Standard Life UK
ASO Keyword Dashboard
Tracking 108 keywords for Standard Life UK in Google Play
Standard Life UK tracks 108 keywords (1 keyword ranks; 107 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 47.6, best rank 17.
Manage your money on the go with the Standard Life app
Tracked keywords
108
1 ranked • 107 not ranking yet
Top 10 coverage
0%
Best rank 17 • Latest leader —
Avg opportunity
70.0
Top keyword: insight
Avg difficulty
47.6
Lower scores indicate easier wins
Opportunity leaders
- 61.7
insight
Opportunity: 74.0 • Difficulty: 38.7 • Rank —
Competitors: 169
- 61.1
conduct
Opportunity: 74.0 • Difficulty: 38.7 • Rank —
Competitors: 242
- 65.4
trading
Opportunity: 74.0 • Difficulty: 41.5 • Rank —
Competitors: 643
- 59.8
aged
Opportunity: 74.0 • Difficulty: 41.4 • Rank —
Competitors: 422
- 60.0
logo
Opportunity: 74.0 • Difficulty: 39.2 • Rank —
Competitors: 405
Unranked opportunities
insight
Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 169
conduct
Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 242
trading
Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 643
aged
Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 422
logo
Opportunity: 74.0 • Difficulty: 39.2 • Competitors: 405
High competition keywords
access
Total apps: 336,775 • Major competitors: 12,433
Latest rank: — • Difficulty: 58.6
like
Total apps: 288,170 • Major competitors: 22,443
Latest rank: — • Difficulty: 60.7
experience
Total apps: 287,616 • Major competitors: 16,792
Latest rank: — • Difficulty: 57.1
mobile
Total apps: 280,364 • Major competitors: 11,094
Latest rank: — • Difficulty: 55.8
help
Total apps: 280,325 • Major competitors: 15,533
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| standard | 72 | 100 | 47 | 69 21,963 competing apps Median installs: 3,049 Avg rating: 2.6 | 17 | 17 | 1,234 major competitor apps |
| online | 66 | 100 | 55 | 84 195,190 competing apps Median installs: 1,569 Avg rating: 2.4 | — | — | 10,191 major competitor apps |
| change | 68 | 100 | 52 | 79 90,150 competing apps Median installs: 4,934 Avg rating: 2.6 | — | — | 6,347 major competitor apps |
| page | 72 | 100 | 47 | 71 28,183 competing apps Median installs: 3,672 Avg rating: 2.5 | — | — | 1,603 major competitor apps |
| right | 67 | 100 | 57 | 83 158,244 competing apps Median installs: 1,999 Avg rating: 2.5 | — | — | 8,791 major competitor apps |
| customer | 69 | 100 | 50 | 78 73,735 competing apps Median installs: 1,002 Avg rating: 2.2 | — | — | 2,963 major competitor apps |
| order | 67 | 100 | 52 | 82 140,997 competing apps Median installs: 579 Avg rating: 2.3 | — | — | 4,309 major competitor apps |
| try | 69 | 100 | 55 | 78 79,402 competing apps Median installs: 7,236 Avg rating: 2.8 | — | — | 7,859 major competitor apps |
| device | 68 | 100 | 60 | 80 107,235 competing apps Median installs: 3,441 Avg rating: 2.5 | — | — | 6,762 major competitor apps |
| support | 67 | 100 | 55 | 83 168,477 competing apps Median installs: 1,602 Avg rating: 2.5 | — | — | 7,938 major competitor apps |
| experience | 65 | 100 | 57 | 87 287,616 competing apps Median installs: 1,801 Avg rating: 2.5 | — | — | 16,792 major competitor apps |
| contact | 67 | 100 | 54 | 82 137,656 competing apps Median installs: 1,871 Avg rating: 2.4 | — | — | 6,275 major competitor apps |
| information | 65 | 100 | 55 | 86 266,303 competing apps Median installs: 1,230 Avg rating: 2.2 | — | — | 8,178 major competitor apps |
| management | 68 | 100 | 50 | 80 110,475 competing apps Median installs: 599 Avg rating: 2.0 | — | — | 2,600 major competitor apps |
| manage | 66 | 100 | 55 | 84 184,545 competing apps Median installs: 796 Avg rating: 2.4 | — | — | 7,201 major competitor apps |
| payment | 69 | 100 | 50 | 78 79,131 competing apps Median installs: 1,147 Avg rating: 2.2 | — | — | 3,446 major competitor apps |
| limited | 72 | 100 | 49 | 71 29,059 competing apps Median installs: 4,900 Avg rating: 2.8 | — | — | 1,992 major competitor apps |
| secure | 68 | 100 | 55 | 80 104,141 competing apps Median installs: 997 Avg rating: 2.5 | — | — | 4,545 major competitor apps |
| connection | 69 | 100 | 53 | 77 63,347 competing apps Median installs: 2,784 Avg rating: 2.5 | — | — | 3,212 major competitor apps |
