In-Store CRM Brazil
In-Store CRM Brazil Summary
In-Store CRM Brazil is a mobile Android app in Business by Unilever Inc. It has about 113+ installs Based on AppGoblin estimates, it reaches roughly 20 monthly active users . Store metadata: updated Oct 6, 2025.
Recent activity: 4.00 installs this week (12 over 4 weeks) showing above average growth View trends →
Store info: Last updated on Google Play on Oct 6, 2025 .
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App Description
In-Store CRM BR is used by Merchandizer to monitor field and store activities.
Purpose & Vision: EDDGIE is Unilever’s future-fit execution model for Modern Trade, using store-level data to identify and prioritize the execution actions and stores that generate the highest value potential across availability, visibility and brand experience.
EDDGIE consists of two workstreams:
EDDGIE Essentials measures OSA in a consistent manner based on store level data and prioritizes stores to address OOS alerts based on incrementality. The OOS Detection algorithm is now available for 13 countries, OOS Check & Fix solutions is being deployed in 7 countries.
EDDGIE Advanced adds visibility and brand experience KPIs to Essentials and prioritizes the actions with the highest incrementality by leveraging image recognition. The program is being piloted in countries.