Nova Launcher
ASO Keyword Dashboard
Tracking 139 keywords for Nova Launcher in Google Play
Nova Launcher tracks 139 keywords (30 keywords rank; 109 need traction). Key metrics: 20% top-10 coverage, opportunity 69.6, difficulty 54.0, best rank 2.
Your home screen, just the way you like it.
Tracked keywords
139
30 ranked • 109 not ranking yet
Top 10 coverage
20%
Best rank 2 • Latest leader 2
Avg opportunity
69.6
Top keyword: customized
Avg difficulty
54.0
Lower scores indicate easier wins
Opportunity leaders
- 68.3
customized
Opportunity: 73.0 • Difficulty: 51.9 • Rank 2
Competitors: 1,234
- 67.7
stored
Opportunity: 73.0 • Difficulty: 60.5 • Rank —
Competitors: 1,026
- 68.6
icon
Opportunity: 73.0 • Difficulty: 55.3 • Rank —
Competitors: 1,128
- 67.8
helpful
Opportunity: 73.0 • Difficulty: 73.7 • Rank —
Competitors: 1,013
- 68.6
material
Opportunity: 73.0 • Difficulty: 43.7 • Rank —
Competitors: 658
Unranked opportunities
stored
Opportunity: 73.0 • Difficulty: 60.5 • Competitors: 1,026
icon
Opportunity: 73.0 • Difficulty: 55.3 • Competitors: 1,128
helpful
Opportunity: 73.0 • Difficulty: 73.7 • Competitors: 1,013
material
Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 658
home screen
Opportunity: 73.0 • Difficulty: 61.6 • Competitors: 977
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
easy
Total apps: 161,730 • Major competitors: 17,537
Latest rank: — • Difficulty: 61.7
like
Total apps: 150,415 • Major competitors: 21,531
Latest rank: — • Difficulty: 68.5
features
Total apps: 116,743 • Major competitors: 14,116
Latest rank: 14 • Difficulty: 64.6
play
Total apps: 113,236 • Major competitors: 19,366
Latest rank: — • Difficulty: 67.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| customized | 73 | 100 | 52 | 68 9,988 competing apps Median installs: 39,040 Avg rating: 3.2 | 2 | 2 | 1,234 major competitor apps |
| customize | 69 | 100 | 64 | 77 33,409 competing apps Median installs: 51,391 Avg rating: 3.2 | 4 | 4 | 5,307 major competitor apps |
| interface | 68 | 100 | 52 | 79 41,743 competing apps Median installs: 24,264 Avg rating: 2.6 | 7 | 5 | 3,368 major competitor apps |
| customizable | 71 | 100 | 54 | 72 16,056 competing apps Median installs: 38,582 Avg rating: 3.4 | 6 | 6 | 2,108 major competitor apps |
| personalized | 70 | 100 | 60 | 76 28,852 competing apps Median installs: 31,583 Avg rating: 3.0 | 7 | 7 | 3,359 major competitor apps |
| highly | 72 | 100 | 50 | 69 10,931 competing apps Median installs: 44,837 Avg rating: 3.0 | 8 | 8 | 1,489 major competitor apps |
| give | 68 | 100 | 56 | 80 47,800 competing apps Median installs: 41,608 Avg rating: 2.9 | 13 | 13 | 5,962 major competitor apps |
| features | 65 | 100 | 65 | 87 116,743 competing apps Median installs: 36,428 Avg rating: 2.9 | 14 | 14 | 14,116 major competitor apps |
| still | 71 | 100 | 54 | 72 16,519 competing apps Median installs: 39,946 Avg rating: 3.2 | 15 | 15 | 1,958 major competitor apps |
| brings | 70 | 100 | 56 | 76 27,356 competing apps Median installs: 33,047 Avg rating: 2.9 | 15 | 15 | 3,190 major competitor apps |
| advanced | 69 | 100 | 59 | 78 36,272 competing apps Median installs: 40,632 Avg rating: 3.0 | 42 | 28 | 4,727 major competitor apps |
| feature | 68 | 100 | 60 | 79 40,911 competing apps Median installs: 39,110 Avg rating: 2.9 | 39 | 39 | 5,125 major competitor apps |
| automatically | 69 | 100 | 65 | 78 34,983 competing apps Median installs: 33,444 Avg rating: 3.0 | 40 | 40 | 4,002 major competitor apps |
