Mobile Security & Antivirus

6.9M installs
134.4K ratings
+4.8K weekly installs
trend steady
+65.8K monthly installs
trend steady
Mobile Security & Antivirus icon

ASO Keyword Dashboard

Tracking 183 keywords for Mobile Security & Antivirus in Google Play

Developer: Trend Micro Category: tools Rating: 4.61

Mobile Security & Antivirus tracks 183 keywords (10 keywords rank; 173 need traction). Key metrics: 0% top-10 coverage, opportunity 70.8, difficulty 46.9, best rank 16.

Malware protection, Virus cleaner, Scam&Spam block, Secure VPN

Tracked keywords

183

10  ranked •  173  not ranking yet

Top 10 coverage

0%

Best rank 16 • Latest leader 64

Avg opportunity

70.8

Top keyword: privacy policy

Avg difficulty

46.9

Lower scores indicate easier wins

Opportunity leaders

  • privacy policy

    Opportunity: 74.0 • Difficulty: 46.6 • Rank 64

    Competitors: 840

    63.2
  • free trial

    Opportunity: 74.0 • Difficulty: 43.2 • Rank 79

    Competitors: 427

    59.8
  • vpn

    Opportunity: 74.0 • Difficulty: 45.3 • Rank —

    Competitors: 797

    60.4
  • api

    Opportunity: 74.0 • Difficulty: 42.5 • Rank —

    Competitors: 394

    65.9
  • collecting

    Opportunity: 74.0 • Difficulty: 42.4 • Rank —

    Competitors: 740

    65.0

Unranked opportunities

  • vpn

    Opportunity: 74.0 • Difficulty: 45.3 • Competitors: 797

  • api

    Opportunity: 74.0 • Difficulty: 42.5 • Competitors: 394

  • collecting

    Opportunity: 74.0 • Difficulty: 42.4 • Competitors: 740

  • trend

    Opportunity: 74.0 • Difficulty: 55.3 • Competitors: 340

  • trying

    Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 881

High competition keywords

  • time

    Total apps: 392,268 • Major competitors: 18,179

    Latest rank: — • Difficulty: 57.9

  • free

    Total apps: 313,414 • Major competitors: 24,042

    Latest rank: — • Difficulty: 58.7

  • experience

    Total apps: 280,402 • Major competitors: 16,575

    Latest rank: — • Difficulty: 57.0

  • mobile

    Total apps: 279,027 • Major competitors: 10,999

    Latest rank: 39 • Difficulty: 55.8

  • help

    Total apps: 275,855 • Major competitors: 15,402

    Latest rank: — • Difficulty: 58.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
security701005475

