NordPass Password Manager

NordPass Password Manager
NordPass Password Manager
Developer: Nord Security
Category: Productivity
2.5M installs
28.7K ratings
+7.2K weekly installs
trend steady
+48.7K monthly installs
trend steady
NordPass Password Manager icon

ASO Keyword Dashboard

Tracking 196 keywords for NordPass Password Manager in Google Play

Developer: Nord Security Category: productivity Rating: 4.31

NordPass Password Manager tracks 196 keywords (14 keywords rank; 182 need traction). Key metrics: 0% top-10 coverage, opportunity 69.3, difficulty 53.3, best rank 16.

Password manager app: Autofill, manage any password & passkey in encrypted vault

Tracked keywords

196

14  ranked •  182  not ranking yet

Top 10 coverage

0%

Best rank 16 • Latest leader 26

Avg opportunity

69.3

Top keyword: securely

Avg difficulty

53.3

Lower scores indicate easier wins

Opportunity leaders

  • securely

    Opportunity: 73.0 • Difficulty: 73.0 • Rank 26

    Competitors: 1,110

    68.1
  • random

    Opportunity: 73.0 • Difficulty: 50.5 • Rank —

    Competitors: 1,316

    68.3
  • reduce

    Opportunity: 73.0 • Difficulty: 52.0 • Rank —

    Competitors: 913

    68.5
  • strong

    Opportunity: 73.0 • Difficulty: 48.4 • Rank —

    Competitors: 1,215

    68.3
  • protection

    Opportunity: 73.0 • Difficulty: 63.7 • Rank —

    Competitors: 1,237

    67.5

Unranked opportunities

  • random

    Opportunity: 73.0 • Difficulty: 50.5 • Competitors: 1,316

  • reduce

    Opportunity: 73.0 • Difficulty: 52.0 • Competitors: 913

  • strong

    Opportunity: 73.0 • Difficulty: 48.4 • Competitors: 1,215

  • protection

    Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 1,237

  • behind

    Opportunity: 73.0 • Difficulty: 49.5 • Competitors: 1,407

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • download

    Total apps: 139,812 • Major competitors: 15,046

    Latest rank: — • Difficulty: 59.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
fully711005074

