Starling - Mobile Banking
ASO Keyword Dashboard
Tracking 118 keywords for Starling - Mobile Banking in Google Play
Starling - Mobile Banking tracks 118 keywords (9 keywords rank; 109 need traction). Key metrics: 11% top-10 coverage, opportunity 70.6, difficulty 46.1, best rank 4.
Manage your money with Starling’s mobile banking app for personal and business.
Tracked keywords
118
9 ranked • 109 not ranking yet
Top 10 coverage
11%
Best rank 4 • Latest leader 26
Avg opportunity
70.6
Top keyword: mobile banking
Avg difficulty
46.1
Lower scores indicate easier wins
Opportunity leaders
- 62.1
mobile banking
Opportunity: 74.0 • Difficulty: 39.0 • Rank 26
Competitors: 318
- 59.9
uk
Opportunity: 74.0 • Difficulty: 38.7 • Rank 75
Competitors: 250
- 65.7
provider
Opportunity: 74.0 • Difficulty: 46.1 • Rank —
Competitors: 420
- 61.1
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Rank —
Competitors: 222
- 64.7
spending
Opportunity: 74.0 • Difficulty: 41.7 • Rank —
Competitors: 703
Unranked opportunities
provider
Opportunity: 74.0 • Difficulty: 46.1 • Competitors: 420
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 222
spending
Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 703
fruit
Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 400
round
Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 642
High competition keywords
free
Total apps: 322,124 • Major competitors: 22,311
Latest rank: — • Difficulty: 60.0
mobile
Total apps: 280,780 • Major competitors: 10,258
Latest rank: — • Difficulty: 56.3
enjoy
Total apps: 279,698 • Major competitors: 18,178
Latest rank: — • Difficulty: 58.7
simple
Total apps: 256,475 • Major competitors: 11,042
Latest rank: — • Difficulty: 55.8
best
Total apps: 255,718 • Major competitors: 16,884
Latest rank: — • Difficulty: 58.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| bank account | 73 | 100 | 43 | 57 3,802 competing apps Median installs: 15,374 Avg rating: 2.3 | 7 | 4 | 423 major competitor apps |
| online banking | 73 | 100 | 35 | 57 3,538 competing apps Median installs: 2,481 Avg rating: 3.1 | 12 | 12 | 106 major competitor apps |
| account balance | 72 | 100 | 35 | 54 2,440 competing apps Median installs: 2,811 Avg rating: 2.7 | 20 | 20 | 116 major competitor apps |
| internet banking | 72 | 100 | 33 | 51 1,558 competing apps Median installs: 3,930 Avg rating: 3.1 | 20 | 20 | 97 major competitor apps |
| banks | 73 | 100 | 40 | 58 4,097 competing apps Median installs: 5,774 Avg rating: 2.4 | 24 | 24 | 289 major competitor apps |
| mobile banking | 74 | 100 | 39 | 62 7,961 competing apps Median installs: 2,791 Avg rating: 3.0 | 26 | 26 | 318 major competitor apps |
| bank | 71 | 100 | 47 | 73 36,780 competing apps Median installs: 2,592 Avg rating: 2.2 | 27 | 27 | 2,310 major competitor apps |
| starting | 72 | 100 | 46 | 70 25,842 competing apps Median installs: 2,409 Avg rating: 2.1 | 28 | 28 | 1,453 major competitor apps |
| uk | 74 | 100 | 39 | 60 5,794 competing apps Median installs: 1,952 Avg rating: 2.1 | 75 | 75 | 250 major competitor apps |
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,281 Avg rating: 2.3 | — | — | 22,311 major competitor apps |
| best | 66 | 100 | 59 | 86 255,718 competing apps Median installs: 3,152 Avg rating: 2.1 | — | — | 16,884 major competitor apps |
| online | 66 | 100 | 56 | 84 196,118 competing apps Median installs: 1,363 Avg rating: 1.9 | — | — | 9,437 major competitor apps |
| card | 69 | 100 | 51 | 77 69,476 competing apps Median installs: 3,539 Avg rating: 2.2 | — | — | 4,668 major competitor apps |
| notifications | 68 | 100 | 54 | 80 99,210 competing apps Median installs: 783 Avg rating: 1.8 | — | — | 2,943 major competitor apps |
| change | 68 | 100 | 53 | 79 90,516 competing apps Median installs: 3,512 Avg rating: 2.2 | — | — | 5,880 major competitor apps |
| enjoy | 65 | 100 | 59 | 87 279,698 competing apps Median installs: 2,957 Avg rating: 2.1 | — | — | 18,178 major competitor apps |
