Nova Launcher
ASO Keyword Dashboard
Tracking 160 keywords for Nova Launcher in Google Play
Nova Launcher tracks 160 keywords (49 keywords rank; 111 need traction). Key metrics: 33% top-10 coverage, opportunity 71.0, difficulty 46.4, best rank 1.
Your home screen, just the way you like it.
Tracked keywords
160
49 ranked • 111 not ranking yet
Top 10 coverage
33%
Best rank 1 • Latest leader —
Avg opportunity
71.0
Top keyword: versatile
Avg difficulty
46.4
Lower scores indicate easier wins
Opportunity leaders
- 63.6
versatile
Opportunity: 75.0 • Difficulty: 41.6 • Rank —
Competitors: 669
- 63.8
launcher
Opportunity: 74.0 • Difficulty: 42.4 • Rank 2
Competitors: 501
- 62.8
remains
Opportunity: 74.0 • Difficulty: 39.5 • Rank 6
Competitors: 377
- 59.5
launched
Opportunity: 74.0 • Difficulty: 39.0 • Rank 9
Competitors: 228
- 65.4
third
Opportunity: 74.0 • Difficulty: 53.6 • Rank 16
Competitors: 813
Unranked opportunities
versatile
Opportunity: 75.0 • Difficulty: 41.6 • Competitors: 669
screens
Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 331
unit
Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 397
trying
Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 870
scroll
Opportunity: 74.0 • Difficulty: 46.5 • Competitors: 429
High competition keywords
new
Total apps: 367,596 • Major competitors: 23,543
Latest rank: — • Difficulty: 58.6
easy
Total apps: 326,565 • Major competitors: 16,152
Latest rank: — • Difficulty: 56.4
like
Total apps: 290,494 • Major competitors: 22,573
Latest rank: — • Difficulty: 60.6
information
Total apps: 268,493 • Major competitors: 8,215
Latest rank: — • Difficulty: 54.8
features
Total apps: 255,212 • Major competitors: 15,215
Latest rank: 8 • Difficulty: 58.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| nova | 73 | 100 | 36 | 59 4,951 competing apps Median installs: 2,142 Avg rating: 4.3 | 2 | 1 | 81 major competitor apps |
| launcher theme | 71 | 100 | 30 | 49 1,276 competing apps Median installs: 15,572 Avg rating: 4.5 | 1 | 1 | 18 major competitor apps |
| launcher | 74 | 100 | 42 | 64 10,171 competing apps Median installs: 9,664 Avg rating: 4.3 | 2 | 2 | 501 major competitor apps |
| customization | 73 | 100 | 45 | 68 17,800 competing apps Median installs: 4,204 Avg rating: 4.1 | 3 | 3 | 1,240 major competitor apps |
| user interface | 73 | 100 | 42 | 67 16,700 competing apps Median installs: 2,192 Avg rating: 4.0 | 12 | 4 | 454 major competitor apps |
| customized | 72 | 100 | 46 | 69 22,036 competing apps Median installs: 2,080 Avg rating: 4.1 | 8 | 5 | 1,261 major competitor apps |
| customize | 69 | 100 | 55 | 77 70,227 competing apps Median installs: 3,242 Avg rating: 4.1 | 12 | 5 | 5,699 major competitor apps |
| home screen | 73 | 100 | 53 | 67 17,197 competing apps Median installs: 6,817 Avg rating: 4.2 | 7 | 6 | 1,118 major competitor apps |
| longer | 72 | 100 | 44 | 69 21,185 competing apps Median installs: 2,942 Avg rating: 4.0 | 6 | 6 | 1,076 major competitor apps |
| remains | 74 | 100 | 40 | 63 8,822 competing apps Median installs: 1,840 Avg rating: 4.0 | 6 | 6 | 377 major competitor apps |
| launch | 73 | 100 | 47 | 67 16,431 competing apps Median installs: 3,674 Avg rating: 4.0 | 15 | 6 | 1,149 major competitor apps |
| customizable | 71 | 100 | 49 | 73 41,168 competing apps Median installs: 1,386 Avg rating: 4.2 | 16 | 7 | 2,314 major competitor apps |
| adw | 72 | 100 | 32 | 54 2,392 competing apps Median installs: 3,854 Avg rating: 4.3 | 7 | 7 | 16 major competitor apps |