20,300 competing apps

Median installs: 34,703

Avg rating: 3.0

1716

2,197

major competitor apps

password721005867

8,805 competing apps

Median installs: 48,528

Avg rating: 2.9

2121

1,291

major competitor apps

securely731007368

9,669 competing apps

Median installs: 31,535

Avg rating: 3.0

2625

1,110

major competitor apps

forget711005174

20,467 competing apps

Median installs: 43,862

Avg rating: 2.8

3939

2,525

major competitor apps

pass721005170

12,584 competing apps

Median installs: 40,624

Avg rating: 3.0

7878

1,780

major competitor apps

complex721005170

12,139 competing apps

Median installs: 28,210

Avg rating: 2.8

8080

1,186

major competitor apps

login721004769

11,591 competing apps

Median installs: 26,620

Avg rating: 2.8

8888

1,172

major competitor apps

secure691006678

35,889 competing apps

Median installs: 30,578

Avg rating: 2.9

118118

4,055

major competitor apps

users671006082

59,104 competing apps

Median installs: 30,976

Avg rating: 2.8

127120

6,026

major competitor apps

developed701004874

21,997 competing apps

Median installs: 22,751

Avg rating: 2.5

141141

1,467

major competitor apps

generate721005670

11,932 competing apps

Median installs: 30,326

Avg rating: 2.8

160160

1,206

major competitor apps

security701006474

22,681 competing apps

Median installs: 36,021

Avg rating: 2.8

169161

2,764

major competitor apps

safe701006576

27,975 competing apps

Median installs: 36,001

Avg rating: 2.8

198167

3,609

major competitor apps

tools691006276

29,774 competing apps

Median installs: 35,852

Avg rating: 3.1

174174

3,872

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

download651006088

139,812 competing apps

Median installs: 34,022

Avg rating: 2.9

15,046

major competitor apps

new641006690

193,474 competing apps

Median installs: 42,470

Avg rating: 3.0

25,823

major competitor apps

online661006184

80,029 competing apps

Median installs: 33,297

Avg rating: 2.8

9,770

major competitor apps

card691005478

35,515 competing apps

Median installs: 50,336

Avg rating: 3.0

4,766

major competitor apps

character721005270

13,287 competing apps

Median installs: 65,694

Avg rating: 3.1

2,166

major competitor apps

shopping711005273

17,521 competing apps

Median installs: 35,991

Avg rating: 2.7

2,220

major competitor apps

email691005377

32,694 competing apps

Median installs: 29,240

Avg rating: 2.9

2,918

major competitor apps

vpn711005062

4,192 competing apps

Median installs: 85,487

Avg rating: 3.3

734

major competitor apps

password manager671006440

206 competing apps

Median installs: 47,433

Avg rating: 3.4

28

major competitor apps

share661006586

102,576 competing apps

Median installs: 35,820

Avg rating: 2.9

11,283

major competitor apps

196 keywords
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App Description

Password manager app: Autofill, manage any password & passkey in encrypted vault

NordPass is a secure password manager with Free and Premium plans. With an intuitive interface and advanced XChaCha20 encryption, the NordPass password manager is the product of Nord Security — the company behind the leading VPN provider NordVPN and the eSIM service Saily.

Generate, store, encrypt, autofill, and share your passwords, passkeys, passcodes, secure notes, card details, wifi passwords, PIN codes, and other sensitive data without overcomplicating things. One safe Master Password is all you need to access your vault.

🏆 The NordPass password manager won in the Cyber Security Technology category at the Global Tech Awards 2025.

Why choose the NordPass password manager?

🥇 Security you can trust
– The NordPass password manager is developed by the company behind NordVPN and Saily
– Built with strong XChaCha20 data encryption and zero-knowledge architecture
– Trusted by over 8 million users worldwide


🔑 Autosave your passwords
– Say goodbye to lost password stress
– Save automatically detected passwords with instant password saver
– Update old credentials and add new passwords as you sign in for new accounts with a click

✔️ Log in automatically
– Leave the vicious password recovery cycle in the past
– Use autofill and instant login for saved accounts in the NordPass password manager
– Protect all login credentials in an encrypted vault

🔐 Create passkeys
– Forget about ever clicking “Forgot password?” again
– Set up a passkey for a smooth passwordless security
– Manage and access passkeys on any device

📁 Store personal documents
– Store digital copies of ID, visas, and passports safely
– Upload any file format
– Add expiry dates and set important reminders

⚠️ Get live data breach alerts
– Monitor your sensitive credentials with continuous scans
– Get real-time security breach alerts with the Data Breach Scanner
– Respond to incidents quickly

🛡️ Boost protection with MFA
– Switch on multi-factor authentication for an increased protection
– Access your account with security key and safe one time codes (OTP) with ease
– Enhance security with popular authenticator apps like Google Authenticator, Microsoft Authenticator, and Authy

🚨 Check password health
– Identify weak, reused, and exposed passwords in seconds
– Keep your data safe with 24/7 credential monitoring
– Change vulnerable passwords easily

📧 Enhance privacy with email masking
– Create an unique, and disposable email address with ease
– Keep your online identity secure and private
– Reduce email spam for more protection

🛍️ Secure online shopping
– Forget your wallet while shopping online
– Store your card details securely in the NordPass password manager
– Autofill payments details without a worry

👆 Add biometric authentication
– Access your encrypted data faster
– Unlock the password vault with a secure fingerprint lock
– Add an extra layer of security to the NordPass password manager

💻 Store passwords on multiple devices
– Stop asking “where have I saved my passwords?”
– Back up, sync and manage passwords on the go
– Access them on Windows, macOS, Linux, Android, iOS, or in a browser extension like Google Chrome and Firefox anytime

💪 Generate strong passwords
– Create new, complex, and random passwords easily
– Customize length and character use with the Password Generator
– Generate strong and reliable passphrases

📥 Import your passwords
– Switch easily from a different password manager
– Upload an import file for quick and secure transition
– Use CSV, JSON, ZIP, and other formats.

📍The Nord Security General Terms of Service, including the end-user license agreement, which governs a user’s rights to the NordPass password manager, among other things: my.nordaccount.com/legal/terms-of-service/

📲 Download the NordPass password manager app now and discover a simpler way to protect your passwords