AppGoblinNu
ASO Keyword Dashboard
Tracking 130 keywords for Nu in Google Play
Nu tracks 130 keywords (27 keywords rank; 103 need traction). Key metrics: 4% top-10 coverage, opportunity 68.2, difficulty 50.9, best rank 10.
Nu is the world’s largest digital financial services platform outside of Asia.
Tracked keywords
130
27 ranked • 103 not ranking yet
Top 10 coverage
4%
Best rank 10 • Latest leader 10
Avg opportunity
68.2
Top keyword: banking
Avg difficulty
50.9
Lower scores indicate easier wins
Opportunity leaders
- 68.1
banking
Opportunity: 73.0 • Difficulty: 46.8 • Rank 10
Competitors: 1,071
- 68.1
largest
Opportunity: 73.0 • Difficulty: 49.1 • Rank —
Competitors: 1,165
- 68.0
human
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 717
- 68.3
solutions
Opportunity: 73.0 • Difficulty: 53.9 • Rank —
Competitors: 727
- 70.4
link
Opportunity: 72.0 • Difficulty: 50.7 • Rank 174
Competitors: 1,363
Unranked opportunities
largest
Opportunity: 73.0 • Difficulty: 49.1 • Competitors: 1,165
human
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 717
solutions
Opportunity: 73.0 • Difficulty: 53.9 • Competitors: 727
goodbye
Opportunity: 72.0 • Difficulty: 47.0 • Competitors: 900
de
Opportunity: 72.0 • Difficulty: 43.6 • Competitors: 644
High competition keywords
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: 123 • Difficulty: 64.4
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: 178 • Difficulty: 64.6
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: — • Difficulty: 66.6
help
Total apps: 123,065 • Major competitors: 14,840
Latest rank: — • Difficulty: 66.0
experience
Total apps: 118,077 • Major competitors: 15,561
Latest rank: — • Difficulty: 62.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| banking | 73 | 100 | 47 | 68 9,685 competing apps Median installs: 27,159 Avg rating: 3.2 | 10 | 10 | 1,071 major competitor apps |
| financial | 71 | 100 | 49 | 73 18,632 competing apps Median installs: 30,680 Avg rating: 2.8 | 11 | 11 | 1,790 major competitor apps |
| bank | 71 | 100 | 50 | 73 18,128 competing apps Median installs: 44,400 Avg rating: 2.9 | 14 | 14 | 2,338 major competitor apps |
| customers | 71 | 100 | 51 | 73 19,718 competing apps Median installs: 23,439 Avg rating: 2.5 | 31 | 27 | 1,857 major competitor apps |
| customers | 71 | 100 | 51 | 73 19,718 competing apps Median installs: 23,439 Avg rating: 2.5 | 62 | 27 | 1,857 major competitor apps |
| original | 71 | 100 | 58 | 73 18,382 competing apps Median installs: 49,188 Avg rating: 3.1 | 31 | 31 | 2,593 major competitor apps |
| purchase | 70 | 100 | 53 | 74 22,639 competing apps Median installs: 37,994 Avg rating: 3.0 | 31 | 31 | 2,741 major competitor apps |
| using | 65 | 100 | 64 | 86 114,758 competing apps Median installs: 37,480 Avg rating: 2.8 | 49 | 45 | 13,323 major competitor apps |
| company | 71 | 100 | 48 | 72 17,480 competing apps Median installs: 21,812 Avg rating: 2.5 | 51 | 51 | 1,330 major competitor apps |
| customer | 70 | 100 | 54 | 76 26,928 competing apps Median installs: 29,460 Avg rating: 2.6 | 67 | 60 | 2,733 major competitor apps |
| offer | 69 | 100 | 57 | 77 34,258 competing apps Median installs: 30,128 Avg rating: 2.8 | 65 | 64 | 3,586 major competitor apps |
| including | 67 | 100 | 64 | 82 66,643 competing apps Median installs: 40,188 Avg rating: 3.0 | 91 | 91 | 8,693 major competitor apps |
| may | 68 | 100 | 69 | 80 48,197 competing apps Median installs: 37,379 Avg rating: 3.0 | 103 | 91 | 5,628 major competitor apps |
