Cash App

128.6M installs
4.1M ratings
3.2M monthly active users
$200K+ monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Weekly +186.3K
Steady
Monthly +875.8K
Steady
Cash App icon

ASO Keyword Dashboard

Tracking 202 keywords for Cash App in Google Play

Developer: Block, Inc. Category: finance Rating: 2.18

Cash App tracks 202 keywords (111 keywords rank; 91 need traction). Key metrics: 38% top-10 coverage, opportunity 71.6, difficulty 44.5, best rank 1.

Send money and bitcoin easily. Invest, bank and do more with your money

Tracked keywords

202

111  ranked •  91  not ranking yet

Top 10 coverage

38%

Best rank 1 • Latest leader 3

Avg opportunity

71.6

Top keyword: cancel

Avg difficulty

44.5

Lower scores indicate easier wins

Opportunity leaders

  • cancel

    Opportunity: 74.0 • Difficulty: 44.6 • Rank 3

    Competitors: 723

    65.9
  • paying

    Opportunity: 74.0 • Difficulty: 41.8 • Rank 4

    Competitors: 576

    63.0
  • least

    Opportunity: 74.0 • Difficulty: 44.7 • Rank 5

    Competitors: 937

    65.6
  • credit card

    Opportunity: 74.0 • Difficulty: 44.0 • Rank 5

    Competitors: 910

    65.2
  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank 5

    Competitors: 338

    62.1

Unranked opportunities

  • minimum

    Opportunity: 74.0 • Difficulty: 43.8 • Competitors: 863

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 747

  • round

    Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 691

  • trade

    Opportunity: 74.0 • Difficulty: 42.9 • Competitors: 877

  • coverage

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 611

High competition keywords

  • access

    Total apps: 340,665 • Major competitors: 12,547

    Latest rank: — • Difficulty: 58.5

  • download

    Total apps: 338,405 • Major competitors: 17,492

    Latest rank: — • Difficulty: 56.2

  • free

    Total apps: 323,617 • Major competitors: 24,335

    Latest rank: — • Difficulty: 58.7

  • help

    Total apps: 283,399 • Major competitors: 15,659

    Latest rank: — • Difficulty: 58.5

  • features

    Total apps: 255,162 • Major competitors: 15,210

    Latest rank: — • Difficulty: 58.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
give691005178

