The Standard
ASO Keyword Dashboard
Tracking 103 keywords for The Standard in Google Play
The Standard tracks 103 keywords (1 keyword ranks; 102 need traction). Key metrics: 0% top-10 coverage, opportunity 71.0, difficulty 44.6, best rank 60.
Hong Kong's biggest circulation free English daily newspaper.
Tracked keywords
103
1 ranked • 102 not ranking yet
Top 10 coverage
0%
Best rank 60 • Latest leader —
Avg opportunity
71.0
Top keyword: print
Avg difficulty
44.6
Lower scores indicate easier wins
Opportunity leaders
- 65.4
print
Opportunity: 74.0 • Difficulty: 46.1 • Rank —
Competitors: 586
- 60.8
medium
Opportunity: 74.0 • Difficulty: 38.0 • Rank —
Competitors: 253
- 63.0
biggest
Opportunity: 74.0 • Difficulty: 46.0 • Rank —
Competitors: 910
- 59.3
guiding
Opportunity: 74.0 • Difficulty: 36.6 • Rank —
Competitors: 131
- 65.2
round
Opportunity: 74.0 • Difficulty: 41.9 • Rank —
Competitors: 674
Unranked opportunities
print
Opportunity: 74.0 • Difficulty: 46.1 • Competitors: 586
medium
Opportunity: 74.0 • Difficulty: 38.0 • Competitors: 253
biggest
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 910
guiding
Opportunity: 74.0 • Difficulty: 36.6 • Competitors: 131
round
Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 674
High competition keywords
new
Total apps: 370,401 • Major competitors: 23,692
Latest rank: — • Difficulty: 58.7
free
Total apps: 319,883 • Major competitors: 24,180
Latest rank: — • Difficulty: 58.8
features
Total apps: 252,401 • Major competitors: 15,074
Latest rank: — • Difficulty: 58.0
share
Total apps: 215,569 • Major competitors: 11,860
Latest rank: — • Difficulty: 58.2
available
Total apps: 198,259 • Major competitors: 10,404
Latest rank: — • Difficulty: 58.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| standard | 72 | 100 | 47 | 69 21,974 competing apps Median installs: 3,045 Avg rating: 2.6 | 60 | 60 | 1,234 major competitor apps |
| free | 65 | 100 | 59 | 88 319,883 competing apps Median installs: 5,686 Avg rating: 2.7 | — | — | 24,180 major competitor apps |
| new | 65 | 100 | 59 | 89 370,401 competing apps Median installs: 3,222 Avg rating: 2.6 | — | — | 23,692 major competitor apps |
| sports | 71 | 100 | 50 | 73 37,198 competing apps Median installs: 2,070 Avg rating: 2.4 | — | — | 2,220 major competitor apps |
| story | 71 | 100 | 49 | 71 30,475 competing apps Median installs: 9,252 Avg rating: 2.9 | — | — | 2,988 major competitor apps |
| social media | 71 | 100 | 48 | 73 38,127 competing apps Median installs: 3,186 Avg rating: 2.4 | — | — | 2,259 major competitor apps |
| notifications | 68 | 100 | 54 | 80 98,820 competing apps Median installs: 869 Avg rating: 2.3 | — | — | 3,101 major competitor apps |
| share | 66 | 100 | 58 | 85 215,569 competing apps Median installs: 3,016 Avg rating: 2.5 | — | — | 11,860 major competitor apps |
| breaking news | 73 | 100 | 45 | 57 3,804 competing apps Median installs: 5,916 Avg rating: 3.0 | — | — | 230 major competitor apps |
| device | 68 | 100 | 60 | 80 107,263 competing apps Median installs: 3,440 Avg rating: 2.5 | — | — | 6,763 major competitor apps |
| support | 67 | 100 | 55 | 83 169,067 competing apps Median installs: 1,576 Avg rating: 2.5 | — | — | 7,938 major competitor apps |
| range | 68 | 100 | 50 | 79 90,032 competing apps Median installs: 1,513 Avg rating: 2.3 | — | — | 4,555 major competitor apps |
| section | 71 | 100 | 46 | 72 32,540 competing apps Median installs: 1,254 Avg rating: 2.2 | — | — | 1,124 major competitor apps |
| digital | 68 | 100 | 51 | 81 123,458 competing apps Median installs: 908 Avg rating: 2.2 | — | — | 4,567 major competitor apps |
| integrity | 72 | 100 | 34 | 54 2,292 competing apps Median installs: 517 Avg rating: 2.1 | — | — | 53 major competitor apps |
| lifestyle | 73 | 100 | 43 | 67 15,394 competing apps Median installs: 857 Avg rating: 2.3 | — | — | 698 major competitor apps |
| call | 70 | 100 | 54 | 75 47,682 competing apps Median installs: 4,085 Avg rating: 2.5 | — | — | 3,069 major competitor apps |
| available | 66 | 100 | 58 | 84 198,259 competing apps Median installs: 2,707 Avg rating: 2.5 | — | — | 10,404 major competitor apps |
| wide range | 70 | 100 | 47 | 75 47,815 competing apps Median installs: 1,344 Avg rating: 2.3 | — | — | 2,401 major competitor apps |
| connect | 67 | 100 | 55 | 81 128,656 competing apps Median installs: 991 Avg rating: 2.3 | — | — | 4,973 major competitor apps |
| request | 70 | 100 | 46 | 74 44,502 competing apps Median installs: 1,182 Avg rating: 2.2 | — | — | 1,460 major competitor apps |
| push | 70 | 100 | 48 | 76 57,027 competing apps Median installs: 803 Avg rating: 2.3 | — | — | 2,074 major competitor apps |
| push notifications | 73 | 100 | 42 | 68 17,736 competing apps Median installs: 681 Avg rating: 2.2 | — | — | 458 major competitor apps |
| dynamic | 70 | 100 | 49 | 74 44,794 competing apps Median installs: 1,902 Avg rating: 2.6 | — | — | 2,668 major competitor apps |
| format | 73 | 100 | 45 | 68 19,520 competing apps Median installs: 2,622 Avg rating: 2.5 | — | — | 1,033 major competitor apps |
App Description
Hong Kong's biggest circulation free English daily newspaper.
The Standard is Hong Kong's biggest circulation free English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong.
Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format.
The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), apps and social media platforms, delivers the most updates news to readers round the clock, all at no cost.
Market Positioning
* The Standard is the """"First Free English Daily Newspaper in Hong Kong"""".
* News sections present the latest Local, Business, China, World, Entertainment and Sports events, while the Arts & Lifestyle section cover a wide range of topics.
Functions and Features for this App
1. Push notifications for breaking news stories
2. Connect the App to your social networks to share the news
3. Support for dynamic text. The app will respect the font size in your device settings so you can increase or decrease the story text size as suits your preference
4. Print Ad in newspaper also available in the App
ADDRESS
The Standard
Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong
Tel: (852) 2798 2323
Fax: (852) 2305 1765
For Advertising Enquiries, please call our Advertising Hotline
(852) 3181 3311 or Fax your request to (852) 2758 3579."""