Applebee's
ASO Keyword Dashboard
Tracking 60 keywords for Applebee's in Google Play
Applebee's tracks 60 keywords (6 keywords rank; 54 need traction). Key metrics: 17% top-10 coverage, opportunity 69.9, difficulty 48.1, best rank 8.
Easy and fast ordering, improved customization, and an enhanced guest experience
Tracked keywords
60
6 ranked • 54 not ranking yet
Top 10 coverage
17%
Best rank 8 • Latest leader —
Avg opportunity
69.9
Top keyword: pickup
Avg difficulty
48.1
Lower scores indicate easier wins
Opportunity leaders
- 65.3
pickup
Opportunity: 74.0 • Difficulty: 41.4 • Rank —
Competitors: 481
- 65.5
key features
Opportunity: 74.0 • Difficulty: 41.9 • Rank —
Competitors: 983
- 66.1
integration
Opportunity: 74.0 • Difficulty: 43.3 • Rank —
Competitors: 386
- 66.2
meals
Opportunity: 74.0 • Difficulty: 41.4 • Rank —
Competitors: 322
- 61.3
guest
Opportunity: 74.0 • Difficulty: 39.3 • Rank —
Competitors: 226
Unranked opportunities
pickup
Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 481
key features
Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 983
integration
Opportunity: 74.0 • Difficulty: 43.3 • Competitors: 386
meals
Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 322
guest
Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 226
High competition keywords
new
Total apps: 371,209 • Major competitors: 23,704
Latest rank: — • Difficulty: 58.7
easy
Total apps: 329,075 • Major competitors: 16,278
Latest rank: — • Difficulty: 56.5
experience
Total apps: 287,616 • Major competitors: 16,792
Latest rank: — • Difficulty: 57.1
enjoy
Total apps: 277,322 • Major competitors: 20,001
Latest rank: — • Difficulty: 57.5
features
Total apps: 252,334 • Major competitors: 15,071
Latest rank: — • Difficulty: 58.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| food | 69 | 100 | 49 | 77 72,125 competing apps Median installs: 417 Avg rating: 2.2 | 9 | 8 | 2,288 major competitor apps |
| restaurant | 72 | 100 | 46 | 69 21,196 competing apps Median installs: 380 Avg rating: 2.3 | 11 | 11 | 755 major competitor apps |
| able | 69 | 100 | 50 | 78 76,947 competing apps Median installs: 2,167 Avg rating: 2.4 | 75 | 75 | 3,589 major competitor apps |
| menu | 71 | 100 | 52 | 74 41,163 competing apps Median installs: 659 Avg rating: 2.4 | 117 | 117 | 1,323 major competitor apps |
| orders | 71 | 100 | 45 | 72 35,467 competing apps Median installs: 392 Avg rating: 2.0 | 155 | 155 | 768 major competitor apps |
| ordering | 71 | 100 | 44 | 73 35,645 competing apps Median installs: 204 Avg rating: 2.1 | 174 | 174 | 405 major competitor apps |
| new | 65 | 100 | 59 | 89 371,209 competing apps Median installs: 3,194 Avg rating: 2.6 | — | — | 23,704 major competitor apps |
| right | 67 | 100 | 57 | 83 158,244 competing apps Median installs: 1,999 Avg rating: 2.5 | — | — | 8,791 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 277,322 competing apps Median installs: 3,607 Avg rating: 2.6 | — | — | 20,001 major competitor apps |
| order | 67 | 100 | 52 | 82 140,997 competing apps Median installs: 579 Avg rating: 2.3 | — | — | 4,309 major competitor apps |
| easy | 65 | 100 | 56 | 88 329,075 competing apps Median installs: 2,573 Avg rating: 2.4 | — | — | 16,278 major competitor apps |
| via | 68 | 100 | 53 | 81 116,643 competing apps Median installs: 1,873 Avg rating: 2.4 | — | — | 4,605 major competitor apps |
| pickup | 74 | 100 | 41 | 65 12,466 competing apps Median installs: 348 Avg rating: 2.3 | — | — | 481 major competitor apps |
| place | 68 | 100 | 52 | 80 99,350 competing apps Median installs: 1,134 Avg rating: 2.4 | — | — | 4,536 major competitor apps |
| experience | 65 | 100 | 57 | 87 287,616 competing apps Median installs: 1,801 Avg rating: 2.5 | — | — | 16,792 major competitor apps |
| save | 67 | 100 | 58 | 83 155,685 competing apps Median installs: 3,632 Avg rating: 2.6 | — | — | 10,322 major competitor apps |
| delivered | 72 | 100 | 44 | 69 22,956 competing apps Median installs: 491 Avg rating: 2.2 | — | — | 668 major competitor apps |
| available | 66 | 100 | 58 | 84 197,715 competing apps Median installs: 2,739 Avg rating: 2.5 | — | — | 10,406 major competitor apps |
| key | 68 | 100 | 52 | 81 117,581 competing apps Median installs: 1,472 Avg rating: 2.4 | — | — | 5,752 major competitor apps |
| key features | 74 | 100 | 42 | 66 12,944 competing apps Median installs: 4,578 Avg rating: 2.7 | — | — | 983 major competitor apps |
| favorite | 67 | 100 | 60 | 83 169,863 competing apps Median installs: 3,070 Avg rating: 2.6 | — | — | 10,928 major competitor apps |
| interact | 72 | 100 | 50 | 69 22,385 competing apps Median installs: 1,004 Avg rating: 2.5 | — | — | 1,027 major competitor apps |
| create | 66 | 100 | 60 | 84 200,130 competing apps Median installs: 3,170 Avg rating: 2.6 | — | — | 14,420 major competitor apps |
| fast | 67 | 100 | 55 | 82 130,519 competing apps Median installs: 2,758 Avg rating: 2.6 | — | — | 8,557 major competitor apps |
| integration | 74 | 100 | 43 | 66 14,032 competing apps Median installs: 844 Avg rating: 2.2 | — | — | 386 major competitor apps |
App Description
Easy and fast ordering, improved customization, and an enhanced guest experience
○ Personalized ordering: Guests will be able to create and save their favorite orders, as well as receive personalized recommendations based on their previous order history and saved preferences.
○ Higher levels of customization: Guests will be able to customize their orders to their liking, with more options than ever before!
○ Seamless integration with Applebee’s Carside To Go and Delivery: Guests will be able to place their orders through this app and enjoy the convenience of pickup with Carside To Go, or have their order delivered to their door.
