Nu
ASO Keyword Dashboard
Tracking 130 keywords for Nu in Google Play
Nu tracks 130 keywords (27 keywords rank; 103 need traction). Key metrics: 4% top-10 coverage, opportunity 70.4, difficulty 45.9, best rank 10.
Nu is the world’s largest digital financial services platform outside of Asia.
Tracked keywords
130
27 ranked • 103 not ranking yet
Top 10 coverage
4%
Best rank 10 • Latest leader —
Avg opportunity
70.4
Top keyword: fine
Avg difficulty
45.9
Lower scores indicate easier wins
Opportunity leaders
- 62.2
fine
Opportunity: 74.0 • Difficulty: 42.8 • Rank —
Competitors: 622
- 64.7
minimum
Opportunity: 74.0 • Difficulty: 43.8 • Rank —
Competitors: 851
- 65.2
credit card
Opportunity: 74.0 • Difficulty: 44.2 • Rank —
Competitors: 896
- 65.0
outside
Opportunity: 74.0 • Difficulty: 46.6 • Rank —
Competitors: 716
- 62.1
transfers
Opportunity: 74.0 • Difficulty: 47.5 • Rank —
Competitors: 568
Unranked opportunities
fine
Opportunity: 74.0 • Difficulty: 42.8 • Competitors: 622
minimum
Opportunity: 74.0 • Difficulty: 43.8 • Competitors: 851
credit card
Opportunity: 74.0 • Difficulty: 44.2 • Competitors: 896
outside
Opportunity: 74.0 • Difficulty: 46.6 • Competitors: 716
transfers
Opportunity: 74.0 • Difficulty: 47.5 • Competitors: 568
High competition keywords
time
Total apps: 392,076 • Major competitors: 18,171
Latest rank: 178 • Difficulty: 57.9
access
Total apps: 331,814 • Major competitors: 12,275
Latest rank: — • Difficulty: 58.6
free
Total apps: 313,429 • Major competitors: 24,044
Latest rank: 123 • Difficulty: 58.7
experience
Total apps: 280,410 • Major competitors: 16,577
Latest rank: — • Difficulty: 57.0
mobile
Total apps: 279,033 • Major competitors: 10,999
Latest rank: — • Difficulty: 55.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| banking | 73 | 100 | 44 | 68 18,250 competing apps Median installs: 3,894 Avg rating: 3.1 | 10 | 10 | 1,141 major competitor apps |
| financial | 70 | 100 | 47 | 75 48,042 competing apps Median installs: 1,258 Avg rating: 2.4 | 11 | 11 | 1,918 major competitor apps |
| bank | 71 | 100 | 47 | 72 33,383 competing apps Median installs: 5,221 Avg rating: 2.7 | 14 | 14 | 2,443 major competitor apps |
| customers | 70 | 100 | 47 | 76 58,030 competing apps Median installs: 648 Avg rating: 2.1 | 31 | 27 | 1,692 major competitor apps |
| customers | 70 | 100 | 47 | 76 58,030 competing apps Median installs: 648 Avg rating: 2.1 | 62 | 27 | 1,692 major competitor apps |
| original | 71 | 100 | 51 | 72 33,136 competing apps Median installs: 6,506 Avg rating: 2.7 | 31 | 31 | 2,722 major competitor apps |
| purchase | 70 | 100 | 49 | 76 54,691 competing apps Median installs: 1,317 Avg rating: 2.5 | 31 | 31 | 2,840 major competitor apps |
| using | 66 | 100 | 57 | 85 225,139 competing apps Median installs: 2,824 Avg rating: 2.5 | 49 | 45 | 12,393 major competitor apps |
| company | 70 | 100 | 46 | 74 45,293 competing apps Median installs: 1,165 Avg rating: 2.2 | 51 | 51 | 1,367 major competitor apps |
| customer | 69 | 100 | 50 | 78 72,801 competing apps Median installs: 953 Avg rating: 2.2 | 67 | 60 | 2,923 major competitor apps |
| offer | 69 | 100 | 51 | 79 86,403 competing apps Median installs: 1,276 Avg rating: 2.4 | 65 | 64 | 3,769 major competitor apps |
| including | 67 | 100 | 56 | 82 131,577 competing apps Median installs: 2,530 Avg rating: 2.6 | 91 | 91 | 7,790 major competitor apps |
| may | 68 | 100 | 58 | 79 89,447 competing apps Median installs: 3,436 Avg rating: 2.6 | 103 | 91 | 5,128 major competitor apps |
| back | 70 | 100 | 53 | 75 53,781 competing apps Median installs: 3,325 Avg rating: 2.7 | 93 | 93 | 3,737 major competitor apps |
