Mobile Security & Antivirus
ASO Keyword Dashboard
Tracking 183 keywords for Mobile Security & Antivirus in Google Play
Mobile Security & Antivirus tracks 183 keywords (10 keywords rank; 173 need traction). Key metrics: 0% top-10 coverage, opportunity 70.8, difficulty 46.9, best rank 16.
Malware protection, Virus cleaner, Scam&Spam block, Secure VPN
Tracked keywords
183
10 ranked • 173 not ranking yet
Top 10 coverage
0%
Best rank 16 • Latest leader 64
Avg opportunity
70.8
Top keyword: privacy policy
Avg difficulty
46.9
Lower scores indicate easier wins
Opportunity leaders
- 63.2
privacy policy
Opportunity: 74.0 • Difficulty: 46.6 • Rank 64
Competitors: 840
- 59.8
free trial
Opportunity: 74.0 • Difficulty: 43.2 • Rank 79
Competitors: 427
- 60.4
vpn
Opportunity: 74.0 • Difficulty: 45.3 • Rank —
Competitors: 797
- 65.9
api
Opportunity: 74.0 • Difficulty: 42.5 • Rank —
Competitors: 394
- 65.0
collecting
Opportunity: 74.0 • Difficulty: 42.4 • Rank —
Competitors: 740
Unranked opportunities
vpn
Opportunity: 74.0 • Difficulty: 45.3 • Competitors: 797
api
Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 394
collecting
Opportunity: 74.0 • Difficulty: 42.4 • Competitors: 740
trend
Opportunity: 74.0 • Difficulty: 55.3 • Competitors: 340
trying
Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 881
High competition keywords
time
Total apps: 392,268 • Major competitors: 18,179
Latest rank: — • Difficulty: 57.9
free
Total apps: 313,414 • Major competitors: 24,042
Latest rank: — • Difficulty: 58.7
experience
Total apps: 280,402 • Major competitors: 16,575
Latest rank: — • Difficulty: 57.0
mobile
Total apps: 279,027 • Major competitors: 10,999
Latest rank: 39 • Difficulty: 55.8
help
Total apps: 275,855 • Major competitors: 15,402
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 70 | 100 | 54 | 75 51,246 competing apps Median installs: 2,086 Avg rating: 2.5 | 16 | 16 | 2,936 major competitor apps |
| vast | 72 | 100 | 46 | 70 23,354 competing apps Median installs: 3,991 Avg rating: 2.6 | 18 | 18 | 1,635 major competitor apps |
| secure | 68 | 100 | 55 | 80 99,722 competing apps Median installs: 1,016 Avg rating: 2.5 | 24 | 24 | 4,445 major competitor apps |
| mobile | 65 | 100 | 56 | 87 279,027 competing apps Median installs: 1,396 Avg rating: 2.4 | 39 | 39 | 10,999 major competitor apps |
| privacy policy | 74 | 100 | 47 | 63 9,227 competing apps Median installs: 9,015 Avg rating: 2.9 | 64 | 63 | 840 major competitor apps |
| leading | 71 | 100 | 47 | 72 32,266 competing apps Median installs: 1,345 Avg rating: 2.3 | 73 | 73 | 1,402 major competitor apps |
| free trial | 74 | 100 | 43 | 60 5,596 competing apps Median installs: 8,588 Avg rating: 3.0 | 79 | 79 | 427 major competitor apps |
| helps | 68 | 100 | 55 | 81 123,692 competing apps Median installs: 1,332 Avg rating: 2.3 | 166 | 154 | 5,121 major competitor apps |
| using | 66 | 100 | 57 | 85 225,249 competing apps Median installs: 2,824 Avg rating: 2.5 | 174 | 174 | 12,398 major competitor apps |
| safety | 71 | 100 | 52 | 73 36,123 competing apps Median installs: 1,095 Avg rating: 2.2 | 192 | 192 | 1,329 major competitor apps |
| free | 65 | 100 | 59 | 88 313,414 competing apps Median installs: 5,870 Avg rating: 2.7 | — | — | 24,042 major competitor apps |
| best | 66 | 100 | 57 | 86 249,463 competing apps Median installs: 4,272 Avg rating: 2.6 | — | — | 18,350 major competitor apps |
| online | 66 | 100 | 55 | 84 193,127 competing apps Median installs: 1,522 Avg rating: 2.4 | — | — | 10,100 major competitor apps |
| messaging | 73 | 100 | 55 | 68 18,964 competing apps Median installs: 860 Avg rating: 2.5 | — | — | 810 major competitor apps |
| shopping | 70 | 100 | 48 | 74 43,836 competing apps Median installs: 1,247 Avg rating: 2.3 | — | — | 2,311 major competitor apps |
| vpn | 74 | 100 | 45 | 60 6,122 competing apps Median installs: 34,422 Avg rating: 3.0 | — | — | 797 major competitor apps |
| antivirus | 64 | 100 | 44 | 41 361 competing apps Median installs: 102,191 Avg rating: 3.4 | — | — | 84 major competitor apps |
| notifications | 68 | 100 | 53 | 80 99,625 competing apps Median installs: 762 Avg rating: 2.3 | — | — | 3,059 major competitor apps |
| software | 71 | 100 | 49 | 72 31,119 competing apps Median installs: 1,576 Avg rating: 2.2 | — | — | 1,102 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 272,357 competing apps Median installs: 3,488 Avg rating: 2.6 | — | — | 19,757 major competitor apps |
