Nova Launcher
ASO Keyword Dashboard
Tracking 139 keywords for Nova Launcher in Google Play
Nova Launcher tracks 139 keywords (30 keywords rank; 109 need traction). Key metrics: 20% top-10 coverage, opportunity 70.5, difficulty 48.1, best rank 2.
Your home screen, just the way you like it.
Tracked keywords
139
30 ranked • 109 not ranking yet
Top 10 coverage
20%
Best rank 2 • Latest leader —
Avg opportunity
70.5
Top keyword: screens
Avg difficulty
48.1
Lower scores indicate easier wins
Opportunity leaders
- 60.9
screens
Opportunity: 74.0 • Difficulty: 42.8 • Rank —
Competitors: 338
- 64.3
unit
Opportunity: 74.0 • Difficulty: 42.0 • Rank —
Competitors: 395
- 65.0
trying
Opportunity: 74.0 • Difficulty: 42.7 • Rank —
Competitors: 880
- 61.7
scroll
Opportunity: 74.0 • Difficulty: 46.4 • Rank —
Competitors: 421
- 64.7
consistent
Opportunity: 74.0 • Difficulty: 40.5 • Rank —
Competitors: 367
Unranked opportunities
screens
Opportunity: 74.0 • Difficulty: 42.8 • Competitors: 338
unit
Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 395
trying
Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 880
scroll
Opportunity: 74.0 • Difficulty: 46.4 • Competitors: 421
consistent
Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 367
High competition keywords
new
Total apps: 375,249 • Major competitors: 23,968
Latest rank: — • Difficulty: 58.7
easy
Total apps: 331,174 • Major competitors: 16,412
Latest rank: — • Difficulty: 56.5
like
Total apps: 286,264 • Major competitors: 22,371
Latest rank: — • Difficulty: 60.7
information
Total apps: 264,413 • Major competitors: 8,150
Latest rank: — • Difficulty: 54.8
features
Total apps: 250,100 • Major competitors: 14,990
Latest rank: 14 • Difficulty: 58.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| customized | 72 | 100 | 46 | 69 21,801 competing apps Median installs: 2,091 Avg rating: 2.7 | 2 | 2 | 1,256 major competitor apps |
| customize | 69 | 100 | 55 | 77 71,379 competing apps Median installs: 2,660 Avg rating: 2.7 | 4 | 4 | 5,626 major competitor apps |
| interface | 68 | 100 | 50 | 80 111,298 competing apps Median installs: 1,206 Avg rating: 2.2 | 7 | 5 | 3,612 major competitor apps |
| customizable | 71 | 100 | 48 | 73 40,065 competing apps Median installs: 1,399 Avg rating: 2.6 | 6 | 6 | 2,242 major competitor apps |
| personalized | 69 | 100 | 53 | 78 83,227 competing apps Median installs: 794 Avg rating: 2.4 | 7 | 7 | 3,607 major competitor apps |
| highly | 72 | 100 | 45 | 69 20,971 competing apps Median installs: 2,812 Avg rating: 2.6 | 8 | 8 | 1,354 major competitor apps |
| give | 69 | 100 | 51 | 79 86,010 competing apps Median installs: 4,249 Avg rating: 2.6 | 13 | 13 | 5,633 major competitor apps |
| features | 66 | 100 | 58 | 86 250,100 competing apps Median installs: 2,693 Avg rating: 2.5 | 14 | 14 | 14,990 major competitor apps |
| still | 72 | 100 | 49 | 71 27,238 competing apps Median installs: 6,156 Avg rating: 2.8 | 15 | 15 | 1,753 major competitor apps |
| brings | 69 | 100 | 50 | 77 64,004 competing apps Median installs: 1,562 Avg rating: 2.4 | 15 | 15 | 2,964 major competitor apps |
| advanced | 69 | 100 | 53 | 79 85,165 competing apps Median installs: 2,125 Avg rating: 2.6 | 42 | 28 | 5,147 major competitor apps |
| feature | 69 | 100 | 53 | 78 77,427 competing apps Median installs: 3,088 Avg rating: 2.5 | 39 | 39 | 4,685 major competitor apps |
| automatically | 69 | 100 | 55 | 77 68,328 competing apps Median installs: 2,648 Avg rating: 2.5 | 40 | 40 | 3,603 major competitor apps |
