Mobile Security & Antivirus
ASO Keyword Dashboard
Tracking 183 keywords for Mobile Security & Antivirus in Google Play
Mobile Security & Antivirus tracks 183 keywords (10 keywords rank; 173 need traction). Key metrics: 0% top-10 coverage, opportunity 68.5, difficulty 53.6, best rank 16.
Malware protection, Virus cleaner, Scam&Spam block, Secure VPN
Tracked keywords
183
10 ranked • 173 not ranking yet
Top 10 coverage
0%
Best rank 16 • Latest leader —
Avg opportunity
68.5
Top keyword: reduce
Avg difficulty
53.6
Lower scores indicate easier wins
Opportunity leaders
- 68.5
reduce
Opportunity: 73.0 • Difficulty: 52.0 • Rank —
Competitors: 913
- 68.1
banking
Opportunity: 73.0 • Difficulty: 46.8 • Rank —
Competitors: 1,071
- 68.2
draw
Opportunity: 73.0 • Difficulty: 52.0 • Rank —
Competitors: 1,624
- 67.5
protection
Opportunity: 73.0 • Difficulty: 63.7 • Rank —
Competitors: 1,237
- 67.9
sms
Opportunity: 73.0 • Difficulty: 52.5 • Rank —
Competitors: 1,095
Unranked opportunities
reduce
Opportunity: 73.0 • Difficulty: 52.0 • Competitors: 913
banking
Opportunity: 73.0 • Difficulty: 46.8 • Competitors: 1,071
draw
Opportunity: 73.0 • Difficulty: 52.0 • Competitors: 1,624
protection
Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 1,237
sms
Opportunity: 73.0 • Difficulty: 52.5 • Competitors: 1,095
High competition keywords
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: — • Difficulty: 64.6
best
Total apps: 131,644 • Major competitors: 18,001
Latest rank: — • Difficulty: 63.2
enjoy
Total apps: 131,386 • Major competitors: 18,531
Latest rank: — • Difficulty: 63.0
help
Total apps: 123,065 • Major competitors: 14,840
Latest rank: — • Difficulty: 66.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 70 | 100 | 64 | 74 22,681 competing apps Median installs: 36,021 Avg rating: 2.8 | 16 | 16 | 2,764 major competitor apps |
| vast | 72 | 100 | 50 | 70 11,937 competing apps Median installs: 42,592 Avg rating: 3.0 | 18 | 18 | 1,596 major competitor apps |
| secure | 69 | 100 | 66 | 78 35,889 competing apps Median installs: 30,578 Avg rating: 2.9 | 24 | 24 | 4,055 major competitor apps |
| mobile | 65 | 100 | 60 | 86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8 | 39 | 39 | 10,537 major competitor apps |
| privacy policy | 72 | 100 | 50 | 64 5,211 competing apps Median installs: 51,505 Avg rating: 3.1 | 64 | 63 | 750 major competitor apps |
| leading | 72 | 100 | 52 | 70 13,188 competing apps Median installs: 28,999 Avg rating: 2.7 | 73 | 73 | 1,326 major competitor apps |
| free trial | 71 | 100 | 48 | 60 3,463 competing apps Median installs: 32,177 Avg rating: 3.3 | 79 | 79 | 406 major competitor apps |
| helps | 68 | 100 | 64 | 81 52,541 competing apps Median installs: 32,306 Avg rating: 2.8 | 166 | 154 | 5,480 major competitor apps |
| using | 65 | 100 | 64 | 86 114,758 competing apps Median installs: 37,480 Avg rating: 2.8 | 174 | 174 | 13,323 major competitor apps |
| safety | 72 | 100 | 63 | 70 13,052 competing apps Median installs: 21,160 Avg rating: 2.6 | 192 | 192 | 1,232 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| best | 65 | 100 | 63 | 87 131,644 competing apps Median installs: 43,740 Avg rating: 2.9 | — | — | 18,001 major competitor apps |
| online | 66 | 100 | 61 | 84 80,029 competing apps Median installs: 33,297 Avg rating: 2.8 | — | — | 9,770 major competitor apps |
| messaging | 72 | 100 | 77 | 65 6,700 competing apps Median installs: 31,408 Avg rating: 3.1 | — | — | 771 major competitor apps |
| shopping | 71 | 100 | 52 | 73 17,521 competing apps Median installs: 35,991 Avg rating: 2.7 | — | — | 2,220 major competitor apps |
| vpn | 71 | 100 | 50 | 62 4,192 competing apps Median installs: 85,487 Avg rating: 3.3 | — | — | 734 major competitor apps |
| antivirus | 20 | 100 | 61 | 43 318 competing apps Median installs: 224,358 Avg rating: 3.5 | — | — | 91 major competitor apps |
| notifications | 69 | 100 | 63 | 77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8 | — | — | 2,906 major competitor apps |
| software | 72 | 100 | 55 | 70 13,182 competing apps Median installs: 24,654 Avg rating: 2.7 | — | — | 1,054 major competitor apps |
| enjoy | 65 | 100 | 63 | 87 131,386 competing apps Median installs: 45,784 Avg rating: 3.0 | — | — | 18,531 major competitor apps |
