NordPass Password Manager
ASO Keyword Dashboard
Tracking 196 keywords for NordPass Password Manager in Google Play
NordPass Password Manager tracks 196 keywords (14 keywords rank; 182 need traction). Key metrics: 0% top-10 coverage, opportunity 69.3, difficulty 53.3, best rank 16.
Password manager app: Autofill, manage any password & passkey in encrypted vault
Tracked keywords
196
14 ranked • 182 not ranking yet
Top 10 coverage
0%
Best rank 16 • Latest leader 26
Avg opportunity
69.3
Top keyword: securely
Avg difficulty
53.3
Lower scores indicate easier wins
Opportunity leaders
- 68.1
securely
Opportunity: 73.0 • Difficulty: 73.0 • Rank 26
Competitors: 1,110
- 68.3
random
Opportunity: 73.0 • Difficulty: 50.5 • Rank —
Competitors: 1,316
- 68.5
reduce
Opportunity: 73.0 • Difficulty: 52.0 • Rank —
Competitors: 913
- 68.3
strong
Opportunity: 73.0 • Difficulty: 48.4 • Rank —
Competitors: 1,215
- 67.5
protection
Opportunity: 73.0 • Difficulty: 63.7 • Rank —
Competitors: 1,237
Unranked opportunities
random
Opportunity: 73.0 • Difficulty: 50.5 • Competitors: 1,316
reduce
Opportunity: 73.0 • Difficulty: 52.0 • Competitors: 913
strong
Opportunity: 73.0 • Difficulty: 48.4 • Competitors: 1,215
protection
Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 1,237
behind
Opportunity: 73.0 • Difficulty: 49.5 • Competitors: 1,407
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: — • Difficulty: 64.6
like
Total apps: 150,415 • Major competitors: 21,531
Latest rank: — • Difficulty: 68.5
download
Total apps: 139,812 • Major competitors: 15,046
Latest rank: — • Difficulty: 59.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| fully | 71 | 100 | 50 | 74 20,300 competing apps Median installs: 34,703 Avg rating: 3.0 | 17 | 16 | 2,197 major competitor apps |
| password | 72 | 100 | 58 | 67 8,805 competing apps Median installs: 48,528 Avg rating: 2.9 | 21 | 21 | 1,291 major competitor apps |
| securely | 73 | 100 | 73 | 68 9,669 competing apps Median installs: 31,535 Avg rating: 3.0 | 26 | 25 | 1,110 major competitor apps |
| forget | 71 | 100 | 51 | 74 20,467 competing apps Median installs: 43,862 Avg rating: 2.8 | 39 | 39 | 2,525 major competitor apps |
| pass | 72 | 100 | 51 | 70 12,584 competing apps Median installs: 40,624 Avg rating: 3.0 | 78 | 78 | 1,780 major competitor apps |
| complex | 72 | 100 | 51 | 70 12,139 competing apps Median installs: 28,210 Avg rating: 2.8 | 80 | 80 | 1,186 major competitor apps |
| login | 72 | 100 | 47 | 69 11,591 competing apps Median installs: 26,620 Avg rating: 2.8 | 88 | 88 | 1,172 major competitor apps |
| secure | 69 | 100 | 66 | 78 35,889 competing apps Median installs: 30,578 Avg rating: 2.9 | 118 | 118 | 4,055 major competitor apps |
| users | 67 | 100 | 60 | 82 59,104 competing apps Median installs: 30,976 Avg rating: 2.8 | 127 | 120 | 6,026 major competitor apps |
| developed | 70 | 100 | 48 | 74 21,997 competing apps Median installs: 22,751 Avg rating: 2.5 | 141 | 141 | 1,467 major competitor apps |
| generate | 72 | 100 | 56 | 70 11,932 competing apps Median installs: 30,326 Avg rating: 2.8 | 160 | 160 | 1,206 major competitor apps |
| security | 70 | 100 | 64 | 74 22,681 competing apps Median installs: 36,021 Avg rating: 2.8 | 169 | 161 | 2,764 major competitor apps |
| safe | 70 | 100 | 65 | 76 27,975 competing apps Median installs: 36,001 Avg rating: 2.8 | 198 | 167 | 3,609 major competitor apps |
| tools | 69 | 100 | 62 | 76 29,774 competing apps Median installs: 35,852 Avg rating: 3.1 | 174 | 174 | 3,872 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| download | 65 | 100 | 60 | 88 139,812 competing apps Median installs: 34,022 Avg rating: 2.9 | — | — | 15,046 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| online | 66 | 100 | 61 | 84 80,029 competing apps Median installs: 33,297 Avg rating: 2.8 | — | — | 9,770 major competitor apps |
| card | 69 | 100 | 54 | 78 35,515 competing apps Median installs: 50,336 Avg rating: 3.0 | — | — | 4,766 major competitor apps |
| character | 72 | 100 | 52 | 70 13,287 competing apps Median installs: 65,694 Avg rating: 3.1 | — | — | 2,166 major competitor apps |
| shopping | 71 | 100 | 52 | 73 17,521 competing apps Median installs: 35,991 Avg rating: 2.7 | — | — | 2,220 major competitor apps |