51,246 competing apps

Median installs: 2,086

Avg rating: 2.5

1616

2,936

major competitor apps

vast721004670

23,354 competing apps

Median installs: 3,991

Avg rating: 2.6

1818

1,635

major competitor apps

secure681005580

99,722 competing apps

Median installs: 1,016

Avg rating: 2.5

2424

4,445

major competitor apps

mobile651005687

279,027 competing apps

Median installs: 1,396

Avg rating: 2.4

3939

10,999

major competitor apps

privacy policy741004763

9,227 competing apps

Median installs: 9,015

Avg rating: 2.9

6463

840

major competitor apps

leading711004772

32,266 competing apps

Median installs: 1,345

Avg rating: 2.3

7373

1,402

major competitor apps

free trial741004360

5,596 competing apps

Median installs: 8,588

Avg rating: 3.0

7979

427

major competitor apps

helps681005581

123,692 competing apps

Median installs: 1,332

Avg rating: 2.3

166154

5,121

major competitor apps

using661005785

225,249 competing apps

Median installs: 2,824

Avg rating: 2.5

174174

12,398

major competitor apps

safety711005273

36,123 competing apps

Median installs: 1,095

Avg rating: 2.2

192192

1,329

major competitor apps

free651005988

313,414 competing apps

Median installs: 5,870

Avg rating: 2.7

24,042

major competitor apps

best661005786

249,463 competing apps

Median installs: 4,272

Avg rating: 2.6

18,350

major competitor apps

online661005584

193,127 competing apps

Median installs: 1,522

Avg rating: 2.4

10,100

major competitor apps

messaging731005568

18,964 competing apps

Median installs: 860

Avg rating: 2.5

810

major competitor apps

shopping701004874

43,836 competing apps

Median installs: 1,247

Avg rating: 2.3

2,311

major competitor apps

vpn741004560

6,122 competing apps

Median installs: 34,422

Avg rating: 3.0

797

major competitor apps

antivirus641004441

361 competing apps

Median installs: 102,191

Avg rating: 3.4

84

major competitor apps

notifications681005380

99,625 competing apps

Median installs: 762

Avg rating: 2.3

3,059

major competitor apps

software711004972

31,119 competing apps

Median installs: 1,576

Avg rating: 2.2

1,102

major competitor apps

enjoy651005787

272,357 competing apps

Median installs: 3,488

Avg rating: 2.6

19,757

major competitor apps

device681006080

105,602 competing apps

Median installs: 3,420

Avg rating: 2.5

6,704

major competitor apps

users671005382

138,084 competing apps

Median installs: 1,359

Avg rating: 2.3

5,541

major competitor apps

experience651005787

280,402 competing apps

Median installs: 1,762

Avg rating: 2.5

16,575

major competitor apps

scan711005472

33,324 competing apps

Median installs: 2,356

Avg rating: 2.6

2,359

major competitor apps

protect711005372

32,367 competing apps

Median installs: 5,914

Avg rating: 2.7

3,013

major competitor apps

183 keywords
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App Description

Malware protection, Virus cleaner, Scam&Spam block, Secure VPN

Mobile Security for Android provides powerful, comprehensive protection against online threats.

🏆 Mobile Security & Antivirus - 3 CONSECUTIVE YEARS Winner of AV-Test’s “Best Android Security” Award (2022, 2021, 2020). Start a free 14-day trial.

🥇 Our Advanced AI scan with 100% malicious app detection safeguards against viruses, spam, scam, identity theft, ransomware, spyware, privacy leaks, crypto scams, and fake ChatGPT apps

🔍 Web Guard protects against fraud, phishing, and dangerous links in browsers & popular apps by using advanced detection and a secure local VPN

📲 Fraud Buster scans, identifies, and reports suspicious, malicious, spam, and fraud text messages & app notifications by using industry-leading scam-blocking technology, even messages generated by AI such as ChatGPT

🛡️ Our industry-leading tools, utilities, and scanners alert you to risks, let you safely enjoy surfing, browsing, emailing, banking, and shopping, free up memory, and help you lock specific apps and websites from unauthorized use

💌 Monitor links in text messages, Gmail, Facebook, Instagram, Line, Twitter, Telegram, WhatsApp, and other popular apps to alert you of potential risks before you click them

📊 Security Report helps you keep abreast of the security status of all protected activities of the last 30 days

™️ With more than 30 years of security software experience in keeping millions of users safe, Trend Micro protects your mobile world.

🎓 Your specialist for safety and protection

✔️ Antivirus Scan - Automatically detects ransomware, spyware, malware, and web threats
✔️ Pre-Installation Scan - Detects apps containing malware before they are installed
✔️ Pay Guard Mobile - Adds security to your banking and financial apps, and guards against fake banking, financial, and shopping apps that trick you into giving out personal information
✔️ Fraud Buster - Scans and identifies fake text messages and scams, and checks notifications for security threats
✔️ Web Guard - Helps you avoid suspicious and harmful websites by using real-time phishing detection powered by our unique machine-learning AI engine
✔️ Wi-Fi Checker - Alerts you if a Wi-Fi network is insecure or compromised by hackers
✔️ Memory Booster - Helps you free up your device's memory and reduce memory usage
✔️ Parental Control - Locks apps (including system settings) from unauthorized use, and filters websites to protect your children from harmful content, including AI-generated content
✔️ Secret Snap - Uses your front-facing camera to capture pictures of unauthorized attempts to use your device

The following permissions are required for optimal protection and service:
✅ Accessibility: for collecting data about visited websites through Accessibility services API and sending alerts when malicious websites are detected
✅ VPN Service: for collecting data about visited websites through VpnService API and sending alerts when malicious websites are detected on the specific apps users selected
✅ Run in the background: for protecting your device even when the app is closed
✅ Draw over other apps: for showing critical alerts
✅ Location: for remotely controlling your device and inspecting Wi-Fi networks for risks
✅ SMS & Notifications: for text messaging & notifications scanning and blocking
✅ Device Administrator: for detecting if someone is trying to unlock the device, or executing a device wipe in case of theft or loss

🔐 Privacy Concerns
Trend Micro Mobile Security is committed to safeguarding your network security and protecting your privacy. See https://www.trendmicro.com/en_us/about/trust-center/privacy/notice/notice-html-en.html
for more information.