Mobile Security & Antivirus

Mobile Security & Antivirus
Mobile Security & Antivirus
Developer: Trend Micro
Category: Tools
6.8M installs
132.8K ratings
+18.5K weekly installs
trend steady
+58.1K monthly installs
trend steady
Mobile Security & Antivirus icon

ASO Keyword Dashboard

Tracking 183 keywords for Mobile Security & Antivirus in Google Play

Developer: Trend Micro Category: tools Rating: 4.61

Mobile Security & Antivirus tracks 183 keywords (10 keywords rank; 173 need traction). Key metrics: 0% top-10 coverage, opportunity 68.5, difficulty 53.6, best rank 16.

Malware protection, Virus cleaner, Scam&Spam block, Secure VPN

Tracked keywords

183

10  ranked •  173  not ranking yet

Top 10 coverage

0%

Best rank 16 • Latest leader —

Avg opportunity

68.5

Top keyword: reduce

Avg difficulty

53.6

Lower scores indicate easier wins

Opportunity leaders

  • reduce

    Opportunity: 73.0 • Difficulty: 52.0 • Rank —

    Competitors: 913

    68.5
  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank —

    Competitors: 1,071

    68.1
  • draw

    Opportunity: 73.0 • Difficulty: 52.0 • Rank —

    Competitors: 1,624

    68.2
  • protection

    Opportunity: 73.0 • Difficulty: 63.7 • Rank —

    Competitors: 1,237

    67.5
  • sms

    Opportunity: 73.0 • Difficulty: 52.5 • Rank —

    Competitors: 1,095

    67.9

Unranked opportunities

  • reduce

    Opportunity: 73.0 • Difficulty: 52.0 • Competitors: 913

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Competitors: 1,071

  • draw

    Opportunity: 73.0 • Difficulty: 52.0 • Competitors: 1,624

  • protection

    Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 1,237

  • sms

    Opportunity: 73.0 • Difficulty: 52.5 • Competitors: 1,095

High competition keywords

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • best

    Total apps: 131,644 • Major competitors: 18,001

    Latest rank: — • Difficulty: 63.2

  • enjoy

    Total apps: 131,386 • Major competitors: 18,531

    Latest rank: — • Difficulty: 63.0

  • help

    Total apps: 123,065 • Major competitors: 14,840

    Latest rank: — • Difficulty: 66.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
security701006474