| back | 70 | 100 | 62 | 76 28,322 competing apps Median installs: 45,422 Avg rating: 3.2 | 93 | 93 | 4,042 major competitor apps |
| people | 68 | 100 | 60 | 80 49,228 competing apps Median installs: 35,592 Avg rating: 2.8 | 98 | 96 | 5,524 major competitor apps |
| million | 20 | 100 | 73 | 69 11,651 competing apps Median installs: 145,447 Avg rating: 3.6 | 99 | 99 | 3,169 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | 123 | 108 | 23,343 major competitor apps |
| view | 67 | 100 | 62 | 82 63,400 competing apps Median installs: 25,686 Avg rating: 2.8 | — | 113 | 5,690 major competitor apps |
| times | 71 | 100 | 52 | 74 20,538 competing apps Median installs: 33,694 Avg rating: 3.1 | 130 | 122 | 2,096 major competitor apps |
| credit | 71 | 100 | 51 | 73 18,687 competing apps Median installs: 41,601 Avg rating: 3.0 | 147 | 139 | 2,452 major competitor apps |
| support | 67 | 100 | 60 | 83 68,575 competing apps Median installs: 34,249 Avg rating: 3.0 | 148 | 139 | 7,371 major competitor apps |
| service | 68 | 100 | 59 | 81 54,184 competing apps Median installs: 29,877 Avg rating: 2.6 | 148 | 141 | 5,377 major competitor apps |
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | 159 | 4,209 major competitor apps |
| money | 69 | 100 | 53 | 76 29,368 competing apps Median installs: 48,474 Avg rating: 3.1 | — | 173 | 4,238 major competitor apps |
| time | 64 | 100 | 65 | 89 170,577 competing apps Median installs: 33,133 Avg rating: 2.9 | 178 | 173 | 19,592 major competitor apps |
App Description
Nu is the world’s largest digital financial services platform outside of Asia.
Guided by our mission to fight complexity and empower people, we cater to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency.
That's why our app was created to reflect everything we believe in: a transparent, simple, easy, and hassle-free experience, just as your financial life should be. No asterisks, tricks, or inexplicable fees.
We care about your financial peace of mind, that's why we offer human 24/7 support to help you via phone, email or your app’s chat.
🇧🇷Brazil:
Nu is the most recommended financial institution in Brazil, with over 92 million customers who love being able to manage their entire financial lives directly from their mobile phones.
Our solutions for Brazil include Credit Card, Loans, Investments, Insurance, PIX, Cashback, and way more.
- Nu Pagamentos S.A. – Instituição de Pagamento. CNPJ: 18.236.120/0001-58. R. Capote Valente, 39 - Pinheiros, São Paulo - SP, 05409-000
- Nu Financeira S.A. CNPJ: 30.680.829/0001-43
🇲🇽Mexico:
Nu Mexico, with more than 8 million customers, offers a seamless financial experience with its Credit Card and Cuenta Nu
Enjoy a credit card with no minimum purchase and a $0 annual fee, coupled with a savings account and debit card through Cuenta Nu. Effortlessly manage your finances with Dimo®, enabling transfers using your CLABE or phone number. Additionally, leverage Cajitas Nu to cultivate your savings and allocate funds for rent, vacations, or emergencies.
- Nu is regulated by Banco de México and the CNBV, Products in Mexico are offered by Nu México Financiera S.A. de C.V. S.F.P.
🇨🇴Colombia:
Nu has more than 1 million customers in Colombia whom have gain back the control of their time and money while saying goodbye to fine print, hidden charges and complexity with our Credit and Savings products.
Enjoy managing your finances from your cellphone with real-time notifications of your movements, blocking and unblocking your cards as many times you want from your app, having 24/7 support through chat, phone or email and secure t