Nothing Launcher

Developer: NOTHING TECHNOLOGY LIMITED

Category: Personalization

15.5M installs

6.8K ratings

+151.8K weekly installs

trend steady

+741.7K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 30 keywords for Nothing Launcher in Google Play

Developer: NOTHING TECHNOLOGY LIMITED Category: personalization Rating: 4.28

Nothing Launcher tracks 30 keywords (1 keyword ranks; 29 need traction). Key metrics: 0% top-10 coverage, opportunity 69.1, difficulty 53.9, best rank 200.

The official Launcher app for Nothing OS.

Tracked keywords

1 ranked • 29 not ranking yet

Top 10 coverage

Best rank 200 • Latest leader —

Avg opportunity

69.1

Top keyword: auto

Avg difficulty

53.9

Lower scores indicate easier wins

Opportunity leaders

auto

Opportunity: 72.0 • Difficulty: 57.5 • Rank —

Competitors: 2,222
70.9
iconic

Opportunity: 72.0 • Difficulty: 50.3 • Rank —

Competitors: 697
62.5
os

Opportunity: 72.0 • Difficulty: 79.6 • Rank —

Competitors: 903
65.9
icons

Opportunity: 72.0 • Difficulty: 45.6 • Rank —

Competitors: 481
64.8
launcher

Opportunity: 72.0 • Difficulty: 45.2 • Rank —

Competitors: 446
65.1

Unranked opportunities

auto

Opportunity: 72.0 • Difficulty: 57.5 • Competitors: 2,222
iconic

Opportunity: 72.0 • Difficulty: 50.3 • Competitors: 697
os

Opportunity: 72.0 • Difficulty: 79.6 • Competitors: 903
icons

Opportunity: 72.0 • Difficulty: 45.6 • Competitors: 481
launcher

Opportunity: 72.0 • Difficulty: 45.2 • Competitors: 446

High competition keywords

features

Total apps: 116,743 • Major competitors: 14,116

Latest rank: — • Difficulty: 64.6
without

Total apps: 113,596 • Major competitors: 12,654

Latest rank: — • Difficulty: 63.1
play

Total apps: 113,236 • Major competitors: 19,366

Latest rank: — • Difficulty: 67.3
available

Total apps: 92,463 • Major competitors: 9,952

Latest rank: — • Difficulty: 66.4
unique

Total apps: 81,369 • Major competitors: 12,160

Latest rank: — • Difficulty: 60.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
install	70	100	52	76 28,821 competing apps Median installs: 36,035 Avg rating: 3.0	200	200	2,729 major competitor apps
play	65	100	67	86 113,236 competing apps Median installs: 62,750 Avg rating: 3.2	—	—	19,366 major competitor apps
via	68	100	58	81 54,601 competing apps Median installs: 29,805 Avg rating: 2.7	—	—	5,243 major competitor apps
design	68	100	56	79 41,673 competing apps Median installs: 30,529 Avg rating: 2.9	—	—	4,566 major competitor apps
include	71	100	52	72 16,253 competing apps Median installs: 32,717 Avg rating: 2.9	—	—	1,542 major competitor apps
available	66	100	66	85 92,463 competing apps Median installs: 34,120 Avg rating: 2.9	—	—	9,952 major competitor apps
store	69	100	60	78 34,411 competing apps Median installs: 36,549 Avg rating: 2.9	—	—	4,003 major competitor apps
update	70	100	66	74 22,777 competing apps Median installs: 36,732 Avg rating: 3.0	—	—	2,519 major competitor apps
official	69	100	60	78 38,012 competing apps Median installs: 28,214 Avg rating: 2.7	—	—	3,398 major competitor apps
without	65	100	63	86 113,596 competing apps Median installs: 37,274 Avg rating: 2.8	—	—	12,654 major competitor apps
auto	72	100	57	71 14,011 competing apps Median installs: 56,247 Avg rating: 3.2	—	—	2,222 major competitor apps
features	65	100	65	87 116,743 competing apps Median installs: 36,428 Avg rating: 2.9	—	—	14,116 major competitor apps
unique	66	100	61	84 81,369 competing apps Median installs: 46,911 Avg rating: 3.1	—	—	12,160 major competitor apps
iconic	72	100	50	62 4,531 competing apps Median installs: 40,995 Avg rating: 3.1	—	—	697 major competitor apps
bespoke	68	100	31	44 353 competing apps Median installs: 18,348 Avg rating: 2.4	—	—	29 major competitor apps
android	67	100	76	82 63,851 competing apps Median installs: 38,442 Avg rating: 3.0	—	—	7,412 major competitor apps
max	71	100	51	59 2,907 competing apps Median installs: 53,185 Avg rating: 3.1	—	—	474 major competitor apps
turn	69	100	65	77 32,900 competing apps Median installs: 48,284 Avg rating: 3.2	—	—	4,917 major competitor apps
well	68	100	54	80 46,736 competing apps Median installs: 30,414 Avg rating: 2.7	—	—	4,373 major competitor apps
os	72	100	80	66 7,234 competing apps Median installs: 29,360 Avg rating: 3.3	—	—	903 major competitor apps
waiting	69	100	56	76 29,380 competing apps Median installs: 62,020 Avg rating: 3.0	—	—	4,854 major competitor apps
icons	72	100	46	65 6,228 competing apps Median installs: 29,732 Avg rating: 3.4	—	—	481 major competitor apps
launcher	72	100	45	65 6,474 competing apps Median installs: 28,852 Avg rating: 3.5	—	—	446 major competitor apps
nothing	72	100	45	64 5,435 competing apps Median installs: 42,619 Avg rating: 3.1	—	—	704 major competitor apps
combined	72	100	46	63 4,658 competing apps Median installs: 36,939 Avg rating: 3.0	—	—	523 major competitor apps

App Description

The official Launcher app for Nothing OS.

Nothing Launcher is only available to Nothing OS V2.5.0 and above for users. You can update your launcher app via the Play Store without waiting for Nothing OS updates. Just turn on auto updates.

Experience Android combined with Nothing’s iconic design language. Unique features include Max Icons and Max Folders, as well as bespoke Nothing widgets.