Norton360 Antivirus & Security

90.1M installs
2M ratings
4M monthly active users
$>200K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +134.4K
Steady
Monthly +673K
Steady
Norton360 Antivirus & Security icon

ASO Keyword Dashboard

Tracking 234 keywords for Norton360 Antivirus & Security in Google Play

Developer: NortonMobile Category: tools Rating: 4.59

Norton360 Antivirus & Security tracks 234 keywords (35 keywords rank; 199 need traction). Key metrics: 49% top-10 coverage, opportunity 70.9, difficulty 50.0, best rank 1.

Try Norton 360 with AI-powered malware protection, virus scanner & fast VPN!

Tracked keywords

234

35  ranked •  199  not ranking yet

Top 10 coverage

49%

Best rank 1 • Latest leader 5

Avg opportunity

70.9

Top keyword: detection

Avg difficulty

50.0

Lower scores indicate easier wins

Opportunity leaders

  • detection

    Opportunity: 74.0 • Difficulty: 46.1 • Rank 5

    Competitors: 548

    62.3
  • protected

    Opportunity: 74.0 • Difficulty: 65.7 • Rank 6

    Competitors: 688

    65.1
  • prevent

    Opportunity: 74.0 • Difficulty: 50.3 • Rank 10

    Competitors: 765

    65.6
  • privacy policy

    Opportunity: 74.0 • Difficulty: 48.1 • Rank 13

    Competitors: 803

    63.4
  • free trial

    Opportunity: 74.0 • Difficulty: 44.1 • Rank 20

    Competitors: 419

    59.8

Unranked opportunities

  • vpn

    Opportunity: 74.0 • Difficulty: 47.7 • Competitors: 729

  • api

    Opportunity: 74.0 • Difficulty: 42.9 • Competitors: 357

  • contain

    Opportunity: 74.0 • Difficulty: 51.8 • Competitors: 506

  • trial

    Opportunity: 74.0 • Difficulty: 45.2 • Competitors: 764

  • blocks

    Opportunity: 74.0 • Difficulty: 53.5 • Competitors: 878

High competition keywords

  • time

    Total apps: 384,063 • Major competitors: 16,155

    Latest rank: — • Difficulty: 58.5

  • new

    Total apps: 368,615 • Major competitors: 21,394

    Latest rank: — • Difficulty: 59.8

  • access

    Total apps: 339,099 • Major competitors: 11,565

    Latest rank: — • Difficulty: 59.5

  • find

    Total apps: 307,196 • Major competitors: 16,297

    Latest rank: — • Difficulty: 59.7

  • like

    Total apps: 289,428 • Major competitors: 20,631

    Latest rank: — • Difficulty: 62.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
protecting731004459

