Starling - Mobile Banking

4.2M installs
135.9K ratings
350.3K monthly active users
Revenue not available
Install Trends
Weekly +7K
Steady
Monthly +28.8K
Steady
Starling - Mobile Banking icon

ASO Keyword Dashboard

Tracking 118 keywords for Starling - Mobile Banking in Google Play

Developer: Starling Bank Category: finance Rating: 4.37

Starling - Mobile Banking tracks 118 keywords (9 keywords rank; 109 need traction). Key metrics: 11% top-10 coverage, opportunity 70.6, difficulty 46.1, best rank 4.

Manage your money with Starling’s mobile banking app for personal and business.

Tracked keywords

118

9  ranked •  109  not ranking yet

Top 10 coverage

11%

Best rank 4 • Latest leader 26

Avg opportunity

70.6

Top keyword: mobile banking

Avg difficulty

46.1

Lower scores indicate easier wins

Opportunity leaders

  • mobile banking

    Opportunity: 74.0 • Difficulty: 39.0 • Rank 26

    Competitors: 318

    62.1
  • uk

    Opportunity: 74.0 • Difficulty: 38.7 • Rank 75

    Competitors: 250

    59.9
  • provider

    Opportunity: 74.0 • Difficulty: 46.1 • Rank —

    Competitors: 420

    65.7
  • conduct

    Opportunity: 74.0 • Difficulty: 39.0 • Rank —

    Competitors: 222

    61.1
  • spending

    Opportunity: 74.0 • Difficulty: 41.7 • Rank —

    Competitors: 703

    64.7

Unranked opportunities

  • provider

    Opportunity: 74.0 • Difficulty: 46.1 • Competitors: 420

  • conduct

    Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 222

  • spending

    Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 703

  • fruit

    Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 400

  • round

    Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 642

High competition keywords

  • free

    Total apps: 322,124 • Major competitors: 22,311

    Latest rank: — • Difficulty: 60.0

  • mobile

    Total apps: 280,780 • Major competitors: 10,258

    Latest rank: — • Difficulty: 56.3

  • enjoy

    Total apps: 279,698 • Major competitors: 18,178

    Latest rank: — • Difficulty: 58.7

  • simple

    Total apps: 256,475 • Major competitors: 11,042

    Latest rank: — • Difficulty: 55.8

  • best

    Total apps: 255,718 • Major competitors: 16,884

    Latest rank: — • Difficulty: 58.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
bank account731004357

