NYT Crossplay: Play and Spell

Developer: The New York

Category: Games: Word

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465.6K installs

8.4K ratings

86.4K monthly active users

$<10K monthly revenue est.

IAP 67% · Ad 33%

Install Trends

Weekly +22.6K

Steady

Monthly +150.9K

Steady

ASO Keyword Dashboard

Tracking 46 keywords for NYT Crossplay: Play and Spell in Google Play

Developer: The New York Times Company Category: game_word Rating: 4.66

NYT Crossplay: Play and Spell tracks 46 keywords (5 keywords rank; 41 need traction). Key metrics: 20% top-10 coverage, opportunity 70.6, difficulty 48.4, best rank 1.

Go word-to-word. Challenge yourself or friends in this 2-player word board game

Tracked keywords

5 ranked • 41 not ranking yet

Top 10 coverage

20%

Best rank 1 • Latest leader 1

Avg opportunity

70.6

Top keyword: placing

Avg difficulty

48.4

Lower scores indicate easier wins

Opportunity leaders

placing

Opportunity: 74.0 • Difficulty: 37.8 • Rank 1

Competitors: 204
60.4
sharpen

Opportunity: 74.0 • Difficulty: 44.9 • Rank —

Competitors: 760
65.3
competition

Opportunity: 74.0 • Difficulty: 43.3 • Rank —

Competitors: 613
63.3
letter

Opportunity: 74.0 • Difficulty: 48.7 • Rank —

Competitors: 544
64.0
average

Opportunity: 74.0 • Difficulty: 40.4 • Rank —

Competitors: 461
63.3

Unranked opportunities

sharpen

Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 760
competition

Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 613
letter

Opportunity: 74.0 • Difficulty: 48.7 • Competitors: 544
average

Opportunity: 74.0 • Difficulty: 40.4 • Competitors: 461
cross

Opportunity: 74.0 • Difficulty: 44.4 • Competitors: 673

High competition keywords

enjoy

Total apps: 279,708 • Major competitors: 18,165

Latest rank: — • Difficulty: 58.7
share

Total apps: 216,684 • Major competitors: 10,850

Latest rank: — • Difficulty: 59.8
play

Total apps: 206,958 • Major competitors: 18,529

Latest rank: — • Difficulty: 62.1
start

Total apps: 200,156 • Major competitors: 11,835

Latest rank: — • Difficulty: 57.2
track

Total apps: 195,706 • Major competitors: 5,779

Latest rank: — • Difficulty: 53.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
placing	74	100	38	60 6,241 competing apps Median installs: 1,069 Avg rating: 1.9	1	1	204 major competitor apps
connects	72	100	43	70 24,084 competing apps Median installs: 469 Avg rating: 1.7	16	16	469 major competitor apps
equal	73	100	36	57 3,812 competing apps Median installs: 2,990 Avg rating: 2.2	20	20	147 major competitor apps
january	72	100	34	54 2,405 competing apps Median installs: 2,957 Avg rating: 2.0	27	27	102 major competitor apps
york	73	100	41	56 3,366 competing apps Median installs: 2,597 Avg rating: 2.5	30	30	284 major competitor apps
play	66	100	62	85 206,958 competing apps Median installs: 6,219 Avg rating: 2.3	—	—	18,529 major competitor apps
strategy	72	100	50	71 29,630 competing apps Median installs: 4,902 Avg rating: 2.2	—	—	2,323 major competitor apps
board	72	100	47	71 28,753 competing apps Median installs: 2,248 Avg rating: 2.1	—	—	1,532 major competitor apps
word	70	100	49	75 50,132 competing apps Median installs: 3,082 Avg rating: 2.2	—	—	2,200 major competitor apps
challenge	69	100	53	77 72,993 competing apps Median installs: 3,375 Avg rating: 2.2	—	—	5,392 major competitor apps
share	66	100	60	85 216,684 competing apps Median installs: 2,229 Avg rating: 2.1	—	—	10,850 major competitor apps
focus	70	100	52	76 59,847 competing apps Median installs: 762 Avg rating: 1.8	—	—	1,845 major competitor apps
enjoy	65	100	59	87 279,708 competing apps Median installs: 2,956 Avg rating: 2.1	—	—	18,165 major competitor apps
connect	67	100	56	81 129,467 competing apps Median installs: 867 Avg rating: 1.9	—	—	4,596 major competitor apps
score	71	100	49	74 42,475 competing apps Median installs: 1,452 Avg rating: 1.9	—	—	1,898 major competitor apps
start	66	100	57	84 200,156 competing apps Median installs: 2,256 Avg rating: 2.1	—	—	11,835 major competitor apps
track	66	100	54	84 195,706 competing apps Median installs: 509 Avg rating: 1.8	—	—	5,779 major competitor apps
player	70	100	53	75 50,728 competing apps Median installs: 5,186 Avg rating: 2.2	—	—	3,933 major competitor apps
check	67	100	58	82 136,378 competing apps Median installs: 1,677 Avg rating: 2.1	—	—	7,074 major competitor apps
progress	69	100	50	79 87,440 competing apps Median installs: 574 Avg rating: 1.9	—	—	2,948 major competitor apps
sharpen	74	100	45	65 12,658 competing apps Median installs: 1,816 Avg rating: 2.1	—	—	760 major competitor apps
build	69	100	53	78 82,026 competing apps Median installs: 2,113 Avg rating: 2.1	—	—	5,867 major competitor apps
focused	72	100	45	71 28,989 competing apps Median installs: 573 Avg rating: 1.8	—	—	797 major competitor apps
day	68	100	54	81 124,197 competing apps Median installs: 1,780 Avg rating: 2.1	—	—	5,901 major competitor apps
review	70	100	47	75 51,032 competing apps Median installs: 1,370 Avg rating: 2.0	—	—	1,741 major competitor apps

App Description

Go word-to-word. Challenge yourself or friends in this 2-player word board game

Play with friends, compete and connect with Crossplay, the first 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free, build words and use built-in tools to learn, improve and win, or simply enjoy the challenge.

App Features:

COMPETE
• Take turns by placing letter tiles on a shared game board to build words and score points.
• Start a friendly competition with the leaderboard.
• Spell and sharpen your word game skills against the computer.

CONNECT
• Easily play with friends and family.
• Get matched up with equal opponents.
• Share strategies and friendly banter with in-game chats.

IMPROVE
• Get tips from Cross Bot after every 2-player game.
• Expand your vocabulary with the word of the day and a built-in dictionary.
• Check your game history and review your moves.

STATS
• Track your progress and lifetime stats, including wins and losses, average scores, longest words and more.

DISTRACTION-FREE
• Focus on your word game strategy with easy-to-play, focused gameplay.

BY DOWNLOADING THE NEW YORK TIMES CROSSPLAY APP, you agree to:
• The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy
• The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy
• The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice
• • The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-service.html
• Crossplay Acceptable Use Policy: https://help.nytimes.com/35116654771220-Crossplay-Acceptable-Use-Policy