NordPass Password Manager
ASO Keyword Dashboard
Tracking 143 keywords for NordPass Password Manager in Google Play
NordPass Password Manager tracks 143 keywords (14 keywords rank; 129 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 49.0, best rank 16.
Sign in faster using passwords and passkeys, stored safely in an encrypted vault
Tracked keywords
143
14 ranked • 129 not ranking yet
Top 10 coverage
0%
Best rank 16 • Latest leader —
Avg opportunity
70.4
Top keyword: sensitive
Avg difficulty
49.0
Lower scores indicate easier wins
Opportunity leaders
- 63.7
sensitive
Opportunity: 75.0 • Difficulty: 54.2 • Rank —
Competitors: 641
- 60.5
vpn
Opportunity: 74.0 • Difficulty: 45.2 • Rank —
Competitors: 834
- 65.7
tech
Opportunity: 74.0 • Difficulty: 42.4 • Rank —
Competitors: 673
- 65.6
provider
Opportunity: 74.0 • Difficulty: 45.1 • Rank —
Competitors: 452
- 61.2
length
Opportunity: 74.0 • Difficulty: 39.0 • Rank —
Competitors: 364
Unranked opportunities
sensitive
Opportunity: 75.0 • Difficulty: 54.2 • Competitors: 641
vpn
Opportunity: 74.0 • Difficulty: 45.2 • Competitors: 834
tech
Opportunity: 74.0 • Difficulty: 42.4 • Competitors: 673
provider
Opportunity: 74.0 • Difficulty: 45.1 • Competitors: 452
length
Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 364
High competition keywords
access
Total apps: 337,261 • Major competitors: 12,468
Latest rank: — • Difficulty: 58.5
download
Total apps: 332,374 • Major competitors: 17,268
Latest rank: — • Difficulty: 56.2
free
Total apps: 320,529 • Major competitors: 24,244
Latest rank: — • Difficulty: 58.7
like
Total apps: 288,625 • Major competitors: 22,507
Latest rank: — • Difficulty: 60.6
share
Total apps: 215,894 • Major competitors: 11,897
Latest rank: — • Difficulty: 58.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| fully | 71 | 100 | 47 | 74 41,732 competing apps Median installs: 2,343 Avg rating: 2.5 | 17 | 16 | 2,002 major competitor apps |
| password | 73 | 100 | 52 | 68 17,401 competing apps Median installs: 3,656 Avg rating: 2.6 | 21 | 21 | 1,352 major competitor apps |
| securely | 72 | 100 | 50 | 71 27,626 competing apps Median installs: 586 Avg rating: 2.4 | 26 | 25 | 945 major competitor apps |
| forget | 71 | 100 | 47 | 73 36,454 competing apps Median installs: 4,617 Avg rating: 2.5 | 39 | 39 | 2,365 major competitor apps |
| pass | 72 | 100 | 47 | 70 25,084 competing apps Median installs: 3,884 Avg rating: 2.6 | 78 | 78 | 1,837 major competitor apps |
| complex | 71 | 100 | 47 | 72 32,728 competing apps Median installs: 1,374 Avg rating: 2.4 | 80 | 80 | 1,360 major competitor apps |
| login | 72 | 100 | 45 | 71 28,156 competing apps Median installs: 1,672 Avg rating: 2.4 | 88 | 88 | 1,236 major competitor apps |
| secure | 68 | 100 | 55 | 80 104,939 competing apps Median installs: 914 Avg rating: 2.4 | 118 | 118 | 4,573 major competitor apps |
| users | 67 | 100 | 53 | 82 136,480 competing apps Median installs: 1,397 Avg rating: 2.3 | 127 | 120 | 5,492 major competitor apps |
| developed | 70 | 100 | 46 | 75 51,728 competing apps Median installs: 1,337 Avg rating: 2.1 | 141 | 141 | 1,374 major competitor apps |
| generate | 71 | 100 | 49 | 72 32,041 competing apps Median installs: 1,364 Avg rating: 2.3 | 160 | 160 | 1,347 major competitor apps |
| security | 70 | 100 | 54 | 75 52,313 competing apps Median installs: 2,087 Avg rating: 2.5 | 169 | 161 | 3,002 major competitor apps |
| safe | 69 | 100 | 55 | 77 67,167 competing apps Median installs: 1,948 Avg rating: 2.4 | 198 | 167 | 3,947 major competitor apps |
| tools | 69 | 100 | 52 | 77 68,586 competing apps Median installs: 1,386 Avg rating: 2.6 | 174 | 174 | 3,524 major competitor apps |
| free | 65 | 100 | 59 | 88 320,529 competing apps Median installs: 5,537 Avg rating: 2.7 | — | — | 24,244 major competitor apps |
| download | 65 | 100 | 56 | 88 332,374 competing apps Median installs: 2,109 Avg rating: 2.5 | — | — | 17,268 major competitor apps |
| online | 66 | 100 | 55 | 84 195,451 competing apps Median installs: 1,517 Avg rating: 2.4 | — | — | 10,230 major competitor apps |
| card | 69 | 100 | 50 | 77 69,236 competing apps Median installs: 4,431 Avg rating: 2.7 | — | — | 4,961 major competitor apps |
| character | 72 | 100 | 47 | 70 24,109 competing apps Median installs: 8,344 Avg rating: 2.7 | — | — | 2,304 major competitor apps |
