M-PESA
ASO Keyword Dashboard
Tracking 144 keywords for M-PESA in Google Play
M-PESA tracks 144 keywords (no keywords rank yet; 144 need traction). Key metrics: opportunity 70.2, difficulty 46.7.
The new M-PESA App makes it easier to transact on M-PESA
Tracked keywords
144
0 ranked • 144 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.2
Top keyword: la
Avg difficulty
46.7
Lower scores indicate easier wins
Opportunity leaders
- 65.0
la
Opportunity: 74.0 • Difficulty: 40.8 • Rank —
Competitors: 431
- 64.8
frequently
Opportunity: 74.0 • Difficulty: 47.8 • Rank —
Competitors: 639
- 64.1
pin
Opportunity: 74.0 • Difficulty: 48.6 • Rank —
Competitors: 974
- 65.1
wallet
Opportunity: 74.0 • Difficulty: 44.9 • Rank —
Competitors: 803
- 60.2
context
Opportunity: 74.0 • Difficulty: 41.1 • Rank —
Competitors: 193
Unranked opportunities
la
Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 431
frequently
Opportunity: 74.0 • Difficulty: 47.8 • Competitors: 639
pin
Opportunity: 74.0 • Difficulty: 48.6 • Competitors: 974
wallet
Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 803
context
Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 193
High competition keywords
time
Total apps: 382,929 • Major competitors: 17,710
Latest rank: — • Difficulty: 57.6
new
Total apps: 367,454 • Major competitors: 23,526
Latest rank: — • Difficulty: 58.6
access
Total apps: 341,442 • Major competitors: 12,594
Latest rank: — • Difficulty: 58.5
download
Total apps: 340,002 • Major competitors: 17,581
Latest rank: — • Difficulty: 56.2
make
Total apps: 326,182 • Major competitors: 20,145
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| download | 65 | 100 | 56 | 88 340,002 competing apps Median installs: 2,125 Avg rating: 4.1 | — | — | 17,581 major competitor apps |
| top | 69 | 100 | 56 | 79 87,621 competing apps Median installs: 3,227 Avg rating: 4.0 | — | — | 6,238 major competitor apps |
| new | 65 | 100 | 59 | 89 367,454 competing apps Median installs: 3,179 Avg rating: 4.0 | — | — | 23,526 major competitor apps |
| action | 71 | 100 | 55 | 73 39,339 competing apps Median installs: 5,770 Avg rating: 3.9 | — | — | 3,936 major competitor apps |
| card | 69 | 100 | 50 | 77 69,985 competing apps Median installs: 4,426 Avg rating: 4.0 | — | — | 4,988 major competitor apps |
| notifications | 68 | 100 | 54 | 80 99,787 competing apps Median installs: 851 Avg rating: 4.0 | — | — | 3,135 major competitor apps |
| share | 66 | 100 | 58 | 85 218,177 competing apps Median installs: 2,936 Avg rating: 4.1 | — | — | 11,992 major competitor apps |
| mode | 69 | 100 | 56 | 77 69,832 competing apps Median installs: 5,252 Avg rating: 4.0 | — | — | 5,820 major competitor apps |
| change | 68 | 100 | 52 | 79 91,034 competing apps Median installs: 4,830 Avg rating: 4.0 | — | — | 6,404 major competitor apps |
| export | 73 | 100 | 46 | 68 18,636 competing apps Median installs: 2,163 Avg rating: 4.0 | — | — | 1,077 major competitor apps |
| make | 65 | 100 | 57 | 88 326,182 competing apps Median installs: 2,543 Avg rating: 4.0 | — | — | 20,145 major competitor apps |
| via | 68 | 100 | 53 | 81 115,711 competing apps Median installs: 1,833 Avg rating: 4.0 | — | — | 4,543 major competitor apps |
| users | 67 | 100 | 53 | 82 135,585 competing apps Median installs: 1,432 Avg rating: 3.9 | — | — | 5,424 major competitor apps |
| experience | 65 | 100 | 57 | 87 294,043 competing apps Median installs: 1,738 Avg rating: 4.0 | — | — | 17,055 major competitor apps |
| active | 71 | 100 | 48 | 72 32,999 competing apps Median installs: 1,795 Avg rating: 3.9 | — | — | 1,518 major competitor apps |
| information | 65 | 100 | 55 | 86 268,937 competing apps Median installs: 1,211 Avg rating: 4.0 | — | — | 8,236 major competitor apps |
| used | 68 | 100 | 54 | 81 115,786 competing apps Median installs: 3,168 Avg rating: 4.0 | — | — | 5,082 major competitor apps |
| save | 67 | 100 | 57 | 83 158,392 competing apps Median installs: 3,468 Avg rating: 4.0 | — | — | 10,416 major competitor apps |
| manage | 66 | 100 | 55 | 84 188,002 competing apps Median installs: 772 Avg rating: 3.9 | — | — | 7,360 major competitor apps |
| payment | 69 | 100 | 50 | 78 79,235 competing apps Median installs: 1,154 Avg rating: 3.9 | — | — | 3,477 major competitor apps |
| list | 69 | 100 | 52 | 78 82,987 competing apps Median installs: 2,567 Avg rating: 4.1 | — | — | 3,584 major competitor apps |
| people | 68 | 100 | 54 | 80 104,282 competing apps Median installs: 2,912 Avg rating: 4.0 | — | — | 5,797 major competitor apps |
| connection | 69 | 100 | 53 | 77 64,368 competing apps Median installs: 2,679 Avg rating: 4.0 | — | — | 3,258 major competitor apps |
| using | 66 | 100 | 57 | 85 221,047 competing apps Median installs: 2,913 Avg rating: 3.9 | — | — | 12,071 major competitor apps |
| service | 67 | 100 | 54 | 82 134,795 competing apps Median installs: 1,427 Avg rating: 3.9 | — | — | 5,789 major competitor apps |
App Description
The new M-PESA App makes it easier to transact on M-PESA
• Core M-PESA transactions - Access all core M-PESA transactions with a brand new and more simplified user experience - Send money, buy goods, pay bill, withdraw at agent and buy airtime
• Offline Mode - Log in and transact on the app (Send Money, LNM, withdraw and buy airtime only) without having an active data connection i.e., app can be used without data bundles or with data turned off completely.
• My Spend - Allows the user to track their M-PESA spend per month with aggregate and daily average spend displayed on the card on the home screen as well as a more detailed view with transactions broken down by category with the user being able to change their category
• Statement - Review, interact and action your entire M-PESA statement directly on the home screen as well as filter, download and export your M-PESA statement in PDF form
• Receipts - Download and share e-receipts for send money, buy goods, pay bill and withdraw transactions to share transaction information with other users via pdf
• Biometric Authentication - Log in and transact on the app using face or fingerprint authentication without having to enter M-PESA PIN manually every time
• Pochi la Biashara - New transaction type on M-PESA that enables users to send money to the business wallet for micro merchants
• Favourites - Save people or businesses you interact with regularly directly on the app so you don’t have to manually enter the details every time you want to make a payment
• Frequents - Get an automatically generated list of people or businesses you frequently send money to
• M-PESA Global - International money transfer service that enables send to mobile, send to bank, send to western union, PayPal top up and withdrawal and roaming pick up
• Due Bills - Get notifications for your bills when they become due and pay fully or partially directly from the app* for participating billers
• Buy bundles - buy Safaricom data, voice and SMS bundles and pay directly on the app using airtime or M-PESA
• Send money with gifs/description - Add context when sending money by adding a payment description or attaching a gif for the recipient
• S