Nothing Launcher

Developer: NOTHING TECHNOLOGY LIMITED

Category: Personalization

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17.1M installs

7.2K ratings

+133.7K weekly installs

trend steady

+697K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 30 keywords for Nothing Launcher in Google Play

Developer: NOTHING TECHNOLOGY LIMITED Category: personalization Rating: 4.28

Nothing Launcher tracks 30 keywords (1 keyword ranks; 29 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 49.7, best rank 200.

The official Launcher app for Nothing OS.

Tracked keywords

1 ranked • 29 not ranking yet

Top 10 coverage

Best rank 200 • Latest leader —

Avg opportunity

70.2

Top keyword: iconic

Avg difficulty

49.7

Lower scores indicate easier wins

Opportunity leaders

iconic

Opportunity: 74.0 • Difficulty: 46.5 • Rank —

Competitors: 701
63.6
max

Opportunity: 74.0 • Difficulty: 46.4 • Rank —

Competitors: 451
59.3
icons

Opportunity: 74.0 • Difficulty: 43.4 • Rank —

Competitors: 415
64.3
launcher

Opportunity: 74.0 • Difficulty: 43.8 • Rank —

Competitors: 423
63.8
nothing

Opportunity: 74.0 • Difficulty: 42.0 • Rank —

Competitors: 600
64.3

Unranked opportunities

iconic

Opportunity: 74.0 • Difficulty: 46.5 • Competitors: 701
max

Opportunity: 74.0 • Difficulty: 46.4 • Competitors: 451
icons

Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 415
launcher

Opportunity: 74.0 • Difficulty: 43.8 • Competitors: 423
nothing

Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 600

High competition keywords

features

Total apps: 252,920 • Major competitors: 13,775

Latest rank: — • Difficulty: 59.3
without

Total apps: 212,452 • Major competitors: 10,463

Latest rank: — • Difficulty: 57.5
play

Total apps: 206,179 • Major competitors: 18,546

Latest rank: — • Difficulty: 62.1
available

Total apps: 198,627 • Major competitors: 9,718

Latest rank: — • Difficulty: 59.8
unique

Total apps: 167,533 • Major competitors: 11,665

Latest rank: — • Difficulty: 56.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
install	70	100	50	76 58,944 competing apps Median installs: 2,495 Avg rating: 2.0	200	200	2,542 major competitor apps
play	66	100	62	85 206,179 competing apps Median installs: 6,324 Avg rating: 2.2	—	—	18,546 major competitor apps
via	68	100	53	81 116,532 competing apps Median installs: 1,489 Avg rating: 1.9	—	—	4,298 major competitor apps
design	68	100	53	80 99,020 competing apps Median installs: 1,650 Avg rating: 1.8	—	—	4,526 major competitor apps
include	71	100	48	72 32,101 competing apps Median installs: 2,143 Avg rating: 2.0	—	—	1,302 major competitor apps
available	66	100	60	84 198,627 competing apps Median installs: 2,067 Avg rating: 2.0	—	—	9,718 major competitor apps
store	69	100	55	78 81,143 competing apps Median installs: 1,334 Avg rating: 1.9	—	—	3,957 major competitor apps
update	70	100	57	75 51,901 competing apps Median installs: 1,412 Avg rating: 1.9	—	—	2,403 major competitor apps
official	68	100	54	80 109,573 competing apps Median installs: 796 Avg rating: 1.8	—	—	3,468 major competitor apps
without	66	100	58	85 212,452 competing apps Median installs: 2,782 Avg rating: 1.9	—	—	10,463 major competitor apps
auto	72	100	56	71 27,388 competing apps Median installs: 6,403 Avg rating: 2.4	—	—	2,426 major competitor apps
features	66	100	59	86 252,920 competing apps Median installs: 2,198 Avg rating: 2.0	—	—	13,775 major competitor apps
unique	67	100	56	83 167,533 competing apps Median installs: 3,155 Avg rating: 2.1	—	—	11,665 major competitor apps
iconic	74	100	47	64 9,856 competing apps Median installs: 3,022 Avg rating: 2.1	—	—	701 major competitor apps
bespoke	71	100	31	50 1,314 competing apps Median installs: 363 Avg rating: 1.6	—	—	27 major competitor apps
android	68	100	67	81 121,772 competing apps Median installs: 3,367 Avg rating: 2.1	—	—	7,102 major competitor apps
max	74	100	46	59 5,263 competing apps Median installs: 5,174 Avg rating: 2.3	—	—	451 major competitor apps
turn	69	100	58	77 66,769 competing apps Median installs: 3,978 Avg rating: 2.2	—	—	4,965 major competitor apps
well	68	100	51	79 92,364 competing apps Median installs: 2,086 Avg rating: 1.9	—	—	3,629 major competitor apps
os	71	100	64	71 30,319 competing apps Median installs: 394 Avg rating: 1.6	—	—	885 major competitor apps
waiting	70	100	53	75 52,573 competing apps Median installs: 5,573 Avg rating: 2.1	—	—	4,548 major competitor apps
icons	74	100	43	64 10,904 competing apps Median installs: 3,544 Avg rating: 2.5	—	—	415 major competitor apps
launcher	74	100	44	64 10,104 competing apps Median installs: 7,324 Avg rating: 2.8	—	—	423 major competitor apps
nothing	74	100	42	64 10,872 competing apps Median installs: 1,966 Avg rating: 2.1	—	—	600 major competitor apps
combined	74	100	43	64 9,881 competing apps Median installs: 2,732 Avg rating: 2.0	—	—	530 major competitor apps

App Description

The official Launcher app for Nothing OS.

Nothing Launcher is only available to Nothing OS V2.5.0 and above for users. You can update your launcher app via the Play Store without waiting for Nothing OS updates. Just turn on auto updates.

Experience Android combined with Nothing’s iconic design language. Unique features include Max Icons and Max Folders, as well as bespoke Nothing widgets.