LifeLock Identity by Norton

5.9M installs
42.3K ratings
511.7K monthly active users
$<10K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +18.6K
Steady
Monthly +72.5K
Steady
LifeLock Identity by Norton icon

ASO Keyword Dashboard

Tracking 111 keywords for LifeLock Identity by Norton in Google Play

Developer: NortonMobile Category: finance Rating: 4.41

LifeLock Identity by Norton tracks 111 keywords (2 keywords rank; 109 need traction). Key metrics: 50% top-10 coverage, opportunity 70.7, difficulty 46.9, best rank 4.

ID Theft Protection on-the-go. Manage fraud alerts†, notifications and more.

Tracked keywords

111

2  ranked •  109  not ranking yet

Top 10 coverage

50%

Best rank 4 • Latest leader 8

Avg opportunity

70.7

Top keyword: identity

Avg difficulty

46.9

Lower scores indicate easier wins

Opportunity leaders

  • identity

    Opportunity: 74.0 • Difficulty: 46.2 • Rank 8

    Competitors: 607

    63.3
  • successfully

    Opportunity: 74.0 • Difficulty: 39.6 • Rank 13

    Competitors: 299

    61.8
  • contain

    Opportunity: 74.0 • Difficulty: 51.8 • Rank —

    Competitors: 506

    64.7
  • continuously

    Opportunity: 74.0 • Difficulty: 42.4 • Rank —

    Competitors: 500

    65.0
  • alert

    Opportunity: 74.0 • Difficulty: 42.2 • Rank —

    Competitors: 650

    66.2

Unranked opportunities

  • contain

    Opportunity: 74.0 • Difficulty: 51.8 • Competitors: 506

  • continuously

    Opportunity: 74.0 • Difficulty: 42.4 • Competitors: 500

  • alert

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 650

  • covered

    Opportunity: 74.0 • Difficulty: 40.2 • Competitors: 417

  • verified

    Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 541

High competition keywords

  • access

    Total apps: 339,170 • Major competitors: 11,568

    Latest rank: — • Difficulty: 59.5

  • easy

    Total apps: 327,293 • Major competitors: 14,490

    Latest rank: — • Difficulty: 57.3

  • make

    Total apps: 326,938 • Major competitors: 18,173

    Latest rank: — • Difficulty: 58.8

  • find

    Total apps: 307,226 • Major competitors: 16,297

    Latest rank: — • Difficulty: 59.7

  • help

    Total apps: 282,191 • Major competitors: 14,390

    Latest rank: — • Difficulty: 59.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
identity741004663