| 69 | 100 | 53 | 77 32,694 competing apps Median installs: 29,240 Avg rating: 2.9 | — | — | 2,918 major competitor apps | |
| vpn | 71 | 100 | 50 | 62 4,192 competing apps Median installs: 85,487 Avg rating: 3.3 | — | — | 734 major competitor apps |
| password manager | 67 | 100 | 64 | 40 206 competing apps Median installs: 47,433 Avg rating: 3.4 | — | — | 28 major competitor apps |
| share | 66 | 100 | 65 | 86 102,576 competing apps Median installs: 35,820 Avg rating: 2.9 | — | — | 11,283 major competitor apps |
App Description
Password manager app: Autofill, manage any password & passkey in encrypted vault
Generate, store, encrypt, autofill, and share your passwords, passkeys, passcodes, secure notes, card details, wifi passwords, PIN codes, and other sensitive data without overcomplicating things. One safe Master Password is all you need to access your vault.
🏆 The NordPass password manager won in the Cyber Security Technology category at the Global Tech Awards 2025.
Why choose the NordPass password manager?
🥇 Security you can trust
– The NordPass password manager is developed by the company behind NordVPN and Saily
– Built with strong XChaCha20 data encryption and zero-knowledge architecture
– Trusted by over 8 million users worldwide
🔑 Autosave your passwords
– Say goodbye to lost password stress
– Save automatically detected passwords with instant password saver
– Update old credentials and add new passwords as you sign in for new accounts with a click
✔️ Log in automatically
– Leave the vicious password recovery cycle in the past
– Use autofill and instant login for saved accounts in the NordPass password manager
– Protect all login credentials in an encrypted vault
🔐 Create passkeys
– Forget about ever clicking “Forgot password?” again
– Set up a passkey for a smooth passwordless security
– Manage and access passkeys on any device
📁 Store personal documents
– Store digital copies of ID, visas, and passports safely
– Upload any file format
– Add expiry dates and set important reminders
⚠️ Get live data breach alerts
– Monitor your sensitive credentials with continuous scans
– Get real-time security breach alerts with the Data Breach Scanner
– Respond to incidents quickly
🛡️ Boost protection with MFA
– Switch on multi-factor authentication for an increased protection
– Access your account with security key and safe one time codes (OTP) with ease
– Enhance security with popular authenticator apps like Google Authenticator, Microsoft Authenticator, and Authy
🚨 Check password health
– Identify weak, reused, and exposed passwords in seconds
– Keep your data safe with 24/7 credential monitoring
– Change vulnerable passwords easily
📧 Enhance privacy with email masking
– Create an unique, and disposable email address with ease
– Keep your online identity secure and private
– Reduce email spam for more protection
🛍️ Secure online shopping
– Forget your wallet while shopping online
– Store your card details securely in the NordPass password manager
– Autofill payments details without a worry
👆 Add biometric authentication
– Access your encrypted data faster
– Unlock the password vault with a secure fingerprint lock
– Add an extra layer of security to the NordPass password manager
💻 Store passwords on multiple devices
– Stop asking “where have I saved my passwords?”
– Back up, sync and manage passwords on the go
– Access them on Windows, macOS, Linux, Android, iOS, or in a browser extension like Google Chrome and Firefox anytime
💪 Generate strong passwords
– Create new, complex, and random passwords easily
– Customize length and character use with the Password Generator
– Generate strong and reliable passphrases
📥 Import your passwords
– Switch easily from a different password manager
– Upload an import file for quick and secure transition
– Use CSV, JSON, ZIP, and other formats.
📍The Nord Security General Terms of Service, including the end-user license agreement, which governs a user’s rights to the NordPass password manager, among other things: my.nordaccount.com/legal/terms-of-service/
📲 Download the NordPass password manager app now and discover a simpler way to protect your passwords
