NYT Crossplay: Play and Spell

37.9K installs
ratings
+2.3K weekly installs
+35.1K monthly installs
NYT Crossplay: Play and Spell icon

ASO Keyword Dashboard

Tracking 64 keywords for NYT Crossplay: Play and Spell in Google Play

Developer: The New York Times Company Category: game_word

NYT Crossplay: Play and Spell tracks 64 keywords (no keywords rank yet; 64 need traction). Key metrics: opportunity 67.6, difficulty 53.1.

Go word-to-word. Challenge yourself or friends in this 2-player word board game

Tracked keywords

64

0  ranked •  64  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

67.6

Top keyword: shared

Avg difficulty

53.1

Lower scores indicate easier wins

Opportunity leaders

  • shared

    Opportunity: 73.0 • Difficulty: 73.0 • Rank —

    Competitors: 982

    68.4
  • weekly

    Opportunity: 73.0 • Difficulty: 51.8 • Rank —

    Competitors: 1,419

    68.5
  • strategy

    Opportunity: 72.0 • Difficulty: 52.6 • Rank —

    Competitors: 2,300

    70.9
  • board

    Opportunity: 72.0 • Difficulty: 49.8 • Rank —

    Competitors: 1,560

    70.1
  • apple

    Opportunity: 72.0 • Difficulty: 47.0 • Rank —

    Competitors: 648

    62.6

Unranked opportunities

  • shared

    Opportunity: 73.0 • Difficulty: 73.0 • Competitors: 982

  • weekly

    Opportunity: 73.0 • Difficulty: 51.8 • Competitors: 1,419

  • strategy

    Opportunity: 72.0 • Difficulty: 52.6 • Competitors: 2,300

  • board

    Opportunity: 72.0 • Difficulty: 49.8 • Competitors: 1,560

  • apple

    Opportunity: 72.0 • Difficulty: 47.0 • Competitors: 648

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • best

    Total apps: 131,644 • Major competitors: 18,001

    Latest rank: — • Difficulty: 63.2

  • enjoy

    Total apps: 131,386 • Major competitors: 18,531

    Latest rank: — • Difficulty: 63.0

  • play

    Total apps: 113,236 • Major competitors: 19,366

    Latest rank: — • Difficulty: 67.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

play651006786

113,236 competing apps

Median installs: 62,750

Avg rating: 3.2

19,366

major competitor apps

best651006387

131,644 competing apps

Median installs: 43,740

Avg rating: 2.9

18,001

major competitor apps

new641006690

193,474 competing apps

Median installs: 42,470

Avg rating: 3.0

25,823

major competitor apps

strategy721005371

14,192 competing apps

Median installs: 55,073

Avg rating: 3.2

2,300

major competitor apps

board721005070

12,703 competing apps

Median installs: 36,549

Avg rating: 3.1

1,560

major competitor apps

word701005175

25,674 competing apps

Median installs: 33,070

Avg rating: 3.1

2,254

major competitor apps

challenge691005877

34,053 competing apps

Median installs: 50,836

Avg rating: 3.2

5,578

major competitor apps

chat701006275

24,682 competing apps

Median installs: 47,105

Avg rating: 2.9

3,579

major competitor apps

friends671006583

68,351 competing apps

Median installs: 52,912

Avg rating: 3.0

10,409

major competitor apps

socializing681003041

266 competing apps

Median installs: 68,220

Avg rating: 2.7

43

major competitor apps

enjoy651006387

131,386 competing apps

Median installs: 45,784

Avg rating: 3.0

18,531

major competitor apps

words701005176

26,864 competing apps

Median installs: 32,056

Avg rating: 2.9

2,130

major competitor apps

simply691005378

38,369 competing apps

Median installs: 33,095

Avg rating: 3.0

4,197

major competitor apps

connect681006379

44,719 competing apps

Median installs: 25,534

Avg rating: 2.8

4,584

major competitor apps

apple721004763

4,613 competing apps

Median installs: 46,163

Avg rating: 3.0

648

major competitor apps

including671006482

66,643 competing apps

Median installs: 40,188

Avg rating: 3.0

8,693

major competitor apps

score711005272

16,635 competing apps

Median installs: 29,493

Avg rating: 3.0

1,927

major competitor apps

skills681005880

45,224 competing apps

Median installs: 58,812

Avg rating: 3.0

7,693

major competitor apps

tools691006276

29,774 competing apps

Median installs: 35,852

Avg rating: 3.1

3,872

major competitor apps

improve681005680

46,984 competing apps

Median installs: 36,014

Avg rating: 2.9

5,304

major competitor apps

see671006884

78,341 competing apps

Median installs: 34,000

Avg rating: 3.0

9,101

major competitor apps

player701005876

26,262 competing apps

Median installs: 52,125

Avg rating: 3.1

4,086

major competitor apps

progress701005476

27,030 competing apps

Median installs: 29,906

Avg rating: 3.1

2,895

major competitor apps

sharpen721004963

4,778 competing apps

Median installs: 39,380

Avg rating: 3.3

684

major competitor apps

64 keywords
1 of 3

App Description

Go word-to-word. Challenge yourself or friends in this 2-player word board game

Compete and connect with Crossplay, a new two-player word game from NYT Games that blends socializing and strategy. Play distraction-free and use built-in tools to learn, improve and win, or simply enjoy the challenge.

App Features:

COMPETE
Take turns building words by placing tiles on a shared game board to score the most points.

CONNECT
Easily play against your friends, get matched with equal opponents, and chat in-game.

DISTRACTION-FREE
Focus on your strategy with easy-to-play, focused gameplay.

IMPROVE
Level up your play with post-game insights and lifetime stats. Expand your vocabulary with the word of the day and a built-in dictionary. Sharpen your skills against the computer.

STATS
Track your progress for Crossplay, including wins and losses, average scores, best moves, longest words and weekly trends.

LEADERBOARD
Start a friendly competition with the leaderboard. Add up to 100 friends to see who can reach the highest score.

BY DOWNLOADING THE NEW YORK TIMES CROSSPLAY APP, you agree to:
• The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy
• The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy
• The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice
• The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-
service.html
• Apple Terms of Sale: https://www.apple.com/legal/internet-services/itunes/us/terms.html