Empower®
ASO Keyword Dashboard
Tracking 146 keywords for Empower® in Google Play
Empower® tracks 146 keywords (9 keywords rank; 137 need traction). Key metrics: 56% top-10 coverage, opportunity 71.0, difficulty 43.7, best rank 1.
Retirement plan, IRA, retail and HSA customers serviced by Empower.
Tracked keywords
146
9 ranked • 137 not ranking yet
Top 10 coverage
56%
Best rank 1 • Latest leader —
Avg opportunity
71.0
Top keyword: expenses
Avg difficulty
43.7
Lower scores indicate easier wins
Opportunity leaders
- 63.7
expenses
Opportunity: 75.0 • Difficulty: 40.3 • Rank —
Competitors: 312
- 63.4
empowering
Opportunity: 74.0 • Difficulty: 39.4 • Rank 2
Competitors: 121
- 61.3
informational
Opportunity: 74.0 • Difficulty: 37.8 • Rank 2
Competitors: 181
- 64.0
managed
Opportunity: 74.0 • Difficulty: 41.3 • Rank —
Competitors: 312
- 62.5
retail
Opportunity: 74.0 • Difficulty: 39.6 • Rank —
Competitors: 289
Unranked opportunities
expenses
Opportunity: 75.0 • Difficulty: 40.3 • Competitors: 312
managed
Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 312
retail
Opportunity: 74.0 • Difficulty: 39.6 • Competitors: 289
sorting
Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 564
clarity
Opportunity: 74.0 • Difficulty: 39.6 • Competitors: 318
High competition keywords
time
Total apps: 384,388 • Major competitors: 16,211
Latest rank: — • Difficulty: 58.5
access
Total apps: 339,034 • Major competitors: 11,566
Latest rank: — • Difficulty: 59.5
free
Total apps: 322,124 • Major competitors: 22,311
Latest rank: — • Difficulty: 60.0
experience
Total apps: 291,017 • Major competitors: 15,378
Latest rank: — • Difficulty: 58.0
help
Total apps: 282,184 • Major competitors: 14,390
Latest rank: — • Difficulty: 59.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| empowers | 73 | 100 | 41 | 67 15,326 competing apps Median installs: 333 Avg rating: 1.8 | 1 | 1 | 318 major competitor apps |
| empowering | 74 | 100 | 39 | 63 9,579 competing apps Median installs: 515 Avg rating: 2.0 | 2 | 2 | 121 major competitor apps |
| informational | 74 | 100 | 38 | 61 7,049 competing apps Median installs: 1,716 Avg rating: 1.8 | 2 | 2 | 181 major competitor apps |
| emphasis | 72 | 100 | 33 | 54 2,293 competing apps Median installs: 1,074 Avg rating: 1.8 | 6 | 6 | 41 major competitor apps |
| representative | 73 | 100 | 36 | 57 4,011 competing apps Median installs: 1,682 Avg rating: 1.9 | 9 | 9 | 145 major competitor apps |
| contribution | 72 | 100 | 35 | 54 2,608 competing apps Median installs: 1,779 Avg rating: 1.9 | 11 | 11 | 104 major competitor apps |
| retirement | 72 | 100 | 34 | 53 1,996 competing apps Median installs: 1,624 Avg rating: 2.0 | 11 | 11 | 108 major competitor apps |
| gain access | 73 | 100 | 37 | 59 4,874 competing apps Median installs: 728 Avg rating: 1.9 | 22 | 22 | 139 major competitor apps |
| individual | 71 | 100 | 49 | 73 38,141 competing apps Median installs: 1,242 Avg rating: 1.9 | 27 | 27 | 1,071 major competitor apps |
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,281 Avg rating: 2.3 | — | — | 22,311 major competitor apps |
| best | 66 | 100 | 59 | 86 255,718 competing apps Median installs: 3,152 Avg rating: 2.1 | — | — | 16,884 major competitor apps |
| level | 68 | 100 | 55 | 80 109,646 competing apps Median installs: 1,860 Avg rating: 2.1 | — | — | 6,427 major competitor apps |
| budgeting | 72 | 100 | 38 | 52 1,840 competing apps Median installs: 612 Avg rating: 1.9 | — | — | 65 major competitor apps |
| focus | 70 | 100 | 52 | 76 59,839 competing apps Median installs: 762 Avg rating: 1.8 | — | — | 1,845 major competitor apps |
| investing | 73 | 100 | 39 | 58 4,678 competing apps Median installs: 2,800 Avg rating: 2.1 | — | — | 298 major competitor apps |
| member | 72 | 100 | 44 | 71 27,697 competing apps Median installs: 1,035 Avg rating: 2.0 | — | — | 1,046 major competitor apps |
| experience | 65 | 100 | 58 | 87 291,017 competing apps Median installs: 1,459 Avg rating: 2.0 | — | — | 15,378 major competitor apps |
| product | 70 | 100 | 49 | 75 52,619 competing apps Median installs: 1,062 Avg rating: 1.8 | — | — | 2,090 major competitor apps |
| designed | 65 | 100 | 54 | 86 260,993 competing apps Median installs: 725 Avg rating: 1.8 | — | — | 7,557 major competitor apps |
| secure | 68 | 100 | 56 | 80 106,273 competing apps Median installs: 755 Avg rating: 1.9 | — | — | 4,228 major competitor apps |
| life | 68 | 100 | 55 | 81 114,270 competing apps Median installs: 2,070 Avg rating: 2.1 | — | — | 6,065 major competitor apps |
| time | 64 | 100 | 58 | 89 384,388 competing apps Median installs: 1,265 Avg rating: 2.0 | — | — | 16,211 major competitor apps |
| provide | 67 | 100 | 52 | 82 136,870 competing apps Median installs: 1,369 Avg rating: 1.9 | — | — | 4,407 major competitor apps |
| help | 65 | 100 | 60 | 87 282,184 competing apps Median installs: 1,658 Avg rating: 2.1 | — | — | 14,390 major competitor apps |
| company | 70 | 100 | 47 | 74 46,014 competing apps Median installs: 1,034 Avg rating: 1.9 | — | — | 1,286 major competitor apps |
App Description
Retirement plan, IRA, retail and HSA customers serviced by Empower.
You’re just a few taps away from downloading the app that Forbes gave 4.5/5 stars, describing its features as the “Best for Tracking Net Worth”.
According to CNBC, “If you’re looking for an app that lays out all your income and expenses while giving you access to professional investment advice, Empower may be the budgeting tool you’re looking for. **”
Get the industry-leading tools designed to help you map out your financial dreams and take the steps to reach them:
- Plan for retirement
- Adjust & compare scenarios
- Simulate recessions
- See all your accounts in one place
- Check for allocation imbalances
- Tackle debt
- Build an emergency fund
- Set & track budgets
- Secure your data with biometric and multi-factor authentication
- And more
Spend less time sorting through spreadsheets, filling out ledgers, and doublechecking individual accounts.
Experience more freedom to focus on what you enjoy. Financial clarity starts with the free Empower Dashboard.
Download today.
--
*Testimonials may not be representative of the experience of other individuals and are not a guarantee of future performance or success.
**Sources: Forbes, March 2025; CNBC, January 2025.
Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc. (EFSI), Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice.
Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV).
“EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America.
©2025 Empower Annuity Insurance Company of America. All rights reserved.
RO4520594-0625