Nova Launcher

Developer: Nova Launcher

Category: Personalization

103.3M installs

1.3M ratings

+48.1K weekly installs

trend steady

+400.5K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 139 keywords for Nova Launcher in Google Play

Developer: Nova Launcher Category: personalization Rating: 3.84

Nova Launcher tracks 139 keywords (30 keywords rank; 109 need traction). Key metrics: 20% top-10 coverage, opportunity 69.6, difficulty 54.0, best rank 2.

Your home screen, just the way you like it.

Tracked keywords

139

30 ranked • 109 not ranking yet

Top 10 coverage

20%

Best rank 2 • Latest leader 2

Avg opportunity

69.6

Top keyword: customized

Avg difficulty

54.0

Lower scores indicate easier wins

Opportunity leaders

customized

Opportunity: 73.0 • Difficulty: 51.9 • Rank 2

Competitors: 1,234
68.3
stored

Opportunity: 73.0 • Difficulty: 60.5 • Rank —

Competitors: 1,026
67.7
icon

Opportunity: 73.0 • Difficulty: 55.3 • Rank —

Competitors: 1,128
68.6
helpful

Opportunity: 73.0 • Difficulty: 73.7 • Rank —

Competitors: 1,013
67.8
material

Opportunity: 73.0 • Difficulty: 43.7 • Rank —

Competitors: 658
68.6

Unranked opportunities

stored

Opportunity: 73.0 • Difficulty: 60.5 • Competitors: 1,026
icon

Opportunity: 73.0 • Difficulty: 55.3 • Competitors: 1,128
helpful

Opportunity: 73.0 • Difficulty: 73.7 • Competitors: 1,013
material

Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 658
home screen

Opportunity: 73.0 • Difficulty: 61.6 • Competitors: 977

High competition keywords

new

Total apps: 193,474 • Major competitors: 25,823

Latest rank: — • Difficulty: 65.7
easy

Total apps: 161,730 • Major competitors: 17,537

Latest rank: — • Difficulty: 61.7
like

Total apps: 150,415 • Major competitors: 21,531

Latest rank: — • Difficulty: 68.5
features

Total apps: 116,743 • Major competitors: 14,116

Latest rank: 14 • Difficulty: 64.6
play

Total apps: 113,236 • Major competitors: 19,366

Latest rank: — • Difficulty: 67.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
customized	73	100	52	68 9,988 competing apps Median installs: 39,040 Avg rating: 3.2	2	2	1,234 major competitor apps
customize	69	100	64	77 33,409 competing apps Median installs: 51,391 Avg rating: 3.2	4	4	5,307 major competitor apps
interface	68	100	52	79 41,743 competing apps Median installs: 24,264 Avg rating: 2.6	7	5	3,368 major competitor apps
customizable	71	100	54	72 16,056 competing apps Median installs: 38,582 Avg rating: 3.4	6	6	2,108 major competitor apps
personalized	70	100	60	76 28,852 competing apps Median installs: 31,583 Avg rating: 3.0	7	7	3,359 major competitor apps
highly	72	100	50	69 10,931 competing apps Median installs: 44,837 Avg rating: 3.0	8	8	1,489 major competitor apps
give	68	100	56	80 47,800 competing apps Median installs: 41,608 Avg rating: 2.9	13	13	5,962 major competitor apps
features	65	100	65	87 116,743 competing apps Median installs: 36,428 Avg rating: 2.9	14	14	14,116 major competitor apps
still	71	100	54	72 16,519 competing apps Median installs: 39,946 Avg rating: 3.2	15	15	1,958 major competitor apps
brings	70	100	56	76 27,356 competing apps Median installs: 33,047 Avg rating: 2.9	15	15	3,190 major competitor apps
advanced	69	100	59	78 36,272 competing apps Median installs: 40,632 Avg rating: 3.0	42	28	4,727 major competitor apps
feature	68	100	60	79 40,911 competing apps Median installs: 39,110 Avg rating: 2.9	39	39	5,125 major competitor apps
automatically	69	100	65	78 34,983 competing apps Median installs: 33,444 Avg rating: 3.0	40	40	4,002 major competitor apps
powerful	68	100	62	80 45,653 competing apps Median installs: 51,115 Avg rating: 3.2	50	46	7,156 major competitor apps
feel	68	100	58	79 41,710 competing apps Median installs: 49,513 Avg rating: 3.0	52	47	5,784 major competitor apps
way	66	100	61	85 89,339 competing apps Median installs: 36,402 Avg rating: 3.0	48	48	10,854 major competitor apps
custom	70	100	69	76 26,436 competing apps Median installs: 40,435 Avg rating: 3.3	—	50	3,477 major competitor apps
system	69	100	58	78 39,167 competing apps Median installs: 26,677 Avg rating: 2.7	65	64	3,528 major competitor apps
great	68	100	57	81 51,849 competing apps Median installs: 41,425 Avg rating: 3.0	67	66	7,000 major competitor apps
uses	71	100	57	73 19,560 competing apps Median installs: 37,716 Avg rating: 3.0	83	83	2,125 major competitor apps
page	72	100	52	71 13,904 competing apps Median installs: 37,180 Avg rating: 2.9	103	103	1,547 major competitor apps
choice	70	100	51	74 20,888 competing apps Median installs: 40,120 Avg rating: 2.9	104	104	2,653 major competitor apps
screen	68	100	69	80 50,519 competing apps Median installs: 38,965 Avg rating: 3.1	113	112	6,195 major competitor apps
option	70	100	53	75 23,307 competing apps Median installs: 32,883 Avg rating: 2.9	117	117	2,446 major competitor apps
setting	72	100	58	70 11,945 competing apps Median installs: 35,776 Avg rating: 2.9	120	120	1,320 major competitor apps

App Description

Your home screen, just the way you like it.

Nova Launcher is a powerful, customizable, and versatile home screen replacement. Nova brings advanced features to enhance your home screens, but still remains a great, user-friendly choice for everyone. Whether you want to completely overhaul your home screens or are looking for a cleaner, faster home launcher, Nova is the answer.

✨ The newest features
Nova brings the latest Android launcher features to all other phones.

🖼️ Custom icons
Nova supports thousands of icon themes available in the Play Store. Plus, reshape all icons to a shape of your choice for a uniform and consistent look.

🎨 An extensive color system
Use Material You colors from your system, or choose your own colors for a personalised feel that's unique to you.

🌓 Custom light and dark themes
Sync dark mode with your system, the sunrise and sunset, or keep it on permanently. The choice is yours.

🔍 A powerful search system
Nova allows you to search for content in your apps, your contacts, and other services with integrations for your favorite platforms. Additionally, get instant Micro Results for calculations, unit conversions, package tracking, and more.

📁Customizable home screen, app drawer, and folders
Icon size, label colors, vertical or horizontal scroll and search bar positioning just scratch the surface of customization for your home screen setup. The app drawer also adds innovative customizable cards to give you the information you need, right when you need it.

📏 Subgrid positioning
With the ability to snap icons and widgets in between grid cells, it’s easy to get a precise feel and layout with Nova in a way that’s impossible with most other launchers.

📲 Backup and restore
Moving from phone to phone or trying new home screen setups is a snap thanks to Nova’s backup and restore feature. Backups can be stored locally or saved to the cloud for easy transfers.

❤️ Helpful support
Quickly get in touch with support through a convenient option in the app, or join our active Discord community at https://discord.gg/novalauncher

🎁 Do even more with Nova Launcher Prime
Unlock Nova Launcher’s full potential with Nova Launcher Prime.
• Gestures: Swipe, pinch, double tap,