Starling - Mobile Banking

Starling - Mobile Banking
Starling - Mobile Banking
Developer: Starling Bank
Category: Finance
4.2M installs
134.4K ratings
+5K weekly installs
trend steady
+39.6K monthly installs
trend steady
Starling - Mobile Banking icon

ASO Keyword Dashboard

Tracking 194 keywords for Starling - Mobile Banking in Google Play

Developer: Starling Bank Category: finance Rating: 4.45

Starling - Mobile Banking tracks 194 keywords (4 keywords rank; 190 need traction). Key metrics: 0% top-10 coverage, opportunity 68.6, difficulty 48.7, best rank 35.

Manage your money with Starling’s mobile banking app for personal and business.

Tracked keywords

194

4  ranked •  190  not ranking yet

Top 10 coverage

0%

Best rank 35 • Latest leader 35

Avg opportunity

68.6

Top keyword: banking

Avg difficulty

48.7

Lower scores indicate easier wins

Opportunity leaders

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank 35

    Competitors: 1,071

    68.1
  • post

    Opportunity: 73.0 • Difficulty: 52.6 • Rank —

    Competitors: 1,049

    67.6
  • charge

    Opportunity: 73.0 • Difficulty: 46.3 • Rank —

    Competitors: 1,120

    67.9
  • often

    Opportunity: 73.0 • Difficulty: 49.9 • Rank —

    Competitors: 755

    68.1
  • keep track

    Opportunity: 73.0 • Difficulty: 54.7 • Rank —

    Competitors: 972

    68.6

Unranked opportunities

  • post

    Opportunity: 73.0 • Difficulty: 52.6 • Competitors: 1,049

  • charge

    Opportunity: 73.0 • Difficulty: 46.3 • Competitors: 1,120

  • often

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 755

  • keep track

    Opportunity: 73.0 • Difficulty: 54.7 • Competitors: 972

  • anything

    Opportunity: 73.0 • Difficulty: 52.2 • Competitors: 1,521

High competition keywords

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: — • Difficulty: 61.7

  • best

    Total apps: 131,644 • Major competitors: 18,001

    Latest rank: — • Difficulty: 63.2

  • enjoy

    Total apps: 131,386 • Major competitors: 18,531

    Latest rank: — • Difficulty: 63.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
bank711005073