| themes | 72 | 100 | 48 | 70 25,860 competing apps Median installs: 8,784 Avg rating: 4.3 | 7 | 7 | 2,128 major competitor apps |
| replacement | 73 | 100 | 37 | 56 3,463 competing apps Median installs: 1,822 Avg rating: 3.9 | 7 | 7 | 166 major competitor apps |
| launched | 74 | 100 | 39 | 60 5,494 competing apps Median installs: 3,160 Avg rating: 3.9 | 9 | 8 | 228 major competitor apps |
| features | 66 | 100 | 58 | 86 255,212 competing apps Median installs: 2,705 Avg rating: 4.0 | 8 | 8 | 15,215 major competitor apps |
| features may | 73 | 100 | 74 | 57 3,780 competing apps Median installs: 538 Avg rating: 4.1 | 8 | 8 | 113 major competitor apps |
| personalization | 73 | 100 | 45 | 58 4,215 competing apps Median installs: 5,259 Avg rating: 4.2 | 9 | 9 | 256 major competitor apps |
| friendly interface | 72 | 100 | 43 | 70 25,034 competing apps Median installs: 962 Avg rating: 4.0 | 16 | 9 | 768 major competitor apps |
| interface | 68 | 100 | 50 | 81 114,573 competing apps Median installs: 1,215 Avg rating: 4.0 | 17 | 9 | 3,709 major competitor apps |
| new mobile | 72 | 100 | 34 | 55 2,672 competing apps Median installs: 3,616 Avg rating: 3.9 | 10 | 10 | 113 major competitor apps |
| feel | 69 | 100 | 53 | 78 83,197 competing apps Median installs: 5,072 Avg rating: 4.0 | 29 | 10 | 6,369 major competitor apps |
| personalize | 72 | 100 | 49 | 70 24,689 competing apps Median installs: 3,805 Avg rating: 4.1 | 11 | 11 | 1,574 major competitor apps |
| main screen | 72 | 100 | 46 | 51 1,603 competing apps Median installs: 4,766 Avg rating: 4.1 | 13 | 13 | 116 major competitor apps |
App Description
Your home screen, just the way you like it.
✨ The newest features
Nova brings the latest Android launcher features to all other phones.
🖼️ Custom icons
Nova supports thousands of icon themes available in the Play Store. Plus, reshape all icons to a shape of your choice for a uniform and consistent look.
🎨 An extensive color system
Use Material You colors from your system, or choose your own colors for a personalised feel that's unique to you.
🌓 Custom light and dark themes
Sync dark mode with your system, the sunrise and sunset, or keep it on permanently. The choice is yours.
🔍 A powerful search system
Nova allows you to search for content in your apps, your contacts, and other services with integrations for your favorite platforms. Additionally, get instant Micro Results for calculations, unit conversions, package tracking, and more.
📁Customizable home screen, app drawer, and folders
Icon size, label colors, vertical or horizontal scroll and search bar positioning just scratch the surface of customization for your home screen setup. The app drawer also adds innovative customizable cards to give you the information you need, right when you need it.
📏 Subgrid positioning
With the ability to snap icons and widgets in between grid cells, it’s easy to get a precise feel and layout with Nova in a way that’s impossible with most other launchers.
📲 Backup and restore
Moving from phone to phone or trying new home screen setups is a snap thanks to Nova’s backup and restore feature. Backups can be stored locally or saved to the cloud for easy transfers.
❤️ Helpful support
Quickly get in touch with support through a convenient option in the app, or join our active Discord community at https://discord.gg/novalauncher
🎁 Do even more with Nova Launcher Prime
Unlock Nova Launcher’s full potential with Nova Launcher Prime.
• Gestures: Swipe, pinch, double tap,