Norton360 Antivirus & Security

89.8M installs
2M ratings
+177K weekly installs
trend steady
+799.6K monthly installs
trend steady
Norton360 Antivirus & Security icon

ASO Keyword Dashboard

Tracking 221 keywords for Norton360 Antivirus & Security in Google Play

Developer: NortonMobile Category: tools Rating: 4.59

Norton360 Antivirus & Security tracks 221 keywords (24 keywords rank; 197 need traction). Key metrics: 13% top-10 coverage, opportunity 70.7, difficulty 48.9, best rank 5.

Try Norton 360 with AI-powered malware protection, virus scanner & fast VPN!

Tracked keywords

221

24  ranked •  197  not ranking yet

Top 10 coverage

13%

Best rank 5 • Latest leader 6

Avg opportunity

70.7

Top keyword: free trial

Avg difficulty

48.9

Lower scores indicate easier wins

Opportunity leaders

  • free trial

    Opportunity: 74.0 • Difficulty: 43.3 • Rank 6

    Competitors: 428

    59.8
  • privacy policy

    Opportunity: 74.0 • Difficulty: 46.6 • Rank 15

    Competitors: 848

    63.3
  • trial

    Opportunity: 74.0 • Difficulty: 44.5 • Rank 68

    Competitors: 793

    64.5
  • subscriptions

    Opportunity: 74.0 • Difficulty: 64.1 • Rank 63

    Competitors: 453

    62.7
  • ad

    Opportunity: 74.0 • Difficulty: 46.2 • Rank 74

    Competitors: 800

    64.2

Unranked opportunities

  • vpn

    Opportunity: 74.0 • Difficulty: 45.3 • Competitors: 811

  • api

    Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 398

  • contain

    Opportunity: 74.0 • Difficulty: 48.6 • Competitors: 582

  • blocks

    Opportunity: 74.0 • Difficulty: 50.2 • Competitors: 1,014

  • grade

    Opportunity: 74.0 • Difficulty: 49.2 • Competitors: 607

High competition keywords

  • time

    Total apps: 390,894 • Major competitors: 18,018

    Latest rank: — • Difficulty: 57.8

  • new

    Total apps: 374,925 • Major competitors: 23,847

    Latest rank: — • Difficulty: 58.7

  • access

    Total apps: 333,951 • Major competitors: 12,343

    Latest rank: — • Difficulty: 58.6

  • find

    Total apps: 303,063 • Major competitors: 17,570

    Latest rank: — • Difficulty: 58.5

  • like

    Total apps: 286,405 • Major competitors: 22,380

    Latest rank: — • Difficulty: 60.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
secure681005580

