M-PESA
ASO Keyword Dashboard
Tracking 146 keywords for M-PESA in Google Play
M-PESA tracks 146 keywords (2 keywords rank; 144 need traction). Key metrics: 0% top-10 coverage, opportunity 69.3, difficulty 51.9, best rank 161.
The new M-PESA App makes it easier to transact on M-PESA
Tracked keywords
146
2 ranked • 144 not ranking yet
Top 10 coverage
0%
Best rank 161 • Latest leader 161
Avg opportunity
69.3
Top keyword: banking
Avg difficulty
51.9
Lower scores indicate easier wins
Opportunity leaders
- 68.1
banking
Opportunity: 73.0 • Difficulty: 46.8 • Rank 161
Competitors: 1,071
- 67.7
pdf
Opportunity: 73.0 • Difficulty: 48.8 • Rank —
Competitors: 918
- 68.5
spend
Opportunity: 73.0 • Difficulty: 49.4 • Rank —
Competitors: 1,447
- 67.8
month
Opportunity: 73.0 • Difficulty: 52.4 • Rank —
Competitors: 1,041
- 67.9
home screen
Opportunity: 73.0 • Difficulty: 61.6 • Rank —
Competitors: 977
Unranked opportunities
pdf
Opportunity: 73.0 • Difficulty: 48.8 • Competitors: 918
spend
Opportunity: 73.0 • Difficulty: 49.4 • Competitors: 1,447
month
Opportunity: 73.0 • Difficulty: 52.4 • Competitors: 1,041
home screen
Opportunity: 73.0 • Difficulty: 61.6 • Competitors: 977
regularly
Opportunity: 73.0 • Difficulty: 47.7 • Competitors: 814
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: — • Difficulty: 64.6
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
download
Total apps: 139,812 • Major competitors: 15,046
Latest rank: — • Difficulty: 59.8
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: — • Difficulty: 66.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| banking | 73 | 100 | 47 | 68 9,685 competing apps Median installs: 27,159 Avg rating: 3.2 | 161 | 161 | 1,071 major competitor apps |
| bank | 71 | 100 | 50 | 73 18,128 competing apps Median installs: 44,400 Avg rating: 2.9 | 184 | 184 | 2,338 major competitor apps |
| download | 65 | 100 | 60 | 88 139,812 competing apps Median installs: 34,022 Avg rating: 2.9 | — | — | 15,046 major competitor apps |
| top | 68 | 100 | 65 | 80 46,866 competing apps Median installs: 46,978 Avg rating: 3.0 | — | — | 7,127 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| action | 71 | 100 | 64 | 73 19,490 competing apps Median installs: 64,156 Avg rating: 3.1 | — | — | 3,588 major competitor apps |
| card | 69 | 100 | 54 | 78 35,515 competing apps Median installs: 50,336 Avg rating: 3.0 | — | — | 4,766 major competitor apps |
| notifications | 69 | 100 | 63 | 77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8 | — | — | 2,906 major competitor apps |
| share | 66 | 100 | 65 | 86 102,576 competing apps Median installs: 35,820 Avg rating: 2.9 | — | — | 11,283 major competitor apps |
| mode | 69 | 100 | 65 | 78 35,564 competing apps Median installs: 53,723 Avg rating: 3.1 | — | — | 5,505 major competitor apps |
| change | 68 | 100 | 55 | 80 48,309 competing apps Median installs: 42,177 Avg rating: 3.0 | — | — | 6,101 major competitor apps |
| export | 72 | 100 | 50 | 66 7,777 competing apps Median installs: 42,039 Avg rating: 3.1 | — | — | 978 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| via | 68 | 100 | 58 | 81 54,601 competing apps Median installs: 29,805 Avg rating: 2.7 | — | — | 5,243 major competitor apps |
| users | 67 | 100 | 60 | 82 59,104 competing apps Median installs: 30,976 Avg rating: 2.8 | — | — | 6,026 major competitor apps |
| experience | 65 | 100 | 63 | 87 118,077 competing apps Median installs: 39,819 Avg rating: 2.9 | — | — | 15,561 major competitor apps |
| active | 72 | 100 | 52 | 70 13,334 competing apps Median installs: 30,112 Avg rating: 2.9 | — | — | 1,388 major competitor apps |
| information | 66 | 100 | 59 | 86 101,893 competing apps Median installs: 23,675 Avg rating: 2.6 | — | — | 7,805 major competitor apps |
| used | 67 | 100 | 61 | 82 61,233 competing apps Median installs: 32,225 Avg rating: 2.8 | — | — | 5,711 major competitor apps |
| save | 67 | 100 | 65 | 83 75,490 competing apps Median installs: 41,387 Avg rating: 3.0 | — | — | 9,726 major competitor apps |
| manage | 67 | 100 | 62 | 82 61,484 competing apps Median installs: 27,358 Avg rating: 2.9 | — | — | 6,560 major competitor apps |
| payment | 69 | 100 | 53 | 76 29,462 competing apps Median installs: 30,186 Avg rating: 2.5 | — | — | 3,270 major competitor apps |
| list | 69 | 100 | 57 | 78 39,078 competing apps Median installs: 31,139 Avg rating: 2.8 | — | — | 3,448 major competitor apps |
| people | 68 | 100 | 60 | 80 49,228 competing apps Median installs: 35,592 Avg rating: 2.8 | — | — | 5,524 major competitor apps |
| connection | 69 | 100 | 60 | 76 29,202 competing apps Median installs: 32,388 Avg rating: 2.9 | — | — | 3,022 major competitor apps |
App Description
The new M-PESA App makes it easier to transact on M-PESA
• Core M-PESA transactions - Access all core M-PESA transactions with a brand new and more simplified user experience - Send money, buy goods, pay bill, withdraw at agent and buy airtime
• Offline Mode - Log in and transact on the app (Send Money, LNM, withdraw and buy airtime only) without having an active data connection i.e., app can be used without data bundles or with data turned off completely.
• My Spend - Allows the user to track their M-PESA spend per month with aggregate and daily average spend displayed on the card on the home screen as well as a more detailed view with transactions broken down by category with the user being able to change their category
• Statement - Review, interact and action your entire M-PESA statement directly on the home screen as well as filter, download and export your M-PESA statement in PDF form
• Receipts - Download and share e-receipts for send money, buy goods, pay bill and withdraw transactions to share transaction information with other users via pdf
• Biometric Authentication - Log in and transact on the app using face or fingerprint authentication without having to enter M-PESA PIN manually every time
• Pochi la Biashara - New transaction type on M-PESA that enables users to send money to the business wallet for micro merchants
• Favourites - Save people or businesses you interact with regularly directly on the app so you don’t have to manually enter the details every time you want to make a payment
• Frequents - Get an automatically generated list of people or businesses you frequently send money to
• M-PESA Global - International money transfer service that enables send to mobile, send to bank, send to western union, PayPal top up and withdrawal and roaming pick up
• Due Bills - Get notifications for your bills when they become due and pay fully or partially directly from the app* for participating billers
• Buy bundles - buy Safaricom data, voice and SMS bundles and pay directly on the app using airtime or M-PESA
• Send money with gifs/description - Add context when sending money by adding a payment description or attaching a gif for the recipient
• S