18,128 competing apps

Median installs: 44,400

Avg rating: 2.9

3535

2,338

major competitor apps

banking731004768

9,685 competing apps

Median installs: 27,159

Avg rating: 3.2

3535

1,071

major competitor apps

starting721004970

11,945 competing apps

Median installs: 38,675

Avg rating: 2.9

5050

1,463

major competitor apps

account681006079

41,533 competing apps

Median installs: 33,567

Avg rating: 3.0

86

4,686

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

best651006387

131,644 competing apps

Median installs: 43,740

Avg rating: 2.9

18,001

major competitor apps

online661006184

80,029 competing apps

Median installs: 33,297

Avg rating: 2.8

9,770

major competitor apps

card691005478

35,515 competing apps

Median installs: 50,336

Avg rating: 3.0

4,766

major competitor apps

notifications691006377

33,158 competing apps

Median installs: 22,800

Avg rating: 2.8

2,906

major competitor apps

change681005580

48,309 competing apps

Median installs: 42,177

Avg rating: 3.0

6,101

major competitor apps

enjoy651006387

131,386 competing apps

Median installs: 45,784

Avg rating: 3.0

18,531

major competitor apps

easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

17,537

major competitor apps

make641006589

163,352 competing apps

Median installs: 42,108

Avg rating: 3.0

21,922

major competitor apps

phone671006983

75,756 competing apps

Median installs: 37,780

Avg rating: 3.0

9,010

major competitor apps

better691005779

39,640 competing apps

Median installs: 36,260

Avg rating: 3.0

4,807

major competitor apps

support671006083

68,575 competing apps

Median installs: 34,249

Avg rating: 3.0

7,371

major competitor apps

learn671006182

64,313 competing apps

Median installs: 33,093

Avg rating: 2.8

6,746

major competitor apps

interest721005770

12,516 competing apps

Median installs: 40,690

Avg rating: 2.6

1,436

major competitor apps

save671006583

75,490 competing apps

Median installs: 41,387

Avg rating: 3.0

9,726

major competitor apps

everything681005979

40,940 competing apps

Median installs: 34,911

Avg rating: 2.9

5,090

major competitor apps

manage671006282

61,484 competing apps

Median installs: 27,358

Avg rating: 2.9

6,560

major competitor apps

payment691005376

29,462 competing apps

Median installs: 30,186

Avg rating: 2.5

3,270

major competitor apps

limited721005271

14,801 competing apps

Median installs: 42,546

Avg rating: 3.2

1,812

major competitor apps

people681006080

49,228 competing apps

Median installs: 35,592

Avg rating: 2.8

5,524

major competitor apps

way661006185

89,339 competing apps

Median installs: 36,402

Avg rating: 3.0

10,854

major competitor apps

194 keywords
1 of 8

App Description

Manage your money with Starling’s mobile banking app for personal and business.

Our personal, business and joint accounts make managing your money as seamless, simple and satisfying as it should be in 2025. It's why we're the Which? Recommended Provider for a sixth year in a row.

Apply for a bank account online in minutes - for free - from your phone, and join the millions who have already discovered the better way to bank.

What's in it for you?

Earn interest on your money with the Easy Saver

• Earn 3.00% AER / 2.95% gross (variable) interest with our easy-access savings account, managed in your app.
• Add money as often as you like, in just a few taps. Withdraw whenever you need to, with no notice period and no penalties. There’s no minimum deposit, and you’ll earn interest on everything up to £1 million.

18+, UK residents. Interest paid monthly. Starling personal current account required. Subject to eligibility. Gross is the contractual rate of interest payable before the deduction of income tax at the rate specified by law. AER stands for Annual Equivalent Rate and illustrates what the interest rate would be if interest was paid and compounded once each year.

No overseas fees

• We won't charge you a penny for using your card abroad, or for withdrawing cash at an ATM.
• We'll give you the Mastercard exchange rate, and won't add anything on top.
• Get notifications in the local currency, and in GBP.

Better budgeting

• Use Spaces to set money aside in a virtual change jar. Personalise with pictures, set a target, and track your progress.
• Get instant payment notifications and track your balance in real-time
• Learn where your money goes, and how to make savings, with Spending Insights
• Use Bills Manager to set aside money for your bills. It means your main balance will only show you what's actually available for day-to-day spending.
• Save on autopilot - automatically round up payments to the nearest pound and put away the spare change.

Pay and get paid seamlessly

• Owed money? Send a simple link to get paid back.
• Enjoy easy international transfers to 34 countries from your app – no hidden fees or exchange rate markups
• Pay people instantly in-app – no fiddly card reader needed
• Deposit cheques digitally from your phone and pay in cash at the Post Office.

Keep your money safe

• Your money is covered up to £85,000 by the Financial Services Compensation Scheme
• With 24/7 in-app support from real humans in the UK, we're always here to help
• Lock your card in-app and turn settings on and off, such as contactless, online, gambling and swipe payments

Business banking

No monthly fees. Get mobile and web banking access, 24/7 support and simplified accounting. Deposit cash at the Post Office from as little as £3, and deposit cheques in-app by taking a photo. Automate your expenses, ring-fence money for bills, keep track of invoices with instant payment notifications and spot where your business is spending with smart analytics. Voted Best Business Banking Provider 2023.

The joint bank account

Manage collective household expenses or set aside money together; our joint account simplifies shared spending. Get instant payment notifications, track your spending with Insights, budget together and make important payments from one account.

Banking for the whole family, all in one app

Kite is our free debit card and app for 6-15 year olds. It's built seamlessly into the adult's Starling account (personal or joint) for better visibility and control.

Starling Bank Limited (trading as Starling) is registered in England and Wales (No. 09092149), 5th Floor London Fruit And Wool Exchange, 1 Duval Square, London, United Kingdom, E1 6PW. We are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 730166.