100,901 competing apps

Median installs: 1,002

Avg rating: 2.5

55

4,487

major competitor apps

free trial741004360

5,631 competing apps

Median installs: 8,396

Avg rating: 3.0

66

428

major competitor apps

security701005475

51,686 competing apps

Median installs: 2,068

Avg rating: 2.5

88

2,963

major competitor apps

privacy policy741004763

9,344 competing apps

Median installs: 8,788

Avg rating: 2.9

1514

848

major competitor apps

current subscription721005852

1,879 competing apps

Median installs: 4,742

Avg rating: 2.8

2121

137

major competitor apps

information651005586

264,552 competing apps

Median installs: 1,195

Avg rating: 2.2

2928

8,149

major competitor apps

helps681005581

123,177 competing apps

Median installs: 1,356

Avg rating: 2.3

4641

5,092

major competitor apps

safe691005577

66,201 competing apps

Median installs: 1,934

Avg rating: 2.5

10149

3,896

major competitor apps

standard721004769

21,654 competing apps

Median installs: 2,984

Avg rating: 2.6

5050

1,227

major competitor apps

stay connected721004670

25,186 competing apps

Median installs: 338

Avg rating: 2.1

5555

515

major competitor apps

contact us711004874

41,488 competing apps

Median installs: 3,666

Avg rating: 2.4

5757

2,114

major competitor apps

subscription721005270

24,430 competing apps

Median installs: 5,111

Avg rating: 2.7

6059

1,719

major competitor apps

trial741004465

11,132 competing apps

Median installs: 7,015

Avg rating: 2.9

6863

793

major competitor apps

subscriptions741006463

8,533 competing apps

Median installs: 2,686

Avg rating: 2.7

6363

453

major competitor apps

ad741004664

10,592 competing apps

Median installs: 3,224

Avg rating: 2.7

7474

800

major competitor apps

subscription automatically711003450

1,432 competing apps

Median installs: 5,526

Avg rating: 2.9

7575

103

major competitor apps

subscriptions may701003544

590 competing apps

Median installs: 10,685

Avg rating: 3.1

115115

70

major competitor apps

remove711005072

30,599 competing apps

Median installs: 5,364

Avg rating: 2.6

117117

2,264

major competitor apps

private701005374

44,019 competing apps

Median installs: 2,147

Avg rating: 2.5

119119

2,943

major competitor apps

system681005280

99,164 competing apps

Median installs: 1,399

Avg rating: 2.3

126123

3,831

major competitor apps

safety711005273

36,401 competing apps

Median installs: 1,090

Avg rating: 2.2

133133

1,348

major competitor apps

clean701004874

44,726 competing apps

Median installs: 1,223

Avg rating: 2.4

137137

2,152

major competitor apps

network701005075

52,773 competing apps

Median installs: 2,468

Avg rating: 2.5

137137

3,035

major competitor apps

device681006080

106,290 competing apps

Median installs: 3,372

Avg rating: 2.5

145145

6,740

major competitor apps

play661006085

203,604 competing apps

Median installs: 7,318

Avg rating: 2.8

20,176

major competitor apps

221 keywords
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App Description

Try Norton 360 with AI-powered malware protection, virus scanner & fast VPN!

​​Norton 360 ensures robust mobile security with antivirus features, including AI-powered malware protection, virus scanner and cleaner, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or texting.

✔ New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.

- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.
- Safe Call: Proactively blocks scam and junk calls
- Safe Email: 24/7 AI scam protection for your email inbox

✔ App Security: Real-time virus scanner & cleaner alerts you if there is malware so you can remove the app📱

✔ Norton Genie: Can answer your cyber safety questions, helps you identify scams in messages and in YouTube videos.[3]

✔ VPN: Help protect your private information with bank-grade encryption for a more secure connection, access to the content you love - wherever you are 🌐

✔ WiFi Security: scan WiFi networks to learn if your device is connected to vulnerable network. 🚨

✔ Safe SMS: filters spam SMS text messages that may contain phishing attacks with AI protection. 🚫

✔ Safe Web: advanced AI helps protect you from scams when browsing online by checking for scams on the pages you visit. 🔐

✔ Ad Tracker Blocker: Helps block ads on different platforms for added privacy & security. 🙅

✔ App Advisor: Antivirus AI phone protection scans new and existing apps to help prevent mobile threats like malware, ransomware, and privacy leaks. 🕵️‍♂️🔍

✔ Dark Web Monitoring: We monitor the dark web and notify you if we find your personal information, security or privacy breaches.[2] 🔦


Subscription details 📃

✔ Feature availability may vary based on your plan and country.
✔ An annual subscription is required to activate the 7-day trial (see in-app product pricing).
✔ Cancel the subscription from your Google Play account before the end of the trial to avoid payment.
✔ After the 7-day trial, your subscription will start and automatically renew annually unless canceled.
✔ You can manage your subscriptions and adjust automatic renewal in your Google Play settings after purchase.
✔ The 7-day trial applies to eligible subscription plans and may vary by offer.

Privacy Statement 📃

NortonLifeLock respects your online privacy and is dedicated to safeguarding your personal data. See http://www.nortonlifelock.com/privacy for more information.

No one can prevent all cybercrime or identity theft.

[1] Secure Norton VPN is not available in all countries. The VPN feature is no longer available for use within India as a result of governmental regulations requiring the logging and saving of user data, but you can still use your subscription when traveling outside of India.

[2] Dark Web Monitoring is not available in all countries. Monitored information varies based on country of residence or choice of plan. It defaults to monitor your email address and begins immediately. Sign in to your account to enter more information for monitoring.

[3] Currently available in early access and supports only YouTube videos in English.


Norton 360 uses the AccessibilityService API to collect data about websites visited and apps viewed on Google Play for internet security and app advisor functionalities.

Norton 360 offers powerful antivirus protection with malware scanning, spyware detection, a virus cleaner, and a smart VPN to keep your device safe from online threats.