Nu
ASO Keyword Dashboard
Tracking 157 keywords for Nu in Google Play
Nu tracks 157 keywords (52 keywords rank; 105 need traction). Key metrics: 21% top-10 coverage, opportunity 70.7, difficulty 44.3, best rank 2.
Nu is the world’s largest digital financial services platform outside of Asia.
Tracked keywords
157
52 ranked • 105 not ranking yet
Top 10 coverage
21%
Best rank 2 • Latest leader 2
Avg opportunity
70.7
Top keyword: produced
Avg difficulty
44.3
Lower scores indicate easier wins
Opportunity leaders
- 59.8
produced
Opportunity: 74.0 • Difficulty: 42.8 • Rank 2
Competitors: 132
- 65.7
offered
Opportunity: 74.0 • Difficulty: 43.1 • Rank 4
Competitors: 426
- 62.7
simple yet
Opportunity: 74.0 • Difficulty: 40.5 • Rank 4
Competitors: 337
- 66.0
recommend
Opportunity: 74.0 • Difficulty: 42.2 • Rank 6
Competitors: 678
- 62.6
finances
Opportunity: 74.0 • Difficulty: 40.1 • Rank 13
Competitors: 312
Unranked opportunities
minimum
Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 792
outside
Opportunity: 74.0 • Difficulty: 48.1 • Competitors: 678
transfers
Opportunity: 74.0 • Difficulty: 49.2 • Competitors: 523
annual
Opportunity: 74.0 • Difficulty: 43.5 • Competitors: 695
funds
Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 496
High competition keywords
time
Total apps: 385,850 • Major competitors: 16,372
Latest rank: — • Difficulty: 58.7
access
Total apps: 337,289 • Major competitors: 11,555
Latest rank: — • Difficulty: 59.5
free
Total apps: 320,602 • Major competitors: 22,308
Latest rank: — • Difficulty: 60.0
experience
Total apps: 289,044 • Major competitors: 15,345
Latest rank: — • Difficulty: 58.0
help
Total apps: 280,962 • Major competitors: 14,384
Latest rank: — • Difficulty: 59.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| produced | 74 | 100 | 43 | 60 5,695 competing apps Median installs: 1,482 Avg rating: 1.9 | 2 | 2 | 132 major competitor apps |
| banks | 73 | 100 | 40 | 58 4,109 competing apps Median installs: 5,850 Avg rating: 2.3 | 9 | 2 | 292 major competitor apps |
| offered | 74 | 100 | 43 | 66 13,331 competing apps Median installs: 1,782 Avg rating: 1.8 | 4 | 4 | 426 major competitor apps |
| largest | 73 | 100 | 44 | 67 15,719 competing apps Median installs: 5,036 Avg rating: 2.0 | 4 | 4 | 930 major competitor apps |
| simple yet | 74 | 100 | 41 | 63 8,660 competing apps Median installs: 1,202 Avg rating: 1.8 | 4 | 4 | 337 major competitor apps |
| complexity | 73 | 100 | 36 | 56 3,187 competing apps Median installs: 1,172 Avg rating: 2.0 | 9 | 6 | 147 major competitor apps |
| recommended | 73 | 100 | 44 | 68 18,988 competing apps Median installs: 3,114 Avg rating: 1.9 | 6 | 6 | 974 major competitor apps |
| recommend | 74 | 100 | 42 | 66 13,939 competing apps Median installs: 3,676 Avg rating: 2.0 | 6 | 6 | 678 major competitor apps |
| bank | 71 | 100 | 47 | 73 36,239 competing apps Median installs: 2,784 Avg rating: 2.2 | 7 | 7 | 2,307 major competitor apps |
| institution | 73 | 100 | 37 | 58 4,589 competing apps Median installs: 1,126 Avg rating: 1.6 | 42 | 7 | 109 major competitor apps |
| finances | 74 | 100 | 40 | 63 8,511 competing apps Median installs: 1,268 Avg rating: 2.0 | 13 | 7 | 312 major competitor apps |
| goodbye | 73 | 100 | 45 | 68 18,045 competing apps Median installs: 1,151 Avg rating: 1.9 | 8 | 8 | 871 major competitor apps |
| banking | 73 | 100 | 45 | 68 18,433 competing apps Median installs: 3,457 Avg rating: 2.6 | 9 | 9 | 1,098 major competitor apps |
| financial | 70 | 100 | 47 | 75 49,175 competing apps Median installs: 1,145 Avg rating: 1.9 | 13 | 10 | 1,799 major competitor apps |
