Kasa Smart

7.6M installs
139K ratings
+19.5K weekly installs
+104.1K monthly installs
trend steady
Kasa Smart icon

ASO Keyword Dashboard

Tracking 35 keywords for Kasa Smart in Google Play

Developer: TP-LINK SYSTEMS INC. Category: lifestyle Rating: 4.72

Kasa Smart tracks 35 keywords (5 keywords rank; 30 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 52.9, best rank 18.

Kasa Smart is your portal to your TP-LINK Smart Home.

Tracked keywords

35

5  ranked •  30  not ranking yet

Top 10 coverage

0%

Best rank 18 • Latest leader —

Avg opportunity

69.8

Top keyword: started

Avg difficulty

52.9

Lower scores indicate easier wins

Opportunity leaders

  • started

    Opportunity: 73.0 • Difficulty: 49.8 • Rank —

    Competitors: 1,064

    68.4
  • currently

    Opportunity: 73.0 • Difficulty: 50.8 • Rank —

    Competitors: 877

    68.3
  • highly

    Opportunity: 72.0 • Difficulty: 49.9 • Rank 18

    Competitors: 1,489

    69.0
  • switch

    Opportunity: 72.0 • Difficulty: 79.6 • Rank 70

    Competitors: 2,096

    71.1
  • link

    Opportunity: 72.0 • Difficulty: 50.7 • Rank 162

    Competitors: 1,363

    70.4

Unranked opportunities

  • started

    Opportunity: 73.0 • Difficulty: 49.8 • Competitors: 1,064

  • currently

    Opportunity: 73.0 • Difficulty: 50.8 • Competitors: 877

  • mini

    Opportunity: 72.0 • Difficulty: 52.9 • Competitors: 1,392

  • portal

    Opportunity: 72.0 • Difficulty: 40.6 • Competitors: 396

  • away

    Opportunity: 72.0 • Difficulty: 54.0 • Competitors: 1,727

High competition keywords

  • download

    Total apps: 139,812 • Major competitors: 15,046

    Latest rank: — • Difficulty: 59.8

  • control

    Total apps: 56,251 • Major competitors: 6,945

    Latest rank: — • Difficulty: 59.4

  • device

    Total apps: 52,389 • Major competitors: 6,390

    Latest rank: — • Difficulty: 72.1

  • home

    Total apps: 51,240 • Major competitors: 6,129

    Latest rank: — • Difficulty: 60.6

  • smart

    Total apps: 46,851 • Major competitors: 5,609

    Latest rank: 41 • Difficulty: 63.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
highly721005069

10,931 competing apps

Median installs: 44,837

Avg rating: 3.0

1818

1,489

major competitor apps

smart681006380

46,851 competing apps

Median installs: 34,670

Avg rating: 2.9

4141

5,609

major competitor apps

switch721008071

14,538 competing apps

Median installs: 47,446

Avg rating: 3.1

7070

2,096

major competitor apps

system691005878

39,167 competing apps

Median installs: 26,677

Avg rating: 2.7

160154

3,528

major competitor apps

link721005170

13,121 competing apps

Median installs: 33,448

Avg rating: 2.9

162162

1,363

major competitor apps

download651006088

139,812 competing apps

Median installs: 34,022

Avg rating: 2.9

15,046

major competitor apps

mode691006578

35,564 competing apps

Median installs: 53,723

Avg rating: 3.1

5,505

major competitor apps

device681007281

52,389 competing apps

Median installs: 37,519

Avg rating: 3.0

6,390

major competitor apps

connected701005674

22,704 competing apps

Median installs: 25,700

Avg rating: 2.8

2,181

major competitor apps

range691005378

37,225 competing apps

Median installs: 32,979

Avg rating: 2.8

4,354

major competitor apps

control681005981

56,251 competing apps

Median installs: 34,640

Avg rating: 2.8

6,945

major competitor apps

schedule711005372

16,410 competing apps

Median installs: 21,513

Avg rating: 2.8

1,332

major competitor apps

mini721005366

6,935 competing apps

Median installs: 71,389

Avg rating: 3.1

1,392

major competitor apps

purchase701005374

22,639 competing apps

Median installs: 37,994

Avg rating: 3.0

2,741

major competitor apps

power691005976

29,892 competing apps

Median installs: 40,812

Avg rating: 3.1

3,881

major competitor apps

devices701006775

25,598 competing apps

Median installs: 36,807

Avg rating: 3.0

3,146

major competitor apps

camera711006574

20,516 competing apps

Median installs: 56,900

Avg rating: 2.9

3,286

major competitor apps

according701004975

26,003 competing apps

Median installs: 32,925

Avg rating: 2.6

2,321

major competitor apps

anywhere691005477

30,337 competing apps

Median installs: 33,659

Avg rating: 2.9

3,301

major competitor apps

home681006180

51,240 competing apps

Median installs: 34,808

Avg rating: 2.9

6,129

major competitor apps

started731005068

10,120 competing apps

Median installs: 31,502

Avg rating: 3.0

1,064

major competitor apps

currently731005168

9,908 competing apps

Median installs: 28,834

Avg rating: 2.9

877

major competitor apps

turn691006577

32,900 competing apps

Median installs: 48,284

Avg rating: 3.2

4,917

major competitor apps

ip711004261

3,675 competing apps

Median installs: 49,731

Avg rating: 3.1

517

major competitor apps

router691003650

790 competing apps

Median installs: 50,994

Avg rating: 3.0

122

major competitor apps

35 keywords
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App Description

Kasa Smart is your portal to your TP-LINK Smart Home.

** Kasa Smart is currently only compatible with TP-LINK Smart Plug HS100/110/107 KP200/400/EP10, Smart Plug Mini HS103/105 KP105, Smart Switch HS200/210/220, Smart Power Strip HS300/303, Smart Bulb LB100/110/120/130/200/230, KL50/60/110/120/130, IP Camera KC100/105/110/115/120/200/300/310/400/410S/420WS, Smart Router SR20, and Range Extender RE270/370/350K **

Kasa Smart lets you add, configure, monitor, and control your connected TP-LINK Smart Home devices from anywhere in the world. You can schedule your appliances to turn on or off according to your schedule, or set them to Away Mode to deter would-be burglars. And that’s just the beginning. Purchase a TP-LINK Smart Home device and download the app to get started today.