84,933 competing apps

Median installs: 4,307

Avg rating: 4.0

11

5,548

major competitor apps

cancel741004566

13,857 competing apps

Median installs: 1,771

Avg rating: 4.0

32

723

major competitor apps

financial701004775

49,819 competing apps

Median installs: 1,258

Avg rating: 4.1

33

1,967

major competitor apps

transfer cash711002847

876 competing apps

Median installs: 1,444

Avg rating: 4.1

33

4

major competitor apps

paying741004263

9,029 competing apps

Median installs: 3,498

Avg rating: 4.1

44

576

major competitor apps

bank711004773

36,981 competing apps

Median installs: 3,489

Avg rating: 4.1

44

2,478

major competitor apps

bank account731004157

3,826 competing apps

Median installs: 20,374

Avg rating: 4.0

44

464

major competitor apps

banking731004468

18,527 competing apps

Median installs: 3,928

Avg rating: 4.1

44

1,162

major competitor apps

canceled721003553

2,038 competing apps

Median installs: 3,890

Avg rating: 4.1

44

111

major competitor apps

least741004566

13,193 competing apps

Median installs: 6,838

Avg rating: 4.0

55

937

major competitor apps

credit card741004465

12,448 competing apps

Median installs: 1,098

Avg rating: 3.9

55

910

major competitor apps

portion731003958

4,365 competing apps

Median installs: 5,619

Avg rating: 4.0

55

237

major competitor apps

withdraw731003858

4,521 competing apps

Median installs: 11,454

Avg rating: 3.9

55

436

major competitor apps

cancelled711003350

1,358 competing apps

Median installs: 2,290

Avg rating: 3.9

55

47

major competitor apps

mobile banking741003962

7,977 competing apps

Median installs: 2,915

Avg rating: 4.1

55

338

major competitor apps

member721004471

27,783 competing apps

Median installs: 1,302

Avg rating: 3.9

55

1,093

major competitor apps

held741003860

6,231 competing apps

Median installs: 1,580

Avg rating: 4.0

66

206

major competitor apps

payment method721003854

2,307 competing apps

Median installs: 3,100

Avg rating: 4.1

66

172

major competitor apps

payment methods731003657

3,871 competing apps

Median installs: 547

Avg rating: 3.9

66

133

major competitor apps

helps681005581

121,062 competing apps

Median installs: 1,428

Avg rating: 4.0

66

5,008

major competitor apps

receive671005282

144,030 competing apps

Median installs: 937

Avg rating: 4.0

66

4,692

major competitor apps

receives731003658

4,159 competing apps

Median installs: 1,220

Avg rating: 4.0

66

124

major competitor apps

play account731004056

3,142 competing apps

Median installs: 3,232

Avg rating: 3.9

66

168

major competitor apps

sent731004368

18,601 competing apps

Median installs: 1,455

Avg rating: 4.0

66

644

major competitor apps

monthly711004972

35,619 competing apps

Median installs: 2,236

Avg rating: 4.1

66

2,132

major competitor apps

202 keywords
1 of 9

App Description

Send money and bitcoin easily. Invest, bank and do more with your money

Cash App makes it easy to:
• Send, spend, save, and invest your money*
• Borrow extra cash when you need it
• Help teens get started with money

Send money instantly for free. When you bank* through Cash App, you can get paid up to 2 days early.

Buy bitcoin and sell bitcoin. Over 21 million people have bought bitcoin with Cash App.

Get a Cash App Card, a customizable debit card that works with Apple Pay, Google Pay, and digital wallets. Save instantly with exclusive offers.

Download Cash App to take control of your cash.

MILLIONS OF FAMILIES TRUST CASH APP
• Anyone 13 to 17 can use Cash App when sponsored by a parent or guardian**
• Get extra security features and parental controls
• Design a debit card
• Create healthy money habits

P2P PAYMENTS
• Send and receive money for free—all you need is a person’s phone number, email, $Cashtag, or QR code
• Avoid scams with proactive security features

CUSTOMIZABLE DEBIT CARD*
• Cash App Card works where Visa® is accepted
• No monthly or hidden fees
• Exclusive styles
• Real-time alerts
• 24/7 fraud monitoring

SIMPLIFIED BANKING*
• No minimum balance requirements
• Distribute part of your paycheck to savings, stocks, or bitcoin*
• Free in-network ATM withdrawals and up to $200 in free overdraft coverage when you direct deposit $300+ each month***

EASY WAYS TO SAVE
• Earn up to 3.25% interest when you direct deposit $300+ each month****
• Round up your spare change or put part of your paychecks into savings, stocks, or bitcoin*

EXCLUSIVE DISCOUNTS & ACCESS
• Save on everyday spending with offers
• Get access to concert presales & exclusive events

INVEST IN STOCKS & BUY BITCOIN*****
• Buy stocks or bitcoin with as little as $1
• Get paid in bitcoin & buy stocks with no commission fees



*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Offers, Round ups, Savings and Overdraft protection are provided by Cash App, a Block Inc. brand. Eligibility requirements apply, see terms for details. Brokerage services by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. P2P services & Savings are provided by Block, Inc. & not Cash App Investing LLC.

**To view the eligibility requirements for sponsoring a teen, please visit the Sponsored Accounts section of the Cash App Terms of Service.

***Cash App waives ATM fees for all in-network withdrawals when you direct deposit at least $300 monthly into Cash App.

****Cash App will pass through a portion of the interest paid on your savings balance held in an account for the benefit of Cash App customers at Wells Fargo Bank, N.A., Member FDIC. To earn the highest interest rate on your Cash App savings balance, you need to be 18 or older, have a Cash App Card, and direct deposit at least $300 monthly into Cash App. Sponsored Accounts are not eligible to earn interest. Other exceptions may also apply. Savings yield rate is subject to change.

*****Investing involves risk; you may lose money. Cash App Investing LLC does not trade bitcoin & Block, Inc. is not a member of FINRA or SIPC. This is not a recommendation for you to transact in securities. Fractional shares are not transferable. For additional conditions & limitations, see the Cash App Investing LLC Customer Agreement. Regulatory & external transfer fees may apply, see the House Rules. Cash App Investing LLC is not a bank.

Contact Cash App Support by phone at (800) 969-1940 or mail at:
Block, Inc.
1955 Broadway, Suite 600
Oakland, CA 94612