5,084 competing apps

Median installs: 3,364

Avg rating: 2.2

11

360

major competitor apps

online privacy711004449

1,265 competing apps

Median installs: 48,120

Avg rating: 2.8

11

164

major competitor apps

data protection721003755

2,685 competing apps

Median installs: 1,790

Avg rating: 1.9

11

139

major competitor apps

protection731005668

18,275 competing apps

Median installs: 3,008

Avg rating: 2.1

11

1,264

major competitor apps

robust security711003150

1,382 competing apps

Median installs: 514

Avg rating: 1.7

22

39

major competitor apps

secure681005680

106,304 competing apps

Median installs: 755

Avg rating: 1.9

73

4,230

major competitor apps

secure online721003953

1,991 competing apps

Median installs: 1,161

Avg rating: 1.9

44

118

major competitor apps

detection741004662

8,170 competing apps

Median installs: 2,118

Avg rating: 2.0

54

548

major competitor apps

gen731004155

2,811 competing apps

Median installs: 1,575

Avg rating: 2.1

66

214

major competitor apps

protects731005557

3,664 competing apps

Median installs: 5,276

Avg rating: 2.3

66

276

major competitor apps

protected741006665

12,160 competing apps

Median installs: 2,220

Avg rating: 2.1

66

688

major competitor apps

security701005675

52,586 competing apps

Median installs: 1,700

Avg rating: 2.0

86

2,746

major competitor apps

threat721007151

1,683 competing apps

Median installs: 4,664

Avg rating: 2.3

77

156

major competitor apps

protective711003550

1,419 competing apps

Median installs: 2,183

Avg rating: 2.0

88

66

major competitor apps

malicious711007050

1,286 competing apps

Median installs: 17,303

Avg rating: 2.5

99

163

major competitor apps

anti721003952

1,725 competing apps

Median installs: 12,861

Avg rating: 2.5

99

208

major competitor apps

prevent741005066

13,197 competing apps

Median installs: 2,669

Avg rating: 2.1

1010

765

major competitor apps

privacy policy741004863

9,591 competing apps

Median installs: 6,937

Avg rating: 2.4

1313

803

major competitor apps

insightful731003958

4,626 competing apps

Median installs: 723

Avg rating: 1.9

1313

109

major competitor apps

operating731004868

18,180 competing apps

Median installs: 1,482

Avg rating: 1.8

1514

758

major competitor apps

mobile651005687

280,815 competing apps

Median installs: 1,234

Avg rating: 2.0

1414

10,262

major competitor apps

powered711006472

31,426 competing apps

Median installs: 972

Avg rating: 1.9

1615

1,090

major competitor apps

free trial741004460

5,720 competing apps

Median installs: 7,744

Avg rating: 2.6

2017

419

major competitor apps

safely731005767

16,208 competing apps

Median installs: 2,062

Avg rating: 2.0

1919

947

major competitor apps

unless canceled711003247

920 competing apps

Median installs: 2,738

Avg rating: 2.5

2222

39

major competitor apps

234 keywords
1 of 10

App Description

Try Norton 360 with AI-powered malware protection, virus scanner & fast VPN!

​​Norton 360 ensures robust mobile security with antivirus features, including AI-powered malware protection, virus scanner and cleaner, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or texting.

✔ New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.

- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.
- Safe Call: Proactively blocks scam and junk calls
- Safe Email: 24/7 AI scam protection for your email inbox

✔ App Security: Real-time virus scanner & cleaner alerts you if there is malware so you can remove the app📱

✔ Norton Genie: Can answer your cyber safety questions, helps you identify scams in messages and in YouTube videos.[3]

✔ VPN: Help protect your private information with bank-grade encryption for a more secure connection, access to the content you love - wherever you are 🌐

✔ WiFi Security: scan WiFi networks to learn if your device is connected to vulnerable network. 🚨

✔ Safe SMS: filters spam SMS text messages that may contain phishing attacks with AI protection. 🚫

✔ Safe Web: advanced AI helps protect you from scams when browsing online by checking for scams on the pages you visit. 🔐

✔ Ad Tracker Blocker: Helps block ads on different platforms for added privacy & security. 🙅

✔ App Advisor: Antivirus AI phone protection scans new and existing apps to help prevent mobile threats like malware, ransomware, and privacy leaks. 🕵️‍♂️🔍

✔ Dark Web Monitoring: We monitor the dark web and notify you if we find your personal information, security or privacy breaches.[2] 🔦


Subscription details 📃

✔ Feature availability may vary based on your plan and country.
✔ An annual subscription is required to activate the 7-day trial (see in-app product pricing).
✔ Cancel the subscription from your Google Play account before the end of the trial to avoid payment.
✔ After the 7-day trial, your subscription will start and automatically renew annually unless canceled.
✔ You can manage your subscriptions and adjust automatic renewal in your Google Play settings after purchase.
✔ The 7-day trial applies to eligible subscription plans and may vary by offer.

Privacy Statement 📃

NortonLifeLock respects your online privacy and is dedicated to safeguarding your personal data. See http://www.nortonlifelock.com/privacy for more information.

No one can prevent all cybercrime or identity theft.

[1] Secure Norton VPN is not available in all countries. The VPN feature is no longer available for use within India as a result of governmental regulations requiring the logging and saving of user data, but you can still use your subscription when traveling outside of India.

[2] Dark Web Monitoring is not available in all countries. Monitored information varies based on country of residence or choice of plan. It defaults to monitor your email address and begins immediately. Sign in to your account to enter more information for monitoring.

[3] Currently available in early access and supports only YouTube videos in English.


Norton 360 uses the AccessibilityService API to collect data about websites visited and apps viewed on Google Play for internet security and app advisor functionalities.

Norton 360 offers powerful antivirus protection with malware scanning, spyware detection, a virus cleaner, and a smart VPN to keep your device safe from online threats.