M-PESA
ASO Keyword Dashboard
Tracking 146 keywords for M-PESA in Google Play
M-PESA tracks 146 keywords (2 keywords rank; 144 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 46.9, best rank 161.
The new M-PESA App makes it easier to transact on M-PESA
Tracked keywords
146
2 ranked • 144 not ranking yet
Top 10 coverage
0%
Best rank 161 • Latest leader —
Avg opportunity
70.2
Top keyword: la
Avg difficulty
46.9
Lower scores indicate easier wins
Opportunity leaders
- 64.9
la
Opportunity: 74.0 • Difficulty: 40.8 • Rank —
Competitors: 423
- 65.5
frequently
Opportunity: 74.0 • Difficulty: 47.8 • Rank —
Competitors: 768
- 63.9
pin
Opportunity: 74.0 • Difficulty: 48.8 • Rank —
Competitors: 931
- 64.9
wallet
Opportunity: 74.0 • Difficulty: 44.5 • Rank —
Competitors: 774
- 66.2
description
Opportunity: 74.0 • Difficulty: 42.0 • Rank —
Competitors: 486
Unranked opportunities
la
Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 423
frequently
Opportunity: 74.0 • Difficulty: 47.8 • Competitors: 768
pin
Opportunity: 74.0 • Difficulty: 48.8 • Competitors: 931
wallet
Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 774
description
Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 486
High competition keywords
time
Total apps: 410,996 • Major competitors: 20,188
Latest rank: — • Difficulty: 58.2
new
Total apps: 394,195 • Major competitors: 26,580
Latest rank: — • Difficulty: 59.1
make
Total apps: 346,195 • Major competitors: 22,595
Latest rank: — • Difficulty: 58.2
access
Total apps: 328,409 • Major competitors: 12,094
Latest rank: — • Difficulty: 58.6
download
Total apps: 308,841 • Major competitors: 15,747
Latest rank: — • Difficulty: 56.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| banking | 73 | 100 | 44 | 68 18,111 competing apps Median installs: 3,871 Avg rating: 3.1 | 161 | 161 | 1,115 major competitor apps |
| bank | 71 | 100 | 47 | 72 33,060 competing apps Median installs: 5,220 Avg rating: 2.7 | 184 | 184 | 2,419 major competitor apps |
| download | 65 | 100 | 56 | 88 308,841 competing apps Median installs: 2,171 Avg rating: 2.5 | — | — | 15,747 major competitor apps |
| top | 68 | 100 | 56 | 79 94,344 competing apps Median installs: 3,386 Avg rating: 2.6 | — | — | 7,306 major competitor apps |
| new | 64 | 100 | 59 | 89 394,195 competing apps Median installs: 3,174 Avg rating: 2.6 | — | — | 26,580 major competitor apps |
| action | 71 | 100 | 55 | 73 36,399 competing apps Median installs: 5,920 Avg rating: 2.7 | — | — | 3,711 major competitor apps |
| card | 69 | 100 | 50 | 77 67,939 competing apps Median installs: 4,447 Avg rating: 2.7 | — | — | 4,913 major competitor apps |
| notifications | 68 | 100 | 53 | 80 98,749 competing apps Median installs: 760 Avg rating: 2.3 | — | — | 3,004 major competitor apps |
| share | 66 | 100 | 58 | 85 211,019 competing apps Median installs: 2,983 Avg rating: 2.5 | — | — | 11,658 major competitor apps |
| mode | 69 | 100 | 56 | 77 65,992 competing apps Median installs: 5,577 Avg rating: 2.7 | — | — | 5,665 major competitor apps |
| change | 68 | 100 | 52 | 79 88,890 competing apps Median installs: 4,922 Avg rating: 2.6 | — | — | 6,275 major competitor apps |
| export | 73 | 100 | 46 | 67 16,785 competing apps Median installs: 2,482 Avg rating: 2.7 | — | — | 1,009 major competitor apps |
| make | 65 | 100 | 58 | 88 346,195 competing apps Median installs: 2,597 Avg rating: 2.6 | — | — | 22,595 major competitor apps |
| via | 67 | 100 | 53 | 81 124,597 competing apps Median installs: 1,784 Avg rating: 2.4 | — | — | 5,400 major competitor apps |