| device | 68 | 100 | 72 | 81 52,389 competing apps Median installs: 37,519 Avg rating: 3.0 | — | — | 6,390 major competitor apps |
| users | 67 | 100 | 60 | 82 59,104 competing apps Median installs: 30,976 Avg rating: 2.8 | — | — | 6,026 major competitor apps |
| experience | 65 | 100 | 63 | 87 118,077 competing apps Median installs: 39,819 Avg rating: 2.9 | — | — | 15,561 major competitor apps |
| scan | 71 | 100 | 65 | 71 14,906 competing apps Median installs: 42,340 Avg rating: 3.0 | — | — | 2,192 major competitor apps |
| protect | 71 | 100 | 61 | 72 17,083 competing apps Median installs: 58,913 Avg rating: 3.1 | — | — | 2,820 major competitor apps |
App Description
Malware protection, Virus cleaner, Scam&Spam block, Secure VPN
🏆 Mobile Security & Antivirus - 3 CONSECUTIVE YEARS Winner of AV-Test’s “Best Android Security” Award (2022, 2021, 2020). Start a free 14-day trial.
🥇 Our Advanced AI scan with 100% malicious app detection safeguards against viruses, spam, scam, identity theft, ransomware, spyware, privacy leaks, crypto scams, and fake ChatGPT apps
🔍 Web Guard protects against fraud, phishing, and dangerous links in browsers & popular apps by using advanced detection and a secure local VPN
📲 Fraud Buster scans, identifies, and reports suspicious, malicious, spam, and fraud text messages & app notifications by using industry-leading scam-blocking technology, even messages generated by AI such as ChatGPT
🛡️ Our industry-leading tools, utilities, and scanners alert you to risks, let you safely enjoy surfing, browsing, emailing, banking, and shopping, free up memory, and help you lock specific apps and websites from unauthorized use
💌 Monitor links in text messages, Gmail, Facebook, Instagram, Line, Twitter, Telegram, WhatsApp, and other popular apps to alert you of potential risks before you click them
📊 Security Report helps you keep abreast of the security status of all protected activities of the last 30 days
™️ With more than 30 years of security software experience in keeping millions of users safe, Trend Micro protects your mobile world.
🎓 Your specialist for safety and protection
✔️ Antivirus Scan - Automatically detects ransomware, spyware, malware, and web threats
✔️ Pre-Installation Scan - Detects apps containing malware before they are installed
✔️ Pay Guard Mobile - Adds security to your banking and financial apps, and guards against fake banking, financial, and shopping apps that trick you into giving out personal information
✔️ Fraud Buster - Scans and identifies fake text messages and scams, and checks notifications for security threats
✔️ Web Guard - Helps you avoid suspicious and harmful websites by using real-time phishing detection powered by our unique machine-learning AI engine
✔️ Wi-Fi Checker - Alerts you if a Wi-Fi network is insecure or compromised by hackers
✔️ Memory Booster - Helps you free up your device's memory and reduce memory usage
✔️ Parental Control - Locks apps (including system settings) from unauthorized use, and filters websites to protect your children from harmful content, including AI-generated content
✔️ Secret Snap - Uses your front-facing camera to capture pictures of unauthorized attempts to use your device
The following permissions are required for optimal protection and service:
✅ Accessibility: for collecting data about visited websites through Accessibility services API and sending alerts when malicious websites are detected
✅ VPN Service: for collecting data about visited websites through VpnService API and sending alerts when malicious websites are detected on the specific apps users selected
✅ Run in the background: for protecting your device even when the app is closed
✅ Draw over other apps: for showing critical alerts
✅ Location: for remotely controlling your device and inspecting Wi-Fi networks for risks
✅ SMS & Notifications: for text messaging & notifications scanning and blocking
✅ Device Administrator: for detecting if someone is trying to unlock the device, or executing a device wipe in case of theft or loss
🔐 Privacy Concerns
Trend Micro Mobile Security is committed to safeguarding your network security and protecting your privacy. See https://www.trendmicro.com/en_us/about/trust-center/privacy/notice/notice-html-en.html
for more information.
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