LEGO® DUPLO® World

30.5M installs
24.9K ratings
+23.4K weekly installs
trend steady
+192.4K monthly installs
trend steady
LEGO® DUPLO® World icon

ASO Keyword Dashboard

Tracking 119 keywords for LEGO® DUPLO® World in Google Play

Developer: StoryToys Category: game_educational Rating: 4.2

LEGO® DUPLO® World tracks 119 keywords (10 keywords rank; 109 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 48.1, best rank 30.

A world for little builders to create, imagine, and learn through play.

Tracked keywords

119

10  ranked •  109  not ranking yet

Top 10 coverage

0%

Best rank 30 • Latest leader —

Avg opportunity

70.5

Top keyword: sample

Avg difficulty

48.1

Lower scores indicate easier wins

Opportunity leaders

  • sample

    Opportunity: 74.0 • Difficulty: 39.5 • Rank —

    Competitors: 262

    60.2
  • aged

    Opportunity: 74.0 • Difficulty: 41.4 • Rank —

    Competitors: 417

    59.8
  • animation

    Opportunity: 74.0 • Difficulty: 43.5 • Rank —

    Competitors: 907

    63.7
  • advertising

    Opportunity: 74.0 • Difficulty: 42.2 • Rank —

    Competitors: 447

    60.9
  • act

    Opportunity: 74.0 • Difficulty: 46.0 • Rank —

    Competitors: 618

    64.3

Unranked opportunities

  • sample

    Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 262

  • aged

    Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 417

  • animation

    Opportunity: 74.0 • Difficulty: 43.5 • Competitors: 907

  • advertising

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 447

  • act

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 618

High competition keywords

  • free

    Total apps: 315,797 • Major competitors: 24,145

    Latest rank: — • Difficulty: 58.7

  • like

    Total apps: 286,873 • Major competitors: 22,420

    Latest rank: — • Difficulty: 60.7

  • help

    Total apps: 278,416 • Major competitors: 15,505

    Latest rank: — • Difficulty: 58.5

  • enjoy

    Total apps: 275,405 • Major competitors: 19,940

    Latest rank: — • Difficulty: 57.4

  • information

    Total apps: 265,007 • Major competitors: 8,168

    Latest rank: — • Difficulty: 54.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
kid731004256