3,802 competing apps

Median installs: 15,374

Avg rating: 2.3

74

423

major competitor apps

online banking731003557

3,538 competing apps

Median installs: 2,481

Avg rating: 3.1

1212

106

major competitor apps

account balance721003554

2,440 competing apps

Median installs: 2,811

Avg rating: 2.7

2020

116

major competitor apps

internet banking721003351

1,558 competing apps

Median installs: 3,930

Avg rating: 3.1

2020

97

major competitor apps

banks731004058

4,097 competing apps

Median installs: 5,774

Avg rating: 2.4

2424

289

major competitor apps

mobile banking741003962

7,961 competing apps

Median installs: 2,791

Avg rating: 3.0

2626

318

major competitor apps

bank711004773

36,780 competing apps

Median installs: 2,592

Avg rating: 2.2

2727

2,310

major competitor apps

starting721004670

25,842 competing apps

Median installs: 2,409

Avg rating: 2.1

2828

1,453

major competitor apps

uk741003960

5,794 competing apps

Median installs: 1,952

Avg rating: 2.1

7575

250

major competitor apps

free651006088

322,124 competing apps

Median installs: 4,281

Avg rating: 2.3

22,311

major competitor apps

best661005986

255,718 competing apps

Median installs: 3,152

Avg rating: 2.1

16,884

major competitor apps

online661005684

196,118 competing apps

Median installs: 1,363

Avg rating: 1.9

9,437

major competitor apps

card691005177

69,476 competing apps

Median installs: 3,539

Avg rating: 2.2

4,668

major competitor apps

notifications681005480

99,210 competing apps

Median installs: 783

Avg rating: 1.8

2,943

major competitor apps

change681005379

90,516 competing apps

Median installs: 3,512

Avg rating: 2.2

5,880

major competitor apps

enjoy651005987

279,698 competing apps

Median installs: 2,957

Avg rating: 2.1

18,178

major competitor apps

phone671006283

152,368 competing apps

Median installs: 2,627

Avg rating: 2.1

8,547

major competitor apps

support671005583

170,973 competing apps

Median installs: 1,241

Avg rating: 2.0

7,331

major competitor apps

learn671005682

143,718 competing apps

Median installs: 1,912

Avg rating: 2.0

6,606

major competitor apps

ring731003958

4,698 competing apps

Median installs: 2,617

Avg rating: 2.1

345

major competitor apps

save671005983

156,904 competing apps

Median installs: 2,697

Avg rating: 2.1

9,510

major competitor apps

manage661005684

186,283 competing apps

Median installs: 650

Avg rating: 1.9

6,752

major competitor apps

payment691005078

78,792 competing apps

Median installs: 1,038

Avg rating: 1.8

3,271

major competitor apps

limited721005071

29,289 competing apps

Median installs: 3,900

Avg rating: 2.2

1,845

major competitor apps

people681005580

103,569 competing apps

Median installs: 2,226

Avg rating: 2.1

5,288

major competitor apps

118 keywords
1 of 5

App Description

Manage your money with Starling’s mobile banking app for personal and business.

Our personal, business and joint accounts make managing your money as seamless, simple and satisfying as it should be in 2025. It's why we're the Which? Recommended Provider for a sixth year in a row.

Apply for a bank account online in minutes - for free - from your phone, and join the millions who have already discovered the better way to bank.

What's in it for you?

No overseas fees

• We won't charge you a penny for using your card abroad, or for withdrawing cash at an ATM.
• We'll give you the Mastercard exchange rate, and won't add anything on top.
• Get notifications in the local currency, and in GBP.

Better budgeting

• Use Spaces to set money aside in a virtual change jar. Personalise with pictures, set a target, and track your progress.
• Get instant payment notifications and track your balance in real-time
• Learn where your money goes, and how to make savings, with Spending Insights
• Use Bills Manager to set aside money for your bills. It means your main balance will only show you what's actually available for day-to-day spending.
• Save on autopilot - automatically round up payments to the nearest pound and put away the spare change.

Pay and get paid seamlessly

• Owed money? Send a simple link to get paid back.
• Enjoy easy international transfers to 34 countries from your app – no hidden fees or exchange rate markups
• Pay people instantly in-app – no fiddly card reader needed
• Deposit cheques digitally from your phone and pay in cash at the Post Office.

Keep your money safe

• Your money is covered up to £120,000 by the Financial Services Compensation Scheme
• With 24/7 in-app support from real humans in the UK, we're always here to help
• Lock your card in-app and turn settings on and off, such as contactless, online, gambling and swipe payments

Business banking

No monthly fees. Get mobile and web banking access, 24/7 support and simplified accounting. Deposit cash at the Post Office from as little as £3, and deposit cheques in-app by taking a photo. Automate your expenses, ring-fence money for bills, keep track of invoices with instant payment notifications and spot where your business is spending with smart analytics. Voted Best Business Banking Provider 2023.

The joint bank account

Manage collective household expenses or set aside money together; our joint account simplifies shared spending. Get instant payment notifications, track your spending with Insights, budget together and make important payments from one account.

Banking for the whole family, all in one app

Kite is our free debit card and app for 6-15 year olds. It's built seamlessly into the adult's Starling account (personal or joint) for better visibility and control.

Starling Bank Limited (trading as Starling) is registered in England and Wales (No. 09092149), 5th Floor London Fruit And Wool Exchange, 1 Duval Square, London, United Kingdom, E1 6PW. We are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 730166.