Applebee's
ASO Keyword Dashboard
Tracking 60 keywords for Applebee's in Google Play
Applebee's tracks 60 keywords (6 keywords rank; 54 need traction). Key metrics: 17% top-10 coverage, opportunity 69.8, difficulty 48.1, best rank 8.
Easy and fast ordering, improved customization, and an enhanced guest experience
Tracked keywords
60
6 ranked • 54 not ranking yet
Top 10 coverage
17%
Best rank 8 • Latest leader —
Avg opportunity
69.8
Top keyword: pickup
Avg difficulty
48.1
Lower scores indicate easier wins
Opportunity leaders
- 64.1
pickup
Opportunity: 74.0 • Difficulty: 41.1 • Rank —
Competitors: 481
- 65.7
key features
Opportunity: 74.0 • Difficulty: 41.9 • Rank —
Competitors: 988
- 66.0
integration
Opportunity: 74.0 • Difficulty: 43.3 • Rank —
Competitors: 378
- 61.3
guest
Opportunity: 74.0 • Difficulty: 39.3 • Rank —
Competitors: 223
- 65.7
improved
Opportunity: 74.0 • Difficulty: 44.8 • Rank —
Competitors: 798
Unranked opportunities
pickup
Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 481
key features
Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 988
integration
Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 378
guest
Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 223
improved
Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 798
High competition keywords
new
Total apps: 376,268 • Major competitors: 24,058
Latest rank: — • Difficulty: 58.8
easy
Total apps: 332,037 • Major competitors: 16,456
Latest rank: — • Difficulty: 56.5
experience
Total apps: 280,402 • Major competitors: 16,575
Latest rank: — • Difficulty: 57.0
enjoy
Total apps: 272,357 • Major competitors: 19,757
Latest rank: — • Difficulty: 57.4
features
Total apps: 248,632 • Major competitors: 14,899
Latest rank: — • Difficulty: 58.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| food | 69 | 100 | 49 | 77 69,505 competing apps Median installs: 434 Avg rating: 2.2 | 9 | 8 | 2,272 major competitor apps |
| restaurant | 72 | 100 | 46 | 69 20,978 competing apps Median installs: 368 Avg rating: 2.3 | 11 | 11 | 750 major competitor apps |
| able | 69 | 100 | 50 | 78 76,737 competing apps Median installs: 2,125 Avg rating: 2.4 | 75 | 75 | 3,588 major competitor apps |
| menu | 70 | 100 | 52 | 74 42,459 competing apps Median installs: 546 Avg rating: 2.4 | 117 | 117 | 1,317 major competitor apps |
| orders | 71 | 100 | 45 | 73 35,653 competing apps Median installs: 367 Avg rating: 2.0 | 155 | 155 | 782 major competitor apps |
| ordering | 71 | 100 | 44 | 72 33,473 competing apps Median installs: 215 Avg rating: 2.0 | 174 | 174 | 401 major competitor apps |
| new | 64 | 100 | 59 | 89 376,268 competing apps Median installs: 2,970 Avg rating: 2.6 | — | — | 24,058 major competitor apps |
| right | 67 | 100 | 57 | 83 155,934 competing apps Median installs: 1,936 Avg rating: 2.5 | — | — | 8,687 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 272,357 competing apps Median installs: 3,488 Avg rating: 2.6 | — | — | 19,757 major competitor apps |
| order | 67 | 100 | 52 | 82 139,481 competing apps Median installs: 563 Avg rating: 2.3 | — | — | 4,290 major competitor apps |
| easy | 65 | 100 | 57 | 88 332,037 competing apps Median installs: 2,423 Avg rating: 2.4 | — | — | 16,456 major competitor apps |
| via | 68 | 100 | 53 | 81 117,628 competing apps Median installs: 1,772 Avg rating: 2.4 | — | — | 4,704 major competitor apps |
| pickup | 74 | 100 | 41 | 64 10,489 competing apps Median installs: 603 Avg rating: 2.4 | — | — | 481 major competitor apps |
| place | 68 | 100 | 52 | 80 97,901 competing apps Median installs: 1,090 Avg rating: 2.4 | — | — | 4,538 major competitor apps |
| experience | 65 | 100 | 57 | 87 280,402 competing apps Median installs: 1,762 Avg rating: 2.5 | — | — | 16,575 major competitor apps |
| save | 67 | 100 | 58 | 83 152,661 competing apps Median installs: 3,596 Avg rating: 2.6 | — | — | 10,232 major competitor apps |
| delivered | 72 | 100 | 44 | 70 23,098 competing apps Median installs: 460 Avg rating: 2.2 | — | — | 687 major competitor apps |
| available | 66 | 100 | 58 | 84 193,514 competing apps Median installs: 2,803 Avg rating: 2.5 | — | — | 10,343 major competitor apps |
| key | 68 | 100 | 52 | 80 110,798 competing apps Median installs: 1,499 Avg rating: 2.5 | — | — | 5,567 major competitor apps |
| key features | 74 | 100 | 42 | 66 13,163 competing apps Median installs: 4,297 Avg rating: 2.7 | — | — | 988 major competitor apps |
| favorite | 67 | 100 | 60 | 83 167,831 competing apps Median installs: 2,981 Avg rating: 2.6 | — | — | 10,841 major competitor apps |
| interact | 72 | 100 | 49 | 69 22,562 competing apps Median installs: 953 Avg rating: 2.5 | — | — | 1,036 major competitor apps |
| create | 66 | 100 | 60 | 84 196,147 competing apps Median installs: 3,136 Avg rating: 2.6 | — | — | 14,271 major competitor apps |
| fast | 67 | 100 | 55 | 81 125,800 competing apps Median installs: 2,728 Avg rating: 2.6 | — | — | 8,391 major competitor apps |
| integration | 74 | 100 | 43 | 66 13,792 competing apps Median installs: 812 Avg rating: 2.1 | — | — | 378 major competitor apps |
App Description
Easy and fast ordering, improved customization, and an enhanced guest experience
○ Personalized ordering: Guests will be able to create and save their favorite orders, as well as receive personalized recommendations based on their previous order history and saved preferences.
○ Higher levels of customization: Guests will be able to customize their orders to their liking, with more options than ever before!
○ Seamless integration with Applebee’s Carside To Go and Delivery: Guests will be able to place their orders through this app and enjoy the convenience of pickup with Carside To Go, or have their order delivered to their door.