| powerful | 68 | 100 | 55 | 80 100,293 competing apps Median installs: 2,888 Avg rating: 2.7 | 50 | 46 | 7,717 major competitor apps |
| feel | 69 | 100 | 53 | 78 80,977 competing apps Median installs: 5,075 Avg rating: 2.7 | 52 | 47 | 6,248 major competitor apps |
| way | 66 | 100 | 56 | 85 203,296 competing apps Median installs: 1,967 Avg rating: 2.5 | 48 | 48 | 11,327 major competitor apps |
| custom | 70 | 100 | 56 | 76 60,529 competing apps Median installs: 2,078 Avg rating: 2.7 | — | 50 | 3,735 major competitor apps |
| system | 68 | 100 | 52 | 80 99,071 competing apps Median installs: 1,401 Avg rating: 2.3 | 65 | 64 | 3,818 major competitor apps |
| great | 68 | 100 | 52 | 80 100,974 competing apps Median installs: 3,756 Avg rating: 2.7 | 67 | 66 | 7,183 major competitor apps |
| uses | 71 | 100 | 50 | 73 38,196 competing apps Median installs: 2,914 Avg rating: 2.5 | 83 | 83 | 1,973 major competitor apps |
| page | 72 | 100 | 47 | 71 27,992 competing apps Median installs: 3,612 Avg rating: 2.5 | 103 | 103 | 1,603 major competitor apps |
| choice | 71 | 100 | 48 | 73 39,861 competing apps Median installs: 4,480 Avg rating: 2.6 | 104 | 104 | 2,723 major competitor apps |
| screen | 68 | 100 | 59 | 80 98,391 competing apps Median installs: 4,344 Avg rating: 2.6 | 113 | 112 | 6,565 major competitor apps |
| option | 70 | 100 | 49 | 74 47,086 competing apps Median installs: 3,036 Avg rating: 2.5 | 117 | 117 | 2,518 major competitor apps |
| setting | 72 | 100 | 50 | 70 23,193 competing apps Median installs: 3,735 Avg rating: 2.6 | 120 | 120 | 1,345 major competitor apps |
App Description
Your home screen, just the way you like it.
✨ The newest features
Nova brings the latest Android launcher features to all other phones.
🖼️ Custom icons
Nova supports thousands of icon themes available in the Play Store. Plus, reshape all icons to a shape of your choice for a uniform and consistent look.
🎨 An extensive color system
Use Material You colors from your system, or choose your own colors for a personalised feel that's unique to you.
🌓 Custom light and dark themes
Sync dark mode with your system, the sunrise and sunset, or keep it on permanently. The choice is yours.
🔍 A powerful search system
Nova allows you to search for content in your apps, your contacts, and other services with integrations for your favorite platforms. Additionally, get instant Micro Results for calculations, unit conversions, package tracking, and more.
📁Customizable home screen, app drawer, and folders
Icon size, label colors, vertical or horizontal scroll and search bar positioning just scratch the surface of customization for your home screen setup. The app drawer also adds innovative customizable cards to give you the information you need, right when you need it.
📏 Subgrid positioning
With the ability to snap icons and widgets in between grid cells, it’s easy to get a precise feel and layout with Nova in a way that’s impossible with most other launchers.
📲 Backup and restore
Moving from phone to phone or trying new home screen setups is a snap thanks to Nova’s backup and restore feature. Backups can be stored locally or saved to the cloud for easy transfers.
❤️ Helpful support
Quickly get in touch with support through a convenient option in the app, or join our active Discord community at https://discord.gg/novalauncher
🎁 Do even more with Nova Launcher Prime
Unlock Nova Launcher’s full potential with Nova Launcher Prime.
• Gestures: Swipe, pinch, double tap,