Nothing Launcher

Developer: NOTHING TECHNOLOGY LIMITED

Category: Personalization

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16.6M installs

7.1K ratings

+190.3K weekly installs

trend steady

+753.3K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 30 keywords for Nothing Launcher in Google Play

Developer: NOTHING TECHNOLOGY LIMITED Category: personalization Rating: 4.28

Nothing Launcher tracks 30 keywords (1 keyword ranks; 29 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 48.5, best rank 200.

The official Launcher app for Nothing OS.

Tracked keywords

1 ranked • 29 not ranking yet

Top 10 coverage

Best rank 200 • Latest leader —

Avg opportunity

70.2

Top keyword: iconic

Avg difficulty

48.5

Lower scores indicate easier wins

Opportunity leaders

iconic

Opportunity: 74.0 • Difficulty: 46.0 • Rank —

Competitors: 750
63.6
icons

Opportunity: 74.0 • Difficulty: 42.4 • Rank —

Competitors: 458
64.4
launcher

Opportunity: 74.0 • Difficulty: 42.4 • Rank —

Competitors: 488
63.8
nothing

Opportunity: 74.0 • Difficulty: 41.7 • Rank —

Competitors: 664
64.4
combined

Opportunity: 74.0 • Difficulty: 42.5 • Rank —

Competitors: 565
63.6

Unranked opportunities

iconic

Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 750
icons

Opportunity: 74.0 • Difficulty: 42.4 • Competitors: 458
launcher

Opportunity: 74.0 • Difficulty: 42.4 • Competitors: 488
nothing

Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 664
combined

Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 565

High competition keywords

features

Total apps: 248,967 • Major competitors: 14,931

Latest rank: — • Difficulty: 58.1
without

Total apps: 214,392 • Major competitors: 11,637

Latest rank: — • Difficulty: 56.3
play

Total apps: 202,271 • Major competitors: 20,126

Latest rank: — • Difficulty: 60.0
available

Total apps: 193,753 • Major competitors: 10,361

Latest rank: — • Difficulty: 58.3
unique

Total apps: 165,044 • Major competitors: 12,626

Latest rank: — • Difficulty: 55.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
install	70	100	49	76 58,400 competing apps Median installs: 3,234 Avg rating: 2.5	200	200	2,833 major competitor apps
play	66	100	60	85 202,271 competing apps Median installs: 7,474 Avg rating: 2.8	—	—	20,126 major competitor apps
via	68	100	53	81 117,448 competing apps Median installs: 1,788 Avg rating: 2.4	—	—	4,692 major competitor apps
design	68	100	52	80 97,064 competing apps Median installs: 1,977 Avg rating: 2.4	—	—	4,826 major competitor apps
include	71	100	47	72 32,317 competing apps Median installs: 2,586 Avg rating: 2.5	—	—	1,434 major competitor apps
available	66	100	58	84 193,753 competing apps Median installs: 2,798 Avg rating: 2.5	—	—	10,361 major competitor apps
store	69	100	54	78 80,026 competing apps Median installs: 1,683 Avg rating: 2.4	—	—	4,200 major competitor apps
update	70	100	55	75 51,278 competing apps Median installs: 1,883 Avg rating: 2.5	—	—	2,603 major competitor apps
official	68	100	53	80 105,620 competing apps Median installs: 994 Avg rating: 2.3	—	—	3,640 major competitor apps
without	66	100	56	85 214,392 competing apps Median installs: 3,446 Avg rating: 2.4	—	—	11,637 major competitor apps
auto	72	100	53	70 26,226 competing apps Median installs: 8,182 Avg rating: 2.9	—	—	2,587 major competitor apps
features	66	100	58	86 248,967 competing apps Median installs: 2,722 Avg rating: 2.5	—	—	14,931 major competitor apps
unique	67	100	55	83 165,044 competing apps Median installs: 3,517 Avg rating: 2.7	—	—	12,626 major competitor apps
iconic	74	100	46	64 9,686 competing apps Median installs: 3,005 Avg rating: 2.6	—	—	750 major competitor apps
bespoke	71	100	31	50 1,298 competing apps Median installs: 437 Avg rating: 2.0	—	—	26 major competitor apps
android	68	100	63	81 120,371 competing apps Median installs: 4,477 Avg rating: 2.6	—	—	7,688 major competitor apps
max	73	100	44	59 5,185 competing apps Median installs: 6,333 Avg rating: 2.7	—	—	497 major competitor apps
turn	69	100	56	77 64,878 competing apps Median installs: 5,002 Avg rating: 2.8	—	—	5,362 major competitor apps
well	68	100	50	79 92,903 competing apps Median installs: 2,531 Avg rating: 2.3	—	—	4,029 major competitor apps
os	71	100	62	71 29,928 competing apps Median installs: 407 Avg rating: 1.9	—	—	947 major competitor apps
waiting	70	100	51	75 51,938 competing apps Median installs: 7,051 Avg rating: 2.7	—	—	4,973 major competitor apps
icons	74	100	42	64 11,007 competing apps Median installs: 4,454 Avg rating: 3.0	—	—	458 major competitor apps
launcher	74	100	42	64 9,995 competing apps Median installs: 9,672 Avg rating: 3.1	—	—	488 major competitor apps
nothing	74	100	42	64 10,970 competing apps Median installs: 2,579 Avg rating: 2.7	—	—	664 major competitor apps
combined	74	100	42	64 9,686 competing apps Median installs: 3,361 Avg rating: 2.6	—	—	565 major competitor apps

App Description

The official Launcher app for Nothing OS.

Nothing Launcher is only available to Nothing OS V2.5.0 and above for users. You can update your launcher app via the Play Store without waiting for Nothing OS updates. Just turn on auto updates.

Experience Android combined with Nothing’s iconic design language. Unique features include Max Icons and Max Folders, as well as bespoke Nothing widgets.