| finance | 74 | 100 | 42 | 63 9,619 competing apps Median installs: 1,620 Avg rating: 1.9 | 15 | 10 | 536 major competitor apps |
| simple way | 73 | 100 | 38 | 58 4,204 competing apps Median installs: 1,634 Avg rating: 1.8 | 12 | 12 | 174 major competitor apps |
| credit card | 74 | 100 | 45 | 65 12,377 competing apps Median installs: 1,063 Avg rating: 2.1 | 18 | 13 | 858 major competitor apps |
| say goodbye | 74 | 100 | 42 | 65 12,001 competing apps Median installs: 1,124 Avg rating: 1.9 | 13 | 13 | 502 major competitor apps |
| brazilian | 73 | 100 | 40 | 57 4,012 competing apps Median installs: 3,167 Avg rating: 1.8 | 15 | 15 | 282 major competitor apps |
| financing | 72 | 100 | 38 | 52 1,875 competing apps Median installs: 3,553 Avg rating: 2.0 | 15 | 15 | 125 major competitor apps |
| fine | 74 | 100 | 44 | 62 8,195 competing apps Median installs: 2,954 Avg rating: 2.1 | 24 | 15 | 609 major competitor apps |
| simple | 66 | 100 | 56 | 86 254,597 competing apps Median installs: 1,723 Avg rating: 1.8 | 17 | 16 | 11,042 major competitor apps |
| across multiple | 74 | 100 | 40 | 60 5,471 competing apps Median installs: 936 Avg rating: 1.9 | 16 | 16 | 232 major competitor apps |
| life easier | 73 | 100 | 35 | 56 3,511 competing apps Median installs: 1,888 Avg rating: 2.5 | 17 | 17 | 102 major competitor apps |
| mobile banking | 74 | 100 | 39 | 62 7,952 competing apps Median installs: 2,793 Avg rating: 2.9 | 20 | 17 | 319 major competitor apps |
App Description
Nu is the world’s largest digital financial services platform outside of Asia.
Guided by our mission to fight complexity and empower people, we cater to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency.
That's why our app was created to reflect everything we believe in: a transparent, simple, easy, and hassle-free experience, just as your financial life should be. No asterisks, tricks, or inexplicable fees.
We care about your financial peace of mind, that's why we offer human 24/7 support to help you via phone, email or your app’s chat.
🇧🇷Brazil:
Nu is the most recommended financial institution in Brazil, with over 92 million customers who love being able to manage their entire financial lives directly from their mobile phones.
Our solutions for Brazil include Credit Card, Loans, Investments, Insurance, PIX, Cashback, and way more.
- Nu Pagamentos S.A. – Instituição de Pagamento. CNPJ: 18.236.120/0001-58. R. Capote Valente, 39 - Pinheiros, São Paulo - SP, 05409-000
- Nu Financeira S.A. CNPJ: 30.680.829/0001-43
🇲🇽Mexico:
Nu Mexico, with more than 8 million customers, offers a seamless financial experience with its Credit Card and Cuenta Nu
Enjoy a credit card with no minimum purchase and a $0 annual fee, coupled with a savings account and debit card through Cuenta Nu. Effortlessly manage your finances with Dimo®, enabling transfers using your CLABE or phone number. Additionally, leverage Cajitas Nu to cultivate your savings and allocate funds for rent, vacations, or emergencies.
- Nu is regulated by Banco de México and the CNBV, Products in Mexico are offered by Nu México Financiera S.A. de C.V. S.F.P.
🇨🇴Colombia:
Nu has more than 1 million customers in Colombia whom have gain back the control of their time and money while saying goodbye to fine print, hidden charges and complexity with our Credit and Savings products.
Enjoy managing your finances from your cellphone with real-time notifications of your movements, blocking and unblocking your cards as many times you want from your app, having 24/7 support through chat, phone or email and secure t