Roku Smart Home

3.4M installs
53.6K ratings
96.2K monthly active users
$<10K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +5.3K
Steady
Monthly +38.3K
Steady
Roku Smart Home icon

ASO Keyword Dashboard

Tracking 101 keywords for Roku Smart Home in Google Play

Developer: Roku, Inc. & its affiliates Category: house_and_home Rating: 4.36

Roku Smart Home tracks 101 keywords (2 keywords rank; 99 need traction). Key metrics: 50% top-10 coverage, opportunity 70.4, difficulty 47.1, best rank 1.

Set up your devices, customize settings, and monitor your home—from anywhere

Tracked keywords

101

2  ranked •  99  not ranking yet

Top 10 coverage

50%

Best rank 1 • Latest leader —

Avg opportunity

70.4

Top keyword: logging

Avg difficulty

47.1

Lower scores indicate easier wins

Opportunity leaders

  • logging

    Opportunity: 75.0 • Difficulty: 40.0 • Rank —

    Competitors: 470

    63.5
  • motion

    Opportunity: 74.0 • Difficulty: 44.4 • Rank —

    Competitors: 709

    62.5
  • decide

    Opportunity: 74.0 • Difficulty: 53.8 • Rank —

    Competitors: 904

    65.3
  • outdoor

    Opportunity: 74.0 • Difficulty: 39.4 • Rank —

    Competitors: 457

    62.4
  • led

    Opportunity: 74.0 • Difficulty: 40.8 • Rank —

    Competitors: 517

    64.2

Unranked opportunities

  • logging

    Opportunity: 75.0 • Difficulty: 40.0 • Competitors: 470

  • motion

    Opportunity: 74.0 • Difficulty: 44.4 • Competitors: 709

  • decide

    Opportunity: 74.0 • Difficulty: 53.8 • Competitors: 904

  • outdoor

    Opportunity: 74.0 • Difficulty: 39.4 • Competitors: 457

  • led

    Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 517

High competition keywords

  • mobile

    Total apps: 282,229 • Major competitors: 11,184

    Latest rank: — • Difficulty: 55.7

  • simple

    Total apps: 259,866 • Major competitors: 12,379

    Latest rank: — • Difficulty: 54.9

  • easily

    Total apps: 212,862 • Major competitors: 9,209

    Latest rank: — • Difficulty: 56.0

  • way

    Total apps: 207,609 • Major competitors: 11,517

    Latest rank: — • Difficulty: 55.5

  • create

    Total apps: 203,731 • Major competitors: 14,580

    Latest rank: — • Difficulty: 59.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
smart home731003955

2,895 competing apps

Median installs: 2,356

Avg rating: 3.6

11

120

major competitor apps

smart681005581

124,453 competing apps

Median installs: 1,785

Avg rating: 4.0

2418

6,545

major competitor apps

chat701005475

54,033 competing apps

Median installs: 2,840

Avg rating: 4.0

3,862

major competitor apps

cloud storage721007152

1,814 competing apps

Median installs: 3,627

Avg rating: 3.9

169

major competitor apps

security701005475

53,021 competing apps

Median installs: 2,101

Avg rating: 3.9

3,032

major competitor apps

notifications681005480

99,787 competing apps

Median installs: 851

Avg rating: 4.0

3,135

major competitor apps

subscription721005270

25,109 competing apps

Median installs: 4,976

Avg rating: 3.9

1,763

major competitor apps

change681005279

91,034 competing apps

Median installs: 4,830

Avg rating: 4.0

6,404

major competitor apps

device681006080

108,936 competing apps

Median installs: 3,365

Avg rating: 3.9

6,846

major competitor apps

place681005280

100,750 competing apps

Median installs: 1,102

Avg rating: 4.0

4,580

major competitor apps

live671005582

144,518 competing apps

Median installs: 1,577

Avg rating: 4.1

7,022

major competitor apps

save671005783

158,392 competing apps

Median installs: 3,468

Avg rating: 4.0

10,416

major competitor apps

storage721005770

25,111 competing apps

Median installs: 4,128

Avg rating: 4.0

1,902

major competitor apps

control671005482

137,320 competing apps

Median installs: 1,856

Avg rating: 3.8

7,574

major competitor apps

way661005685

207,609 competing apps

Median installs: 1,996

Avg rating: 4.0

11,517

major competitor apps

mobile651005687

282,229 competing apps

Median installs: 1,470

Avg rating: 3.9

11,184

major competitor apps

customizable711004973

41,284 competing apps

Median installs: 1,406

Avg rating: 4.2

2,323

major competitor apps

video691005779

87,055 competing apps

Median installs: 5,233

Avg rating: 3.9

6,905

major competitor apps

never681005381

118,073 competing apps

Median installs: 2,070

Avg rating: 4.1

7,120

major competitor apps

motion741004463

8,473 competing apps

Median installs: 4,639

Avg rating: 3.9

709

major competitor apps

products691005077

66,707 competing apps

Median installs: 1,015

Avg rating: 3.9

2,461

major competitor apps

group701005375

48,508 competing apps

Median installs: 1,415

Avg rating: 4.0

1,905

major competitor apps

monitor691004777

64,616 competing apps

Median installs: 609

Avg rating: 3.9

1,787

major competitor apps

quickly681005681

115,841 competing apps

Median installs: 1,472

Avg rating: 4.0

5,128

major competitor apps

power691005277

68,086 competing apps

Median installs: 2,309

Avg rating: 4.0

4,150

major competitor apps

101 keywords
1 of 5

App Description

Set up your devices, customize settings, and monitor your home—from anywhere

The simple way to a smarter home. The Roku Smart Home mobile app is the only smart home manager you need for your Roku Smart Home devices—indoor and outdoor home security cameras, video doorbells, smart bulbs, smart light strips, smart plugs, and more. Easily set up your smart home devices, customize your settings, and more all in the Roku Smart Home device manager. See all your devices in one place and group them to control your entire house at once.

The Roku Smart Home mobile app is your one and only home camera app. With your smart home manager, you can easily set up Roku home security cameras and video doorbells and customize camera settings in a tap. Monitor your home from anywhere in the app—get instant motion or sound notifications when there’s activity, pull up live footage from your home security camera or video doorbell, and even have a chat with two-way audio. You can customize notifications and motion detection zones, so you only get the alerts you want. With a Roku Smart Home subscription, you can unlock cloud storage and view motion-triggered recordings for up to 14 days. Also included in the subscription is smart detection, which identifies people, pets, packages, and cars and allows you to filter alerts—so you only get the ones you decide are important.* Home security has never been this easy.

Roku smart lights brighten up any space in your home with customizable LED bulbs and smart light strips. Your smart home manager also allows you to quickly and easily customize light settings for your smart bulbs and smart light strips with a tap. Change colors, save custom presets, adjust brightness, and create rules that put your lights on your schedule—even when you’re not home.

With Roku smart plugs, control indoor lamps, outdoor holiday lights, or any compatible device remotely in the app. Customize your plug’s settings in your smart home manager to give your home power when you need it. Create custom schedules for your plugs to switch on or off. You’re in full control.

When it comes to installing your smart home devices, your smart home manager makes setup a breeze. All Roku Smart Home products have a surprisingly simple guided setup in the Roku Smart Home mobile app.

*Sign up for Roku Smart Home subscription by logging into your Roku account.
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