Mobile Security & Antivirus
ASO Keyword Dashboard
Tracking 183 keywords for Mobile Security & Antivirus in Google Play
Mobile Security & Antivirus tracks 183 keywords (10 keywords rank; 173 need traction). Key metrics: 0% top-10 coverage, opportunity 70.8, difficulty 46.9, best rank 16.
Malware protection, Virus cleaner, Scam&Spam block, Secure VPN
Tracked keywords
183
10 ranked • 173 not ranking yet
Top 10 coverage
0%
Best rank 16 • Latest leader 64
Avg opportunity
70.8
Top keyword: privacy policy
Avg difficulty
46.9
Lower scores indicate easier wins
Opportunity leaders
- 63.4
privacy policy
Opportunity: 74.0 • Difficulty: 46.6 • Rank 64
Competitors: 859
- 59.8
free trial
Opportunity: 74.0 • Difficulty: 43.3 • Rank 79
Competitors: 436
- 60.5
vpn
Opportunity: 74.0 • Difficulty: 45.2 • Rank —
Competitors: 834
- 66.0
api
Opportunity: 74.0 • Difficulty: 42.5 • Rank —
Competitors: 400
- 64.9
collecting
Opportunity: 74.0 • Difficulty: 42.3 • Rank —
Competitors: 737
Unranked opportunities
vpn
Opportunity: 74.0 • Difficulty: 45.2 • Competitors: 834
api
Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 400
collecting
Opportunity: 74.0 • Difficulty: 42.3 • Competitors: 737
trend
Opportunity: 74.0 • Difficulty: 54.6 • Competitors: 342
trying
Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 875
High competition keywords
time
Total apps: 385,850 • Major competitors: 17,917
Latest rank: — • Difficulty: 57.8
free
Total apps: 320,602 • Major competitors: 24,247
Latest rank: — • Difficulty: 58.7
experience
Total apps: 289,044 • Major competitors: 16,867
Latest rank: — • Difficulty: 57.0
help
Total apps: 280,962 • Major competitors: 15,584
Latest rank: — • Difficulty: 58.5
mobile
Total apps: 280,152 • Major competitors: 11,113
Latest rank: 39 • Difficulty: 55.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 70 | 100 | 54 | 75 52,317 competing apps Median installs: 2,087 Avg rating: 2.5 | 16 | 16 | 3,003 major competitor apps |
| vast | 72 | 100 | 46 | 70 23,612 competing apps Median installs: 4,012 Avg rating: 2.6 | 18 | 18 | 1,652 major competitor apps |
| secure | 68 | 100 | 55 | 80 104,950 competing apps Median installs: 914 Avg rating: 2.4 | 24 | 24 | 4,578 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,152 competing apps Median installs: 1,439 Avg rating: 2.4 | 39 | 39 | 11,113 major competitor apps |
| privacy policy | 74 | 100 | 47 | 63 9,506 competing apps Median installs: 8,694 Avg rating: 2.9 | 64 | 63 | 859 major competitor apps |
| leading | 71 | 100 | 47 | 72 32,740 competing apps Median installs: 1,299 Avg rating: 2.3 | 73 | 73 | 1,424 major competitor apps |
| free trial | 74 | 100 | 43 | 60 5,696 competing apps Median installs: 8,550 Avg rating: 3.0 | 79 | 79 | 436 major competitor apps |
| helps | 68 | 100 | 55 | 81 122,052 competing apps Median installs: 1,401 Avg rating: 2.3 | 166 | 154 | 5,064 major competitor apps |
| using | 66 | 100 | 57 | 85 222,760 competing apps Median installs: 2,853 Avg rating: 2.4 | 174 | 174 | 12,238 major competitor apps |
| safety | 71 | 100 | 52 | 73 36,809 competing apps Median installs: 1,100 Avg rating: 2.2 | 192 | 192 | 1,357 major competitor apps |
| free | 65 | 100 | 59 | 88 320,602 competing apps Median installs: 5,542 Avg rating: 2.7 | — | — | 24,247 major competitor apps |
| best | 66 | 100 | 57 | 86 254,675 competing apps Median installs: 4,008 Avg rating: 2.6 | — | — | 18,470 major competitor apps |
| online | 66 | 100 | 55 | 84 195,464 competing apps Median installs: 1,518 Avg rating: 2.4 | — | — | 10,228 major competitor apps |
| messaging | 73 | 100 | 55 | 68 19,313 competing apps Median installs: 853 Avg rating: 2.5 | — | — | 829 major competitor apps |
| shopping | 70 | 100 | 48 | 74 44,618 competing apps Median installs: 1,222 Avg rating: 2.3 | — | — | 2,349 major competitor apps |
| vpn | 74 | 100 | 45 | 61 6,295 competing apps Median installs: 34,306 Avg rating: 3.0 | — | — | 834 major competitor apps |
| antivirus | 64 | 100 | 44 | 41 359 competing apps Median installs: 102,582 Avg rating: 3.4 | — | — | 84 major competitor apps |
| notifications | 68 | 100 | 54 | 80 98,917 competing apps Median installs: 830 Avg rating: 2.3 | — | — | 3,112 major competitor apps |
| software | 71 | 100 | 49 | 72 31,439 competing apps Median installs: 1,553 Avg rating: 2.2 | — | — | 1,121 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 278,300 competing apps Median installs: 3,483 Avg rating: 2.6 | — | — | 20,081 major competitor apps |