3,396 competing apps

Median installs: 12,930

Avg rating: 2.9

3030

495

major competitor apps

world661005784

192,830 competing apps

Median installs: 3,808

Avg rating: 2.6

3131

14,975

major competitor apps

kids721005470

25,529 competing apps

Median installs: 7,902

Avg rating: 2.7

3434

3,019

major competitor apps

would711004773

38,379 competing apps

Median installs: 3,790

Avg rating: 2.6

3636

2,267

major competitor apps

children711004672

31,697 competing apps

Median installs: 2,769

Avg rating: 2.4

3838

2,023

major competitor apps

purchase701004976

55,110 competing apps

Median installs: 1,303

Avg rating: 2.5

6161

2,846

major competitor apps

worlds731004459

5,128 competing apps

Median installs: 9,772

Avg rating: 3.0

6969

570

major competitor apps

original711005172

33,462 competing apps

Median installs: 6,312

Avg rating: 2.7

8585

2,736

major competitor apps

purchases731005068

17,202 competing apps

Median installs: 3,636

Avg rating: 2.7

9292

1,457

major competitor apps

child731004469

20,463 competing apps

Median installs: 2,604

Avg rating: 2.4

151151

1,267

major competitor apps

free651005988

315,797 competing apps

Median installs: 5,720

Avg rating: 2.7

24,145

major competitor apps

play661006085

204,039 competing apps

Median installs: 7,258

Avg rating: 2.8

20,216

major competitor apps

fun671005783

166,863 competing apps

Median installs: 5,559

Avg rating: 2.7

15,476

major competitor apps

best661005786

250,892 competing apps

Median installs: 4,182

Avg rating: 2.6

18,427

major competitor apps

offline681005480

109,438 competing apps

Median installs: 4,244

Avg rating: 2.5

6,962

major competitor apps

online661005584

194,347 competing apps

Median installs: 1,509

Avg rating: 2.4

10,178

major competitor apps

subscription721005270

24,489 competing apps

Median installs: 5,013

Avg rating: 2.7

1,721

major competitor apps

library711005472

31,947 competing apps

Median installs: 2,171

Avg rating: 2.5

1,670

major competitor apps

enjoy651005787

275,405 competing apps

Median installs: 3,408

Avg rating: 2.6

19,940

major competitor apps

collect691005378

76,379 competing apps

Median installs: 3,858

Avg rating: 2.8

6,268

major competitor apps

party721005370

24,666 competing apps

Median installs: 5,697

Avg rating: 2.7

2,296

major competitor apps

support671005583

165,366 competing apps

Median installs: 1,597

Avg rating: 2.6

7,908

major competitor apps

learn671005582

141,778 competing apps

Median installs: 2,280

Avg rating: 2.5

7,089

major competitor apps

digital681005181

122,273 competing apps

Median installs: 864

Avg rating: 2.2

4,536

major competitor apps

individual711004973

37,768 competing apps

Median installs: 1,419

Avg rating: 2.2

1,137

major competitor apps

119 keywords
1 of 5

App Description

A world for little builders to create, imagine, and learn through play.

Welcome to LEGO® DUPLO® World, where learning and play go hand in hand so toddlers can create, imagine, and explore.

• Hundreds of activities and open-ended play experiences

• Themed play packs catering to every interest

• From vehicles to animals and more!

• Meets the developmental needs of kids aged 3 – 6

• Build and create with colorful 3D LEGO® DUPLO® bricks

• Multi-touch support and parent tips for shared play

• Multi award-winning app


When young children have fun and play, it creates the perfect conditions to learn and grow. We have designed this app to help young kids develop a balance of the IQ skills (cognitive and creative) and EQ skills (social and emotional) they need for the best start in life.


THEMES

Vehicles, Animals, Trains, Trucks, Cars, Police, Fire, Doctor, Space, Holidays, Home, School, Music, Buildings, Camping, Farm, Airplanes, Food, Submarines

AWARDS & ACCOLADES

★ Kidscreen Best Learning App Winner 2021
★ Licensing International Excellence Awards 2020 Winner
★ KAPi Award for Best App 2020 Winner
★ American Library Association’s Notable Children’s Digital Media List 2021
★ Children’s Technology Review Editor’s Choice Winner 2020
★ Mom's Choice® Gold Award 2020
★ Teach Early Years Awards - Shortlisted for Creative Play 2020
★ Notable Children’s Digital Media Winner 2021
★ Digital Ehon Prize Winner 2020
★ Irish Animation Awards - Nominated for Best Animation for Apps 2021

FEATURES

• Safe and age-appropriate
• Designed responsibly to let your child enjoy screen time while developing healthy digital habits at a young age
• FTC Approved COPPA Safe Harbor Certification by Privo.
• Play pre-downloaded content offline without wifi or internet
• Regular updates with new content
• No third-party advertising
• No in-app purchases for subscribers

SUPPORT

For any questions or assistance, please reach out to us at support@storytoys.com

ABOUT STORYTOYS

Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.

PRIVACY & TERMS

StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Child Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.

Read our terms of use here: https://storytoys.com/terms.

SUBSCRIPTION & IN-APP PURCHASES

This app contains sample content that is free to play. You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. While you are subscribed you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.

Google Play does not permit in-app purchases and free apps to be shared via Family Library. Therefore, any purchases you make in this app will NOT be shareable via Family Library.

LEGO®, DUPLO®, the LEGO logo, and the DUPLO logo are trademarks and/or copyrights of the LEGO® Group. © 2026 The LEGO Group. All Rights Reserved.