| device | 68 | 100 | 60 | 80 105,602 competing apps Median installs: 3,420 Avg rating: 2.5 | — | — | 6,704 major competitor apps |
| users | 67 | 100 | 53 | 82 138,084 competing apps Median installs: 1,359 Avg rating: 2.3 | — | — | 5,541 major competitor apps |
| experience | 65 | 100 | 57 | 87 280,402 competing apps Median installs: 1,762 Avg rating: 2.5 | — | — | 16,575 major competitor apps |
| scan | 71 | 100 | 54 | 72 33,324 competing apps Median installs: 2,356 Avg rating: 2.6 | — | — | 2,359 major competitor apps |
| protect | 71 | 100 | 53 | 72 32,367 competing apps Median installs: 5,914 Avg rating: 2.7 | — | — | 3,013 major competitor apps |
App Description
Malware protection, Virus cleaner, Scam&Spam block, Secure VPN
🏆 Mobile Security & Antivirus - 3 CONSECUTIVE YEARS Winner of AV-Test’s “Best Android Security” Award (2022, 2021, 2020). Start a free 14-day trial.
🥇 Our Advanced AI scan with 100% malicious app detection safeguards against viruses, spam, scam, identity theft, ransomware, spyware, privacy leaks, crypto scams, and fake ChatGPT apps
🔍 Web Guard protects against fraud, phishing, and dangerous links in browsers & popular apps by using advanced detection and a secure local VPN
📲 Fraud Buster scans, identifies, and reports suspicious, malicious, spam, and fraud text messages & app notifications by using industry-leading scam-blocking technology, even messages generated by AI such as ChatGPT
🛡️ Our industry-leading tools, utilities, and scanners alert you to risks, let you safely enjoy surfing, browsing, emailing, banking, and shopping, free up memory, and help you lock specific apps and websites from unauthorized use
💌 Monitor links in text messages, Gmail, Facebook, Instagram, Line, Twitter, Telegram, WhatsApp, and other popular apps to alert you of potential risks before you click them
📊 Security Report helps you keep abreast of the security status of all protected activities of the last 30 days
™️ With more than 30 years of security software experience in keeping millions of users safe, Trend Micro protects your mobile world.
🎓 Your specialist for safety and protection
✔️ Antivirus Scan - Automatically detects ransomware, spyware, malware, and web threats
✔️ Pre-Installation Scan - Detects apps containing malware before they are installed
✔️ Pay Guard Mobile - Adds security to your banking and financial apps, and guards against fake banking, financial, and shopping apps that trick you into giving out personal information
✔️ Fraud Buster - Scans and identifies fake text messages and scams, and checks notifications for security threats
✔️ Web Guard - Helps you avoid suspicious and harmful websites by using real-time phishing detection powered by our unique machine-learning AI engine
✔️ Wi-Fi Checker - Alerts you if a Wi-Fi network is insecure or compromised by hackers
✔️ Memory Booster - Helps you free up your device's memory and reduce memory usage
✔️ Parental Control - Locks apps (including system settings) from unauthorized use, and filters websites to protect your children from harmful content, including AI-generated content
✔️ Secret Snap - Uses your front-facing camera to capture pictures of unauthorized attempts to use your device
The following permissions are required for optimal protection and service:
✅ Accessibility: for collecting data about visited websites through Accessibility services API and sending alerts when malicious websites are detected
✅ VPN Service: for collecting data about visited websites through VpnService API and sending alerts when malicious websites are detected on the specific apps users selected
✅ Run in the background: for protecting your device even when the app is closed
✅ Draw over other apps: for showing critical alerts
✅ Location: for remotely controlling your device and inspecting Wi-Fi networks for risks
✅ SMS & Notifications: for text messaging & notifications scanning and blocking
✅ Device Administrator: for detecting if someone is trying to unlock the device, or executing a device wipe in case of theft or loss
🔐 Privacy Concerns
Trend Micro Mobile Security is committed to safeguarding your network security and protecting your privacy. See https://www.trendmicro.com/en_us/about/trust-center/privacy/notice/notice-html-en.html
for more information.