| phone | 67 | 100 | 62 | 83 152,368 competing apps Median installs: 2,627 Avg rating: 2.1 | — | — | 8,547 major competitor apps |
| support | 67 | 100 | 55 | 83 170,973 competing apps Median installs: 1,241 Avg rating: 2.0 | — | — | 7,331 major competitor apps |
| learn | 67 | 100 | 56 | 82 143,718 competing apps Median installs: 1,912 Avg rating: 2.0 | — | — | 6,606 major competitor apps |
| ring | 73 | 100 | 39 | 58 4,698 competing apps Median installs: 2,617 Avg rating: 2.1 | — | — | 345 major competitor apps |
| save | 67 | 100 | 59 | 83 156,904 competing apps Median installs: 2,697 Avg rating: 2.1 | — | — | 9,510 major competitor apps |
| manage | 66 | 100 | 56 | 84 186,283 competing apps Median installs: 650 Avg rating: 1.9 | — | — | 6,752 major competitor apps |
| payment | 69 | 100 | 50 | 78 78,792 competing apps Median installs: 1,038 Avg rating: 1.8 | — | — | 3,271 major competitor apps |
| limited | 72 | 100 | 50 | 71 29,289 competing apps Median installs: 3,900 Avg rating: 2.2 | — | — | 1,845 major competitor apps |
| people | 68 | 100 | 55 | 80 103,569 competing apps Median installs: 2,226 Avg rating: 2.1 | — | — | 5,288 major competitor apps |
App Description
Manage your money with Starling’s mobile banking app for personal and business.
Apply for a bank account online in minutes - for free - from your phone, and join the millions who have already discovered the better way to bank.
What's in it for you?
No overseas fees
• We won't charge you a penny for using your card abroad, or for withdrawing cash at an ATM.
• We'll give you the Mastercard exchange rate, and won't add anything on top.
• Get notifications in the local currency, and in GBP.
Better budgeting
• Use Spaces to set money aside in a virtual change jar. Personalise with pictures, set a target, and track your progress.
• Get instant payment notifications and track your balance in real-time
• Learn where your money goes, and how to make savings, with Spending Insights
• Use Bills Manager to set aside money for your bills. It means your main balance will only show you what's actually available for day-to-day spending.
• Save on autopilot - automatically round up payments to the nearest pound and put away the spare change.
Pay and get paid seamlessly
• Owed money? Send a simple link to get paid back.
• Enjoy easy international transfers to 34 countries from your app – no hidden fees or exchange rate markups
• Pay people instantly in-app – no fiddly card reader needed
• Deposit cheques digitally from your phone and pay in cash at the Post Office.
Keep your money safe
• Your money is covered up to £120,000 by the Financial Services Compensation Scheme
• With 24/7 in-app support from real humans in the UK, we're always here to help
• Lock your card in-app and turn settings on and off, such as contactless, online, gambling and swipe payments
Business banking
No monthly fees. Get mobile and web banking access, 24/7 support and simplified accounting. Deposit cash at the Post Office from as little as £3, and deposit cheques in-app by taking a photo. Automate your expenses, ring-fence money for bills, keep track of invoices with instant payment notifications and spot where your business is spending with smart analytics. Voted Best Business Banking Provider 2023.
The joint bank account
Manage collective household expenses or set aside money together; our joint account simplifies shared spending. Get instant payment notifications, track your spending with Insights, budget together and make important payments from one account.
Banking for the whole family, all in one app
Kite is our free debit card and app for 6-15 year olds. It's built seamlessly into the adult's Starling account (personal or joint) for better visibility and control.
Starling Bank Limited (trading as Starling) is registered in England and Wales (No. 09092149), 5th Floor London Fruit And Wool Exchange, 1 Duval Square, London, United Kingdom, E1 6PW. We are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 730166.
