The Point

Developer: Sun Hung Kai

Category: Shopping

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884.3K installs

4.3K ratings

57.1K monthly active users

Revenue not available

Install Trends

Weekly +1.6K

Steady

Monthly +5.5K

Steady

ASO Keyword Dashboard

Tracking 63 keywords for The Point in Google Play

Developer: Sun Hung Kai Real Estate Agency Ltd Category: shopping Rating: 3.94

The Point tracks 63 keywords (1 keyword ranks; 62 need traction). Key metrics: 100% top-10 coverage, opportunity 70.4, difficulty 44.1, best rank 8.

The Point Members Mobile Application

Tracked keywords

1 ranked • 62 not ranking yet

Top 10 coverage

100%

Best rank 8 • Latest leader —

Avg opportunity

70.4

Top keyword: town

Avg difficulty

44.1

Lower scores indicate easier wins

Opportunity leaders

town

Opportunity: 75.0 • Difficulty: 45.4 • Rank —

Competitors: 915
63.7
obtain

Opportunity: 74.0 • Difficulty: 41.9 • Rank —

Competitors: 543
65.7
parking

Opportunity: 74.0 • Difficulty: 44.1 • Rank —

Competitors: 1,123
65.3
redeem

Opportunity: 74.0 • Difficulty: 42.1 • Rank —

Competitors: 739
65.7
round

Opportunity: 74.0 • Difficulty: 42.6 • Rank —

Competitors: 643
65.3

Unranked opportunities

town

Opportunity: 75.0 • Difficulty: 45.4 • Competitors: 915
obtain

Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 543
parking

Opportunity: 74.0 • Difficulty: 44.1 • Competitors: 1,123
redeem

Opportunity: 74.0 • Difficulty: 42.1 • Competitors: 739
round

Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 643

High competition keywords

new

Total apps: 368,929 • Major competitors: 21,444

Latest rank: — • Difficulty: 59.8
download

Total apps: 335,308 • Major competitors: 15,858

Latest rank: — • Difficulty: 56.8
free

Total apps: 322,124 • Major competitors: 22,301

Latest rank: — • Difficulty: 60.0
mobile

Total apps: 280,792 • Major competitors: 10,253

Latest rank: — • Difficulty: 56.3
enjoy

Total apps: 279,708 • Major competitors: 18,165

Latest rank: — • Difficulty: 58.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
point	71	100	48	72 35,229 competing apps Median installs: 1,596 Avg rating: 2.0	8	8	1,565 major competitor apps
free	65	100	60	88 322,124 competing apps Median installs: 4,278 Avg rating: 2.3	—	—	22,301 major competitor apps
download	65	100	57	88 335,308 competing apps Median installs: 1,667 Avg rating: 2.0	—	—	15,858 major competitor apps
new	65	100	60	89 368,929 competing apps Median installs: 2,547 Avg rating: 2.1	—	—	21,444 major competitor apps
shopping	70	100	49	74 44,905 competing apps Median installs: 1,110 Avg rating: 1.9	—	—	2,221 major competitor apps
enjoy	65	100	59	87 279,708 competing apps Median installs: 2,956 Avg rating: 2.1	—	—	18,165 major competitor apps
member	72	100	44	71 27,696 competing apps Median installs: 1,034 Avg rating: 2.0	—	—	1,043 major competitor apps
exclusive	69	100	55	78 83,379 competing apps Median installs: 1,472 Avg rating: 2.0	—	—	4,579 major competitor apps
information	65	100	55	86 267,617 competing apps Median installs: 1,023 Avg rating: 1.9	—	—	7,567 major competitor apps
include	71	100	48	72 32,012 competing apps Median installs: 2,136 Avg rating: 2.1	—	—	1,289 major competitor apps
service	67	100	55	82 134,155 competing apps Median installs: 1,199 Avg rating: 1.9	—	—	5,360 major competitor apps
town	75	100	45	64 9,961 competing apps Median installs: 2,082 Avg rating: 2.2	—	—	915 major competitor apps
mobile	65	100	56	87 280,792 competing apps Median installs: 1,234 Avg rating: 2.0	—	—	10,253 major competitor apps
variety	68	100	54	79 98,131 competing apps Median installs: 3,186 Avg rating: 2.1	—	—	6,775 major competitor apps
program	70	100	46	74 43,327 competing apps Median installs: 1,464 Avg rating: 1.9	—	—	1,236 major competitor apps
obtain	74	100	42	66 13,408 competing apps Median installs: 2,184 Avg rating: 1.9	—	—	543 major competitor apps
quickly	68	100	59	81 116,364 competing apps Median installs: 1,214 Avg rating: 1.9	—	—	4,591 major competitor apps
parking	74	100	44	65 12,520 competing apps Median installs: 7,586 Avg rating: 2.1	—	—	1,123 major competitor apps
register	71	100	46	74 42,185 competing apps Median installs: 1,084 Avg rating: 1.8	—	—	1,548 major competitor apps
allows	67	100	53	84 177,711 competing apps Median installs: 1,248 Avg rating: 1.9	—	—	5,773 major competitor apps
every	66	100	57	86 259,302 competing apps Median installs: 1,997 Avg rating: 2.0	—	—	13,137 major competitor apps
members	71	100	48	74 42,371 competing apps Median installs: 526 Avg rating: 1.8	—	—	898 major competitor apps
amazing	69	100	54	76 61,715 competing apps Median installs: 6,980 Avg rating: 2.4	—	—	6,058 major competitor apps
features	66	100	59	86 253,887 competing apps Median installs: 2,163 Avg rating: 2.1	—	—	13,784 major competitor apps
go	68	100	59	80 101,798 competing apps Median installs: 2,585 Avg rating: 2.1	—	—	5,983 major competitor apps

App Description

The Point Members Mobile Application

The Point, an integrated loyalty program covering 26 SHKP malls, has officially debuted. Members can earn 1 point for every $1 spent at participating malls, convert to Point Dollar to spend as cash, redeem a variety of gifts and offers. Download the The Point App to register as a member to enjoy more exclusive privileges!

Other amazing features of The Point member include: member parking (contactless parking service and free parking redemption), birthday offer, redeem rewards, year-round shopping privileges, etc.

The app allows you to obtain the latest dining, parking and shopping information and updates on promotions at 28 SHKP malls quickly and easily.

The 28 SHKP malls include apm*, Chelsea Heights*, Chi Fu Landmark*, East Point City*, GO PARK Sai Sha*, Harbour North*, HomeSquare*, K-Point*, Landmark North*, life@KCC, Metroplaza*, Metropolis Plaza*, Mikiki*, MOKO*, New Jade Shopping Arcade*, New Town Plaza*, Park Central*, PopWalk*, Tai Po Mega Mall*, The Sun Arcade, Tsuen Kam Centre*, Tsuen Wan Plaza*, V city*, V Walk*, WTC*, YOHO MALL*, Uptown Plaza*, and Yuen Long Plaza*

*26 malls participating in The Point