased protection
– Access your account with security key and safe one time codes (OTP) with ease
– Enhance security with popular authenticator apps like Google Authenticator, Microsoft Authenticator, and Authy

🚨 Check password health
– Identify weak, reused, and exposed passwords in seconds
– Keep your data safe with 24/7 credential monitoring
– Change vulnerable passwords easily

📧 Enhance privacy with email masking
– Create an unique, and disposable email address with ease
– Keep your online identity secure and private
– Reduce email spam for more protection

🛍️ Secure online shopping
– Forget your wallet while shopping online
– Store your card details securely in the NordPass password manager
– Autofill payments details without a worry

👆 Add biometric authentication
– Access your encrypted data faster
– Unlock the password vault with a secure fingerprint lock
– Add an extra layer of security to the NordPass password manager

💻 Store passwords on multiple devices
– Stop asking “where have I saved my passwords?”
– Back up, sync and manage passwords on the go
– Access them on Windows, macOS, Linux, Android, iOS, or in a browser extension like Google Chrome and Firefox anytime

💪 Generate strong passwords
– Create new, complex, and random passwords easily
– Customize length and character use with the Password Generator
– Generate strong and reliable passphrases

📥 Import your passwords
– Switch easily from a different password manager
– Upload an import file for quick and secure transition
– Use CSV, JSON, ZIP, and other formats.

📍The Nord Security General Terms of Service, including the end-user license agreement, which governs a user’s rights to the NordPass password manager, among other things: my.nordaccount.com/legal/terms-of-service/

📲 Download the NordPass password manager app now and discover a simpler way to protect your passwords