Sephora: Buy Makeup & Skincare
ASO Keyword Dashboard
Tracking 127 keywords for Sephora: Buy Makeup & Skincare in Google Play
Sephora: Buy Makeup & Skincare tracks 127 keywords (12 keywords rank; 115 need traction). Key metrics: 58% top-10 coverage, opportunity 70.5, difficulty 45.7, best rank 1.
Never run out of your go-to beauty & get 5% off with auto-replenish deliveries!
Tracked keywords
127
12 ranked • 115 not ranking yet
Top 10 coverage
58%
Best rank 1 • Latest leader 10
Avg opportunity
70.5
Top keyword: ordinary
Avg difficulty
45.7
Lower scores indicate easier wins
Opportunity leaders
- 61.8
ordinary
Opportunity: 74.0 • Difficulty: 42.0 • Rank 10
Competitors: 580
- 59.6
makeup
Opportunity: 74.0 • Difficulty: 55.1 • Rank 9
Competitors: 1,010
- 65.4
mini
Opportunity: 74.0 • Difficulty: 50.2 • Rank —
Competitors: 1,510
- 64.1
luxury
Opportunity: 74.0 • Difficulty: 43.4 • Rank —
Competitors: 722
- 65.4
routine
Opportunity: 74.0 • Difficulty: 41.8 • Rank —
Competitors: 496
Unranked opportunities
mini
Opportunity: 74.0 • Difficulty: 50.2 • Competitors: 1,510
luxury
Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 722
routine
Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 496
skin
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 887
treat
Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 407
High competition keywords
new
Total apps: 370,270 • Major competitors: 21,630
Latest rank: — • Difficulty: 59.9
free
Total apps: 320,602 • Major competitors: 22,308
Latest rank: — • Difficulty: 60.0
find
Total apps: 305,963 • Major competitors: 16,284
Latest rank: — • Difficulty: 59.8
like
Total apps: 288,688 • Major competitors: 20,645
Latest rank: — • Difficulty: 62.7
best
Total apps: 254,675 • Major competitors: 16,895
Latest rank: — • Difficulty: 58.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| cosmetic | 72 | 100 | 36 | 53 2,268 competing apps Median installs: 1,122 Avg rating: 1.5 | 1 | 1 | 91 major competitor apps |
| ordinary | 74 | 100 | 42 | 62 7,537 competing apps Median installs: 5,137 Avg rating: 2.1 | 10 | 4 | 580 major competitor apps |
| beautiful collection | 71 | 100 | 30 | 49 1,257 competing apps Median installs: 4,273 Avg rating: 1.5 | 7 | 7 | 29 major competitor apps |
| beauty | 71 | 100 | 48 | 71 30,231 competing apps Median installs: 1,540 Avg rating: 1.9 | 8 | 8 | 1,780 major competitor apps |
| plethora | 72 | 100 | 36 | 54 2,538 competing apps Median installs: 2,549 Avg rating: 2.1 | 9 | 9 | 173 major competitor apps |
| makeup | 74 | 100 | 55 | 60 5,507 competing apps Median installs: 57,636 Avg rating: 2.4 | 9 | 9 | 1,010 major competitor apps |
| hottest | 73 | 100 | 74 | 56 3,283 competing apps Median installs: 10,135 Avg rating: 2.4 | 10 | 10 | 371 major competitor apps |
| foundational | 71 | 100 | 34 | 50 1,314 competing apps Median installs: 475 Avg rating: 1.7 | 15 | 15 | 25 major competitor apps |
| skincare | 72 | 100 | 36 | 51 1,669 competing apps Median installs: 1,443 Avg rating: 1.9 | 16 | 16 | 127 major competitor apps |
| products | 69 | 100 | 51 | 77 67,115 competing apps Median installs: 937 Avg rating: 1.7 | 22 | 22 | 2,372 major competitor apps |
| quality products | 73 | 100 | 36 | 56 3,133 competing apps Median installs: 463 Avg rating: 1.6 | 23 | 23 | 58 major competitor apps |
| new products | 73 | 100 | 36 | 56 3,248 competing apps Median installs: 1,216 Avg rating: 1.7 | 24 | 24 | 102 major competitor apps |
| free | 65 | 100 | 60 | 88 320,602 competing apps Median installs: 4,377 Avg rating: 2.2 | — | — | 22,308 major competitor apps |
| best | 66 | 100 | 59 | 86 254,675 competing apps Median installs: 3,217 Avg rating: 2.1 | — | — | 16,895 major competitor apps |
