Standard Life UK

447.1K installs
2.7K ratings
+1.2K weekly installs
trend steady
+5.6K monthly installs
trend steady
Standard Life UK icon

ASO Keyword Dashboard

Tracking 108 keywords for Standard Life UK in Google Play

Developer: Standard Life Mobile Category: finance Rating: 4.8

Standard Life UK tracks 108 keywords (1 keyword ranks; 107 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 47.6, best rank 17.

Manage your money on the go with the Standard Life app

Tracked keywords

108

1  ranked •  107  not ranking yet

Top 10 coverage

0%

Best rank 17 • Latest leader —

Avg opportunity

70.0

Top keyword: insight

Avg difficulty

47.6

Lower scores indicate easier wins

Opportunity leaders

  • insight

    Opportunity: 74.0 • Difficulty: 38.7 • Rank —

    Competitors: 169

    61.7
  • conduct

    Opportunity: 74.0 • Difficulty: 38.7 • Rank —

    Competitors: 242

    61.1
  • trading

    Opportunity: 74.0 • Difficulty: 41.5 • Rank —

    Competitors: 643

    65.4
  • aged

    Opportunity: 74.0 • Difficulty: 41.4 • Rank —

    Competitors: 422

    59.8
  • logo

    Opportunity: 74.0 • Difficulty: 39.2 • Rank —

    Competitors: 405

    60.0

Unranked opportunities

  • insight

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 169

  • conduct

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 242

  • trading

    Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 643

  • aged

    Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 422

  • logo

    Opportunity: 74.0 • Difficulty: 39.2 • Competitors: 405

High competition keywords

  • access

    Total apps: 336,775 • Major competitors: 12,433

    Latest rank: — • Difficulty: 58.6

  • like

    Total apps: 288,170 • Major competitors: 22,443

    Latest rank: — • Difficulty: 60.7

  • experience

    Total apps: 287,616 • Major competitors: 16,792

    Latest rank: — • Difficulty: 57.1

  • mobile

    Total apps: 280,364 • Major competitors: 11,094

    Latest rank: — • Difficulty: 55.8

  • help

    Total apps: 280,325 • Major competitors: 15,533

    Latest rank: — • Difficulty: 58.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
standard721004769