| life | 68 | 100 | 54 | 81 113,537 competing apps Median installs: 2,643 Avg rating: 2.5 | — | — | 6,609 major competitor apps |
| money | 70 | 100 | 50 | 76 59,584 competing apps Median installs: 4,165 Avg rating: 2.7 | — | — | 4,452 major competitor apps |
| option | 70 | 100 | 49 | 74 47,276 competing apps Median installs: 3,087 Avg rating: 2.5 | — | — | 2,524 major competitor apps |
| available | 66 | 100 | 58 | 84 197,715 competing apps Median installs: 2,739 Avg rating: 2.5 | — | — | 10,406 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,364 competing apps Median installs: 1,476 Avg rating: 2.4 | — | — | 11,094 major competitor apps |
| help | 65 | 100 | 59 | 87 280,325 competing apps Median installs: 2,101 Avg rating: 2.5 | — | — | 15,533 major competitor apps |
App Description
Manage your money on the go with the Standard Life app
The Standard Life app includes great features which can help you manage your money on the go.
Our App provides the ability to:
- Manage your pension payments: increase, setup, stop & reduce
- Top up your pension
- View recent transactions
- View the value of your plan(s), fund performance and daily fund changes
- Manage your beneficiaries
- Update your retirement date
- Transfer in other pensions
- Change your investments
- Withdraw cash if aged 55 or over
- View charges & discounts on your pension plan
Send and receive secure messages with attachments via the mailbox and there is an option to be notified when you receive a new message.
Why not try our retirement income tool to see what your retirement could look like in 5 minutes and explore your options.
We aim to provide access to the features listed wherever possible, but not all products are supported
Help and support
You can access FAQs from our Help page or send us a secure message about your plan from our Mailbox page.
If you run into any issues with the App let us know at:
mobile-app@standardlife.com
Feedback
We are always updating the App with new features and tools. We want to hear from you - you can leave us a review or leave feedback in the App within the help section.
Getting started
You must be a customer with us to use the App. If you are not registered for online servicing you can do this on the App. Once you are logged in you can choose to set a passcode, fingerprint or facial recognition if your device allows.
Additional information
The Standard Life app is not available for WRAP products and Aberdeen Standard Capital customers.
Some With Profits Policies, along with some of our Bonds and Investment Fund products cannot be viewed.
Transferring other pensions won’t be right for everyone.
Payments and withdrawals:
Not all products support payments through the app and you may be prompted to contact us or your employer if you have a workplace pension. Any changes to regular payments will come from the bank account that you have set up with us.
When making payments, topping up or amending a regular payment it’s important to note that investment returns aren't guaranteed. The value of your investment can go down as well as up and may be worth less than you paid in.
Cookie policy:
Cookies do many different jobs like storing your preferences, helping you navigate effectively, and improving your overall experience of a website or app. Cookies make the interaction between you and the app quicker and easier. For example, a cookie might store information so you don't have to keep entering it.
Some cookies are needed to make our app work and keep it secure so they can't be turned off. These are classed as ‘essential’ cookies. Others are optional and you can change your preferences. These are classed as 'experience and insight' cookies.
Who we are:
Phoenix Life Limited, trading name as Standard Life, is registered in England and Wales (1016269)
at 10 Brindleyplace, Birmingham, B1 2JB Phoenix Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential
Regulation Authority.
Phoenix Life Limited uses the Standard Life brand, name and logo under licence from Phoenix Group
Management Services Limited.
©2025 Phoenix Group Management Services Limited. All rights reserved
