The Point

Developer: Sun Hung Kai

Category: Shopping

864.3K installs

4.3K ratings

+5.6K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 64 keywords for The Point in Google Play

Developer: Sun Hung Kai Real Estate Agency Ltd Category: shopping Rating: 3.94

The Point tracks 64 keywords (2 keywords rank; 62 need traction). Key metrics: 0% top-10 coverage, opportunity 69.2, difficulty 47.4, best rank 11.

The Point Members Mobile Application

Tracked keywords

2 ranked • 62 not ranking yet

Top 10 coverage

Best rank 11 • Latest leader —

Avg opportunity

69.2

Top keyword: spend

Avg difficulty

47.4

Lower scores indicate easier wins

Opportunity leaders

spend

Opportunity: 73.0 • Difficulty: 49.4 • Rank —

Competitors: 1,447
68.5
convert

Opportunity: 73.0 • Difficulty: 60.3 • Rank —

Competitors: 1,301
67.9
member

Opportunity: 72.0 • Difficulty: 45.3 • Rank —

Competitors: 997
69.1
town

Opportunity: 72.0 • Difficulty: 50.5 • Rank —

Competitors: 953
62.8
obtain

Opportunity: 72.0 • Difficulty: 44.3 • Rank —

Competitors: 670
65.7

Unranked opportunities

spend

Opportunity: 73.0 • Difficulty: 49.4 • Competitors: 1,447
convert

Opportunity: 73.0 • Difficulty: 60.3 • Competitors: 1,301
member

Opportunity: 72.0 • Difficulty: 45.3 • Competitors: 997
town

Opportunity: 72.0 • Difficulty: 50.5 • Competitors: 953
obtain

Opportunity: 72.0 • Difficulty: 44.3 • Competitors: 670

High competition keywords

new

Total apps: 193,474 • Major competitors: 25,823

Latest rank: — • Difficulty: 65.7
free

Total apps: 173,844 • Major competitors: 23,343

Latest rank: — • Difficulty: 64.4
download

Total apps: 139,812 • Major competitors: 15,046

Latest rank: — • Difficulty: 59.8
enjoy

Total apps: 131,386 • Major competitors: 18,531

Latest rank: — • Difficulty: 63.0
every

Total apps: 125,665 • Major competitors: 16,037

Latest rank: — • Difficulty: 62.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
point	71	100	52	71 15,180 competing apps Median installs: 33,281 Avg rating: 2.7	11	11	1,597 major competitor apps
points	70	100	51	76 26,718 competing apps Median installs: 33,848 Avg rating: 2.8	—	82	2,905 major competitor apps
free	64	100	64	90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1	—	—	23,343 major competitor apps
download	65	100	60	88 139,812 competing apps Median installs: 34,022 Avg rating: 2.9	—	—	15,046 major competitor apps
new	64	100	66	90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0	—	—	25,823 major competitor apps
shopping	71	100	52	73 17,521 competing apps Median installs: 35,991 Avg rating: 2.7	—	—	2,220 major competitor apps
enjoy	65	100	63	87 131,386 competing apps Median installs: 45,784 Avg rating: 3.0	—	—	18,531 major competitor apps
member	72	100	45	69 11,075 competing apps Median installs: 27,810 Avg rating: 2.8	—	—	997 major competitor apps
exclusive	69	100	62	77 34,168 competing apps Median installs: 36,550 Avg rating: 3.0	—	—	4,554 major competitor apps
information	66	100	59	86 101,893 competing apps Median installs: 23,675 Avg rating: 2.6	—	—	7,805 major competitor apps
include	71	100	52	72 16,253 competing apps Median installs: 32,717 Avg rating: 2.9	—	—	1,542 major competitor apps
service	68	100	59	81 54,184 competing apps Median installs: 29,877 Avg rating: 2.6	—	—	5,377 major competitor apps
town	72	100	51	63 4,715 competing apps Median installs: 70,448 Avg rating: 3.1	—	—	953 major competitor apps
mobile	65	100	60	86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8	—	—	10,537 major competitor apps
variety	68	100	57	80 49,032 competing apps Median installs: 47,792 Avg rating: 3.0	—	—	7,236 major competitor apps
program	71	100	47	73 19,009 competing apps Median installs: 26,294 Avg rating: 2.7	—	—	1,273 major competitor apps
obtain	72	100	44	66 6,975 competing apps Median installs: 33,614 Avg rating: 2.6	—	—	670 major competitor apps
quickly	68	100	69	80 51,305 competing apps Median installs: 33,814 Avg rating: 2.8	—	—	5,661 major competitor apps
parking	72	100	46	66 7,289 competing apps Median installs: 74,579 Avg rating: 2.5	—	—	1,196 major competitor apps
register	71	100	47	72 17,062 competing apps Median installs: 29,294 Avg rating: 2.3	—	—	1,545 major competitor apps
allows	67	100	58	84 77,278 competing apps Median installs: 26,241 Avg rating: 2.7	—	—	7,086 major competitor apps
every	65	100	62	87 125,665 competing apps Median installs: 38,364 Avg rating: 3.0	—	—	16,037 major competitor apps
members	71	100	55	71 14,854 competing apps Median installs: 24,420 Avg rating: 2.8	—	—	1,146 major competitor apps
amazing	69	100	57	78 37,693 competing apps Median installs: 64,891 Avg rating: 3.1	—	—	6,669 major competitor apps
features	65	100	65	87 116,743 competing apps Median installs: 36,428 Avg rating: 2.9	—	—	14,116 major competitor apps

App Description

The Point Members Mobile Application

The Point, an integrated loyalty program covering 26 SHKP malls, has officially debuted. Members can earn 1 point for every $1 spent at participating malls, convert to Point Dollar to spend as cash, redeem a variety of gifts and offers. Download the The Point App to register as a member to enjoy more exclusive privileges!

Other amazing features of The Point member include: member parking (contactless parking service and free parking redemption), birthday offer, redeem rewards, year-round shopping privileges, etc.

The app allows you to obtain the latest dining, parking and shopping information and updates on promotions at 28 SHKP malls quickly and easily.

The 28 SHKP malls include apm*, Chelsea Heights*, Chi Fu Landmark*, East Point City*, GO PARK Sai Sha*, Harbour North*, HomeSquare*, K-Point*, Landmark North*, life@KCC, Metroplaza*, Metropolis Plaza*, Mikiki*, MOKO*, New Jade Shopping Arcade*, New Town Plaza*, Park Central*, PopWalk*, Tai Po Mega Mall*, The Sun Arcade, Tsuen Kam Centre*, Tsuen Wan Plaza*, V city*, V Walk*, WTC*, YOHO MALL*, Uptown Plaza*, and Yuen Long Plaza*

*26 malls participating in The Point