22,681 competing apps

Median installs: 36,021

Avg rating: 2.8

1616

2,764

major competitor apps

vast721005070

11,937 competing apps

Median installs: 42,592

Avg rating: 3.0

1818

1,596

major competitor apps

secure691006678

35,889 competing apps

Median installs: 30,578

Avg rating: 2.9

2424

4,055

major competitor apps

mobile651006086

113,294 competing apps

Median installs: 25,796

Avg rating: 2.8

3939

10,537

major competitor apps

privacy policy721005064

5,211 competing apps

Median installs: 51,505

Avg rating: 3.1

6463

750

major competitor apps

leading721005270

13,188 competing apps

Median installs: 28,999

Avg rating: 2.7

7373

1,326

major competitor apps

free trial711004860

3,463 competing apps

Median installs: 32,177

Avg rating: 3.3

7979

406

major competitor apps

helps681006481

52,541 competing apps

Median installs: 32,306

Avg rating: 2.8

166154

5,480

major competitor apps

using651006486

114,758 competing apps

Median installs: 37,480

Avg rating: 2.8

174174

13,323

major competitor apps

safety721006370

13,052 competing apps

Median installs: 21,160

Avg rating: 2.6

192192

1,232

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

best651006387

131,644 competing apps

Median installs: 43,740

Avg rating: 2.9

18,001

major competitor apps

online661006184

80,029 competing apps

Median installs: 33,297

Avg rating: 2.8

9,770

major competitor apps

messaging721007765

6,700 competing apps

Median installs: 31,408

Avg rating: 3.1

771

major competitor apps

shopping711005273

17,521 competing apps

Median installs: 35,991

Avg rating: 2.7

2,220

major competitor apps

vpn711005062

4,192 competing apps

Median installs: 85,487

Avg rating: 3.3

734

major competitor apps

antivirus201006143

318 competing apps

Median installs: 224,358

Avg rating: 3.5

91

major competitor apps

notifications691006377

33,158 competing apps

Median installs: 22,800

Avg rating: 2.8

2,906

major competitor apps

software721005570

13,182 competing apps

Median installs: 24,654

Avg rating: 2.7

1,054

major competitor apps

enjoy651006387

131,386 competing apps

Median installs: 45,784

Avg rating: 3.0

18,531

major competitor apps

device681007281

52,389 competing apps

Median installs: 37,519

Avg rating: 3.0

6,390

major competitor apps

users671006082

59,104 competing apps

Median installs: 30,976

Avg rating: 2.8

6,026

major competitor apps

experience651006387

118,077 competing apps

Median installs: 39,819

Avg rating: 2.9

15,561

major competitor apps

scan711006571

14,906 competing apps

Median installs: 42,340

Avg rating: 3.0

2,192

major competitor apps

protect711006172

17,083 competing apps

Median installs: 58,913

Avg rating: 3.1

2,820

major competitor apps

183 keywords
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App Description

Malware protection, Virus cleaner, Scam&Spam block, Secure VPN

Mobile Security for Android provides powerful, comprehensive protection against online threats.

🏆 Mobile Security & Antivirus - 3 CONSECUTIVE YEARS Winner of AV-Test’s “Best Android Security” Award (2022, 2021, 2020). Start a free 14-day trial.

🥇 Our Advanced AI scan with 100% malicious app detection safeguards against viruses, spam, scam, identity theft, ransomware, spyware, privacy leaks, crypto scams, and fake ChatGPT apps

🔍 Web Guard protects against fraud, phishing, and dangerous links in browsers & popular apps by using advanced detection and a secure local VPN

📲 Fraud Buster scans, identifies, and reports suspicious, malicious, spam, and fraud text messages & app notifications by using industry-leading scam-blocking technology, even messages generated by AI such as ChatGPT

🛡️ Our industry-leading tools, utilities, and scanners alert you to risks, let you safely enjoy surfing, browsing, emailing, banking, and shopping, free up memory, and help you lock specific apps and websites from unauthorized use

💌 Monitor links in text messages, Gmail, Facebook, Instagram, Line, Twitter, Telegram, WhatsApp, and other popular apps to alert you of potential risks before you click them

📊 Security Report helps you keep abreast of the security status of all protected activities of the last 30 days

™️ With more than 30 years of security software experience in keeping millions of users safe, Trend Micro protects your mobile world.

🎓 Your specialist for safety and protection

✔️ Antivirus Scan - Automatically detects ransomware, spyware, malware, and web threats
✔️ Pre-Installation Scan - Detects apps containing malware before they are installed
✔️ Pay Guard Mobile - Adds security to your banking and financial apps, and guards against fake banking, financial, and shopping apps that trick you into giving out personal information
✔️ Fraud Buster - Scans and identifies fake text messages and scams, and checks notifications for security threats
✔️ Web Guard - Helps you avoid suspicious and harmful websites by using real-time phishing detection powered by our unique machine-learning AI engine
✔️ Wi-Fi Checker - Alerts you if a Wi-Fi network is insecure or compromised by hackers
✔️ Memory Booster - Helps you free up your device's memory and reduce memory usage
✔️ Parental Control - Locks apps (including system settings) from unauthorized use, and filters websites to protect your children from harmful content, including AI-generated content
✔️ Secret Snap - Uses your front-facing camera to capture pictures of unauthorized attempts to use your device

The following permissions are required for optimal protection and service:
✅ Accessibility: for collecting data about visited websites through Accessibility services API and sending alerts when malicious websites are detected
✅ VPN Service: for collecting data about visited websites through VpnService API and sending alerts when malicious websites are detected on the specific apps users selected
✅ Run in the background: for protecting your device even when the app is closed
✅ Draw over other apps: for showing critical alerts
✅ Location: for remotely controlling your device and inspecting Wi-Fi networks for risks
✅ SMS & Notifications: for text messaging & notifications scanning and blocking
✅ Device Administrator: for detecting if someone is trying to unlock the device, or executing a device wipe in case of theft or loss

🔐 Privacy Concerns
Trend Micro Mobile Security is committed to safeguarding your network security and protecting your privacy. See https://www.trendmicro.com/en_us/about/trust-center/privacy/notice/notice-html-en.html
for more information.