| device | 68 | 100 | 60 | 80 107,472 competing apps Median installs: 3,349 Avg rating: 2.5 | — | — | 6,785 major competitor apps |
| users | 67 | 100 | 53 | 82 136,474 competing apps Median installs: 1,397 Avg rating: 2.3 | — | — | 5,488 major competitor apps |
| experience | 65 | 100 | 57 | 87 289,044 competing apps Median installs: 1,707 Avg rating: 2.5 | — | — | 16,867 major competitor apps |
| scan | 71 | 100 | 54 | 72 34,190 competing apps Median installs: 2,348 Avg rating: 2.6 | — | — | 2,412 major competitor apps |
| protect | 71 | 100 | 53 | 72 33,209 competing apps Median installs: 5,753 Avg rating: 2.7 | — | — | 3,078 major competitor apps |
App Description
Malware protection, Virus cleaner, Scam&Spam block, Secure VPN
🏆 Mobile Security & Antivirus - 3 CONSECUTIVE YEARS Winner of AV-Test’s “Best Android Security” Award (2022, 2021, 2020). Start a free 14-day trial.
🥇 Our Advanced AI scan with 100% malicious app detection safeguards against viruses, spam, scam, identity theft, ransomware, spyware, privacy leaks, crypto scams, and fake ChatGPT apps
🔍 Web Guard protects against fraud, phishing, and dangerous links in browsers & popular apps by using advanced detection and a secure local VPN
📲 Fraud Buster scans, identifies, and reports suspicious, malicious, spam, and fraud text messages & app notifications by using industry-leading scam-blocking technology, even messages generated by AI such as ChatGPT
🛡️ Our industry-leading tools, utilities, and scanners alert you to risks, let you safely enjoy surfing, browsing, emailing, banking, and shopping, free up memory, and help you lock specific apps and websites from unauthorized use
💌 Monitor links in text messages, Gmail, Facebook, Instagram, Line, Twitter, Telegram, WhatsApp, and other popular apps to alert you of potential risks before you click them
📊 Security Report helps you keep abreast of the security status of all protected activities of the last 30 days
™️ With more than 30 years of security software experience in keeping millions of users safe, Trend Micro protects your mobile world.
🎓 Your specialist for safety and protection
✔️ Antivirus Scan - Automatically detects ransomware, spyware, malware, and web threats
✔️ Pre-Installation Scan - Detects apps containing malware before they are installed
✔️ Pay Guard Mobile - Adds security to your banking and financial apps, and guards against fake banking, financial, and shopping apps that trick you into giving out personal information
✔️ Fraud Buster - Scans and identifies fake text messages and scams, and checks notifications for security threats
✔️ Web Guard - Helps you avoid suspicious and harmful websites by using real-time phishing detection powered by our unique machine-learning AI engine
✔️ Wi-Fi Checker - Alerts you if a Wi-Fi network is insecure or compromised by hackers
✔️ Memory Booster - Helps you free up your device's memory and reduce memory usage
✔️ Parental Control - Locks apps (including system settings) from unauthorized use, and filters websites to protect your children from harmful content, including AI-generated content
✔️ Secret Snap - Uses your front-facing camera to capture pictures of unauthorized attempts to use your device
The following permissions are required for optimal protection and service:
✅ Accessibility: for collecting data about visited websites through Accessibility services API and sending alerts when malicious websites are detected
✅ VPN Service: for collecting data about visited websites through VpnService API and sending alerts when malicious websites are detected on the specific apps users selected
✅ Run in the background: for protecting your device even when the app is closed
✅ Draw over other apps: for showing critical alerts
✅ Location: for remotely controlling your device and inspecting Wi-Fi networks for risks
✅ SMS & Notifications: for text messaging & notifications scanning and blocking
✅ Device Administrator: for detecting if someone is trying to unlock the device, or executing a device wipe in case of theft or loss
🔐 Privacy Concerns
Trend Micro Mobile Security is committed to safeguarding your network security and protecting your privacy. See https://www.trendmicro.com/en_us/about/trust-center/privacy/notice/notice-html-en.html
for more information.
