Starling - Mobile Banking

4.2M installs
135.6K ratings
+6.5K weekly installs
+37.8K monthly installs
trend steady
Starling - Mobile Banking icon

ASO Keyword Dashboard

Tracking 113 keywords for Starling - Mobile Banking in Google Play

Developer: Starling Bank Category: finance Rating: 4.38

Starling - Mobile Banking tracks 113 keywords (4 keywords rank; 109 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 45.6, best rank 35.

Manage your money with Starling’s mobile banking app for personal and business.

Tracked keywords

113

4  ranked •  109  not ranking yet

Top 10 coverage

0%

Best rank 35 • Latest leader —

Avg opportunity

70.5

Top keyword: provider

Avg difficulty

45.6

Lower scores indicate easier wins

Opportunity leaders

  • provider

    Opportunity: 74.0 • Difficulty: 45.1 • Rank —

    Competitors: 444

    65.6
  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank —

    Competitors: 337

    62.2
  • conduct

    Opportunity: 74.0 • Difficulty: 38.7 • Rank —

    Competitors: 245

    61.1
  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Rank —

    Competitors: 730

    64.6
  • fruit

    Opportunity: 74.0 • Difficulty: 40.3 • Rank —

    Competitors: 443

    60.8

Unranked opportunities

  • provider

    Opportunity: 74.0 • Difficulty: 45.1 • Competitors: 444

  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Competitors: 337

  • conduct

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 245

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 730

  • fruit

    Opportunity: 74.0 • Difficulty: 40.3 • Competitors: 443

High competition keywords

  • free

    Total apps: 315,041 • Major competitors: 24,095

    Latest rank: — • Difficulty: 58.7

  • mobile

    Total apps: 280,245 • Major competitors: 11,030

    Latest rank: — • Difficulty: 55.7

  • enjoy

    Total apps: 274,511 • Major competitors: 19,862

    Latest rank: — • Difficulty: 57.4

  • best

    Total apps: 250,470 • Major competitors: 18,391

    Latest rank: — • Difficulty: 57.5

  • simple

    Total apps: 249,743 • Major competitors: 12,064

    Latest rank: — • Difficulty: 55.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
bank711004772

33,580 competing apps

Median installs: 5,146

Avg rating: 2.7

3535

2,449

major competitor apps

banking731004468

18,312 competing apps

Median installs: 3,884

Avg rating: 3.1

3535

1,141

major competitor apps

starting721004670

25,413 competing apps

Median installs: 2,837

Avg rating: 2.5

5050

1,531

major competitor apps

account681005479

92,466 competing apps

Median installs: 2,093

Avg rating: 2.6

86

4,917

major competitor apps

free651005988

315,041 competing apps

Median installs: 5,777

Avg rating: 2.7

24,095

major competitor apps

best661005786

250,470 competing apps

Median installs: 4,208

Avg rating: 2.6

18,391

major competitor apps

online661005584

193,969 competing apps

Median installs: 1,519

Avg rating: 2.4

10,143

major competitor apps

card691005077

68,557 competing apps

Median installs: 4,435

Avg rating: 2.7

4,927

major competitor apps

notifications681005380

100,171 competing apps

Median installs: 760

Avg rating: 2.3

3,085

major competitor apps

change681005279

89,575 competing apps

Median installs: 4,867

Avg rating: 2.6

6,332

major competitor apps

enjoy651005787

274,511 competing apps

Median installs: 3,436

Avg rating: 2.6

19,862

major competitor apps

phone671006083

150,575 competing apps

Median installs: 3,560

Avg rating: 2.6

9,405

major competitor apps

support671005583

164,701 competing apps

Median installs: 1,612

Avg rating: 2.6

7,885

major competitor apps

learn671005582

141,355 competing apps

Median installs: 2,298

Avg rating: 2.5

7,061

major competitor apps

ring731003958

4,630 competing apps

Median installs: 4,003

Avg rating: 2.5

372

major competitor apps

save671005883

153,786 competing apps

Median installs: 3,526

Avg rating: 2.6

10,271

major competitor apps

manage661005584

182,146 competing apps

Median installs: 744

Avg rating: 2.4

7,109

major competitor apps

payment691005078

80,275 competing apps

Median installs: 989

Avg rating: 2.2

3,428

major competitor apps

limited721004971

28,696 competing apps

Median installs: 4,786

Avg rating: 2.8

1,980

major competitor apps

people681005480

102,097 competing apps

Median installs: 2,936

Avg rating: 2.5

5,728

major competitor apps

way661005685

203,296 competing apps

Median installs: 1,967

Avg rating: 2.5

11,327

major competitor apps

money701004976

57,169 competing apps

Median installs: 4,771

Avg rating: 2.8

4,425

major competitor apps

available661005884

194,534 competing apps

Median installs: 2,770

Avg rating: 2.5

10,380

major competitor apps

london721003453

2,153 competing apps

Median installs: 1,445

Avg rating: 2.5

121

major competitor apps

international711004773

36,092 competing apps

Median installs: 2,048

Avg rating: 2.3

1,978

major competitor apps

113 keywords
1 of 5

App Description

Manage your money with Starling’s mobile banking app for personal and business.

Our personal, business and joint accounts make managing your money as seamless, simple and satisfying as it should be in 2025. It's why we're the Which? Recommended Provider for a sixth year in a row.

Apply for a bank account online in minutes - for free - from your phone, and join the millions who have already discovered the better way to bank.

What's in it for you?

No overseas fees

• We won't charge you a penny for using your card abroad, or for withdrawing cash at an ATM.
• We'll give you the Mastercard exchange rate, and won't add anything on top.
• Get notifications in the local currency, and in GBP.

Better budgeting

• Use Spaces to set money aside in a virtual change jar. Personalise with pictures, set a target, and track your progress.
• Get instant payment notifications and track your balance in real-time
• Learn where your money goes, and how to make savings, with Spending Insights
• Use Bills Manager to set aside money for your bills. It means your main balance will only show you what's actually available for day-to-day spending.
• Save on autopilot - automatically round up payments to the nearest pound and put away the spare change.

Pay and get paid seamlessly

• Owed money? Send a simple link to get paid back.
• Enjoy easy international transfers to 34 countries from your app – no hidden fees or exchange rate markups
• Pay people instantly in-app – no fiddly card reader needed
• Deposit cheques digitally from your phone and pay in cash at the Post Office.

Keep your money safe

• Your money is covered up to £120,000 by the Financial Services Compensation Scheme
• With 24/7 in-app support from real humans in the UK, we're always here to help
• Lock your card in-app and turn settings on and off, such as contactless, online, gambling and swipe payments

Business banking

No monthly fees. Get mobile and web banking access, 24/7 support and simplified accounting. Deposit cash at the Post Office from as little as £3, and deposit cheques in-app by taking a photo. Automate your expenses, ring-fence money for bills, keep track of invoices with instant payment notifications and spot where your business is spending with smart analytics. Voted Best Business Banking Provider 2023.

The joint bank account

Manage collective household expenses or set aside money together; our joint account simplifies shared spending. Get instant payment notifications, track your spending with Insights, budget together and make important payments from one account.

Banking for the whole family, all in one app

Kite is our free debit card and app for 6-15 year olds. It's built seamlessly into the adult's Starling account (personal or joint) for better visibility and control.

Starling Bank Limited (trading as Starling) is registered in England and Wales (No. 09092149), 5th Floor London Fruit And Wool Exchange, 1 Duval Square, London, United Kingdom, E1 6PW. We are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 730166.