The Point

Developer: Sun Hung Kai

Category: Shopping

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881.3K installs

4.3K ratings

+892 weekly installs

trend steady

+6.5K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 64 keywords for The Point in Google Play

Developer: Sun Hung Kai Real Estate Agency Ltd Category: shopping Rating: 3.94

The Point tracks 64 keywords (2 keywords rank; 62 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 43.4, best rank 11.

The Point Members Mobile Application

Tracked keywords

2 ranked • 62 not ranking yet

Top 10 coverage

Best rank 11 • Latest leader —

Avg opportunity

70.3

Top keyword: town

Avg difficulty

43.4

Lower scores indicate easier wins

Opportunity leaders

town

Opportunity: 74.0 • Difficulty: 44.4 • Rank —

Competitors: 973
63.7
obtain

Opportunity: 74.0 • Difficulty: 41.6 • Rank —

Competitors: 606
65.9
parking

Opportunity: 74.0 • Difficulty: 43.1 • Rank —

Competitors: 1,238
65.2
round

Opportunity: 74.0 • Difficulty: 41.8 • Rank —

Competitors: 664
65.1
covering

Opportunity: 74.0 • Difficulty: 40.9 • Rank —

Competitors: 398
65.5

Unranked opportunities

town

Opportunity: 74.0 • Difficulty: 44.4 • Competitors: 973
obtain

Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 606
parking

Opportunity: 74.0 • Difficulty: 43.1 • Competitors: 1,238
round

Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 664
covering

Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 398

High competition keywords

new

Total apps: 375,249 • Major competitors: 23,968

Latest rank: — • Difficulty: 58.7
download

Total apps: 325,311 • Major competitors: 16,920

Latest rank: — • Difficulty: 56.2
free

Total apps: 315,041 • Major competitors: 24,095

Latest rank: — • Difficulty: 58.7
mobile

Total apps: 280,245 • Major competitors: 11,030

Latest rank: — • Difficulty: 55.7
enjoy

Total apps: 274,511 • Major competitors: 19,862

Latest rank: — • Difficulty: 57.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
point	71	100	48	72 34,627 competing apps Median installs: 1,959 Avg rating: 2.4	11	11	1,683 major competitor apps
points	70	100	48	76 59,109 competing apps Median installs: 1,648 Avg rating: 2.4	—	82	2,594 major competitor apps
free	65	100	59	88 315,041 competing apps Median installs: 5,777 Avg rating: 2.7	—	—	24,095 major competitor apps
download	65	100	56	88 325,311 competing apps Median installs: 2,129 Avg rating: 2.5	—	—	16,920 major competitor apps
new	64	100	59	89 375,249 competing apps Median installs: 2,984 Avg rating: 2.6	—	—	23,968 major competitor apps
shopping	70	100	48	74 44,147 competing apps Median installs: 1,235 Avg rating: 2.3	—	—	2,320 major competitor apps
enjoy	65	100	57	87 274,511 competing apps Median installs: 3,436 Avg rating: 2.6	—	—	19,862 major competitor apps
member	72	100	44	71 27,396 competing apps Median installs: 1,312 Avg rating: 2.4	—	—	1,081 major competitor apps
exclusive	69	100	54	78 82,085 competing apps Median installs: 1,629 Avg rating: 2.6	—	—	4,778 major competitor apps
information	65	100	55	86 264,413 competing apps Median installs: 1,196 Avg rating: 2.2	—	—	8,150 major competitor apps
include	71	100	47	72 32,287 competing apps Median installs: 2,580 Avg rating: 2.5	—	—	1,427 major competitor apps
service	67	100	53	82 132,364 competing apps Median installs: 1,414 Avg rating: 2.3	—	—	5,686 major competitor apps
town	74	100	44	64 9,882 competing apps Median installs: 2,507 Avg rating: 2.8	—	—	973 major competitor apps
mobile	65	100	56	87 280,245 competing apps Median installs: 1,393 Avg rating: 2.4	—	—	11,030 major competitor apps
variety	68	100	52	80 97,335 competing apps Median installs: 3,632 Avg rating: 2.6	—	—	7,495 major competitor apps
program	70	100	46	74 42,922 competing apps Median installs: 1,831 Avg rating: 2.3	—	—	1,327 major competitor apps
obtain	74	100	42	66 13,538 competing apps Median installs: 2,886 Avg rating: 2.2	—	—	606 major competitor apps
quickly	68	100	57	81 120,089 competing apps Median installs: 1,278 Avg rating: 2.4	—	—	5,241 major competitor apps
parking	74	100	43	65 12,361 competing apps Median installs: 10,170 Avg rating: 2.3	—	—	1,238 major competitor apps
register	71	100	46	74 41,625 competing apps Median installs: 1,388 Avg rating: 2.0	—	—	1,620 major competitor apps
allows	67	100	53	84 179,058 competing apps Median installs: 1,434 Avg rating: 2.3	—	—	6,593 major competitor apps
every	65	100	56	86 262,778 competing apps Median installs: 2,257 Avg rating: 2.5	—	—	14,702 major competitor apps
members	70	100	48	74 42,711 competing apps Median installs: 642 Avg rating: 2.2	—	—	1,000 major competitor apps
amazing	69	100	52	76 61,404 competing apps Median installs: 9,460 Avg rating: 2.8	—	—	6,767 major competitor apps
features	66	100	58	86 250,100 competing apps Median installs: 2,693 Avg rating: 2.5	—	—	14,990 major competitor apps

App Description

The Point Members Mobile Application

The Point, an integrated loyalty program covering 26 SHKP malls, has officially debuted. Members can earn 1 point for every $1 spent at participating malls, convert to Point Dollar to spend as cash, redeem a variety of gifts and offers. Download the The Point App to register as a member to enjoy more exclusive privileges!

Other amazing features of The Point member include: member parking (contactless parking service and free parking redemption), birthday offer, redeem rewards, year-round shopping privileges, etc.

The app allows you to obtain the latest dining, parking and shopping information and updates on promotions at 28 SHKP malls quickly and easily.

The 28 SHKP malls include apm*, Chelsea Heights*, Chi Fu Landmark*, East Point City*, GO PARK Sai Sha*, Harbour North*, HomeSquare*, K-Point*, Landmark North*, life@KCC, Metroplaza*, Metropolis Plaza*, Mikiki*, MOKO*, New Jade Shopping Arcade*, New Town Plaza*, Park Central*, PopWalk*, Tai Po Mega Mall*, The Sun Arcade, Tsuen Kam Centre*, Tsuen Wan Plaza*, V city*, V Walk*, WTC*, YOHO MALL*, Uptown Plaza*, and Yuen Long Plaza*

*26 malls participating in The Point