9,374 competing apps

Median installs: 2,521

Avg rating: 2.0

84

607

major competitor apps

successfully741004062

7,616 competing apps

Median installs: 2,699

Avg rating: 2.0

1313

299

major competitor apps

security701005675

52,588 competing apps

Median installs: 1,700

Avg rating: 2.0

2,747

major competitor apps

notifications681005480

99,237 competing apps

Median installs: 783

Avg rating: 1.8

2,941

major competitor apps

right671005883

159,356 competing apps

Median installs: 1,586

Avg rating: 2.0

8,093

major competitor apps

single691005278

75,133 competing apps

Median installs: 1,819

Avg rating: 2.0

3,982

major competitor apps

easy651005788

327,293 competing apps

Median installs: 1,980

Avg rating: 2.0

14,490

major competitor apps

make651005988

326,938 competing apps

Median installs: 2,042

Avg rating: 2.1

18,173

major competitor apps

date681005379

93,248 competing apps

Median installs: 699

Avg rating: 1.8

2,731

major competitor apps

information651005586

267,566 competing apps

Median installs: 1,023

Avg rating: 1.9

7,567

major competitor apps

used681005581

116,056 competing apps

Median installs: 2,382

Avg rating: 2.0

4,638

major competitor apps

manage661005684

186,393 competing apps

Median installs: 652

Avg rating: 1.9

6,769

major competitor apps

file721006071

29,028 competing apps

Median installs: 4,380

Avg rating: 2.2

2,191

major competitor apps

find651006087

307,226 competing apps

Median installs: 2,265

Avg rating: 2.1

16,297

major competitor apps

include711004872

31,970 competing apps

Median installs: 2,130

Avg rating: 2.1

1,287

major competitor apps

help651006087

282,191 competing apps

Median installs: 1,658

Avg rating: 2.1

14,390

major competitor apps

process701004876

56,678 competing apps

Median installs: 852

Avg rating: 1.8

1,737

major competitor apps

lock721005371

28,559 competing apps

Median installs: 4,917

Avg rating: 2.2

1,852

major competitor apps

account681005579

93,998 competing apps

Median installs: 1,719

Avg rating: 2.1

4,674

major competitor apps

easy access731004368

17,882 competing apps

Median installs: 842

Avg rating: 1.9

448

major competitor apps

access651005988

339,170 competing apps

Median installs: 1,013

Avg rating: 1.9

11,568

major competitor apps

start661005784

200,299 competing apps

Median installs: 2,259

Avg rating: 2.1

11,848

major competitor apps

plan691005377

66,990 competing apps

Median installs: 1,276

Avg rating: 2.0

3,093

major competitor apps

social681005481

120,115 competing apps

Median installs: 2,275

Avg rating: 2.0

6,175

major competitor apps

contain741005265

11,543 competing apps

Median installs: 3,664

Avg rating: 2.1

506

major competitor apps

111 keywords
1 of 5

App Description

ID Theft Protection on-the-go. Manage fraud alerts†, notifications and more.

Identity Theft Protection is hard. We make it easy for you with the LIFELOCK IDENTITY app and a NORTON 360 or LIFELOCK plan. You’re across town—and someone is taking out a bank loan in your name. We’ll send you an identity alert†. If it’s not you taking out that loan, you can respond right away, and we’ll go to work on your behalf.

LIFELOCK PLANS INCLUDE:
• LIFELOCK IDENTITY ALERT™ SYSTEM†: Alerts you if your Social Security Number, name, address, or date of birth are used in applications for credit or services.
• DARK WEB MONITORING: Continuously patrols the dark web and notifies you if we find your information.
• US-BASED ID RESTORATION SPECIALISTS: Should you become a victim of identity theft, an Agent will be dedicated to your case from start to finish to help restore your identity.
• MILLION DOLLAR PROTECTION PACKAGE†††: If you become a victim of identity theft, you’ll be covered for lawyers and experts up to $1 million, and stolen funds and expense reimbursement up to the limits of your plan.

ADVANTAGE AND ULTIMATE PLUS PLANS ALSO INCLUDE:
• EASY ACCESS TO CREDIT SCORE(S) & REPORT(S)1: Access to unlimited daily or monthly credit information (based on your selected plan), an essential part of credit protection.
• IDENTITY LOCK: With a single tap, lock your TransUnion credit file.‡
• TRANSACTION MONITORING: Monitors your bank, credit card, and retirement account activity.†

NORTON 360 plans without LifeLock include dark web monitoring only.

LIFELOCK IDENTITY ADVISOR includes dark web monitoring, breach notifications, and merchant resolution management. It does not include the Million Dollar Protection™ Package or additional alert features offered in higher-tiered plans.

No one can prevent all identity theft or cybercrime.
1 If your plan includes credit reports, scores, and/or credit monitoring features ("Credit Features"), two requirements must be met to receive said features: (i) your identity must be successfully verified with Equifax; and (ii) Equifax must be able to locate your credit file and it must contain sufficient credit history information. IF EITHER OF THE FOREGOING REQUIREMENTS ARE NOT MET YOU WILL NOT RECEIVE CREDIT FEATURES FROM ANY BUREAU. If your plan also includes Credit Features from Experian and/or TransUnion, the above verification process must also be