| top | 68 | 100 | 58 | 79 88,314 competing apps Median installs: 2,788 Avg rating: 2.1 | — | — | 5,845 major competitor apps |
| new | 65 | 100 | 60 | 89 370,270 competing apps Median installs: 2,549 Avg rating: 2.0 | — | — | 21,630 major competitor apps |
| online | 66 | 100 | 56 | 84 195,464 competing apps Median installs: 1,379 Avg rating: 1.8 | — | — | 9,431 major competitor apps |
| chat | 70 | 100 | 55 | 75 53,346 competing apps Median installs: 2,233 Avg rating: 2.0 | — | — | 3,506 major competitor apps |
| shopping | 70 | 100 | 49 | 74 44,618 competing apps Median installs: 1,144 Avg rating: 1.8 | — | — | 2,223 major competitor apps |
| live chat | 72 | 100 | 43 | 55 2,752 competing apps Median installs: 6,936 Avg rating: 2.2 | — | — | 257 major competitor apps |
| order | 67 | 100 | 52 | 82 141,210 competing apps Median installs: 494 Avg rating: 1.8 | — | — | 4,042 major competitor apps |
| try | 69 | 100 | 58 | 78 79,562 competing apps Median installs: 5,790 Avg rating: 2.3 | — | — | 7,172 major competitor apps |
| better | 69 | 100 | 52 | 78 82,547 competing apps Median installs: 1,772 Avg rating: 2.0 | — | — | 4,021 major competitor apps |
| exclusive | 69 | 100 | 55 | 78 82,953 competing apps Median installs: 1,499 Avg rating: 2.0 | — | — | 4,573 major competitor apps |
| live | 67 | 100 | 57 | 82 142,563 competing apps Median installs: 1,392 Avg rating: 1.9 | — | — | 6,360 major competitor apps |
App Description
Never run out of your go-to beauty & get 5% off with auto-replenish deliveries!
Have another question? Live chat with one of our beauty associates to get an unbiased opinion and recommendation for you. Easily order or reserve products online to pick up in-store.
Beauty products suited for your beauty needs are a click away. Explore sustainability minded beauty brands changing your skin and the earth, black-owned beauty brands pioneering change, and Sephora exclusive brands & product releases!
Discover the best cosmetics, makeup and skincare hybrids, fragrance and more while you earn rewards and Beauty Insider Cash. Shop for skincare and makeup from the brands you love, like Supergoop, FENTY BEAUTY, and Dior. If you are looking for quality at a better price, try Sephora Collection makeup and skincare!
5 reasons you’ll love to do your beauty shopping with us:
• Makeup tips: Scan products in-store to receive ratings & reviews. Check out the hottest brands like Milk, Ilia, Charlotte Tilbury, and Too Faced!
• Beauty rewards: Join Beauty Insider, our free rewards program!
• Hair & nails: Discover nourishing hair masks, everything you need for nails & so much more
• Fragrance: Discover seductive or fresh new perfumes from designers, luxury fashion houses, & your favorite brands
Go makeup shopping, buy the hottest cosmetic products, start a new skincare routine & find expert beauty products, advice & tips. From hair to makeup, nail art, & fragrance - we have your beauty shopping needs covered from head to toe!
Sephora Features:
SKINCARE
• Skincare treatment: Protect your skin with hydrating moisturizers, or treat acne, dryness, & pores with our top-rated products
• Buy skincare brands like Kiehl’s, Dior & many more with products best suited to your skin type
MAKEUP SHOPPING
• Cosmetics, fragrance, & hair offers in the palm of your hand
• Buy beauty products from exclusive makeup brands like Huda Beauty
• Makeup shopping made simple: browse palettes, fragrance mini sizes, & value sets to suit your beauty budget shopping
• Search makeup by price, brand and more
• Locate nearby stores
HYBRID PRODUCTS
• Makeup products with skincare benefits to enhance your natural beauty while providing the coverage you want
• Get healthy skin with skin-loving ingredients