| powerful | 68 | 100 | 62 | 80 45,653 competing apps Median installs: 51,115 Avg rating: 3.2 | 50 | 46 | 7,156 major competitor apps |
| feel | 68 | 100 | 58 | 79 41,710 competing apps Median installs: 49,513 Avg rating: 3.0 | 52 | 47 | 5,784 major competitor apps |
| way | 66 | 100 | 61 | 85 89,339 competing apps Median installs: 36,402 Avg rating: 3.0 | 48 | 48 | 10,854 major competitor apps |
| custom | 70 | 100 | 69 | 76 26,436 competing apps Median installs: 40,435 Avg rating: 3.3 | — | 50 | 3,477 major competitor apps |
| system | 69 | 100 | 58 | 78 39,167 competing apps Median installs: 26,677 Avg rating: 2.7 | 65 | 64 | 3,528 major competitor apps |
| great | 68 | 100 | 57 | 81 51,849 competing apps Median installs: 41,425 Avg rating: 3.0 | 67 | 66 | 7,000 major competitor apps |
| uses | 71 | 100 | 57 | 73 19,560 competing apps Median installs: 37,716 Avg rating: 3.0 | 83 | 83 | 2,125 major competitor apps |
| page | 72 | 100 | 52 | 71 13,904 competing apps Median installs: 37,180 Avg rating: 2.9 | 103 | 103 | 1,547 major competitor apps |
| choice | 70 | 100 | 51 | 74 20,888 competing apps Median installs: 40,120 Avg rating: 2.9 | 104 | 104 | 2,653 major competitor apps |
| screen | 68 | 100 | 69 | 80 50,519 competing apps Median installs: 38,965 Avg rating: 3.1 | 113 | 112 | 6,195 major competitor apps |
| option | 70 | 100 | 53 | 75 23,307 competing apps Median installs: 32,883 Avg rating: 2.9 | 117 | 117 | 2,446 major competitor apps |
| setting | 72 | 100 | 58 | 70 11,945 competing apps Median installs: 35,776 Avg rating: 2.9 | 120 | 120 | 1,320 major competitor apps |
App Description
Your home screen, just the way you like it.
✨ The newest features
Nova brings the latest Android launcher features to all other phones.
🖼️ Custom icons
Nova supports thousands of icon themes available in the Play Store. Plus, reshape all icons to a shape of your choice for a uniform and consistent look.
🎨 An extensive color system
Use Material You colors from your system, or choose your own colors for a personalised feel that's unique to you.
🌓 Custom light and dark themes
Sync dark mode with your system, the sunrise and sunset, or keep it on permanently. The choice is yours.
🔍 A powerful search system
Nova allows you to search for content in your apps, your contacts, and other services with integrations for your favorite platforms. Additionally, get instant Micro Results for calculations, unit conversions, package tracking, and more.
📁Customizable home screen, app drawer, and folders
Icon size, label colors, vertical or horizontal scroll and search bar positioning just scratch the surface of customization for your home screen setup. The app drawer also adds innovative customizable cards to give you the information you need, right when you need it.
📏 Subgrid positioning
With the ability to snap icons and widgets in between grid cells, it’s easy to get a precise feel and layout with Nova in a way that’s impossible with most other launchers.
📲 Backup and restore
Moving from phone to phone or trying new home screen setups is a snap thanks to Nova’s backup and restore feature. Backups can be stored locally or saved to the cloud for easy transfers.
❤️ Helpful support
Quickly get in touch with support through a convenient option in the app, or join our active Discord community at https://discord.gg/novalauncher
🎁 Do even more with Nova Launcher Prime
Unlock Nova Launcher’s full potential with Nova Launcher Prime.
• Gestures: Swipe, pinch, double tap,
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