| users | 67 | 100 | 54 | 82 144,998 competing apps Median installs: 1,450 Avg rating: 2.3 | — | — | 6,270 major competitor apps |
| experience | 65 | 100 | 57 | 87 276,459 competing apps Median installs: 1,765 Avg rating: 2.5 | — | — | 16,246 major competitor apps |
| active | 71 | 100 | 48 | 72 30,688 competing apps Median installs: 1,866 Avg rating: 2.5 | — | — | 1,428 major competitor apps |
| information | 65 | 100 | 55 | 86 262,426 competing apps Median installs: 1,206 Avg rating: 2.2 | — | — | 8,103 major competitor apps |
| used | 68 | 100 | 55 | 81 122,572 competing apps Median installs: 3,284 Avg rating: 2.4 | — | — | 5,883 major competitor apps |
| save | 67 | 100 | 58 | 83 150,379 competing apps Median installs: 3,608 Avg rating: 2.6 | — | — | 10,088 major competitor apps |
| manage | 66 | 100 | 55 | 84 178,048 competing apps Median installs: 746 Avg rating: 2.4 | — | — | 6,906 major competitor apps |
| payment | 69 | 100 | 50 | 78 78,980 competing apps Median installs: 1,006 Avg rating: 2.2 | — | — | 3,374 major competitor apps |
| list | 69 | 100 | 52 | 78 81,336 competing apps Median installs: 2,635 Avg rating: 2.4 | — | — | 3,546 major competitor apps |
| people | 68 | 100 | 54 | 80 100,844 competing apps Median installs: 3,040 Avg rating: 2.5 | — | — | 5,697 major competitor apps |
| connection | 69 | 100 | 53 | 76 61,574 competing apps Median installs: 2,735 Avg rating: 2.5 | — | — | 3,159 major competitor apps |
App Description
The new M-PESA App makes it easier to transact on M-PESA
• Core M-PESA transactions - Access all core M-PESA transactions with a brand new and more simplified user experience - Send money, buy goods, pay bill, withdraw at agent and buy airtime
• Offline Mode - Log in and transact on the app (Send Money, LNM, withdraw and buy airtime only) without having an active data connection i.e., app can be used without data bundles or with data turned off completely.
• My Spend - Allows the user to track their M-PESA spend per month with aggregate and daily average spend displayed on the card on the home screen as well as a more detailed view with transactions broken down by category with the user being able to change their category
• Statement - Review, interact and action your entire M-PESA statement directly on the home screen as well as filter, download and export your M-PESA statement in PDF form
• Receipts - Download and share e-receipts for send money, buy goods, pay bill and withdraw transactions to share transaction information with other users via pdf
• Biometric Authentication - Log in and transact on the app using face or fingerprint authentication without having to enter M-PESA PIN manually every time
• Pochi la Biashara - New transaction type on M-PESA that enables users to send money to the business wallet for micro merchants
• Favourites - Save people or businesses you interact with regularly directly on the app so you don’t have to manually enter the details every time you want to make a payment
• Frequents - Get an automatically generated list of people or businesses you frequently send money to
• M-PESA Global - International money transfer service that enables send to mobile, send to bank, send to western union, PayPal top up and withdrawal and roaming pick up
• Due Bills - Get notifications for your bills when they become due and pay fully or partially directly from the app* for participating billers
• Buy bundles - buy Safaricom data, voice and SMS bundles and pay directly on the app using airtime or M-PESA
• Send money with gifs/description - Add context when sending money by adding a payment description or attaching a gif for the recipient
• S