Steer Clear

Developer: State Farm Insurance

Category: Education

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277.5K installs

3.8K ratings

+177 weekly installs

trend steady

+2.6K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 77 keywords for Steer Clear in Google Play

Developer: State Farm Insurance Category: education Rating: 4.47

Steer Clear tracks 77 keywords (1 keyword ranks; 76 need traction). Key metrics: 100% top-10 coverage, opportunity 70.6, difficulty 46.7, best rank 4.

Making the roads safer, one driver at a time.

Tracked keywords

1 ranked • 76 not ranking yet

Top 10 coverage

100%

Best rank 4 • Latest leader —

Avg opportunity

70.6

Top keyword: completion

Avg difficulty

46.7

Lower scores indicate easier wins

Opportunity leaders

completion

Opportunity: 74.0 • Difficulty: 37.4 • Rank —

Competitors: 161
60.9
scoring

Opportunity: 74.0 • Difficulty: 38.2 • Rank —

Competitors: 260
60.1
trips

Opportunity: 74.0 • Difficulty: 51.3 • Rank —

Competitors: 411
64.4
percentage

Opportunity: 74.0 • Difficulty: 40.5 • Rank —

Competitors: 411
62.5
modules

Opportunity: 74.0 • Difficulty: 36.4 • Rank —

Competitors: 104
59.6

Unranked opportunities

completion

Opportunity: 74.0 • Difficulty: 37.4 • Competitors: 161
scoring

Opportunity: 74.0 • Difficulty: 38.2 • Competitors: 260
trips

Opportunity: 74.0 • Difficulty: 51.3 • Competitors: 411
percentage

Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 411
modules

Opportunity: 74.0 • Difficulty: 36.4 • Competitors: 104

High competition keywords

free

Total apps: 314,645 • Major competitors: 24,097

Latest rank: — • Difficulty: 58.7
mobile

Total apps: 279,983 • Major competitors: 11,022

Latest rank: — • Difficulty: 55.7
help

Total apps: 277,099 • Major competitors: 15,448

Latest rank: — • Difficulty: 58.5
available

Total apps: 194,258 • Major competitors: 10,371

Latest rank: — • Difficulty: 58.3
complete

Total apps: 167,227 • Major competitors: 9,328

Latest rank: — • Difficulty: 53.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
state	72	100	47	70 24,231 competing apps Median installs: 2,194 Avg rating: 2.4	4	4	1,017 major competitor apps
free	65	100	59	88 314,645 competing apps Median installs: 5,803 Avg rating: 2.7	—	—	24,097 major competitor apps
facebook	73	100	57	67 16,808 competing apps Median installs: 8,273 Avg rating: 2.9	—	—	1,846 major competitor apps
users	67	100	53	82 137,820 competing apps Median installs: 1,383 Avg rating: 2.3	—	—	5,544 major competitor apps
content	67	100	56	81 128,152 competing apps Median installs: 2,351 Avg rating: 2.4	—	—	6,037 major competitor apps
age	73	100	45	68 19,365 competing apps Median installs: 5,304 Avg rating: 2.5	—	—	1,406 major competitor apps
teen	71	100	36	50 1,453 competing apps Median installs: 10,230 Avg rating: 2.8	—	—	149 major competitor apps
available	66	100	58	84 194,258 competing apps Median installs: 2,779 Avg rating: 2.5	—	—	10,371 major competitor apps
mobile	65	100	56	87 279,983 competing apps Median installs: 1,396 Avg rating: 2.4	—	—	11,022 major competitor apps
variety	68	100	52	80 97,257 competing apps Median installs: 3,640 Avg rating: 2.6	—	—	7,490 major competitor apps
program	70	100	46	74 42,891 competing apps Median installs: 1,834 Avg rating: 2.3	—	—	1,328 major competitor apps
added	71	100	51	74 42,176 competing apps Median installs: 4,499 Avg rating: 2.6	—	—	2,659 major competitor apps
help	65	100	58	87 277,099 competing apps Median installs: 2,043 Avg rating: 2.5	—	—	15,448 major competitor apps
including	67	100	56	82 131,370 competing apps Median installs: 2,558 Avg rating: 2.6	—	—	7,771 major competitor apps
special	68	100	53	80 109,457 competing apps Median installs: 2,201 Avg rating: 2.6	—	—	7,042 major competitor apps
store	69	100	54	78 80,233 competing apps Median installs: 1,676 Avg rating: 2.4	—	—	4,202 major competitor apps
reward	73	100	43	68 18,479 competing apps Median installs: 1,209 Avg rating: 2.5	—	—	951 major competitor apps
complete	67	100	53	83 167,227 competing apps Median installs: 2,294 Avg rating: 2.5	—	—	9,328 major competitor apps
comprehensive	69	100	48	78 83,008 competing apps Median installs: 738 Avg rating: 2.2	—	—	2,125 major competitor apps
bring	69	100	53	77 66,492 competing apps Median installs: 2,472 Avg rating: 2.6	—	—	4,331 major competitor apps
part	69	100	53	77 68,232 competing apps Median installs: 1,813 Avg rating: 2.3	—	—	3,242 major competitor apps
topics	71	100	50	72 31,564 competing apps Median installs: 2,149 Avg rating: 2.4	—	—	877 major competitor apps
driver	72	100	45	70 25,627 competing apps Median installs: 1,626 Avg rating: 2.3	—	—	1,759 major competitor apps
clear	68	100	51	79 88,521 competing apps Median installs: 1,777 Avg rating: 2.4	—	—	3,763 major competitor apps
receive	67	100	52	82 148,482 competing apps Median installs: 857 Avg rating: 2.3	—	—	4,855 major competitor apps

App Description

Making the roads safer, one driver at a time.

The Steer Clear® app is part of a comprehensive program that helps young drivers reinforce positive driving behavior. Young drivers, under age 25, who complete the Steer Clear® Safe Driver Program, may be eligible for an adjustment to the premium on their State Farm® auto insurance. The Steer Clear mobile application tracks a driver's progress through pre-set learning modules of updated content including topics such as Bluetooth, distracted driving (texting/games), and special driving situations. Drivers will no longer need to manually record their trips if the program is conducted through this app. Throughout their trips, drivers will be scored and given feedback on their braking, acceleration, and cornering. Once a driver completes the program, they will receive a program completion certificate that they can text, email, or bring into the agent's office. Badges have been added to Steer Clear to recognize and reward a variety of specific driving accomplishments. The badges will help align users to shared goals of the app, such as scoring a certain percentage on a specific driving behavior, while acting as virtual, motivational status symbols.

Feel free to leave comments on the App Store or on our Facebook Teen Driver Safety page: www.facebook.com/sfteendriving

*The Steer Clear® Safe Driver Program is not available in all states.