Empower®
ASO Keyword Dashboard
Tracking 143 keywords for Empower® in Google Play
Empower® tracks 143 keywords (9 keywords rank; 134 need traction). Key metrics: 0% top-10 coverage, opportunity 70.8, difficulty 43.5, best rank 14.
Retirement plan, IRA, retail and HSA customers serviced by Empower.
Tracked keywords
143
9 ranked • 134 not ranking yet
Top 10 coverage
0%
Best rank 14 • Latest leader —
Avg opportunity
70.8
Top keyword: managed
Avg difficulty
43.5
Lower scores indicate easier wins
Opportunity leaders
- 64.2
managed
Opportunity: 74.0 • Difficulty: 41.0 • Rank —
Competitors: 353
- 62.4
retail
Opportunity: 74.0 • Difficulty: 38.9 • Rank —
Competitors: 291
- 63.9
expenses
Opportunity: 74.0 • Difficulty: 40.2 • Rank —
Competitors: 354
- 62.6
sorting
Opportunity: 74.0 • Difficulty: 40.9 • Rank —
Competitors: 584
- 62.9
clarity
Opportunity: 74.0 • Difficulty: 39.3 • Rank —
Competitors: 334
Unranked opportunities
managed
Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 353
retail
Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 291
expenses
Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 354
sorting
Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 584
clarity
Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 334
High competition keywords
time
Total apps: 391,506 • Major competitors: 18,148
Latest rank: — • Difficulty: 57.9
access
Total apps: 332,984 • Major competitors: 12,299
Latest rank: — • Difficulty: 58.5
free
Total apps: 314,405 • Major competitors: 24,079
Latest rank: — • Difficulty: 58.7
experience
Total apps: 281,814 • Major competitors: 16,614
Latest rank: 105 • Difficulty: 57.0
help
Total apps: 276,845 • Major competitors: 15,430
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| individual | 71 | 100 | 49 | 73 37,608 competing apps Median installs: 1,435 Avg rating: 2.2 | 14 | 14 | 1,129 major competitor apps |
| accounts | 73 | 100 | 54 | 68 19,640 competing apps Median installs: 3,248 Avg rating: 2.9 | 59 | 59 | 1,124 major competitor apps |
| personal | 67 | 100 | 55 | 83 152,112 competing apps Median installs: 1,394 Avg rating: 2.5 | 64 | 64 | 7,063 major competitor apps |
| financial | 70 | 100 | 47 | 75 48,278 competing apps Median installs: 1,245 Avg rating: 2.4 | 83 | 83 | 1,923 major competitor apps |
| experience | 65 | 100 | 57 | 87 281,814 competing apps Median installs: 1,760 Avg rating: 2.5 | 105 | 92 | 16,614 major competitor apps |
| professional | 69 | 100 | 50 | 78 82,896 competing apps Median installs: 1,114 Avg rating: 2.4 | 100 | 99 | 3,936 major competitor apps |
| based | 67 | 100 | 55 | 83 154,227 competing apps Median installs: 1,409 Avg rating: 2.4 | 110 | 109 | 5,989 major competitor apps |
| users | 67 | 100 | 53 | 82 137,820 competing apps Median installs: 1,373 Avg rating: 2.3 | 117 | 112 | 5,538 major competitor apps |
| log | 71 | 100 | 47 | 73 39,453 competing apps Median installs: 1,264 Avg rating: 2.4 | 150 | 145 | 1,875 major competitor apps |
| free | 65 | 100 | 59 | 88 314,405 competing apps Median installs: 5,815 Avg rating: 2.7 | — | — | 24,079 major competitor apps |
| best | 66 | 100 | 57 | 86 250,076 competing apps Median installs: 4,230 Avg rating: 2.6 | — | — | 18,367 major competitor apps |
| level | 68 | 100 | 54 | 80 104,649 competing apps Median installs: 2,554 Avg rating: 2.5 | — | — | 6,863 major competitor apps |
| budgeting | 72 | 100 | 37 | 52 1,776 competing apps Median installs: 650 Avg rating: 2.4 | — | — | 71 major competitor apps |
| focus | 70 | 100 | 51 | 76 57,586 competing apps Median installs: 815 Avg rating: 2.3 | — | — | 1,900 major competitor apps |
| investing | 73 | 100 | 39 | 58 4,602 competing apps Median installs: 2,712 Avg rating: 2.6 | — | — | 306 major competitor apps |
| member | 72 | 100 | 44 | 71 27,365 competing apps Median installs: 1,300 Avg rating: 2.4 | — | — | 1,077 major competitor apps |
| product | 70 | 100 | 48 | 75 51,586 competing apps Median installs: 1,252 Avg rating: 2.2 | — | — | 2,198 major competitor apps |
| designed | 65 | 100 | 54 | 86 264,363 competing apps Median installs: 791 Avg rating: 2.2 | — | — | 8,559 major competitor apps |
| secure | 68 | 100 | 55 | 80 100,293 competing apps Median installs: 1,003 Avg rating: 2.5 | — | — | 4,457 major competitor apps |
| life | 68 | 100 | 54 | 81 112,293 competing apps Median installs: 2,557 Avg rating: 2.5 | — | — | 6,537 major competitor apps |
| time | 64 | 100 | 58 | 89 391,506 competing apps Median installs: 1,409 Avg rating: 2.4 | — | — | 18,148 major competitor apps |
| provide | 67 | 100 | 52 | 82 138,055 competing apps Median installs: 1,609 Avg rating: 2.2 | — | — | 5,049 major competitor apps |
| help | 65 | 100 | 58 | 87 276,845 competing apps Median installs: 2,046 Avg rating: 2.5 | — | — | 15,430 major competitor apps |
| company | 70 | 100 | 46 | 74 45,416 competing apps Median installs: 1,160 Avg rating: 2.2 | — | — | 1,372 major competitor apps |
| giving | 71 | 100 | 48 | 72 32,393 competing apps Median installs: 1,862 Avg rating: 2.4 | — | — | 1,526 major competitor apps |
App Description
Retirement plan, IRA, retail and HSA customers serviced by Empower.
You’re just a few taps away from downloading the app that Forbes gave 4.5/5 stars, describing its features as the “Best for Tracking Net Worth”.
According to CNBC, “If you’re looking for an app that lays out all your income and expenses while giving you access to professional investment advice, Empower may be the budgeting tool you’re looking for. **”
Get the industry-leading tools designed to help you map out your financial dreams and take the steps to reach them:
- Plan for retirement
- Adjust & compare scenarios
- Simulate recessions
- See all your accounts in one place
- Check for allocation imbalances
- Tackle debt
- Build an emergency fund
- Set & track budgets
- Secure your data with biometric and multi-factor authentication
- And more
Spend less time sorting through spreadsheets, filling out ledgers, and doublechecking individual accounts.
Experience more freedom to focus on what you enjoy. Financial clarity starts with the free Empower Dashboard.
Download today.
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*Testimonials may not be representative of the experience of other individuals and are not a guarantee of future performance or success.
**Sources: Forbes, March 2025; CNBC, January 2025.
Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc. (EFSI), Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice.
Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV).
“EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America.
©2025 Empower Annuity Insurance Company of America. All rights reserved.
RO4520594-0625