21,963 competing apps

Median installs: 3,049

Avg rating: 2.6

1717

1,234

major competitor apps

online661005584

195,190 competing apps

Median installs: 1,569

Avg rating: 2.4

10,191

major competitor apps

change681005279

90,150 competing apps

Median installs: 4,934

Avg rating: 2.6

6,347

major competitor apps

page721004771

28,183 competing apps

Median installs: 3,672

Avg rating: 2.5

1,603

major competitor apps

right671005783

158,244 competing apps

Median installs: 1,999

Avg rating: 2.5

8,791

major competitor apps

customer691005078

73,735 competing apps

Median installs: 1,002

Avg rating: 2.2

2,963

major competitor apps

order671005282

140,997 competing apps

Median installs: 579

Avg rating: 2.3

4,309

major competitor apps

try691005578

79,402 competing apps

Median installs: 7,236

Avg rating: 2.8

7,859

major competitor apps

device681006080

107,235 competing apps

Median installs: 3,441

Avg rating: 2.5

6,762

major competitor apps

support671005583

168,477 competing apps

Median installs: 1,602

Avg rating: 2.5

7,938

major competitor apps

experience651005787

287,616 competing apps

Median installs: 1,801

Avg rating: 2.5

16,792

major competitor apps

contact671005482

137,656 competing apps

Median installs: 1,871

Avg rating: 2.4

6,275

major competitor apps

information651005586

266,303 competing apps

Median installs: 1,230

Avg rating: 2.2

8,178

major competitor apps

management681005080

110,475 competing apps

Median installs: 599

Avg rating: 2.0

2,600

major competitor apps

manage661005584

184,545 competing apps

Median installs: 796

Avg rating: 2.4

7,201

major competitor apps

payment691005078

79,131 competing apps

Median installs: 1,147

Avg rating: 2.2

3,446

major competitor apps

limited721004971

29,059 competing apps

Median installs: 4,900

Avg rating: 2.8

1,992

major competitor apps

secure681005580

104,141 competing apps

Median installs: 997

Avg rating: 2.5

4,545

major competitor apps

connection691005377

63,347 competing apps

Median installs: 2,784

Avg rating: 2.5

3,212

major competitor apps

life681005481

113,537 competing apps

Median installs: 2,643

Avg rating: 2.5

6,609

major competitor apps

money701005076

59,584 competing apps

Median installs: 4,165

Avg rating: 2.7

4,452

major competitor apps

option701004974

47,276 competing apps

Median installs: 3,087

Avg rating: 2.5

2,524

major competitor apps

available661005884

197,715 competing apps

Median installs: 2,739

Avg rating: 2.5

10,406

major competitor apps

mobile651005687

280,364 competing apps

Median installs: 1,476

Avg rating: 2.4

11,094

major competitor apps

help651005987

280,325 competing apps

Median installs: 2,101

Avg rating: 2.5

15,533

major competitor apps

108 keywords
1 of 5

App Description

Manage your money on the go with the Standard Life app

We’ve made a technology upgrade to our mobile app. In order for the app to continue working, and to avoid any connection issues, it’s important to make sure you’ve downloaded the latest version. If you have any issues, please let us know at mobile-app@standardlife.com

The Standard Life app includes great features which can help you manage your money on the go.

Our App provides the ability to:
- Manage your pension payments: increase, setup, stop & reduce
- Top up your pension
- View recent transactions
- View the value of your plan(s), fund performance and daily fund changes
- Manage your beneficiaries
- Update your retirement date
- Transfer in other pensions
- Change your investments
- Withdraw cash if aged 55 or over
- View charges & discounts on your pension plan

Send and receive secure messages with attachments via the mailbox and there is an option to be notified when you receive a new message.

Why not try our retirement income tool to see what your retirement could look like in 5 minutes and explore your options.

We aim to provide access to the features listed wherever possible, but not all products are supported

Help and support
You can access FAQs from our Help page or send us a secure message about your plan from our Mailbox page.

If you run into any issues with the App let us know at:
mobile-app@standardlife.com

Feedback
We are always updating the App with new features and tools. We want to hear from you - you can leave us a review or leave feedback in the App within the help section.

Getting started
You must be a customer with us to use the App. If you are not registered for online servicing you can do this on the App. Once you are logged in you can choose to set a passcode, fingerprint or facial recognition if your device allows.

Additional information

The Standard Life app is not available for WRAP products and Aberdeen Standard Capital customers.

Some With Profits Policies, along with some of our Bonds and Investment Fund products cannot be viewed.

Transferring other pensions won’t be right for everyone.

Payments and withdrawals:
Not all products support payments through the app and you may be prompted to contact us or your employer if you have a workplace pension. Any changes to regular payments will come from the bank account that you have set up with us.

When making payments, topping up or amending a regular payment it’s important to note that investment returns aren't guaranteed. The value of your investment can go down as well as up and may be worth less than you paid in.

Cookie policy:
Cookies do many different jobs like storing your preferences, helping you navigate effectively, and improving your overall experience of a website or app. Cookies make the interaction between you and the app quicker and easier. For example, a cookie might store information so you don't have to keep entering it.

Some cookies are needed to make our app work and keep it secure so they can't be turned off. These are classed as ‘essential’ cookies. Others are optional and you can change your preferences. These are classed as 'experience and insight' cookies.

Who we are:
Phoenix Life Limited, trading name as Standard Life, is registered in England and Wales (1016269)
at 10 Brindleyplace, Birmingham, B1 2JB Phoenix Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential
Regulation Authority.

Phoenix Life Limited uses the Standard Life brand, name and logo under licence from Phoenix Group
Management Services Limited.

©2025 Phoenix Group Management Services Limited. All rights reserved