| people | 68 | 100 | 54 | 80 101,489 competing apps Median installs: 2,976 Avg rating: 2.5 | 98 | 96 | 5,705 major competitor apps |
| million | 73 | 100 | 64 | 67 15,296 competing apps Median installs: 47,520 Avg rating: 3.3 | 99 | 99 | 3,220 major competitor apps |
| free | 65 | 100 | 59 | 88 313,429 competing apps Median installs: 5,868 Avg rating: 2.7 | 123 | 108 | 24,044 major competitor apps |
| view | 66 | 100 | 55 | 84 178,683 competing apps Median installs: 920 Avg rating: 2.4 | — | 113 | 6,075 major competitor apps |
| times | 71 | 100 | 48 | 74 41,718 competing apps Median installs: 3,068 Avg rating: 2.7 | 130 | 122 | 2,149 major competitor apps |
| credit | 71 | 100 | 48 | 73 39,549 competing apps Median installs: 2,559 Avg rating: 2.7 | 147 | 139 | 2,540 major competitor apps |
| support | 67 | 100 | 55 | 83 163,348 competing apps Median installs: 1,635 Avg rating: 2.6 | 148 | 139 | 7,845 major competitor apps |
| service | 67 | 100 | 53 | 82 131,650 competing apps Median installs: 1,423 Avg rating: 2.3 | 148 | 141 | 5,655 major competitor apps |
| digital | 68 | 100 | 51 | 81 120,738 competing apps Median installs: 877 Avg rating: 2.2 | — | 159 | 4,480 major competitor apps |
| money | 70 | 100 | 49 | 76 56,644 competing apps Median installs: 4,883 Avg rating: 2.8 | — | 173 | 4,411 major competitor apps |
| time | 64 | 100 | 58 | 89 392,076 competing apps Median installs: 1,395 Avg rating: 2.4 | 178 | 173 | 18,171 major competitor apps |
App Description
Nu is the world’s largest digital financial services platform outside of Asia.
Guided by our mission to fight complexity and empower people, we cater to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency.
That's why our app was created to reflect everything we believe in: a transparent, simple, easy, and hassle-free experience, just as your financial life should be. No asterisks, tricks, or inexplicable fees.
We care about your financial peace of mind, that's why we offer human 24/7 support to help you via phone, email or your app’s chat.
🇧🇷Brazil:
Nu is the most recommended financial institution in Brazil, with over 92 million customers who love being able to manage their entire financial lives directly from their mobile phones.
Our solutions for Brazil include Credit Card, Loans, Investments, Insurance, PIX, Cashback, and way more.
- Nu Pagamentos S.A. – Instituição de Pagamento. CNPJ: 18.236.120/0001-58. R. Capote Valente, 39 - Pinheiros, São Paulo - SP, 05409-000
- Nu Financeira S.A. CNPJ: 30.680.829/0001-43
🇲🇽Mexico:
Nu Mexico, with more than 8 million customers, offers a seamless financial experience with its Credit Card and Cuenta Nu
Enjoy a credit card with no minimum purchase and a $0 annual fee, coupled with a savings account and debit card through Cuenta Nu. Effortlessly manage your finances with Dimo®, enabling transfers using your CLABE or phone number. Additionally, leverage Cajitas Nu to cultivate your savings and allocate funds for rent, vacations, or emergencies.
- Nu is regulated by Banco de México and the CNBV, Products in Mexico are offered by Nu México Financiera S.A. de C.V. S.F.P.
🇨🇴Colombia:
Nu has more than 1 million customers in Colombia whom have gain back the control of their time and money while saying goodbye to fine print, hidden charges and complexity with our Credit and Savings products.
Enjoy managing your finances from your cellphone with real-time notifications of your movements, blocking and unblocking your cards as many times you want from your app, having 24/7 support through chat, phone or email and secure t