| shopping | 70 | 100 | 48 | 74 44,616 competing apps Median installs: 1,222 Avg rating: 2.3 | — | — | 2,347 major competitor apps |
| 69 | 100 | 50 | 77 69,200 competing apps Median installs: 2,525 Avg rating: 2.5 | — | — | 3,074 major competitor apps | |
| vpn | 74 | 100 | 45 | 61 6,295 competing apps Median installs: 34,306 Avg rating: 3.0 | — | — | 834 major competitor apps |
| password manager | 70 | 100 | 66 | 43 467 competing apps Median installs: 2,201 Avg rating: 2.9 | — | — | 33 major competitor apps |
| share | 66 | 100 | 58 | 85 215,894 competing apps Median installs: 2,918 Avg rating: 2.5 | — | — | 11,897 major competitor apps |
| change | 68 | 100 | 52 | 79 90,279 competing apps Median installs: 4,839 Avg rating: 2.6 | — | — | 6,366 major competitor apps |
App Description
Sign in faster using passwords and passkeys, stored safely in an encrypted vault
Generate, store, encrypt, autofill, and share your passwords, passkeys, passcodes, secure notes, card details, wifi passwords, PIN codes, and other sensitive data without overcomplicating things. One safe Master Password is all you need to access your vault.
🏆 The NordPass password manager won in the Cyber Security Technology category at the Global Tech Awards 2025.
Why choose the NordPass password manager?
🥇 Security you can trust
– The NordPass password manager is developed by the company behind NordVPN and Saily
– Built with strong XChaCha20 data encryption and zero-knowledge architecture
– Trusted by over 8 million users worldwide
⬇️ Autosave your passwords
– Say goodbye to lost password stress
– Save automatically detected passwords with instant password saver
– Update old credentials and add new passwords as you sign in for new accounts with a click
✔️ Log in automatically
– Leave the vicious password recovery cycle in the past
– Use autofill and instant login for saved accounts in the NordPass password manager
– Protect all login credentials in an encrypted vault
🔐 Create passkeys
– Forget about ever clicking “Forgot password?” again
– Set up a passkey for a smooth passwordless security
– Manage and access passkeys on any device
📁 Store personal documents
– Store digital copies of ID, visas, and passports safely
– Upload any file format
– Add expiry dates and set important reminders
⚠️ Get live data breach alerts
– Monitor your sensitive credentials with continuous scans
– Get real-time security breach alerts with the Data Breach Scanner
– Respond to incidents quickly
🛡️ Boost protection with MFA
– Switch on multi-factor authentication for an increased protection
– Access your account with security key and safe one time codes (OTP) with ease
– Enhance security with popular authenticator apps like Google Authenticator, Microsoft Authenticator, and Authy
🚨 Check password health
– Identify weak, reused, and exposed passwords in seconds
– Keep your data safe with 24/7 credential monitoring
– Change vulnerable passwords easily
📧 Enhance privacy with email masking
– Create an unique, and disposable email address with ease
– Keep your online identity secure and private
– Reduce email spam for more protection
🛍️ Secure online shopping
– Forget your wallet while shopping online
– Store your card details securely in the NordPass password manager
– Autofill payments details without a worry
👆 Add biometric authentication
– Access your encrypted data faster
– Unlock the password vault with a secure fingerprint lock
– Add an extra layer of security to the NordPass password manager
💻 Store passwords on multiple devices
– Stop asking “where have I saved my passwords?”
– Back up, sync and manage passwords on the go
– Access them on Windows, macOS, Linux, Android, iOS, or in a browser extension like Google Chrome and Firefox anytime
💪 Generate strong passwords
– Create new, complex, and random passwords easily
– Customize length and character use with the Password Generator
– Generate strong and reliable passphrases
📥 Import your passwords
– Switch easily from a different password manager
– Upload an import file for quick and secure transition
– Use CSV, JSON, ZIP, and other formats.
📍The Nord Security General Terms of Service, including the end-user license agreement, which governs a user’s rights to the NordPass password manager, among other things: my.nordaccount.com/legal/terms-of-service/
📲 Download the NordPass password manager app now and discover a simpler way to protect your passwords
