Subway®

Developer: SUBWAY Restaurants

Category: Food & Drink

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24.9M installs

500.4K ratings

+26.8K weekly installs

trend steady

+195.9K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 35 keywords for Subway® in Google Play

Developer: SUBWAY Restaurants Category: food_and_drink Rating: 4.24

Subway® tracks 35 keywords (7 keywords rank; 28 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 48.4, best rank 17.

Eating fresh just got a whole lot better with the new Subway app.

Tracked keywords

7 ranked • 28 not ranking yet

Top 10 coverage

Best rank 17 • Latest leader —

Avg opportunity

70.2

Top keyword: craft

Avg difficulty

48.4

Lower scores indicate easier wins

Opportunity leaders

craft

Opportunity: 74.0 • Difficulty: 49.7 • Rank —

Competitors: 1,522
65.6
redeem

Opportunity: 74.0 • Difficulty: 41.9 • Rank —

Competitors: 785
66.1
eating

Opportunity: 74.0 • Difficulty: 41.2 • Rank —

Competitors: 383
61.5
craving

Opportunity: 74.0 • Difficulty: 38.0 • Rank —

Competitors: 182
59.3
rapid

Opportunity: 74.0 • Difficulty: 37.6 • Rank —

Competitors: 251
59.5

Unranked opportunities

craft

Opportunity: 74.0 • Difficulty: 49.7 • Competitors: 1,522
redeem

Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 785
eating

Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 383
craving

Opportunity: 74.0 • Difficulty: 38.0 • Competitors: 182
rapid

Opportunity: 74.0 • Difficulty: 37.6 • Competitors: 251

High competition keywords

access

Total apps: 336,775 • Major competitors: 12,433

Latest rank: — • Difficulty: 58.6
free

Total apps: 319,303 • Major competitors: 24,179

Latest rank: — • Difficulty: 58.8
find

Total apps: 305,380 • Major competitors: 17,623

Latest rank: — • Difficulty: 58.5
way

Total apps: 204,873 • Major competitors: 11,369

Latest rank: — • Difficulty: 55.6
perfect

Total apps: 198,918 • Major competitors: 11,846

Latest rank: — • Difficulty: 55.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
food	69	100	49	77 72,125 competing apps Median installs: 417 Avg rating: 2.2	20	17	2,288 major competitor apps
restaurant	72	100	46	69 21,196 competing apps Median installs: 380 Avg rating: 2.3	25	25	755 major competitor apps
orders	71	100	45	72 35,467 competing apps Median installs: 392 Avg rating: 2.0	88	88	768 major competitor apps
pick	71	100	52	73 40,966 competing apps Median installs: 3,857 Avg rating: 2.7	116	108	3,682 major competitor apps
points	70	100	48	76 57,080 competing apps Median installs: 2,012 Avg rating: 2.4	140	131	2,557 major competitor apps
order	67	100	52	82 140,997 competing apps Median installs: 579 Avg rating: 2.3	146	146	4,309 major competitor apps
ordering	71	100	44	73 35,645 competing apps Median installs: 204 Avg rating: 2.1	150	150	405 major competitor apps
free	65	100	59	88 319,303 competing apps Median installs: 5,737 Avg rating: 2.7	—	—	24,179 major competitor apps
right	67	100	57	83 158,244 competing apps Median installs: 1,999 Avg rating: 2.5	—	—	8,791 major competitor apps
single	69	100	52	78 74,316 competing apps Median installs: 2,440 Avg rating: 2.5	—	—	4,249 major competitor apps
member	72	100	44	71 27,587 competing apps Median installs: 1,362 Avg rating: 2.4	—	—	1,088 major competitor apps
exclusive	69	100	54	78 82,826 competing apps Median installs: 1,728 Avg rating: 2.6	—	—	4,813 major competitor apps
way	66	100	56	85 204,873 competing apps Median installs: 2,052 Avg rating: 2.5	—	—	11,369 major competitor apps
find	65	100	59	87 305,380 competing apps Median installs: 2,878 Avg rating: 2.6	—	—	17,623 major competitor apps
perfect	66	100	55	84 198,918 competing apps Median installs: 2,196 Avg rating: 2.5	—	—	11,846 major competitor apps
access	65	100	59	88 336,775 competing apps Median installs: 1,208 Avg rating: 2.4	—	—	12,433 major competitor apps
craft	74	100	50	66 13,090 competing apps Median installs: 10,574 Avg rating: 2.9	—	—	1,522 major competitor apps
join	68	100	57	79 89,326 competing apps Median installs: 2,236 Avg rating: 2.7	—	—	7,276 major competitor apps
plus	72	100	49	69 21,392 competing apps Median installs: 4,386 Avg rating: 2.8	—	—	1,655 major competitor apps
match	69	100	52	77 73,058 competing apps Median installs: 3,482 Avg rating: 2.7	—	—	5,222 major competitor apps
lot	71	100	47	73 36,996 competing apps Median installs: 10,010 Avg rating: 2.7	—	—	3,210 major competitor apps
redeem	74	100	42	66 14,028 competing apps Median installs: 1,210 Avg rating: 2.6	—	—	785 major competitor apps
mix	73	100	50	68 17,899 competing apps Median installs: 5,384 Avg rating: 2.8	—	—	1,732 major competitor apps
fresh	70	100	49	74 45,622 competing apps Median installs: 1,523 Avg rating: 2.6	—	—	2,525 major competitor apps
build	69	100	53	78 80,755 competing apps Median installs: 2,613 Avg rating: 2.7	—	—	6,259 major competitor apps

App Description

Eating fresh just got a whole lot better with the new Subway app.

● Make It Your Own—or Keep It Classic: Craving extra cheese? Same here. Build your Footlong just the way you would in the restaurant. Mix and match sauces, choose your toppings, or get your bread toasted to craft your perfect Footlong.

● Subway Rewards: Join Sub Club! Earn a stamp for every Footlong purchased (1/2 a stamp for every 6”) then redeem 3 stamps for a FREE Footlong. Plus get access to exclusive deals and member-only rewards.

● Rapid Re-Order: Find your favorites in a snap. Get your last order in a single tap, right from the dashboard.

● Get Fresh Fast: Choose Pick Up, Curbside, or Delivery. What are you waiting for?