The Sweetest Way to Shop, Save, and Get Rewarded at Alltown Fresh, Millers, Honey Farms, Alltown, XtraMart, Jiffy Mart, Wheels and more!

The Bee’s Knees (n.) - something excellent, outstanding or wonderful

Discover the easiest and most rewarding way to shop and save with Bee’s Knees Benefits(™) at Alltown Fresh, Millers, Honey Farms, Alltown, XtraMart, Jiffy Mart, Wheels and more! Whether you’re fueling up, grabbing fresh coffee and a quick meal, or shopping for household essentials, our app makes your experience sweeter, faster, and gives you the best rewards on the block.

Free to Join!

Bee’s Knees Benefits is 100% free to join! There are no membership fees, and you can start earning rewards right away. Simply download the app and sign up to unlock access to exclusive offers, discounts, and other great benefits that come with being a member. It’s quick, easy, and totally free.

Exclusive Member Pricing, Promotions, and Benefits

As a member, you’ll enjoy exclusive pricing on a wide array of products throughout our stores in New England, New York, Virginia and Texas. From fresh food to delicious snacks and drinks, you’ll receive special discounts not available to the general public. You’ll also be the first to hear about promotions, new arrivals and limited-time deals, so you never miss out.

Contactless Payment at the Pump and In-Store

We’ve made paying for your purchases faster and easier than ever. With the Bee’s Knees Benefits app, you can make secure contactless payments at the pump and in-store, eliminating the need for cards or cash. Simply link your payment method to the app and use your phone to pay with a tap at the pump or checkout counter. It’s quick, convenient, and perfect for when you’re on the go.

Order and Pay for Fresh Food with Pickup or Delivery Options (where available)

Craving fresh, delicious food but don’t have time to stop by the store? The Bee’s Knees Benefits app allows you to order food directly from your phone. Whether you're in the mood for a salad, sandwich, or a fresh cup of our bean-to-cup coffee, you can choose to either pick up your order in-store or have it delivered to your door. Our fast and easy ordering process ensures you always have access to fresh food without the wait. Whether you’re fueling up or grabbing a meal, the app makes it simple and easy to enjoy on the go.

Track Your Rewards and Status Level

Every purchase you make helps you earn rewards and unlock exclusive perks. With the Bee’s Knees Benefits app, you can track your rewards and monitor your progress toward our highest level - V.I.Bee. The more you shop, the greater the rewards! As you accumulate points, you’ll unlock additional benefits like even more discounts, special offers, and exciting rewards. Our app keeps you informed with real-time updates, so you always know how close you are to reaching your next level and enjoying even more savings.

A Simple, User-Friendly Experience

We’ve designed the Bee’s Knees Benefits app to be easy to use, ensuring that you can quickly access all its features with minimal effort. From placing orders to checking your rewards status, everything you need is right at your fingertips. The clean, intuitive design makes it simple for anyone to navigate, whether you're a tech-savvy shopper or someone looking for a more straightforward app experience.

Be Part of Our Hive

By joining Bee’s Knees Benefits, you’re not just getting great deals — you’re joining a community. Stay up to date on all the latest news - exclusive local events and promotions, seasonal specials, store openings and fresh new offerings.

In Short, It’s the Bee’s Knees!

With the Bee’s Knees Benefits app, you can shop smarter, save bigger, and pay faster with features that simplify every step of your visit. From exclusive discounts to seamless payment options and fresh food ordering, we’ve thought of everything to make your time with us even sweeter.