The Standard
ASO Keyword Dashboard
Tracking 103 keywords for The Standard in Google Play
The Standard tracks 103 keywords (1 keyword ranks; 102 need traction). Key metrics: 0% top-10 coverage, opportunity 68.8, difficulty 49.1, best rank 60.
Hong Kong's biggest circulation free English daily newspaper.
Tracked keywords
103
1 ranked • 102 not ranking yet
Top 10 coverage
0%
Best rank 60 • Latest leader 60
Avg opportunity
68.8
Top keyword: standard
Avg difficulty
49.1
Lower scores indicate easier wins
Opportunity leaders
- 68.5
standard
Opportunity: 73.0 • Difficulty: 53.1 • Rank 60
Competitors: 1,127
- 70.2
section
Opportunity: 72.0 • Difficulty: 49.7 • Rank —
Competitors: 1,080
- 63.6
lifestyle
Opportunity: 72.0 • Difficulty: 46.7 • Rank —
Competitors: 637
- 64.6
push notifications
Opportunity: 72.0 • Difficulty: 43.0 • Rank —
Competitors: 550
- 67.5
format
Opportunity: 72.0 • Difficulty: 49.3 • Rank —
Competitors: 956
Unranked opportunities
section
Opportunity: 72.0 • Difficulty: 49.7 • Competitors: 1,080
lifestyle
Opportunity: 72.0 • Difficulty: 46.7 • Competitors: 637
push notifications
Opportunity: 72.0 • Difficulty: 43.0 • Competitors: 550
format
Opportunity: 72.0 • Difficulty: 49.3 • Competitors: 956
print
Opportunity: 72.0 • Difficulty: 52.6 • Competitors: 562
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
features
Total apps: 116,743 • Major competitors: 14,116
Latest rank: — • Difficulty: 64.6
share
Total apps: 102,576 • Major competitors: 11,283
Latest rank: — • Difficulty: 65.5
different
Total apps: 100,748 • Major competitors: 14,575
Latest rank: — • Difficulty: 62.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| standard | 73 | 100 | 53 | 69 10,269 competing apps Median installs: 34,526 Avg rating: 3.0 | 60 | 60 | 1,127 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| sports | 71 | 100 | 57 | 72 16,248 competing apps Median installs: 36,707 Avg rating: 2.8 | — | — | 2,145 major competitor apps |
| story | 71 | 100 | 53 | 72 17,459 competing apps Median installs: 59,356 Avg rating: 3.2 | — | — | 2,802 major competitor apps |
| social media | 71 | 100 | 53 | 73 18,143 competing apps Median installs: 36,429 Avg rating: 2.8 | — | — | 2,117 major competitor apps |
| notifications | 69 | 100 | 63 | 77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8 | — | — | 2,906 major competitor apps |
| share | 66 | 100 | 65 | 86 102,576 competing apps Median installs: 35,820 Avg rating: 2.9 | — | — | 11,283 major competitor apps |
| breaking news | 71 | 100 | 53 | 57 2,263 competing apps Median installs: 46,692 Avg rating: 3.4 | — | — | 271 major competitor apps |
| device | 68 | 100 | 72 | 81 52,389 competing apps Median installs: 37,519 Avg rating: 3.0 | — | — | 6,390 major competitor apps |
| support | 67 | 100 | 60 | 83 68,575 competing apps Median installs: 34,249 Avg rating: 3.0 | — | — | 7,371 major competitor apps |
| range | 69 | 100 | 53 | 78 37,225 competing apps Median installs: 32,979 Avg rating: 2.8 | — | — | 4,354 major competitor apps |
| section | 72 | 100 | 50 | 70 12,915 competing apps Median installs: 29,599 Avg rating: 2.8 | — | — | 1,080 major competitor apps |
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | — | 4,209 major competitor apps |
| integrity | 69 | 100 | 36 | 48 663 competing apps Median installs: 22,647 Avg rating: 2.7 | — | — | 49 major competitor apps |
| lifestyle | 72 | 100 | 47 | 64 5,280 competing apps Median installs: 34,828 Avg rating: 2.8 | — | — | 637 major competitor apps |
| call | 70 | 100 | 64 | 76 26,309 competing apps Median installs: 41,916 Avg rating: 2.9 | — | — | 3,361 major competitor apps |
| available | 66 | 100 | 66 | 85 92,463 competing apps Median installs: 34,120 Avg rating: 2.9 | — | — | 9,952 major competitor apps |
| wide range | 71 | 100 | 50 | 73 18,925 competing apps Median installs: 33,783 Avg rating: 2.7 | — | — | 2,261 major competitor apps |
| connect | 68 | 100 | 63 | 79 44,719 competing apps Median installs: 25,534 Avg rating: 2.8 | — | — | 4,584 major competitor apps |
| request | 71 | 100 | 48 | 72 16,722 competing apps Median installs: 24,376 Avg rating: 2.7 | — | — | 1,361 major competitor apps |
| push | 71 | 100 | 51 | 73 19,416 competing apps Median installs: 28,814 Avg rating: 2.9 | — | — | 1,936 major competitor apps |
| push notifications | 72 | 100 | 43 | 65 6,065 competing apps Median installs: 25,562 Avg rating: 2.8 | — | — | 550 major competitor apps |
| dynamic | 71 | 100 | 54 | 73 18,485 competing apps Median installs: 37,329 Avg rating: 3.0 | — | — | 2,447 major competitor apps |
| format | 72 | 100 | 49 | 67 8,870 competing apps Median installs: 34,823 Avg rating: 3.0 | — | — | 956 major competitor apps |
App Description
Hong Kong's biggest circulation free English daily newspaper.
The Standard is Hong Kong's biggest circulation free English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong.
Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format.
The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), apps and social media platforms, delivers the most updates news to readers round the clock, all at no cost.
Market Positioning
* The Standard is the """"First Free English Daily Newspaper in Hong Kong"""".
* News sections present the latest Local, Business, China, World, Entertainment and Sports events, while the Arts & Lifestyle section cover a wide range of topics.
Functions and Features for this App
1. Push notifications for breaking news stories
2. Connect the App to your social networks to share the news
3. Support for dynamic text. The app will respect the font size in your device settings so you can increase or decrease the story text size as suits your preference
4. Print Ad in newspaper also available in the App
ADDRESS
The Standard
Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong
Tel: (852) 2798 2323
Fax: (852) 2305 1765
For Advertising Enquiries, please call our Advertising Hotline
(852) 3181 3311 or Fax your request to (852) 2758 3579."""