LifeLock Identity by Norton

5.8M installs
42.2K ratings
+15.1K weekly installs
trend steady
+78.8K monthly installs
trend steady
LifeLock Identity by Norton icon

ASO Keyword Dashboard

Tracking 115 keywords for LifeLock Identity by Norton in Google Play

Developer: NortonMobile Category: finance Rating: 4.42

LifeLock Identity by Norton tracks 115 keywords (9 keywords rank; 106 need traction). Key metrics: 0% top-10 coverage, opportunity 70.8, difficulty 45.9, best rank 25.

ID Theft Protection on-the-go. Manage fraud alerts†, notifications and more.

Tracked keywords

115

9  ranked •  106  not ranking yet

Top 10 coverage

0%

Best rank 25 • Latest leader 86

Avg opportunity

70.8

Top keyword: privacy policy

Avg difficulty

45.9

Lower scores indicate easier wins

Opportunity leaders

  • privacy policy

    Opportunity: 74.0 • Difficulty: 46.6 • Rank 86

    Competitors: 848

    63.3
  • key features

    Opportunity: 74.0 • Difficulty: 41.9 • Rank 89

    Competitors: 984

    65.6
  • contain

    Opportunity: 74.0 • Difficulty: 48.6 • Rank —

    Competitors: 582

    64.8
  • continuously

    Opportunity: 74.0 • Difficulty: 41.8 • Rank —

    Competitors: 564

    65.2
  • alert

    Opportunity: 74.0 • Difficulty: 42.6 • Rank —

    Competitors: 730

    66.2

Unranked opportunities

  • contain

    Opportunity: 74.0 • Difficulty: 48.6 • Competitors: 582

  • continuously

    Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 564

  • alert

    Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 730

  • covered

    Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 460

  • verified

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 558

High competition keywords

  • access

    Total apps: 333,951 • Major competitors: 12,343

    Latest rank: — • Difficulty: 58.6

  • easy

    Total apps: 330,929 • Major competitors: 16,343

    Latest rank: — • Difficulty: 56.5

  • make

    Total apps: 330,233 • Major competitors: 20,405

    Latest rank: — • Difficulty: 57.9

  • find

    Total apps: 303,063 • Major competitors: 17,570

    Latest rank: — • Difficulty: 58.5

  • help

    Total apps: 277,741 • Major competitors: 15,480

    Latest rank: — • Difficulty: 58.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
include711004772

32,267 competing apps

Median installs: 2,570

Avg rating: 2.5

2625

1,421

major competitor apps

includes691004977

67,057 competing apps

Median installs: 2,486

Avg rating: 2.5

3434

2,828

major competitor apps

must701004876

58,735 competing apps

Median installs: 3,898

Avg rating: 2.5

3737

3,361

major competitor apps

policy731005069

20,359 competing apps

Median installs: 5,426

Avg rating: 2.7

4747

1,547

major competitor apps

id731004767

15,991 competing apps

Median installs: 6,701

Avg rating: 2.5

5555

1,341

major competitor apps

privacy policy741004763

9,344 competing apps

Median installs: 8,788

Avg rating: 2.9

8686

848

major competitor apps

key features741004266

13,086 competing apps

Median installs: 4,289

Avg rating: 2.7

8989

984

major competitor apps

security701005475

51,686 competing apps

Median installs: 2,068

Avg rating: 2.5

138130

2,963

major competitor apps

tools691005277

69,148 competing apps

Median installs: 1,349

Avg rating: 2.6

175

3,524

major competitor apps

notifications681005380

100,233 competing apps

Median installs: 759

Avg rating: 2.3

3,089

major competitor apps

right671005783

157,008 competing apps

Median installs: 1,926

Avg rating: 2.5

8,751

major competitor apps

single691005178

73,369 competing apps

Median installs: 2,364

Avg rating: 2.5

4,216

major competitor apps

easy651005688

330,929 competing apps

Median installs: 2,439

Avg rating: 2.4

16,343

major competitor apps

make651005888

330,233 competing apps

Median installs: 2,464

Avg rating: 2.5

20,405

major competitor apps

date681005379

91,895 competing apps

Median installs: 798

Avg rating: 2.2

2,898

major competitor apps

information651005586

264,552 competing apps

Median installs: 1,195

Avg rating: 2.2

8,149

major competitor apps

used681005581

117,130 competing apps

Median installs: 3,080

Avg rating: 2.4

5,201

major competitor apps

manage661005584

182,361 competing apps

Median installs: 743

Avg rating: 2.4

7,136

major competitor apps

file721005771

28,564 competing apps

Median installs: 6,111

Avg rating: 2.6

2,409

major competitor apps

find651005887

303,063 competing apps

Median installs: 2,782

Avg rating: 2.6

17,570

major competitor apps

help651005887

277,741 competing apps

Median installs: 2,033

Avg rating: 2.5

15,480

major competitor apps

process701004876

55,984 competing apps

Median installs: 996

Avg rating: 2.2

1,905

major competitor apps

lock721005171

28,054 competing apps

Median installs: 6,268

Avg rating: 2.7

2,038

major competitor apps

account681005479

92,540 competing apps

Median installs: 2,091

Avg rating: 2.6

4,929

major competitor apps

easy access731004268

17,683 competing apps

Median installs: 1,000

Avg rating: 2.2

478

major competitor apps

115 keywords
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App Description

ID Theft Protection on-the-go. Manage fraud alerts†, notifications and more.

Identity Theft Protection is hard. We make it easy for you with the LIFELOCK IDENTITY app and a NORTON 360 or LIFELOCK plan. You’re across town—and someone is taking out a bank loan in your name. We’ll send you an identity alert†. If it’s not you taking out that loan, you can respond right away, and we’ll go to work on your behalf.

LIFELOCK PLANS INCLUDE:
• LIFELOCK IDENTITY ALERT™ SYSTEM†: Alerts you if your Social Security Number, name, address, or date of birth are used in applications for credit or services.
• DARK WEB MONITORING: Continuously patrols the dark web and notifies you if we find your information.
• US-BASED ID RESTORATION SPECIALISTS: Should you become a victim of identity theft, an Agent will be dedicated to your case from start to finish to help restore your identity.
• MILLION DOLLAR PROTECTION PACKAGE†††: If you become a victim of identity theft, you’ll be covered for lawyers and experts up to $1 million, and stolen funds and expense reimbursement up to the limits of your plan.

ADVANTAGE AND ULTIMATE PLUS PLANS ALSO INCLUDE:
• EASY ACCESS TO CREDIT SCORE(S) & REPORT(S)1: Access to unlimited daily or monthly credit information (based on your selected plan), an essential part of credit protection.
• IDENTITY LOCK: With a single tap, lock your TransUnion credit file.‡
• TRANSACTION MONITORING: Monitors your bank, credit card, and retirement account activity.†

NORTON 360 plans without LifeLock include dark web monitoring only.

LIFELOCK IDENTITY ADVISOR includes dark web monitoring, breach notifications, and merchant resolution management. It does not include the Million Dollar Protection™ Package or additional alert features offered in higher-tiered plans.

No one can prevent all identity theft or cybercrime.
1 If your plan includes credit reports, scores, and/or credit monitoring features ("Credit Features"), two requirements must be met to receive said features: (i) your identity must be successfully verified with Equifax; and (ii) Equifax must be able to locate your credit file and it must contain sufficient credit history information. IF EITHER OF THE FOREGOING REQUIREMENTS ARE NOT MET YOU WILL NOT RECEIVE CREDIT FEATURES FROM ANY BUREAU. If your plan also includes Credit Features from Experian and/or TransUnion, the above verification process must also be